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It’s no question that Google is one of the top search engines today. The company has cemented its place as a website where people can type in their queries and get relevant solutions.

In today’s Internet age, knowing how to increase your visibility on Google is crucial for businesses. Optimizing websites for this search engine can help organizations gather leads, which can convert to paying customers with the proper digital marketing strategy.

One way for a company to gain more clients is to publish photos of its merchandise as well as the interior and exterior of its physical store. This can help businesses increase their foot traffic.

If you have a company or are already working as a photographer, getting Google-approved can boost your authority as a leader in your industry. Not only can you help enterprises build their brand, but you can also help your community by showing tourists the best spots in your locality.

Here’s how becoming a Google-trusted photographer can help you:

01 Gain More Leads

You go into the photography business because you want to earn an income. When you receive a Google approval for your photos, you increase the chances of getting hired for more commissions.

Most photographers earn by shooting portraits or products. Some are hired to capture happy moments during special occasions.

Aside from these traditional routes, you can shoot 360° photos for businesses, which they can publish on their website and Google My Business page. With this, you can get more customers and earn more money.

If you’re wondering how to get Google to approve your photos , the process is relatively straight forward. You just have to download the search engine’s Street View app and publish a minimum of 50 360° images on it.

There are perimeters that you have to follow for your photos, though. Indoor photographs must be captured one meter apart from each other while outdoor shots require a distance of three meters. Moreover, 360° images must be at least 4K resolution.

02 Establish Your Credibility

One of the primary purposes of getting certifications, such as the one from Google, is that you set yourself apart from your competitors. Google Maps has a rating system in place for contributors, where you can earn a Local Guides badge when you reach 250 points.

Upon the successful publishing of the 50 photos on the Street View app, you become a Level 4 contributor and earn a digital badge on your profile. This is proof that you’re a Google-approved photographer.

It serves to enhance potential customers’ perception of your authority as a professional photographer, which increases the likelihood that they’ll hire you to shoot their business’ photos in the 360° format.

03 Get Promoted by Google

Aside from automatically getting a Local Guides badge, you’ll also be featured on Google’s Street View trusted pros list . This further boosts your reputation as a photographer because the top search engine itself has promoted your work.

Businesses can look up professional photographers in their area who’ve earned Google’s certification with ease and hire them to take photos of their establishments. If you’re on the list, you can expect to receive emails for paid jobs for publishing Google My Business content.

04 Help Your Community

More than earning an income, you get to help your community by showcasing the best spots that tourists can visit. In building your 360° portfolio, you can focus on taking snaps of holes-in-the-walls, like local restaurants.

With this, you give tourists a feel of what it’s like to walk around your area. Travelers today typically look up the places that they’re planning to visit online and plan their itinerary according to the activities that they want to do, which is why Google Maps photos have become valuable resources.

05 Expand Your Services

If you’ve established your expertise about the places to visit in your city or town, you can expand your services and become a local guide that tourists can hire for tours around your area. You can even take photos of them professionally and hit two birds with one stone for that particular outing.


Google My Business allows enterprises to boost their SEO and show clients how to get to their shops. Becoming a Google-trusted photographer and focusing on this type of content can help you build your credibility as a leader in your industry, which allows you to gain more customers and earn more money.

You’ll also be promoted by Google itself through the digital badge that they’ll automatically publish on your profile and by including you in their trusted pros list. With this, you can expand your business and provide photography services as well as local tours for clients.

Creative Gaga - Issue 49


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Portraiture, as an art form, is much older than photography. Great portrait masters have spent their lives learning this art. Vikas Sharma, a self taught photographer, finds himself in the same pursuit. He shares some of the rules of portrait photography, with the hope that one breaks them.

1. Eyes do the Talking

They are the foundation of a portrait. What do you want to do with them? Strong eyes, spontaneous, piercing, dull, happy or sad? Eyes looking away from the camera? Or closed, perhaps? Look at the subject’s eyes and decide what kind of story they speak. You can read the subject’s mind just by looking into their eyes.

2. Composing the Story

Just as an artist draws on his blank canvas, think about how will you compose within your viewfinder. Are you going to show the surrounding or just a blank background? Again, this will be dictated by what you want to show in your portrait.

3. No Talking at the Back

The strongest portraits are the ones, which emphasise the subject by using a simple blank background. Keep things simple, unless there is something really exciting in the background that complements the story. If you are unable to control the background due to the limitation of a studio, use a shallow depth of field to blur out the background.

4. Light-up Your Thoughts

While this is an infinite subject in itself and the most important one too, keep it simple. Keep it soft. Look at how great artists like Rembrandt have played with it. Think about what you want to achieve. Will it be flat? Is it low key? Or high key? Will, it has the dimension or will it have drama? Will it be warm or cold? Or perhaps a combination of all these. Whatever you decide make sure the picture is about the subject and not your lighting talent.

5. The subject of the Discussion

Know your subject, make them comfortable. They should enjoy and have fun. Nervous or uncomfortable subjects don’t make good portraits. Don’t even show them a camera unless you know they are ready for the picture. If possible meet the subject in an informal setting before the day of the planned shoot. Get to know them and listen to their stories. It will give you ideas on what kind of portrait you want to shoot.

Also if you are a begainer, then make sure to:

a) Invest in a good portrait lens

– 60mm to 135mm is a good focal length range.
– Get a fast lens with the aperture of 2.8.

b) Pre-plan on lighting

– Be ready with a reflector if you are shooting outdoors.

c) Shoot a million pictures

– You definitely can with a digital camera.
– Try different angles, get high or down low.
– Focus on the eyes.

d) Use an aperture setting

– Between 1.4 to 8, depending on the lens.

e) Always shoot camera raw

– Do not apply any in-camera filters like contrast, saturation etc.
– Keep all those things for postproduction in Photoshop.

f) Learn Photoshop

– It’s your darkroom of the digital age. Commercial images today are 30% photography and 70% Photoshop.

Published in Issue 17

We tried to capture the time of chaos and confusion we all are in. How it inspires and influences creative thoughts. Starting with the cover design by Ankur Singh Patar, who captures the duality in the way we treat women. Followed by a conversation with Italian illustrator Giulio Iurissevich who explores beauty behind this chaos. And many more inspirational articles to explore.


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Creative Gaga - Issue 49


Generating stories and translating them into photographs doesn’t seem like a cakewalk, but Avinash Jai Singh’s work makes it look like it. Illustrations supported with compelling messages and eye-catching colours and visuals appeal (photography) to the youth and engulf the audience.


Many times, the influences and the exposure one receives as a child, gives one a certain direction in life. Something similar happened with Avinash, a photographer and an illustrator from North India who carved his own path to success.


He grew up in Panipat, the hub of the textile industry and his observations of the colours around him generated a love for visual arts and gave him a perspective to understand lighting, forms, shapes and portraits. Avinash was always fascinated by lifestyle magazines and his world changed when he started his actual learning process in a college in Delhi. Finally, he had his aha moment when he was on a trip to Kashmir doing a series on the lives of people, where he realised that photography was what he wanted to do all his life.


For Avinash, the story and mood behind a picture take the lead and is as important as the technical factors involved. He believes that they are interdependent and essential if there’s a story, the mood can be captured and if there’s a certain mood, a fresh story can be generated. He hears the conversation of visuals in mind and his way of story-telling comes out in the form of photographs depicting bold shapes and forms. Always careful about the colour pallet involved, he doesn’t like to add too much colour and rather believes in using it in proportions that add an edge to picture than causing distraction. Except for this, even lighting plays a major role especially in black and white photography, where the subject dictates the mood and mood dictates the lighting.

Apart from photography, Avinash is also an artist with a quirky vibe to his illustrations. Contemporary designs which deliver a message with a touch of modernity and minimal colours popping, he creates illustrations which have an impact on the audience. Collaborating with other artists as well, he strikes a balance between his art and the way he captures it through his camera’s lens. Crisp and neat lines with bold and chic colours, catch one eye immediately. Avinash also develops art-series which talk about a particular topic accompanied by his interpretations through art and photography.


One of them is the gender bender series where he has captured images depicting humans as a “genderfluid”, taking an important stance for the decriminalisation of sec 377. Backing up his work with powerful and effective captions, the overall effect of the art is noteworthy. The series showcases a person who sometimes a boy, girl or someone in between but ultimately a human who is equal and respectful. Avinash’s personal favourite works include Downtown and Google.org which have an amazing visual impact on the audience. His varied portrayals of love, photography shoots for Jabong and a poster campaign for MTV display regular things with a blend of art and photography.


Avinash uses software like Photoshop and Capture One to enhance his photographs and takes inspiration from artists like John Everett Millais, and Wong Kar Wai who changed the way he comprehends things in his work. He feels that one should keep trying and making bad copies of the imagination one has, until the right one is achieved. Although it is tough to turn the images in your head to reality, he reckons that it is the only way to keep going.

Creative Gaga - Issue 46 - Cover

Published in Issue 46

This issue is focused on, how to design for kids, bundled with articles full of inspirations, advice and unique point-of-views from the veterans of the animation industry, illustrators, photographers, artists and many more. So, order your copy or subscribe, before print copies run out and enjoy reading this issue!


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Creative Gaga - Issue 49


One might think how hard could it possibly be to capture an object? Little do they know that product photography is an in-depth field that has a lot of science, technology, physics and dynamics being controlled by the master-the photographer. Clicking for a purpose, like a project, only adds to the pressure. Devang Singh, a product photographer, understands the basics and the tricks. Here, he shares his lens and his vision.

The Photographer

1. Understand the Brief and Your Subject.

Before the physical production of a photograph, the shoot needs to go through a mental process, regardless of whether it’s a 50 Cent Solitaire or something as large as a washing machine. During this process, ask yourself the following questions like ‘What is the scale of the product?’ because this will help you visualise the space required for shooting and lensing. Also, ‘How many sides/facets does the product have?’ as this will enable you to get an idea of the number of lights required along with the framing. This is followed by questions like ‘What is the surface material, whether it is metal reflective, matt, textured etc.’ and ‘What are the styling requirements of the campaign.’ Such a Q n A session with one’s self helps give direction.

The Photographer

 2. Prepare a Mood Board for Yourself/Client.

Once answers to the above questions have been obtained, start making the mood board to help bring into perspective your thoughts that enables team mates understand your vision. It helps in keeping all stakeholders on the same page leaving no room for miscommunication.

The Photographer
The Photographer

3. At Shoot.

At the time of the shoot, equipment that you will need is a 35 mm DSLR, 24 mm, 35mm, 50mm macro or non-macro, 85mm and a 100mm macro lens, minimum four light set up- 200W to 500W, light meter, light modifiers that include soft boxes, reflectors strip boxes, bounce boards- white, silver and gold, mirrors for concentrated reflections, a black chart to cut out extra light, a sturdy tripod with a sandbag and finally a laptop to tether capture and observe all details.

The Photographer

4. Understand Camera Settings and DOF.

If shooting in a controlled environment, like an indoor studio, it is important to keep a few things in mind. It is preferable to shoot custom white balance using a grey card. It’s also important to control shutter speed. For example, always shoot below 1/160 when using staple light setups of Profoto or Elinchrom FX/RX series. This is to make sure the camera syncs with the light and doesn’t give you a black band at the edge. If you are shooting splashes or moving subjects which demand faster shutters, take a wider shot and crop the black band or use a speed light at low intensities like 1/32 or 1/64.

The Photographer

5. Two Scenarios You Shall Face.

If you are shooting products for a catalogue which requires shooting the product in focus through and through, then maintain a distance of at least four feet from the product and try shooting at apertures from f/11 up to f/16 from a 50mm lens.

The Photographer

When conducting a stylised product shot which demands the product to be separated from the background and other props, then there are various ways to deal with it. One can go as close to the subject using wide lenses with wide apertures like f/1.8 and blur the background. Another option is to use a telephoto till 100mm at mid apertures f/5.6 – f/8 to avoid compression of the frames and make the product look smaller than it really is. Finally, one can also use low angle with forced perspective, head on, side or even a 45 degree top down.

The Photographer

6. Understand Lighting and Light Attachments.

Light plays the most important role in creating a spectacular image. It’s best to pre-plan using lighting diagrams in order to avoid any surprises on set. Use soft light for reflective surfaces and cut light with cutters to create gradation. It’s also important to understand highlights and shadows and to always have the final image in mind. The treatment in post-production should already be in your head while you shoot. Another point to add is the use of hard light for rims if required to separate subject/product.

The Photographer

Essential Tricks:

1. Carry a polarizer to minimize highlight and to get details in burnouts on reflective surfaces.
2. Carry a dulling spray to make glossy surfaces matt. Please note that excessive usage of the same can result in a wrong representation of the surface of the subject. Hence, use carefully.
3. Lock down your tripod and maintain a frame and add things to make the image.

The Photographer
Product and Automobile Design

Published in Issue 27

This issue explores one of the widely discussed product design and automobile #design which is very close to our heart. We spoke to few leading names to find out the future of product design and understand the Indian designer sensibilities and practices. Everyone believe that it’s not just functionality but also the visual appeal of the product which plays a crucial in the success of a product. This issue is a bundle of inspirations and insights from the well know product and automobile designers. A must read which you will enjoy for sure.


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Creative Gaga - Issue 49


38Technology Journalist, Abhimanyu Ghoshal, takes us through the photography essentials of clicking for Live music concerts, also its nitty-gritty and rather subtle aspects.


Cater to the Niceties and Niche of the Craft.

Clicking for Live music gigs is a whole lot different from clicking otherwise. You’re tasked with capturing the energy, vibe and mood of a concert, with very little control over critical elements such as lighting, shooting positions and the ability to direct your subjects. That is a whole different ball game from shooting with models in a production setting that conforms to your brief, and with a team to support you as well. It is this thrill of capturing imagery of Live music performances or concerts that is rather exciting, and that is also what makes the very process of doing it enjoyable, satisfying and valuable in itself.


Make Your Way Through The Hurdles.

There are several constraints that present interesting challenges – you only get to shoot during the first two or three songs (after which you have to leave the photo pit in front of the stage); there are strong lights that bathe the performers in colour and blow out details in your shots, and you can’t access every portion of the stage that you might want to. It’s fun to work around these and try to create compelling images. Good lighting, a well-appointed stage and an enthusiastic audience go a long way in making your pictures stand out.


Soak in the Vibe; Then let it Reflect.

Depending on the music and the artist’s background, one must compose pictures to suit their vibe and what they’re known for. For example, with metal bands, one may try to capture a dark atmosphere by isolating the subject, including the smoke emanating from smoke machines and treat the raw image accordingly. With pop acts, on the other hand, one can try to highlight the performers’ signature costumes. Researching artists’ music and previous photographic coverage before shooting their concerts certainly helps to quite an extent, in this regard.


Step out of Familiar Terrain, and Walk into New Horizons.

It can certainly be more exciting to click artists who you are familiar with, than those you don’t know quite well. As a music lover, though, the opportunity to discover new acts is a bonus. Shooting unfamiliar performers gets you out of your comfort zone, thus expanding your horizons as a photographer. Do not fall for poor composition and over-the-top editing; both issues can easily be fixed by referring to the works of more accomplished photographers and practicing consciously.


Published in Issue 38

With this issue, we try to explore different views from many well-known studio owners and senior designers. While Anthony Lopez of Lopez Design shared tips on what a studio looks for in a designer, Mohar Ray from Codesign highlights the key aspects that play a significant role and make the difference in whether you are hired or not as a promising designer. Also, this issue has an insightful article on ‘Branding with reason and love’ from Itu Chaudhuri, founder ICD (Itu Chaudhuri Design) along with Siddhi Ranade, explaining his tools of storytelling through his unique style of illustrations. This issue is a must read for a talented graduate to a branding expert. Order your copy and enjoy reading it!


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Creative Gaga - Issue 49


Fashion can be presented in various ways but understood by an individuals the way they wish to see it. Richa Maheshwari has explored the digital lens to create still imagery, conveying an artist’s thoughts to the public.


Avocation to Vocation.

Not really sure of which field to specialize in her final year at design school, Richa had luck by her side to be guided by a professor in choosing photography as her major. It did not stop there. She very easily transformed her passion of photography into her flourishing profession.


She started freelancing while pursuing college. Having no godfather in the industry or having assisted no photographer, she learned everything by hit and trial, watching tutorials and self-practicing. Taking on various projects boosted her confidence and helped her establish her own style and techniques.


On the Job.

Richa uses photography for translating her vision into reality. She feels communicating the idea of a fashion designer to a commoner in a comprehensible style while retaining its essence is the job of a fashion photographer.


She defines fashion and lifestyle as her main subjects for photography and provides the entire shoot production from conceptualization of an idea to final print or digital realization. Her client list spans from ad agencies and fashion houses to individual artists and designers.


An Artist’s Ideology.

I want to give something back to the society, Richa used her skill-set to make documentaries and done photography on various social issues, many of which have been used as fund-raisers by different organizations. According to Richa, an artist is fully satisfied when he utilizes his creative best with full liberties. But sometimes, commissioned and client works come with a restriction on the imagination. She overcomes these restrictions in creativity while working on personal and social projects.


Stumbling Blocks.

Photography being a very strong medium of communication comes with its own set of limitations.
The content portrayed to the masses should be crisp, clear and innovative, devoid of complexities and philosophical connotations. Producing work in a multi-cultural country like ours, one needs to respect the sentiments and emotions related to various beliefs and ideologies that are followed.


Motion-graphics today constitutes the peak of communication systems. But Richa is of the opinion that the still medium of photography is of much more explanatory worth than a motion-graphic.


Garnering professional experience while studying absorbed the survival pressure for Richa, which would have otherwise existed. Hence, she had the cushion to work upon all the technical and professional mistakes and keep growing in her field to become the success she is today.


Words of Advice 

For the budding professionals of the field, she has some quick tips to keep in mind:


1. Be original with your ideas or even if you are drawing inspiration, do not replicate.

2. Develop your style and stick to it.

3. Don’t blindly follow rules. Be creative and as experimental as possible.

4. Be open to learning and keep researching about the latest happening in the industry and technology.

5. Never be satisfied or you will stagnate your growth.

6. Take calculative risks.

7. Give something back to the society.


Published in Issue 45

When celebrations are all around for the new year, everyone is curious about what this new year will bring. So, the rounds of looking back to the past year and trying to predict the new one starts. We started the same exploration through this issue by reaching various experts for their take on the trends for their respective fields. So, go ahead.


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Creative Gaga - Issue 49


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You can see so much more with one eye closed. Photographer Girish Jain believes art is present everywhere, and that one needs the right perception, an intention and of course a camera, to see it. Here, he tells us a few of his tricks that can get you clicking too.

Be the Fly on a Wall

As a street photographer, your first lesson is mastering the art of invisibility; wearing the invisibility cloak. Always try and find ways to keep your camera and yourself out of your subject’s sight while you photograph them. This is important because it helps you capture, raw and natural photographs without the person getting conscious of being watched. Photographers, who have mastered this ability, take the concept of candid photography to a completely different level.

Connect with the Subject

That’s the only way your photographs will stand a chance to connect with the viewers. A great connection is established when you wait for the right moment, when you are patient. That moment is so important because it will never come back in the way it was gifted to you. It’s the job of a good photographer to freeze that moment in time, by capturing it.

See with your Mind

Learning to see is an essential characteristic of a photographer’s eye. Look around yourself. Observe the various elements in the scene. Discern the inherent details. View and review the scene. As you do so, you discover a lot of passive things, which never seemed to have caught your eye. Remember, composition is key. Think in terms of composition, lines, patterns, balance, and simplicity; they will lead the viewer’s eye into your photograph. Looking at things around you in this manner eventually leads you in discovering an interesting image from an ordinary scene.

Work the Shot

The perfect photograph could be a result of either great luck or great art. Professionals get the images they want by working the shot. It’s all about discovering the image. It’s all about composing and re-composing the shot by changing the angle of view, anticipating the moment, zooming in, maybe zooming out, subtracting some elements or even re-arranging them till you arrive at an image that satisfies the artist in you.

You are your Best Teacher

You can’t succeed by sitting on your desk, reading and researching about photography. You have to get outside to look, observe and experience the moments that you’ve been missing. And you’ve got to do it alone. Hold some private lessons with yourself. Photography requires a lot of concentration. And such focus can be attained when you practice the art by yourself, with no one but yourself to disturb you.

Last but Not Least, Lose Yourself

The best things happen, when you give yourself up to the surroundings. Always remember there might be a limit as to what the eyes can see, but an artist’s vision is limitless.

Published in Issue 19

A typography special, made up of not only Indian type designers or designers whose first love is type, but also few very talented international designers who open a totally new playground with sharing their insights and inspirations. This issue has exclusive interviews with Lucky Dubz Trifonas from Netherlands, Indian UI & type designer Sabareesh Ravi and Shiva Nallaperumal, who believes, type designers are the material providers to all the creative professionals. Also, includes a special making of Nirlep rebranding done by Elephant Design and an interaction with the ace product designer Aman Sadana.


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Creative Gaga - Issue 49


Fashion photography blends commercial photography and fine arts. After you understand the communication objective, it is important to understand the role of different elements as well to fix the final frame. Fashion Photographer Omkar Chitnis shares few techniques and insights that help in getting a visually dynamic fashion frame.

Choosing the Subject

The process starts with the subject. It can be a model, a product, a service, anything. The other elements should be used to support it. Magnification of the shot comes next. For example, if you are shooting for a clothing brand, you need to take a full-length shot. If you are shooting for makeup, you have to take a close-up shot. The background is a very important aspect of any picture. It enables you to complete the image.

Fashion Photography

Planning the Frame

Unlike Landscape photography, in fashion, you design a shot and accordingly go about models, magnification, poses, lighting, etc. The kind of lights, the distance at which they are placed, the shutter speed, the aperture etc. everything makes for the final frame. Keep in mind two key factors, the amount of light and the expected temperature of the image. Also, in the post-production, temperature and tones of the picture should be adjusted accordingly to justify the picture.

Choosing the Tone

There’s a vast difference in lighting for colour and black&white images. While shooting in colour, tone and intensity of colours matter whereas in black&white, grayscale of the colours matter. Some tones may look interesting in colour but flat in black&white. So, as a photographer, understanding the grayscale of every colour is important. Thus, clothes, accessories, background and even the hair colour of the model matters in a black&white shoot. Capturing a frame in colour and then making it a black&white is a wrong technique

Setting the Context

Expression and attitude of the model is really important to make an impact. But since fashion photography is also about clothing, you need to ensure clothes are not getting blurred or losing the colours, details etc. Make up and model should compliment the clothes, the subject of the shoot. Keeping the lighting soft gives soft results, retaining the softness of the skin and expressions.

Creating the Mood

Sometimes, shooting in low shutter speed helps you create depth and mood, being helped by a little-blurred hair. Shooting men is different from shooting women. One should decide the look of the model – sexy, confident, soft or blunt. Lighting comes to play here. Generally, a bit of contrast works in men’s shoot to enhance the sharp features. It’s important to understand the anatomy, nature and character of the personality. When features are a bit blunt, bright lighting helps you enhance the features and hide the flaws. Similarly, high contrast lighting creates drama.

Shooting in the Open

Outdoor photography is a different task altogether. If you are using only sunlight, you will have to be very precise about the time, the angle of the light and the location. A study of the light source helps you a lot. Sometimes you can use sunlight as a key light and use flashlights or continuous lights to fill the excess shadows or vice verse. When you shoot in just sunlight, background matters a lot. Remember to not let it overpower the model at all. If need be, light up the natural background as well.

Adding the Elements

Many a times, the fabric on the model creates drama. Keeping the overall image dark makes it more interesting. And a blurred background creates a nice depth. Using backlight can create a nice dimension. Having a bit blurry foreground creates mood in the picture.

Presenting it Perfect

After selecting the final shot, colour correction is a very important step. Just a tinge of colour helps you create a different mood altogether. Cropping the picture is also an important part. While shooting you should know what to shoot, but you should also know what should be kept and done away with while editing.

Published in Issue 10

With this issue, we are exploring yet another discipline of design – Web and UI. With the changing times, Indian designers are increasingly opting for this new medium. But are we really prepared to take the global challenge? What’s missing and what do we strive on? We invited few leading practitioners of the industry to deliberate on this issue. So, go ahead


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Creative Gaga - Issue 49


The photographer Jasminder Oberai shares quick tips and tricks to capture the landscape in better frames.

Capture Landscapes in a Better Frame

Understand Light

The first and foremost requirement of good landscape photography is light. One has to understand how light behaves and must be able to ‘see’ light. Nothing will work if the quality of light is not good. Light is the soul of your image and it will always be the differentiating factor between a dynamic or lifeless image.

Capture Landscapes in a Better Frame

Being There at the Right Time and Moment

Life of a studio photographer is a lot about f/8 and 1/125, but it’s a jungle out there for a landscape photographer. There is only one source of light i.e. the sun and that is what makes the life of a landscape photographer most challenging. You must keep in mind that light continuously changes in intensity throughout the day. The sun will rise and set at different angles and different times.


It is important to do homework before going for the shoot to ensure you do not get disappointed. Go through the weather forecast, find out exact time for sunrise and sunset and time your visit to perfection to maximize your chances for great shots. Missing the right moment makes you miss a great shot.

Understand your Camera

Apart from being able to see and understand light, you must also know your camera like the back of your palm. Light changes very fast and rarely does it give you sufficient time to fiddle around with your camera settings. If you are not familiar with your camera, you are going to miss that golden moment and it will show in your final output.

Master your Exposure

It is the key to good landscape photography. You must understand how meter works in different lighting situations. For instance, while clicking snow, the biggest challenge lies in camera’s metering system. Brightly lit and fresh snow is about 1.5 to 2 stops brighter than 18% grey which is what your camera meter expects to see. This will result in snow appearing grey in colour. You should compensate with putting your meter setting to +1/3 or +1 stop to make it look perfect white. However, be careful that it does not blow out the details from snow.

Play with Light and Shadows

Where there is light, there will be a shadow. Understand the play of light and shadow and chose your angle and composition carefully to bring out a nice contrasting relationship between the two. Presence of shadows adds depth to the image and they add life to otherwise dull and flat images if composed and exposed well. Take care to leave some details in shadow areas.

Clicking in the Twilight

It is one of the most interesting landscape photography techniques. Do not leave the scene after the sun has set. Instead, take out your tripod and shutter release to shoot most interesting landscape photographs. The low light landscape photography poses its own challenges but the results make the efforts worth every penny. The best time to shoot twilight landscapes are around half an hour before the sunset and may last around half an hour after the sunset. To get best results, minimize the chances of camera shake. Mirror lock option adds to the quality of image produced.

Panoramas Capture the Expanse

There is no better way to show the vastness of a stunning landscape. No wide angle lens can ever do justice. Keep the camera at the same level to shoot all pictures to be used for the final image. Overlap your images at least by 15% to 20%. Meter the entire scene manually to ensure proper exposure. Finally, do some post-processing before stitching the images to create the final panorama.

Compose it Well

To create an image that is aesthetically pleasing to the eye, understand the rules of composition. It always helps in creating visually pleasing landscape images. Never put the horizon in center. Use Rule of thirds to place the horizon properly in your image. Leading lines take the eye of the viewer from one point to another, thus helping the viewer stay longer on the image.

Know the Rules to Break the Rules

Rules may give you a starting point, but they do not determine the ultimate effect of your image. Do not be afraid to break or ignore them. As in own words of the celebrated photographer Ansel Adams, “There are no rules for good photographs, there are only good photographs”

Published in Issue 13

Coming from a country of stories and storytellers, Indian animation professionals are sitting on a gold reserve. Yet, we are miles behind the Western world. We spoke to few leading names to find out the reason and understand the Indian animator’s sensibilities and practices The house unanimously opined that we need to develop more original ideas and also create exclusive stories for animation, rather than going the other way round…


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Creative Gaga - Issue 49


From mountains to rivers and deserts to seas, the beauty that nature presents before us is mesmerising. At times jaw-dropping and other times breathtaking, landscape photographer Ron Kahlon shows us how he captures the most photogenic model in the world – Mother Earth.

Landscape Photography
Landscape Photography

Capture Varying Attitudes Of Longitudes And Latitudes.

Landscape photography is a great way to bring the world to people. Many wishes to travel, however, it’s only a hand few that are able to travel extensively to see the world for what it is. Capturing the Earth in its pure and natural form is surprising for the audience because there will always be something they would never have seen. Like a shipwreck by the side of the beach or a melting glacier that’s constantly moving at 4cm/s. There are so many costumes the Earth likes to flaunt; whether it’s creased mountains to glittering waves, there is never a landscape photo that will look the same.

Landscape Photography
Landscape Photography

A Patient Eye Makes One Go My My!

One of the greatest virtues of a landscape photographer is patience. The patience to wait for the clouds to clear to reveal the sun-kissed mountain top or to wait for the moment when the pastels in the sky are just right at sunset. Nature is forever changing its poses, giving you surprising shots to capture. Once in the wild, you can’t plan. It can start to rain or you’ll have a flat tyre. It’s all about timing. For example, if you’re clicking Mount Cook in New Zealand, you need to spend several hours trying to get the best shot. And you need to do that every day, till you’re satisfied you’ve got a shot that captures the landscape with a dramatic story. You need to change the way you look at the subject It’s a wrap then.

Landscape Photography
Landscape Photography

It’s Like A Picture Book.

The composition is probably one of the most critical factors in landscape photography. You don’t just capture a tree but the tree in its surroundings. That’s how the story happens. One can use composition techniques like rule of thirds, leading lines and even patterns to capture nature’s plot. Timing, especially capturing landscapes during the golden hour helps establish drama and character

Landscape Photography
Landscape Photography

Get Into The Right Gear.

Landscape photography utilises great skill of the photographer and the camera as well. Using professional full-frame DSLR with a 16-35mm wide angle lens is one great way to start a photography journey. Using low ISO ranging between 100-300 and a small aperture between F9-F16 during daytime is one way to get apt images. For nights, using an ISO of around 800 is ideal. Focusing manually via the live view of the scale on the lens on hyperfocal distance and not focusing on optical infinity is one way to go as well. Photography techniques like applying focus stacking or vertical panorama (refocusing in different frames) are also some ways to enhance the landscape experience. For instances where the land is dark, it’s best to expose the land separately and then merge it with the background using Mask in Photoshop.

Landscape Photography

Published in Issue 37

The issue includes interactions with Preeti Vyas from VGC on ‘How to pitch for clients or retain the existing one’ and Ashish Deshpande from Elephant on ‘Challenges of working with a startup’, along with some best freelancers like Archan Nair, Shreya Shetty and Paul Sandip, sharing their knowledge of working with various clients. Also, Sachin Puthran from Thatzit.com gave a 10-point no-nonsense guide for studios to handle their finances. A must read, if you are planning for the financial year ahead or worried about your handling your money matter, this issue can give you much-needed insight and guide you to a better financial health of your business or freelancing. 


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