1

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Advertising is an interesting profession and those who work within it know of the everyday humps and bumps, the charm and harm that one has to deal with. As an Illustrator, when the brief is, as usual, a one liner and non-directional; in this case ‘create an illustration on advertising’, the job can be pretty tough. Many images and situations come to mind, and after you’ve decided which one you’d like (and the client would too), that’s when the real work begins. Illustrator, Nithin Rao Kumblekar, takes us through the key steps (illustration tutorial) to arrive at the cover illustration done for this issue’s cover.

Step 01

Always start the illustration with a rough scribble. This helps to get the idea on paper faster. While you do that, it’s advisable to check if it’s working in the layout or not. After that’s finalised, make a fine line drawing by putting all detailing in place. After that comes the lighting. Give a monochromatic tone on the entire sketch and decide the light source and the reflection. This gives a fair idea about the final look.

Step 02

Next, create different objects in separate layers. Once all the objects have been created, then give the basic shades in respective colours for each layer. This helps understand the colour tone for the illustration in the required light. Here, an 80-volt bulb effect is created in the shady bathroom. One thing that needs to be aware of is that the highlight cannot be pure white. The entire tone has to be yellowish.

Step 03

Now, select a soft brush to work in most of the places. Notice, a rough brush is also used in certain spaces that help colour filling to be faster.

Step 04

Once the direction of light is figured, we can move forward in details. Here, the tiles have been put in perspective after which the lights and reflections have followed. It is important to note that light plays tricks with different surfaces. Here, the bathroom tiles must reflect the light. If you are unable to judge the light, then it’s better to visit the actual site where you can see the reflection and tone in the required direction.

Step 05

The next stage is to get the expression right. Notice how the shadow formation on the expression of the character is what gives the entire look. Here, the reflection is monotonous. If this were an outdoor scene, the shadow light would have been in a bluish tone. However, that is not the case in this illustration. After getting the light, shadow and reflection right, the next step is to focus on further detailing. This includes creating facial hair. Notice how close the bulb is to the head and so a glare effect is created on top of objects below the light source. Hence, a yellowish tone is made to overlap the character.

Step 06

One can add as many elements to create detail in the picture. Here, crumpled pieces of paper are added to the story. Notice how the light direction changes on each paper. If you have trouble understanding light and shadow, then it’s always better to get a reference. Take pictures from a camera of the objects for reference.

Step 07

The final stage is the completion of the illustration. One very important thing to keep in mind is to always keep saving your Photoshop le multiple times. You never know when the le might get corrupted and you might end up banging your head on the monitor.

Published in Issue 24

Illustration For Advertising! Gone are the days when Illustrations would take a back seat. Now, they are becoming more proactive and are evolving the way we communicate. This time, Creative Gaga focuses on how the advertising world is opening its doors to this exciting form of design. Featuring renowned Illustrators like Chris Beatrice, Nasheet Shadani, Vijay Kumar, Gabriel Mareno and much more, this issue promises to leave no page unturned!

 

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The transformation in the art styles from hand-made to computerised and digitalised versions is taking the world and people in its wave of craze! This fast-growing art style (digital art) has its own beauty and charm to capture the viewer, mesmerising him in its aura.

What is Digital Art?

In the era of rapid changes, new solutions and technologies evolving every minute, each higher than the previous, every field and profession is running the rats’ race to grab the new as soon as it can. One such interesting field is the line of art which has been digitalised and is called “Digital Art”.

 

Digital art is nothing but the traditional art form of hand-painting being modified into digital ways and styles of painting. It is an expression of ones’ thoughts, ideas and visions through an explicit medium of digital multi-media.

With a shift in the ticking of the clock from analogue to digital and the advent of computers in the 1990s, artist Sachin Puthran has seen it all, from hand-made tactile paintings and expressions being a physical manifestation of the artist’s vision to the digital paintings now meeting the ever-changing and quick demands of the clients!

Art From Pencil to Stylus

Indian traditional art has been practiced since time immemorial, accredited with famous art pieces. In the present day, with extremely talented artists pervading in every corner of our country, there are various representations of this traditional art in the form of digital art, defined by the individuals’ interpretation of the same.

Ranganath Krishnamani, took on to create a series dedicated to Thelas, the moving supermarket on Indian streets. Using his unique style of digital drawings, he expresses different kinds of thelas, from the ones selling chaat to ganne ka ras and barf ke gole, bringing out the smile and happiness on the readers face, similar to their reaction on seeing an actual thela!

Indian thelas

Inspired by the imbalanced and irregular environments, Satish Gangaiah expresses his interpretation of this traditional world by placing his protagonist in this pandemonium. He uses an urban-influenced illustration style in his digital art and the colours add a realistic touch to the frame.

Wonderfully Chaotic

Digital v/s Traditional Art

Switching over to digital art does not mean that the importance of traditional art forms of painting and sketching is lost or being forgotten. In fact, the truth is that the traditional technique of hand painting and sketching is what forms the base for digital artworks. A good command over hand drawings gives an artist the necessary push to explore the hidden treasures of digitalising their illustrations.

Pavan Rajurkar, a freelance Mumbai based illustrator has captured some of the very typical traditional scenes of the Indian culture like a fish market in his digital paintings, yet conveying the essence that a traditional painting would.

When it comes to the world of contemporary art exhibitions, hand-art has taken a back-seat paving way for the digital art, which has a magical effect on its viewers. It is growing tremendously, in terms of the message it wants to convey and also in terms of the size of the art, ranging from a small screen of a smartphone to being projected on huge walls in museums and art expos and also experiencing it through the medium of virtual reality.

 

With the growing awareness of people and the pace at which digital art is sprouting, clients definitely want the latest and original. Working for a wide range of clients demanding diverse typologies, Rahul Arora, a digital artist is a living proof that versatility can definitely up one’s game in the field.

Versatile Designer

Brands like OLX are definitely breaking the traditional stereotypical thought process and moving forward with time by hiring digital artists like Nithin Rao Kumblekar to do a campaign for their advertisements rather than doing an actual shoot!

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The advantage of being digitally artistic is that it opens a lot of doors to try out new things and create versatile outputs, visualise your imagination in different styles and modify all of this instantaneously with just a few clicks.

The Scope of Digital Art in India

The introduction of the pen tab has made life much easier for these artists as it gives the same feel of drawing on paper, but electronically!

 

The variety of styles explored in digital art is tremendous. The styles of digitalising vary from two-dimensional still-drawings on pen-tabs, graphic illustrations, photo-montaging paintings with images and creating image collages to graphics animations for multi-functional uses and are further extended to three-dimensional digital canvases using software like Corel-draw, Cinema-4d and possibilities of virtual reality.

Artist Medha Srivastava defines her style as realistic with a tint of stylization and conceptualization. She picks up on things she sees in her vicinity like shapes, colors, patterns and textures for the visual representation of her digital masterpieces.

An Indian-origin Germany-based illustrator Archan Nair’s digital artwork is influenced by the mysteries of our everyday existence and has also extended out to the realm of virtual reality.

The scope of digital at in India is not just limited to using digital tools to create paintings to be hung on walls, but is reaching out to the everyday life objects used at home. Illustrationists are being hired right at the start of a project to create customised digital designs in tandem with the overall scheme of a project.

For instance, Chumbak as a brand in collaboration with various artists has digitalised India’s environment through colourful and playful illustrations adaptable to various products ranging from home décor items like coasters, mugs, bags, cushion covers and laptop sleeves to personal products like t-shirts, accessories and even footwear! The digital art here gave it a scope to reach out to everyone through its online and offline medium.

Digital Art India

Digital art in India isn’t just a platform for the upcoming generation of artists to reach new horizons with their talent but also gives an opportunity to the tradition established artists to try out new things with the latest digital tools. In a way, it is a medium to revolutionalise the art industry of the country by representing the minds’ visions through a merger of the traditional techniques of art with the digital media.

 

With the digitalisation of everything in the future, this art form will surely go a long way in encouraging talents of all age-groups to expose their creativity. Social platforms like Behance, Instagram and Facebook are motivational and promotional sources for artists to publish their digital work, get noticed and step into the present day market of art and its likes.

 

Digital art today has captured the world in its long and stretched arms of beauty and creativity. The present level will definitely be escalated to newer heights in the future making each and every being its captive.

 

So strap your seat-belts and be ready for an enjoyable roller-coaster ride in this new realm of creations and explorations.

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We go through many interesting design projects each day and find them inspiring enough to be shared further. Projects which have the potential to inspire and spark multiple ideas. So, here are few selected one for this week’s design inspiration, enjoy!

Indian Princess Series by Nithin Rao Kumblekar

Branding, Stationery & Website Design for dots&dash by Aditi Dash

12 illustrations for summer Coca-Cola collection by Tania Yakunova

3D Illustration for Mastercard & Changi Airport by Petar Tarka

Illustration for British Council India by Studio Kohl

Website/Animation for IOCO/Biocomputer by Mike

Packaging for Country Chocolates by Muhammed Sajid

Packaging for Säpp by Leta Sobierajski and Wade Jeffree

Illustration for Two Fresh Creative by Prateek Vatash

Actors Illustration by Ricardo Polo

Editorial Illustration for Elle Magazine by Aditi Dash

Packaging for Agua Bendita by Futura .

Illustrations for Dogs for arTTask by Marina Okhromenko

Casual (Character Illustrations IV) by Omar. Aqil

Identity design for Arkom group of the companies by Natli Dreval

If you have any of your design project or someone else’s, which is equaliy inspiring for fellow creatives, then share it with us on contribute@creativegaga.com

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Gone are the days when Illustrators used to take the back seat in the advertising world. With things today, they’re emerging as the forerunners of some amazing and memorable communication that is being recognized. No doubt, clients, like OLX and Docomo, are exploring this valuable asset with Nithin Rao Kumblekar.

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Namaste India Milk, Agency: ADK Fortune Communications Pvt. Ltd.
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Urbanrise, Agency: One MG, Chennai
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Contacting an illustrator for a TVC shoot might not be something we hear of everyday, but when OLX got in touch with Nithin Rao, it was a wise decision. The client wanted a campaign that would carry forward in print as well, and thus, saving time and cost, decided to get the shoot illustrated. Simple to look at, but the task was a challenging one for the artist. The OLX team had asked him to create every object separately in the layout so that they could pick each one later, according to their needs. Thus, the illustration required Nithin to create every object completely even if it was overlapped by the objects.

Wall graphic for Sulekha.com
Wall graphic for Sulekha.com

Wall graphic for Sulekha.com
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When Docomo demanded an illustration route for its exciting print campaign ‘The bedtime stories’, Nithin knew it would be storytelling through single visuals. Without over complicating the visual, he worked carefully with shadow and light to establish humor and wit using relatable scenarios. To give the story a setting, subtle placement of props were used, like the placement of a kid’s drawing book, school bag and water bottle with a fish on it.

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Client: Killer dryShampoo, Agency: Makani
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Client: Killer dryShampoo, Agency: Makani
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Client: Killer dryShampoo, Agency: Makani
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Published in Issue 24

Gone are the days when Illustrations would take a back seat. Now, they are becoming more proactive and are evolving the way we communicate. This time, Creative Gaga focuses on how the advertising world is opening its doors to this exciting form of design. Featuring renowned Illustrators like Chris Beatrice, Nasheet Shadani, Vijay Kumar, Gabriel Mareno and much more, this issue promises to leave no page unturned!

 

Order Your Copy!
LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 49

 

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Though we are a country full of festivals all around the year, but this special festivity time of year when not only you change your calendar but also the gifts, family dinners, celebrations and new year resolutions all make it a special time in everyone’s life. Nithin Rao Kumblekar decided to capture this memorable time for the cover of Creative Gaga. Here, he explains his thought process and step by step tutorial.

For any painting, to begin with, sketching is not only the most basic but the most important thing. The whole painting depends on it and can be considered as the backbone of any painting.

 

Here, I have focused on the subject from the top angle with slight fisheye effect. I did some scribbles first and then fine tune the outlines to make the subject clearer for the next stage. For sketching, I use Adobe Photoshop with Wacom Cintiq monitor and several different brushes which give the real feel of sketching with the pencil.

Festivity

I normally use “Hard Round Pressure Size” brush by enabling brush pressure as well as thickness buttons in the top brush control panel. This will serve the purpose of getting the pencil sketch effect. This feature is also useful while colouring.

Festivity

I have kept the main source of light from top hence the play of light and shadows are pretty simple in this illustration. Also, the characters expressions play very well depending on how we choose to place the light source.

Festivity
Festivity

Here, I wanted to get the festivity feel in the entire colour tone. So I chose to get the orange and yellow tone which gives a warm feeling in the environment. The final colour tone can also be achieved even at the last stage by adding just a flat colour layer on top of all layers and then by trying different mode options in the layer pallet. But here, I chose to set the colour tone layer by layer. I did not use any colour filters, as I mostly knew which tone the final illustration should have.

The character colouring steps are shown here:

 

To avoid any spill of colours at this stage, start by creating the characters and the props in different layers. And If you want to colour a specific part without disturbing the nearby object then you need to create each and everything in different layers and then group it under the character or the object name.

 

For example, in this illustration, I’ve created layers for the skin and clothes within the characters. And for the background, there are many layers for all the objects and that is where you may get confused.

When you have multiple layers then the convenient way to work on the desired layer is to hold the control/command key and then click on the part of the illustration that you want to select. The correct layer will be selected and then for colouring, again hold the control/command key and click on the selected layer under the layer panel, this will highlight/select the layer with selection marquee and you can begin the colouring. There won’t be any spill of the colour outside this selection.

After all the characters and objects are coloured it is time for the background light fixes. In these images, you can see the difference as I’ve added slight glow as well as little shadows to make the characters stand out. And finally after completing everything sometimes you might want to change the size of some objects or change few colours. Since we had everything in layers it is easier to do these minor adjustments even at the final stage. I had increased the size of the boy by about 15%. And we have reached the final illustration.

Festivity

I almost forgot to mention one important thing that to always save the file and keep duplicating it. As sometimes, the file might get corrupted due to some system error or something else. But If you have duplicate files then you don’t have to begin the illustration from scratch. So saving is a good habit but duplicating the files is even better. Good Luck!

Published in Issue 35

Festival & Calendar Design! The season of the festival has started and everyone is preparing to have a unique one this time with less cash and more fun. We interview many creatives who create promotional or calendar design each year. As most of the thing around us had shifted to digital, even calendar design and the promotion has shifted. But Yorick Pintos, a strategic consultant at studio Kohl suggests that best option would be to a mix of both, the traditional and digital media. Digital Illustrator Nithin Rao Kumblekar also shared his love for the printed calendars and emphasis on the effectiveness of it. With many unique inspirations, advice and project showcase this issue is a must-have if you are interested in print design & want to understand the future of the same.

 

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With the stakes of digital art soaring high in the market, have a look at some of the best Indian digital artists and get-going to be one!

Wanting to give life to your imagination? What are you waiting for! This is just the right time to start out and the right environment to be inspired from!

 

Be it replicating an image of a famous personality or creating other-worldly characters, anything and everything is possible with digital art using a simple pen-tab and digital software.

 

Follow these brilliant Indian Digital Artists and hop onto a journey of unplanned surprises and master-piece outcomes!

1. Aashit Singh

Aashit Singh is a Mumbai-based visionary artist specialising in creating visual representations of the intangible and other-worldly imagery. He feels that realism in psychedelic art is important to be able to relate to these psychedelic visions. Read the detailed article on Constructing Psychedelic Experience! featuring Aashit’s deep insights.

 


Digital Art

2. Ankur Patar

Ankur Patar, a national and international award winner, has had over 13 years of experience in the advertising industry. Accredited with being chosen as one of the best digital artists of India in 2012, he has brands like Adidas, Nike, Adobe and the likes associating him for years.

 

His recent collaboration with Adobe to recreate lost masterpieces got him into the limelight once again. He was one of the only 4 digital artists chosen from throughout the world to recreate paintings using only Adobe stock imagery.  Ankur also shared how does Digital Art help to exceed your imagination!

 


3. Archan Nair

A firm believer of creating what the heart says, Archan shifted from being a fashion major and an entrepreneur to a self-taught digital and visual artist and illustrator specialising in mixed media and digital art. He is now a Germany-based independent Indian Digital Artist with cultural roots from India. Archan calls this artwork as Psymbionic – a digital Illustration of human and the subtler elements of being human.

 



4. Jithin Roda

Jithin Roda is a freelance concept artist and illustrator based in Kerala. His passion for art got him specializing in a wide spectrum of the illustration world like pre-visualisation, concept designing, cover designing and illustrating for posters and topics in general.

 


5. Medha Srivastava

Attracted towards art depicting metaphors and thought-provoking subjects, Medha, previously a gaming artist has been fascinated by conceptualisation, ideation and realism. Concepts and character building have always aligned with the intent of her artwork.

 

Starting out with simple digital illustrations, she eventually moved on to the world of concept art. Social issues contribute to a major part of her inspirations. To be true to her style of art, which she defines as realistic with a tint of stylisation and conceptualisation, she picks up on things she sees in her vicinity like shapes, colours, patterns and textures for the visual representation of her digital masterpieces. She insists on thoughtfully mixing Realism with Conceptualisation.

 


6. Mukesh Singh

Mahabharata, the epic of epics, can be told and retold time and again, still feeling fresh and young to the receptor. Dissatisfied with the earlier visual representations of the Mahabharata, Mukesh Singh took on a journey to explore the characters of this epic through his own style of digital art and with the aim of wanting the audience of today to not just identify and accept the character’s inner selves but their outer ones too, which are external manifestations of their inner selves.

 


characters

7. Nikhil Shinde

Nikhil Shinde, an Indian digital illustrator feels that creating a character is similar to assembling the pieces of a puzzle together. He puts in his heart, mind and soul to create out-of-the-box characters and gives them a twist in a way which takes the audience by surprise!

 



advertising

8. Nithin Rao Kumblekar

Starting out in his career as an art director in an advertising agency in 2005 and having gained some experience in the field, Nithin decided to freelance as an illustrator from the year 2010, with a focus on commercial illustrations. Since then there has been no looking back and he has brands like IBM, Lenovo, Brittania, Idea cellular and alike as part of his clientele.

 

He has also collaborated with global advertising agencies like Saldo Disegni Italy, Kassett Norway, JWT Delhi and Bangalore, Leo Burnett Mumbai, Saatchi & Saatchi Bangalore, etc creating pieces of digital art to be used by them for their promotions and in other areas.

 


9. Pavan Rajurkar

Pavan Rajurkar, a young Mumbai-based freelance illustrator believes that traditional and digital art compliment and complete each other. In spite of being in the digital era, he feels that the mind is directly connected to the hand and a hand-drawn doodle is the strongest way to brainstorm, leading to an idea.

 

Pavan has worked for numerous reputed advertisement agencies and was also featured in Lürzer’s Archive’s 200 Best Illustrators worldwide in 2016.

 


Emotions

10. Pratima Unde

Accepting the challenge to create a unique beauty, Pratima Unde leaves no stone unturned to explore her subject of illustration. Specialising in expressing human emotions, she highlights these in her digital portraits through a particular technique called Giggling.

 

Focusing on subjects which are shy, she spends days with them sitting face to face, expressing the unexpressed, only to discover something new every day. This portrait is of a Joyous Rajasthani, as she likes to call it.

 


Versatile Designer

11. Rahul Arora

Rahul Arora is a Mumbai based freelance digital illustrator. Believing in the fact that versatility plays a massive role in the life of an artist, his spectrum of working typologies in the field of design is pretty wide, varying from illustrating for advertising to character designing, story-boarding, environment designing and comic books illustrations.

 

Keeping his clients in the centre of any project, Rahul feels that the designer is responsible for conveying the idea of the client through the creation of styles matching the needs of the clients; thus the style of the designer is a reflection of the clients’ sensibility and vision!

 



12. Raj Khatri

Raj Khatri is a Mumbai-based movie buff, visual designer and a digital artist who believes and lives by the fact that experimentation is the key to self-discovery. This thought has helped him create some brilliant movie posters and other artwork, only using the medium of digital art.

 

Having had more than a decade of an experience in various sectors of the field of design like websites, social media, flash animations, TV series, films and many more, he now heads the creative team at an entertainment design studio known as Marching Arts.

 


Indian thelas

13. Ranganath Krishnamani

Ranganathan Krishnamani is a free-thinker, an obsessive doodler and has a soft corner for architecture. An illustrator driven by passion, he feels that self-developed style is what contributes to the uniqueness of an artist.

 

With a keen eye for observation and a distinct point of view, Ranganathan captures and expresses the unique stories of simple everyday life through his own developed style of minute detailing in his digital illustrations.

 


14. Seerow Unni

Believing that the core idea of an artwork is to convey the message to its readers, Seerow Unni, a digital illustrator says that every artwork should be considered as a scene of a movie, as it helps in adding the missing elements, thus adding life and giving depth to the scene. Fun and witty humour are the key elements to grab peoples’ attention.

 

To be a part of the community, it is important to keep oneself updated with the latest trends and happenings of the digital design market. He feels that this year the trend is shifting to from complexity and elaborations to minimalism. He says the key is to enjoy the process and improvise at every level.

 


Characters Shreya Shetty

15. Shreya Shetty

Balancing fantasy and realism, Shreya Shetty creates characters dictating a sense of otherworldliness, yet being anatomically and functionally viable. Following certain thumb rules like relating the character to its environment and keeping the background subtle, she has mastered the art of creating original, believable fantasy characters on a digital screen.

 

She believes that the right expressions and poise can create a memorable moment that will stick with the audience even after the story is over.

 


16. Sri Priyatham

Earning his very first commission by turning his bedroom into a studio during his student days motivated and inspired Sri Priyatham to transform his love and passion for illustration into his profession. To have a free-flowing lifestyle and working on his own terms and conditions, he chose to work as a freelance illustrator creating digital art pieces.

 

The social platform of Facebook helped him communicate and promote his artwork and get commissioned. The reach of other social platforms like Instagram, Reddit and Imgur worked wonders for him to get in touch with a global clientele from the continents of America, Europe and Australia.

 



17. Sukanto Debnath

With an experience of living in changing surroundings and different cultures, Sukanto Debnath, a Hungary-based Indian digital artist explores human behaviour and body language through his extensively detailed yet sketchy illustrations.

 

He believes that travelling and exposure to various folk arts and cultures opens up an artist’s mind to think beyond the usual, thus resulting in mature design. The global artist has created this digital painting called ‘People in Groups’ where he expresses the facial features of Hungarian locals and their body language.

 


Illustrations

18. Uday Mohite

Uday Mohite is a digital-caricature specialist and paints characters believing them to be a piece of art! He does a deep research to understand the features that define and describe the subject of his digital illustration and then exaggerates certain components like colours or characteristic features to start a conversation with the viewer.

 


19. Vishnu

With an impeccable passion for drawing and sketching, Vishnu tries to achieve perfection in all of his artworks. With only an experience of a short span of 5 years in the world of art, he has mastered the skills and techniques of digital art in his own way, developing his own personal style.

 

To be the perfectionist he wishes to be, Vishnu puts his mind, body and soul into his work to achieve an intricate level of detailing, which is visible in all his sketches.

 


Vivek_Feature - Amitabh Bachchan

20. Vivek Mandrekar

Currently working as the chief creative designer for movie posters under the banner of Yash Raj Films, Vivek Mandrekar has come a long way from being just a self-taught artist to mastering the art of creating posters for the film industry.

 

Face expressions tell stories and Vivek has captured these different stories of many great legends of the Indian film industry through his digital paintings. One such famous artwork is that of the Bollywood star, Mr Amitabh Bachchan, created using Adobe Photoshop and Wacom pen-tablet.

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We are well within the digital age, and the era of digital art. Right from the expert to the layman, everyone wants a slice of it. Maybe it’s the passion for a new career, or just plain curiosity. Either ways, digital art is everyone’s cup of tea.

1. Take a Look at Dreams Through the Mind of Man

 

High thought about the future is inseparable from the mind of a man. It’s the dreams that define his character. And hence, holds an important place in shaping up his expectations. Rupinder Singh attempts to interpret this relationship between a man and his expectations in a surrealist manner through his poster, Live your Dream.

Dreams through Mind of Man

Step by step tutorial here

 


2. Representation of Emotions, Extracted with Care

 

Every one of us responds to emotions in our own personal ways. But for all of us, it is an explosion. Sometimes it is expressed through an outburst, at other times, it just submerges within. Every time we explode, we lose a little bit of us. Digital Artist Fahd Hussein captures a moment in that explosion to create his piece, ‘Extraho’.

emotions

Step by step tutorial here

 


3. The Poster of Pure Iron Love

 

Concept Artist, Raj Khatritakes us through his step-by-step fan art progression of his favourite band, Iron Maiden. Starting with the initial sketches in the pages of his college notebook, he transports the sketching into the elaborate stages of adding drips and streaks; highlighting; playing with tones, and such other details, before finally reaching the envisioned representation.

Step1 Tutorial The Poster of Pure Iron Love - Creative Gaga
Tutorial The Poster of Pure Iron Love

Step by step tutorial here

 


4. Traditional Influences to Come up with a Novel Visual!

 

For an artist, the images you grow up with, linger on for long. As you grow, you think of recreating them, basis your understanding and expertise. That’s exactly what designer Sandeep Menon does with a traditional image he has grown up with. He gives it a twist and renders it in a new form. He explains how.

Traditional

Step by step tutorial here

 


5. The Techniques For Realistic Illustrations

 

The more you read, the more you learn and the closer you reach to become a perfectionist. Nithin Rao has shared his knowledge through a tutorial for an illustration (digital art), helping the learners grow at a faster pace.

Nithin Rao - Tutorial

Step by step tutorial here

 


6. A Steady Approach to Connect With the Subject!

 

Concept Artist, Sahil Trivedishares his process of adding various layers to his work, and balancing the colour palette and light, to produce an effective and impactful design. He feels connecting to work in a steady and gradual process which helps optimise the final outcome.

subject
subject

Step by step tutorial here

 


7. Magic Sparkle of Colour on the Cover!

 

Though we are a country full of festivals all around the year, but this special time of year when not only you change your calendar but also the gifts, family dinners, celebrations and new year resolutions all makes it a special time in everyone’s life. Nithin Rao Kumblekar decided to capture this memorable time for the cover of Creative Gaga. Here he explains his thought process and step by step tutorial.

Step by step tutorial here

 


8. Let’s Create a Warrior From the Fantasy World

 

A character is incomplete without its costumes, props and environment. Especially if it belongs to the world of fantasy. Therefore, to render a character in totality, one should be very clear of its complete image right from the beginning. Concept artist Milton Das explains creating an artwork of a warrior, complete with its accessories. Here is the step by step process.

Warrior
Warrior

Step by step tutorial here

 


9. Learn Depth of Details to Create Mystical Environment!

 

Freelance Illustrator and Concept Artist, Ranjeet Singh, tries to depict magnification and perspective through his fantasy digital painting of a huge bull and a tiny wizard amidst a majestic and mystical environment. He emphasises on paying specific attention to the details of lighting, depth, tone and the likes, so as to achieve the conceived visuals.

Details

Step by step tutorial here

 


For tutorials on Animation, Illustration, Caricature, Character Design, Concept Art, Logo Design click here


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The more you read, the more you learn and the closer you reach to become a perfectionist. Nithin Rao has shared his knowledge through a tutorial for an illustration, helping the learners grow at a faster pace.

There are certain things that one must be careful before starting out with an illustration. Nithin Rao mentions some of these things before instructing through a step by step tutorial for the creation of a digital illustration.

It is always good to have the scene and story set in your mind before designing character as this helps in better ideation while sketching, thus resulting in a rapid design development. This also eases out the process of research for references.

 

Read through this detailed instruction guide and create a realistic illustration.

Step 1

Start by doing a basic line sketch of your character, keep perfecting it until and unless you are fully satisfied with your sketch.

Nithin Rao - Tutorial

Step 2

Once the sketch is in place, it’s time to set the mood of the visual by roughly doing the light and shades. It can be grey or any monochromatic color. Sometimes, putting basic colors helping to get a glimpse of how the final image might look like.

 

In this particular image, Nithin is creating an evening sky with more of an orangish tint than blue and to make the visual more dramatic, he has given the main light source from behind. This is a tricky situation as the reflection of the sky will act as another light source from the front of the characters.

Nithin Rao - Tutorial

Step 3

Create different layers for every new object and also for objects that overlap. Using the pen tool for selection is simple and makes it easier to edit the selection while working on it.

 

For instance, Nithin has made a different layer for the creatures left leg since it is easier to color its body when the leg is on the top layer.

 

Also, keep in mind to create minimum layers as too many layers cause confusion and slow down the work. Mind it, layers are created to make the work faster, they shouldn’t hamper the work process!

Step 4

Start in the traditional way by coloring the face with basic tones. Never add dark shades or highlights in the beginning. The final light and shades can be decided only after the completion of the background.

 

Once decent textures are achieved, then move on to other parts of the illustration.

Step 5

The same technique of beginning coloring with basic shades and then adjusting the shades as per requirements should be followed for all the parts of the illustration.

Step 6

The creature in this illustration is furry and creating a fur texture is painful if done without a brush.

 

To create the brush first paint the kind of hair texture that is needed on a new layer in shades of black. To not make it look identical, paint about 7 to 12 hairlines. Then select Edit>DefineBrush Preset> Name the brush and save it as a brush for future use.

Step 7

Once back to the artwork, the new brush will already be selected.

 

Go to Window and select Brush settings. Give some spacing and overlap a little bit of the edge to maintain continuity.

 

Then select Shape Dynamics >AngleJitter >direction, this will help you paint smoothly in the angle needed.

Step 8

Start painting with mid-tones. Once decent light and shades are achieved, then start adding the highlights.

 

The brush may not work in some areas. To break the repetitive feel on the texture, start painting individual hairlines using soft round brush or any other brush that you are comfortable with.

 

The fur surface becomes interesting when lit from a background. For this, show some high light on all the edges.

Step 9

Eyes are Nithin’s favourite parts to paint as they are the easiest of all!

 

If one understands how the effect of light works on crystal, diamond or water droplets, then painting eyes is no big deal as the same technique is applied here as well!

 

Follow the steps below to paint the eyes.

Step 10

Wanting the nose to look like a dog’s, Nithin has created another brush for this texture.

 

Painting the texture on a different layer, he then changes the layer into Soft Light from the layer pallet option. This gives the texture the highlights and darker shades based on the below layer, which was painted with the basic color tones on the nose.

Step 11

He has created yet another brush for the grass and painted individual grass separately. Sometimes making grass requires more than one brush.

Step 12

Since the character is right in the middle, multiple layers of grass need to be shown. After painting the ground, a soft shadow of the characters should be added for depth.

Step 13

Now is the time to add some clouds. Using reference images for adding clouds are of great help for beginners.

Step 14

With all the surfaces painted, sometimes there arises a need to add a color gradient to the entire illustration.

 

In this case, Nithin has added a yellow tone on top of all the layers to make it impressive. He has also added some dust particles on the illustration to create a dramatic mood and feel.

Step 15

The last step is to give the final touches to the characters which include adding sharp highlights.

 

To make the illustration look realistic, one can add hills in the background, painting them light and dark.

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Creative Gaga - Issue 49

 

Each illustration or work of design is a new process and a new insight. From the wide variety of design work that Creative Gaga feature each year, at the end of the year we take a moment to acknowledge all of them by highlighting top 10 featured Illustrators of 2017. Here we go.

Featured Illustrator - Nithin Rao Kumblekar

1. Nithin Rao Kumblekar

Nithin Rao Kumblekar is not only an illustrator but also an Art Director and Concept Artist who has illustrated for and brands such as OLX, Century Ply, and the likes, apart from having worked on a vast range of projects. In this assignment, conceived and executed for AVP, a pet food company catering to the likes of household dogs and cats. He represents a direct connection between these adored domestic companions and their very beloved treats, thus portraying the animals directly interacting with AVP in a fun, colourful and real-like animated setting.

More Project Illustrations are here


Featured Illustrator - Mukesh Singh

2. Mukesh Singh

Khyber Nights is a life-like and realistic story of survival, love and loss. Based on the unruly frontier surrounding the Khyber Pass during the Soviet war with Afghanistan in the late 80’s. This cover art for the intense tale was created by Marvel artist, Mukesh Singh, in an effort to summarise a gripping narrative that is about sisterhood and brotherhood winning over the politics of war. Using a strong sense of lighting and character expressions, he does indeed capture the tale in the frame.

Mukesh’s more illustrations are here


happiness-Lavanya Naidu

3. Lavanya Naidu

A graduate of the National Institute of Design, Lavanya Naidu is an Animator and Illustrator. Her style of work is a representation and expression of focusing on producing work that is personally challenging and cherished, rather than just going about creating ‘what is required as per the brief’. She uses a very fun and lively colour scheme that is both vibrant and subtle, very much like the characters, environments, settings, and characters she chooses to portray.


Create Your Style

4. Bhaskar Rac

Bhaskar Rac is a self-employed Concept and 3D artist. A graduate of Delhi College of Art (Applied Art), he works extensively in character development, 3D sculpting, and the likes. As someone who trusts in honing one’s own style, instead of trying to imitate fashionable cult or style, nurturing and developing refreshing ideas is his primary intention. Here, he simply starts off with initial sketches, further gathering all the related references, structuring, line drawings and then rendering. Likewise, he finds a balance between minimalism and amplification through colours, emotions, lines, contours and the likes in order to capture the main essence of the subject.


5. Anna Dittmann

Graduating from Savannah College of Art and Design in Georgia,  Anna Dittmann is a freelance digital illustrator who tries to evoke different emotions through her portraits. Here, using subtle facets with natural fundamentals, she manages to capture the emotions of the viewer, thus mainly tapping into and drawing their attention to it. Gaining insight and motivation from movement and raw shapes by blending nonfigurative conceptual and innate elements, she created this soothing piece through an amalgamation of fictional and realistic elements. Using pastels, watercolours, and oils here, she tries to capture an impulsiveness in the artwork.


Ancient Future

6. Omar Gilani

From Peshawar, Pakistan, Omar Gilani is a Double-Masters in Robotics from Washington DC and has an eye for discovering the modern in the ancient, something that is purely a matter of enhanced or evolved vision. And, so, his desire to renew the old and transform what is considered obsolete or irrelevant into the opposition stems from his work, ‘Desret Warrior Aunty’. He predominantly uses lighting to determine the initial composition of a piece. Importantly, dividing the canvas into simple black and white shapes to see if all the various aspects are harmonious helps him achieve the final piece which is full of colour and life-like vibrancy.


Siddhi Ranade - tale-telling

7. Siddhi Ranade

With a Commercial Arts from L. S. Raheja School of Arts, Mumbai, Siddhi Ranade trusts that geometry, colour and the subject are crucial features. As someone who feels that design needs to be time relevant in constantly modifying times, he pays attention to every tool that he uses in the making of his work. Over here, for example, geometry, pattern, and proportion in symmetry are not just advantageous but the very fundamentals. ‘Line’, for example, is the primary factor to achieve without any compromise. Colours finally add a mood to it in a more theatrical and impressive way that further dictates or overpowers the final piece.


8. Juan Casini

Juan Casini is a designer of multiple disciplines who experiments and works through various mediums. He trusts that ‘nature is art in its purest form’, and thus takes a lot of inspiration from it, thereby representing elements of nature through a lot of his designs. For example, over here, he tries to create a powerful and stimulating experience for the audience. In an effort to keep the level of expression rather intense, he goes on to add multiple layers of detail while experimenting with the colour palette. What that helps him achieve is that, no matter what the product is about, the eyes of the viewer can be positively held by the artwork.

Featured Article:

Living the Nomad life


9. Rohan Dahotre

Rohan Dahotre is an illustrator who feels strongly about nature and gains inspiration from the beauty of it. The core of his work lies in making the complexities of nature simple – for example, turning complex organic forms into simple shapes. Experimenting with pictures from the wild – mainly animals – and giving them a new visual representation and overall look, he tries to display the real beauty that resides within the amazing bounty of forest animals, all so that people learn to appreciate and better treat and respect them and their habitat.


Indian thelas

10. Ranganath Krishnamani

Ranganath Krishnamani is a designer specialising in Illustration, User Experience and Art Direction. This piece of artwork is a personal or self-initiated project through which he finds connection with his own origin in the south Indian city of Bangalore in Karnataka, India. Through the means of this series, he intends to portray some of the most interesting and intriguing selling-carts from across the Indian subcontinent. The basic idea stems from his nostalgic memories of him running out onto the street upon recognising the arrival of assorted carts and their bearings, something commonly found through most of India.

Though we are a country full of festivals all around the year, but this special time of year when not only you change your calendar but also the gifts, family dinners, celebrations and new year resolutions all makes it a special time in everyone’s life. Nithin Rao Kumblekar decided to capture this memorable time for the cover of Creative Gaga. Here he explains his thought process and step by step tutorial.

For any painting, to begin with, sketching is not only the most basic but the most important thing. The whole painting depends on it and can be considered as the backbone of any painting.

 

Here, I have focused on the subject from the top angle with slight fisheye effect. I did some scribbles first and then fine tune the outlines to make the subject clearer for the next stage. For sketching, I use Adobe Photoshop with Wacom Cintiq monitor and several different brushes which give the real feel of sketching with the pencil.