Ever thought of your imagination coming to life, just the way you pictured it? Pankaj Gole, a concept artist and a character designer show how this is possible.
With the belief that artists are free-spirited souls and the urge of always growing and improving, Pankaj took up everything as a challenge that came his way and started freelancing for wall paintings, tattoos, caricatures, portraits and storyboard developments.
Pankaj feels that art without thought is just a decoration. The possibility of giving life to ones’ thoughts and imagination through visual design, empowered Pankaj to become a concept artist and master the art of character design. Pankaj has had a chance of designing characters and mascots for branding, advertisement, board games, 2D animations, video games and books and is currently designing for kids’ games.
Let’s create a character!
Merging the clients’ brief and his own imagination of the brief, Pankaj starts by visualizing the character in terms of its form, costumes, emotions, personality, attitude, gestures, age, expressions and background. This is followed by rough sketching and modifying it by varying the design styles. He gives importance to proportions as they help in creating visual interest among these imaginary beings. Target audience surely plays a significant role in character designing.
Pankaj explains this process with an example of a character called ‘Creature’. Considering the target audience as kids and young people, he began personifying the character.
The Creature is an active and healthy female living in a jungle. She is cute, innocent, emotional and scary looking with cute and expressive rounded blue eyes. The idea was to fuse all the forest elements together and so creature has the body like a turtle, face like a horse & horns resembling tree branches. It was a challenge to make creatures’ character look scary, cute, emotional and innocent all at the same time.
To create the storyline, he does about 6-8 rough sketches per frame to get an idea about the desired environment, composed of characters in different angles and actions and also other supporting elements. He then settles for one sketch, deciding upon the colour scheme, colouring style and lighting source which helps him render the three-dimensional character, keeping in mind the feel of the story.
Style develops knowledge and knowledge creates a style!
The challenge of coming up with different styles can be overcome by always being on the lookout for new things, ideas and concepts and being curious and experimental to achieve something different and unique. Designing the basic shape keeping in mind the characters proportion, structure, body shape gestures and simplicity makes all the difference. Being true to himself and his profession, Pankaj always creates new characters and never reuses the old ones.
To create his style, Pankaj starts out with the traditional method of pencil sketching as it gives him the freedom of playing with lines, rhythms and basic shapes and then modifies it with the digital mediums as it gives the freedom and possibility to create unbelievable art!
Keep pushing forward, the time and efforts put in will lead to success!
Pankaj encourages young enthusiasts to believe in the beauty that lies within and not to compare oneself with others as every artists’ style is unique and different! Being passionate definitely opens up doors and luck syncs’ in automatically.
Published in Issue 42
Every designer wish to be independent and willing to jump into the word of freelance but most of them unaware of the fundamental challenges of the initial phase. So, we dedicated this issue to freelancers and interviewed some established and talented designers to dig deep for the expert advice. Kevin Roodhorst on the other hand, an experienced freelancer from Amsterdam, has recently shifted to be a full-timer with an Agency says “Freelancing is not all roses!” and shared the best way to survive as a freelancer! So, whether you are a freelancer or planning to be one, this issue is a must-read. Go ahead and order your copy here or subscribe to not miss any future issues!
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