Colours can paint a good picture or spoil it all together, literally. Graphic Designer, Meroo Seth, speaks about and elaborates upon her approach towards finding the essential colour combination in sync with the remaining elements of her work.

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Graphic designer, Itu Chaudhuri, lets out his experience and insight in the field of branding. He expresses what goes into creating effective brands, and the various aspects or elements that play a role in the process.

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If it was only about words, we’d only need a word document. Typography is all about solving a problem by also communicating an ambience and character. “It’s about communicating a message and letterforms are our tools”, says typographer Shiva Nellaperumal. Below he explains his rules to

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