Users are aware of trends, demanding trendy products. Brands succumb to these demands to have a stronger say and a longer stay in the market. Studio Elephant Design has elaborated on this cycle explaining the need of packaging design.

Trends are a reflection of how people behave, how they live and vice versa.


One may believe tech-based products like smartphones & AI assistants are changing the way people live. But there is as much change happening in their lives through humble packaging design. In times of extreme actions and judgments, it is believed that design becomes prettier. This actually is happening.


There are certain things individuals look for before buying foods, beverages, personal & home care products nowadays:

Packaging Design

1. Tell me a Story?

Story of origin, granny’s recipe, kind of music played to cows… Is it a superfood rediscovered? Was it made the exact same way people made stuff when the world was perfect? They want to know more, not just about the ingredients or the company behind it, but also the hands that made it. They are hungrier for stories than the food they are buying.

2. Small for me Please

Because of longer commutes and increased working hours that blur into socializing, people are looking for things that will help them stretch their days outside of homes. Small portions of handbag-insertables are a rage in colour cosmetics, face masks, wipes, hand sanitizers, and other personal care products for on-the-go use. Spoilt for choice and highly aware of what they consume, people prefer single serves in snacks, meals & beverages.

3. Be Direct

Farm to Face. Grass to Glass. Park to Plate. Yes. That is how people like stuff to reach them. They want it fresh, preferably hand-made, with least processing. Demanding honesty of intent and transparency on the label about what goes in, they like small batches made with care. Lesser the machine intervention, the better it is.

4. Give me an Eye Candy

Packaging is not just for protecting the goods, it needs to give the product a flaunt value, making it Instagram-worthy. Packaging can be an object of desire itself. So the “look” of packaging is as important as what it carries inside.

5. Sustainability Counts

Over engineered packaging is a big no-no. The simple, the better. Is the plastic used easily to recycle? Reduced packaging layers, lesser staple pins, alternative chemical inks & glues, these are things that the sustainability-aware users look for

• Game Changers 

Technology-based enablers are bringing some change too. The biggest change is in the way packaging can enable customization of every consumption experience. Technology & insightful design makes it possible to have small batches, personalized messaging or even controlled release of ingredients. Eg Kolibri (Japan) beverage bottle allows consumers to control the amount of sugar they want in their drink.

Recent advancements in automated packaging lines are not only more efficient, but also adaptive & flexible. They enable personalized packaging with individual names like the Coke cans & bottles from “Share a Coke” campaign.

Packaging Design

• Studio Sampler

Elephant helped develop a brand of Indian ethnic drinks that was based on nostalgia, aptly named “Paper boat”, taking one back to the good old days of childhood when life was simple and full of optimism.


Doy packs seemed a more sustainable choice against bottles, cans or cartons. The shape was designed to feel like squeezing a fruit and easy to open cap was inspired by paper boat itself. Graphics were simple and represented an uncomplicated, delightful world.

Packaging Design

The incredible part was that the brand refrained from using mass media for a couple of years. ON-the-shelf packaging did all the talking. And in less than five years, the brand made it to the top position in single-serve beverages, won many awards and also made it to the list of buzziest, most promising brands from India.


This is an interesting example because it aligned with all the five reasons for engaging with a brand and was created well in time to be able to ride the wave successfully.


For designers & consumers who don’t like to be cookie cutters, personalization and customization possibilities are like a boon. The only limitation would be ideas, which one is hopefully never short of.

Issue 45

Published in Issue 45

When celebrations are all around for the new year, everyone is curious about what this new year will bring. So, the rounds of looking back to the past year and trying to predict the new one starts. We started the same exploration through this issue by reaching various experts for their take on the trends for their respective fields. So, go ahead.


Order Your Copy!

Showcasing new packaging design trends making their mark this fresh year. Check out all that’s new and all that’s found its way from the past into the present. There’s so much to discover!

Design, design everywhere! There is so much design in this world, today, considering the wide range of applications that it has. No doubt, it has become so much more relevant now than in the past. If you take a good look at it, you realise how design has changed across various mediums in time and taken new shape and perspective.


With that in mind, here we highlight some of the new trends that have found their way into the existing design scenario and those that have carried on through generations to come forth even in current times. Take a good look; you never know what it might strike!

Flat Design

Flat is in. Something that has been in vogue for a long time now, it continues to remain the ideal way of display, presentation and functionality as well. The classic flat can be seen in various shapes and patterns up to this day. Be it squares or rectangles, the flat is here to stay.

Brandiziac - Packaging
packaging design

Minimal Design

Minimal is the new thing to do. Gone are the days of congested, over-informative and heavily loaded design with overwhelming patterns, colours and shapes. Instead, design has grown to become not only smart but so also ‘essential’. That just makes it easier to focus attention on what really matters, doesn’t it? Clear, simple minimal.


Designed by
– Łobzowska Studio and Marysia Markowska

Inspiring Packaging

The Colors

Bold Colors

“Colour, colour, which colour do you want?” Remember the game? Well, when it comes to current design, the answer is pretty clear and simple – Bold colours. They strike the eye well and stand out in a space filled with so many different shades without much effort. Bold is the new gold, indeed. It does the job and in a striking fashion, that’s hard to miss.

successful packaging

Designed by Marco Serena


Pastel Colors

Pastel colours are quite contrary to the widespread trend of bold tones and shades. That is one of the reasons they go so well with subtle messages that need to find their way through the clutter of loud designing. It is one way to be heard and seen without creating an unnecessary fuss in a space that is filled with noisy and flashy features.


Designed by Creatsy Official


Designed by ChocoToy cute

Bold Typography

Bold is big and bold is beautiful. It speaks loud and clear, without room for doubt, thus putting across the message in a way that leaves no scope for any kind of distortion or dilution. It has, for this very reason, become so much of a trend to find big and bold typo in bold shades and backgrounds. Look around, it’s everywhere.

packaging design
packaging design
Bombay Brasserie - The Indian Culinary Expert

Patterns & Shapes


Geometry is present in everything. Right from a needle to the very solar system, everything is geometric in nature – something worth considering when it comes to design too. After all, geometry is perfection and can never feel wrong if all is in sync. So also with the design elements, the right geometry never fails.


Designed by oraviva! designers


Designed by IWANT design

Custom Shapes and Elements

Made to fulfill the need of the hour based on the relevant context of communication, custom shapes and elements such as hand-drawn illustrations give an unmimicable touch to branding. They need not necessarily be symmetric or “perfect” in size and proportion but more a trademark style. What better than an un-mimicable touch, isn’t it!
Inspiring Packaging

Designed by Lucas Wakamatsu


The term “Vintage” speaks for itself and needs no real explanation. It is synonymous of a strong level of integrity and effect that has lasted the test of time without compromising on its originality. “Vintage” will never be old; it is here to stay for a long time to come if not forever.

Inspiring Packaging

Designed by
– Auge Design and Giovanni Stillittano


Doodles/ Illustrative

Doodle-doodle on the wall, haven’t we all?  Well, this is a trend that had lasted generations and seems to never get old—’cause doodles are always fun, spontaneous and hence unique, never exactly the same as another. That is why they’ve found their way well in the design culture too and are highly impactful especially with the youth.


Designed by Backbone Branding

NH1 - Vada Pav

Unusual Materials & Shapes

The unusual never fails to be noticed and make an impression. So also it is when it comes to design – everything from weird shapes to all kinds of materials, the sky is the limit. With the kind of tools available today, it is not difficult to execute that which is not so common. No shape is odd and no material is wrong.


Designed by Backbone Branding

Holographic Effects

The holographic effect used to be ‘the’ thing to do at one point in time due to its shiny, glittery nature. It is here to stay, though, as it finds it s way into the current design scene. The lure of the vintage never fails to shine even in new times. Holographs would catch our eye on any given day, including today apparently.


Designed by Anagrama Studio

Gradients in Packaging

Now, here’s something new and definitely worthwhile. One shade just doesn’t seem enough sometimes, so there’s a whole range of it. Just a tone lighter or a shade darker can create and put together a whole series of gradient design. Isn’t that amazing, the entire rainbow is available to put on display!

Inspiring Packaging

Designed by Marco Serena


Designed by Backbone Branding