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With the stakes of digital art soaring high in the market, have a look at some of the best Indian digital artists and get-going to be one!

Wanting to give life to your imagination? What are you waiting for! This is just the right time to start out and the right environment to be inspired from!

 

Be it replicating an image of a famous personality or creating other-worldly characters, anything and everything is possible with digital art using a simple pen-tab and digital software.

 

Follow these brilliant Indian Digital Artists and hop onto a journey of unplanned surprises and master-piece outcomes!

1. Aashit Singh

Aashit Singh is a Mumbai-based visionary artist specialising in creating visual representations of the intangible and other-worldly imagery. He feels that realism in psychedelic art is important to be able to relate to these psychedelic visions. Read the detailed article on Constructing Psychedelic Experience! featuring Aashit’s deep insights.

 


Digital Art

2. Ankur Patar

Ankur Patar, a national and international award winner, has had over 13 years of experience in the advertising industry. Accredited with being chosen as one of the best digital artists of India in 2012, he has brands like Adidas, Nike, Adobe and the likes associating him for years.

 

His recent collaboration with Adobe to recreate lost masterpieces got him into the limelight once again. He was one of the only 4 digital artists chosen from throughout the world to recreate paintings using only Adobe stock imagery.  Ankur also shared how does Digital Art help to exceed your imagination!

 


3. Archan Nair

A firm believer of creating what the heart says, Archan shifted from being a fashion major and an entrepreneur to a self-taught digital and visual artist and illustrator specialising in mixed media and digital art. He is now a Germany-based independent Indian Digital Artist with cultural roots from India. Archan calls this artwork as Psymbionic – a digital Illustration of human and the subtler elements of being human.

 


4. Jithin Roda

Jithin Roda is a freelance concept artist and illustrator based in Kerala. His passion for art got him specializing in a wide spectrum of the illustration world like pre-visualisation, concept designing, cover designing and illustrating for posters and topics in general.

 


5. Medha Srivastava

Attracted towards art depicting metaphors and thought-provoking subjects, Medha, previously a gaming artist has been fascinated by conceptualisation, ideation and realism. Concepts and character building have always aligned with the intent of her artwork.

 

Starting out with simple digital illustrations, she eventually moved on to the world of concept art. Social issues contribute to a major part of her inspirations. To be true to her style of art, which she defines as realistic with a tint of stylisation and conceptualisation, she picks up on things she sees in her vicinity like shapes, colours, patterns and textures for the visual representation of her digital masterpieces. She insists on thoughtfully mixing Realism with Conceptualisation.

 


6. Mukesh Singh

Mahabharata, the epic of epics, can be told and retold time and again, still feeling fresh and young to the receptor. Dissatisfied with the earlier visual representations of the Mahabharata, Mukesh Singh took on a journey to explore the characters of this epic through his own style of digital art and with the aim of wanting the audience of today to not just identify and accept the character’s inner selves but their outer ones too, which are external manifestations of their inner selves.

 


characters

7. Nikhil Shinde

Nikhil Shinde, an Indian digital illustrator feels that creating a character is similar to assembling the pieces of a puzzle together. He puts in his heart, mind and soul to create out-of-the-box characters and gives them a twist in a way which takes the audience by surprise!

 


advertising

8. Nithin Rao Kumblekar

Starting out in his career as an art director in an advertising agency in 2005 and having gained some experience in the field, Nithin decided to freelance as an illustrator from the year 2010, with a focus on commercial illustrations. Since then there has been no looking back and he has brands like IBM, Lenovo, Brittania, Idea cellular and alike as part of his clientele.

 

He has also collaborated with global advertising agencies like Saldo Disegni Italy, Kassett Norway, JWT Delhi and Bangalore, Leo Burnett Mumbai, Saatchi & Saatchi Bangalore, etc creating pieces of digital art to be used by them for their promotions and in other areas.

 


9. Pavan Rajurkar

Pavan Rajurkar, a young Mumbai-based freelance illustrator believes that traditional and digital art compliment and complete each other. In spite of being in the digital era, he feels that the mind is directly connected to the hand and a hand-drawn doodle is the strongest way to brainstorm, leading to an idea.

 

Pavan has worked for numerous reputed advertisement agencies and was also featured in Lürzer’s Archive’s 200 Best Illustrators worldwide in 2016.

 


Emotions

10. Pratima Unde

Accepting the challenge to create a unique beauty, Pratima Unde leaves no stone unturned to explore her subject of illustration. Specialising in expressing human emotions, she highlights these in her digital portraits through a particular technique called Giggling.

 

Focusing on subjects which are shy, she spends days with them sitting face to face, expressing the unexpressed, only to discover something new every day. This portrait is of a Joyous Rajasthani, as she likes to call it.

 


Versatile Designer

11. Rahul Arora

Rahul Arora is a Mumbai based freelance digital illustrator. Believing in the fact that versatility plays a massive role in the life of an artist, his spectrum of working typologies in the field of design is pretty wide, varying from illustrating for advertising to character designing, story-boarding, environment designing and comic books illustrations.

 

Keeping his clients in the centre of any project, Rahul feels that the designer is responsible for conveying the idea of the client through the creation of styles matching the needs of the clients; thus the style of the designer is a reflection of the clients’ sensibility and vision!

 


12. Raj Khatri

Raj Khatri is a Mumbai-based movie buff, visual designer and a digital artist who believes and lives by the fact that experimentation is the key to self-discovery. This thought has helped him create some brilliant movie posters and other artwork, only using the medium of digital art.

 

Having had more than a decade of an experience in various sectors of the field of design like websites, social media, flash animations, TV series, films and many more, he now heads the creative team at an entertainment design studio known as Marching Arts.

 


Indian thelas

13. Ranganath Krishnamani

Ranganathan Krishnamani is a free-thinker, an obsessive doodler and has a soft corner for architecture. An illustrator driven by passion, he feels that self-developed style is what contributes to the uniqueness of an artist.

 

With a keen eye for observation and a distinct point of view, Ranganathan captures and expresses the unique stories of simple everyday life through his own developed style of minute detailing in his digital illustrations.

 


14. Seerow Unni

Believing that the core idea of an artwork is to convey the message to its readers, Seerow Unni, a digital illustrator says that every artwork should be considered as a scene of a movie, as it helps in adding the missing elements, thus adding life and giving depth to the scene. Fun and witty humour are the key elements to grab peoples’ attention.

 

To be a part of the community, it is important to keep oneself updated with the latest trends and happenings of the digital design market. He feels that this year the trend is shifting to from complexity and elaborations to minimalism. He says the key is to enjoy the process and improvise at every level.

 


Characters Shreya Shetty

15. Shreya Shetty

Balancing fantasy and realism, Shreya Shetty creates characters dictating a sense of otherworldliness, yet being anatomically and functionally viable. Following certain thumb rules like relating the character to its environment and keeping the background subtle, she has mastered the art of creating original, believable fantasy characters on a digital screen.

 

She believes that the right expressions and poise can create a memorable moment that will stick with the audience even after the story is over.

 


16. Sri Priyatham

Earning his very first commission by turning his bedroom into a studio during his student days motivated and inspired Sri Priyatham to transform his love and passion for illustration into his profession. To have a free-flowing lifestyle and working on his own terms and conditions, he chose to work as a freelance illustrator creating digital art pieces.

 

The social platform of Facebook helped him communicate and promote his artwork and get commissioned. The reach of other social platforms like Instagram, Reddit and Imgur worked wonders for him to get in touch with a global clientele from the continents of America, Europe and Australia.

 


17. Sukanto Debnath

With an experience of living in changing surroundings and different cultures, Sukanto Debnath, a Hungary-based Indian digital artist explores human behaviour and body language through his extensively detailed yet sketchy illustrations.

 

He believes that travelling and exposure to various folk arts and cultures opens up an artist’s mind to think beyond the usual, thus resulting in mature design. The global artist has created this digital painting called ‘People in Groups’ where he expresses the facial features of Hungarian locals and their body language.

 


Illustrations

18. Uday Mohite

Uday Mohite is a digital-caricature specialist and paints characters believing them to be a piece of art! He does a deep research to understand the features that define and describe the subject of his digital illustration and then exaggerates certain components like colours or characteristic features to start a conversation with the viewer.

 


19. Vishnu

With an impeccable passion for drawing and sketching, Vishnu tries to achieve perfection in all of his artworks. With only an experience of a short span of 5 years in the world of art, he has mastered the skills and techniques of digital art in his own way, developing his own personal style.

 

To be the perfectionist he wishes to be, Vishnu puts his mind, body and soul into his work to achieve an intricate level of detailing, which is visible in all his sketches.

 


Vivek_Feature - Amitabh Bachchan

20. Vivek Mandrekar

Currently working as the chief creative designer for movie posters under the banner of Yash Raj Films, Vivek Mandrekar has come a long way from being just a self-taught artist to mastering the art of creating posters for the film industry.

 

Face expressions tell stories and Vivek has captured these different stories of many great legends of the Indian film industry through his digital paintings. One such famous artwork is that of the Bollywood star, Mr Amitabh Bachchan, created using Adobe Photoshop and Wacom pen-tablet.

The transformation in the art styles from hand-made to computerised and digitalised versions is taking the world and people in its wave of craze! This fast-growing art style has its own beauty and charm to capture the viewer, mesmerising him in its aura.

What is Digital Art?

In the era of rapid changes, new solutions and technologies evolving every minute, each higher than the previous, every field and profession is running the rats’ race to grab the new as soon as it can. One such interesting field is the line of art which has been digitalised and is called “Digital Art”.

 

Digital art is nothing but the traditional art form of hand-painting being modified into digital ways and styles of painting. It is an expression of ones’ thoughts, ideas and visions through an explicit medium of digital multi-media.

With a shift in the ticking of the clock from analogue to digital and the advent of computers in the 1990s, artist Sachin Puthran has seen it all, from hand-made tactile paintings and expressions being a physical manifestation of the artist’s vision to the digital paintings now meeting the ever-changing and quick demands of the clients!

Art From Pencil to Stylus

Indian traditional art has been practiced since time immemorial, accredited with famous art pieces. In the present day, with extremely talented artists pervading in every corner of our country, there are various representations of this traditional art in the form of digital art, defined by the individuals’ interpretation of the same.

Ranganath Krishnamani, took on to create a series dedicated to Thelas, the moving supermarket on Indian streets. Using his unique style of digital drawings, he expresses different kinds of thelas, from the ones selling chaat to ganne ka ras and barf ke gole, bringing out the smile and happiness on the readers face, similar to their reaction on seeing an actual thela!

Indian thelas

Inspired by the imbalanced and irregular environments, Satish Gangaiah expresses his interpretation of this traditional world by placing his protagonist in this pandemonium. He uses an urban-influenced illustration style in his digital art and the colours add a realistic touch to the frame.

Wonderfully Chaotic

Read the detailed article on Capturing Wonderfully Chaotic World of Today!

Digital v/s Traditional Art

Switching over to digital art does not mean that the importance of traditional art forms of painting and sketching is lost or being forgotten. In fact, the truth is that the traditional technique of hand painting and sketching is what forms the base for digital artworks. A good command over hand drawings gives an artist the necessary push to explore the hidden treasures of digitalising their illustrations.

Pavan Rajurkar, a freelance Mumbai based illustrator has captured some of the very typical traditional scenes of the Indian culture like a fish market in his digital paintings, yet conveying the essence that a traditional painting would.

Get a clear understanding on Traditional vs. Digital, Sides of The Same Coin

When it comes to the world of contemporary art exhibitions, hand-art has taken a back-seat paving way for the digital art, which has a magical effect on its viewers. It is growing tremendously, in terms of the message it wants to convey and also in terms of the size of the art, ranging from a small screen of a smartphone to being projected on huge walls in museums and art expos and also experiencing it through the medium of virtual reality.

 

With the growing awareness of people and the pace at which digital art is sprouting, clients definitely want the latest and original. Working for a wide range of clients demanding diverse typologies, Rahul Arora, a digital artist is a living proof that versatility can definitely up one’s game in the field.

Versatile Designer

Brands like OLX are definitely breaking the traditional stereotypical thought process and moving forward with time by hiring digital artists like Nithin Rao Kumblekar to do a campaign for their advertisements rather than doing an actual shoot!

advertising

The advantage of being digitally artistic is that it opens a lot of doors to try out new things and create versatile outputs, visualise your imagination in different styles and modify all of this instantaneously with just a few clicks.

The Scope of Digital Art in India

The introduction of the pen tab has made life much easier for these artists as it gives the same feel of drawing on paper, but electronically!

 

The variety of styles explored in digital art is tremendous. The styles of digitalising vary from two-dimensional still-drawings on pen-tabs, graphic illustrations, photo-montaging paintings with images and creating image collages to graphics animations for multi-functional uses and are further extended to three-dimensional digital canvases using software like Corel-draw, Cinema-4d and possibilities of virtual reality.

Artist Medha Srivastava defines her style as realistic with a tint of stylization and conceptualization. She picks up on things she sees in her vicinity like shapes, colors, patterns and textures for the visual representation of her digital masterpieces.

An Indian-origin Germany-based illustrator Archan Nair’s digital artwork is influenced by the mysteries of our everyday existence and has also extended out to the realm of virtual reality.

The scope of digital at in India is not just limited to using digital tools to create paintings to be hung on walls, but is reaching out to the everyday life objects used at home. Illustrationists are being hired right at the start of a project to create customised digital designs in tandem with the overall scheme of a project.

For instance, Chumbak as a brand in collaboration with various artists has digitalised India’s environment through colourful and playful illustrations adaptable to various products ranging from home décor items like coasters, mugs, bags, cushion covers and laptop sleeves to personal products like t-shirts, accessories and even footwear! The digital art here gave it a scope to reach out to everyone through its online and offline medium.

Digital Art India

Digital art in India isn’t just a platform for the upcoming generation of artists to reach new horizons with their talent but also gives an opportunity to the tradition established artists to try out new things with the latest digital tools. In a way, it is a medium to revolutionalise the art industry of the country by representing the minds’ visions through a merger of the traditional techniques of art with the digital media.

 

With the digitalisation of everything in the future, this art form will surely go a long way in encouraging talents of all age-groups to expose their creativity. Social platforms like Behance, Instagram and Facebook are motivational and promotional sources for artists to publish their digital work, get noticed and step into the present day market of art and its likes.

 

Digital art today has captured the world in its long and stretched arms of beauty and creativity. The present level will definitely be escalated to newer heights in the future making each and every being its captive.

 

So strap your seat-belts and be ready for an enjoyable roller-coaster ride in this new realm of creations and explorations.

Traditional vs. digital; it’s the debate of the century. According to young illustrator, Pavan Dashrath Rajurkar, both are winners. Believing that both are like sides of the same coin, he tells us why it’s impossible to do without the other.

Traditional vs. Digital
Fish market
Traditional vs. Digital
Smoker

Knowing how to draw is most important.

Drawing is an art which will fade with time if one does not practice it regularly. It’s important to constantly keep in touch with that skill because the mind is directly connected to the hands. Nothing can create something as raw as the hands. Tools are used for getting different outputs while one is drawing, and design software is simply one of those tools. One shouldn’t feel any less if one does not know it.

Traditional vs. Digital
Red life
Traditional vs. Digital
The bird

Digitalisation adds another dimension to design, that’s time.

Digitalisation is the need of today. It can’t be ignored. It has enabled designers to increase output, where they can create multiple options in less time. Everything evolves with time and so has designed. Being a designer twenty years ago would mean facing greater difficulties in finding a platform and exposure as compared to today. In those days the process of artistic growth would have been really slow. We should make the most of the available sources.

Traditional vs. Digital
Bappanshi Gappa
Traditional vs. Digital
Krishna

Formal education sets in you a process that helps you approach your design.

It’s what they teach in all schools- research the subject before you romance it. An artwork starts from collecting a brief about it. It gives one the understanding to be able to visualise in context. India’s education doesn’t introduce technology right at the beginning, fearing that students will become dependent on it and won’t realise their own potential. A good example is how mental math is preferred over the use of a calculator in schools even today. Similarly, many designers today need a pencil and paper to sketch rough ideas and brainstorm. It’s a healthy habit. Finally, when you have the basic structure and elements of your design, you can work with technology, imparting flexibility and variation to your design.

Traditional vs. Digital
Pandit.
Traditional vs. Digital

Inspirations are not all.

Not just Indian, but even international designers are drawn to seek inspirations from our rich history, mythological stories, beautiful architecture and mesmerizing illustration styles. Taking these things as a base, many creative experiments can be undertaken and few have and are taking place. But unfortunately, many talented folks in India fail to receive a good platform for their work. The unfortunate reality is that many artists are lost due to lack of exposure. Hopefully, we will see that change soon.

Traditional vs. Digital
Shiva
Traditional vs. Digital

Published in Issue 20

Pencil or stylus? Paper or touch screen? This is just a start to the long list of questions that are swimming in every designer’s mind today. They say change is the only constant but has digitalisation really taken over the traditional methods? Would there be a time when the pencil will be forgotten forever like writers have forgotten a fountain pen? We discuss the issue with famous Indian designers and try to understand what they think. This issue also has some very talented and unique designer like Sachin Puthran, Raghava KK, Ramanjeet Kaur and Pavan Rajurkar got featured along with much more. Mr. Xerty and Amrei Hofstatter came with unique interpretation in our MadeIn section.

 

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Inspired from Indian trends Pavan Rajurkar portrays popular Bollywood themes or dialogues to convey the features of Mymedisyn app. The illustrations use humour to leave a mark on the user’s subconscious.

The Brief

The client wanted to promote its app and the facilities provided by it. A major challenge was to break the clutter of ‘monotonous ways of communication’.

The Concept

Being bombarded by depressing questions by medical organisations, led to the usage of Bollywood dialogues to lighten up the situation and convey the message of Mymedisyn app in fun way. In India, Bollywood enjoys a deep reach – from lower class to uneducated to poor to rich, so it seems an appropriate carrier of the message.

The Outcome

The output was far better than expected and so was the response to it. It was humorous yet informative at the same time. Somehow it hit the funny bones of the people and also leaves a desired mark on their subconscious.

dialogues, mymedisyn
dialogues, mymedisyn

Published in Issue 36

Every year brings a lot of hope and promises. With a New Year resolutions list (which might be lost by now) and hope of everything will change for good we all welcomed 2017. This issue explored, how these changes will affect our businesses and how we can be prepared for the growth predicted by the experts. The Wise Advice section includes pieces of advice on the web, mobile apps, user interface and user experience from well-known industry experts. This issue gives you hint about tends to keep an eye on and how to be ready for it! So not just for the business owners but also for upcoming creative entrepreneurs this one is a must read!

 

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