Traditional vs. digital; it’s the debate of the century. According to young illustrator, Pavan Dashrath Rajurkar, both are winners. Believing that both are like sides of the same coin, he tells us why it’s impossible to do without the other.

Traditional vs. Digital
Fish market
Traditional vs. Digital
Smoker

Knowing how to draw is most important.

Drawing is an art which will fade with time if one does not practice it regularly. It’s important to constantly keep in touch with that skill because the mind is directly connected to the hands. Nothing can create something as raw as the hands. Tools are used for getting different outputs while one is drawing, and design software is simply one of those tools. One shouldn’t feel any less if one does not know it.

Traditional vs. Digital
Red life
Traditional vs. Digital
The bird

Digitalisation adds another dimension to design, that’s time.

Digitalisation is the need of today. It can’t be ignored. It has enabled designers to increase output, where they can create multiple options in less time. Everything evolves with time and so has designed. Being a designer twenty years ago would mean facing greater difficulties in finding a platform and exposure as compared to today. In those days the process of artistic growth would have been really slow. We should make the most of the available sources.

Traditional vs. Digital
Bappanshi Gappa
Traditional vs. Digital
Krishna

Formal education sets in you a process that helps you approach your design.

It’s what they teach in all schools- research the subject before you romance it. An artwork starts from collecting a brief about it. It gives one the understanding to be able to visualise in context. India’s education doesn’t introduce technology right at the beginning, fearing that students will become dependent on it and won’t realise their own potential. A good example is how mental math is preferred over the use of a calculator in schools even today. Similarly, many designers today need a pencil and paper to sketch rough ideas and brainstorm. It’s a healthy habit. Finally, when you have the basic structure and elements of your design, you can work with technology, imparting flexibility and variation to your design.

Traditional vs. Digital
Pandit.
Traditional vs. Digital

Inspirations are not all.

Not just Indian, but even international designers are drawn to seek inspirations from our rich history, mythological stories, beautiful architecture and mesmerizing illustration styles. Taking these things as a base, many creative experiments can be undertaken and few have and are taking place. But unfortunately, many talented folks in India fail to receive a good platform for their work. The unfortunate reality is that many artists are lost due to lack of exposure. Hopefully, we will see that change soon.

Traditional vs. Digital
Shiva
Traditional vs. Digital

Published in Issue 20

Pencil or stylus? Paper or touch screen? This is just a start to the long list of questions that are swimming in every designer’s mind today. They say change is the only constant but has digitalisation really taken over the traditional methods? Would there be a time when the pencil will be forgotten forever like writers have forgotten a fountain pen? We discuss the issue with famous Indian designers and try to understand what they think. This issue also has some very talented and unique designer like Sachin Puthran, Raghava KK, Ramanjeet Kaur and Pavan Rajurkar got featured along with much more. Mr. Xerty and Amrei Hofstatter came with unique interpretation in our MadeIn section.

 

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Inspired from Indian trends Pavan Rajurkar portrays popular Bollywood themes or dialogues to convey the features of Mymedisyn app. The illustrations use humour to leave a mark on the user’s subconscious.

The Brief

The client wanted to promote its app and the facilities provided by it. A major challenge was to break the clutter of ‘monotonous ways of communication’.

The Concept

Being bombarded by depressing questions by medical organisations, led to the usage of Bollywood dialogues to lighten up the situation and convey the message of Mymedisyn app in fun way. In India, Bollywood enjoys a deep reach – from lower class to uneducated to poor to rich, so it seems an appropriate carrier of the message.

The Outcome

The output was far better than expected and so was the response to it. It was humorous yet informative at the same time. Somehow it hit the funny bones of the people and also leaves a desired mark on their subconscious.

dialogues, mymedisyn
dialogues, mymedisyn

Published in Issue 36

Every year brings a lot of hope and promises. With a New Year resolutions list (which might be lost by now) and hope of everything will change for good we all welcomed 2017. This issue explored, how these changes will affect our businesses and how we can be prepared for the growth predicted by the experts. The Wise Advice section includes pieces of advice on the web, mobile apps, user interface and user experience from well-known industry experts. This issue gives you hint about tends to keep an eye on and how to be ready for it! So not just for the business owners but also for upcoming creative entrepreneurs this one is a must read!

 

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