Each illustration or work of design is a new process and a new insight. From the wide variety of design work that Creative Gaga feature each year, at the end of the year we take a moment to acknowledge all of them by highlighting top 10 featured Illustrators of 2017. Here we go.

Featured Illustrator - Nithin Rao Kumblekar

1. Nithin Rao Kumblekar

Nithin Rao Kumblekar is not only an illustrator but also an Art Director and Concept Artist who has illustrated for and brands such as OLX, Century Ply, and the likes, apart from having worked on a vast range of projects. In this assignment, conceived and executed for AVP, a pet food company catering to the likes of household dogs and cats. He represents a direct connection between these adored domestic companions and their very beloved treats, thus portraying the animals directly interacting with AVP in a fun, colourful and real-like animated setting.

More Project Illustrations are here


Featured Illustrator - Mukesh Singh

2. Mukesh Singh

Khyber Nights is a life-like and realistic story of survival, love and loss. Based on the unruly frontier surrounding the Khyber Pass during the Soviet war with Afghanistan in the late 80’s. This cover art for the intense tale was created by Marvel artist, Mukesh Singh, in an effort to summarise a gripping narrative that is about sisterhood and brotherhood winning over the politics of war. Using a strong sense of lighting and character expressions, he does indeed capture the tale in the frame.

Mukesh’s more illustrations are here


happiness-Lavanya Naidu

3. Lavanya Naidu

A graduate of the National Institute of Design, Lavanya Naidu is an Animator and Illustrator. Her style of work is a representation and expression of focusing on producing work that is personally challenging and cherished, rather than just going about creating ‘what is required as per the brief’. She uses a very fun and lively colour scheme that is both vibrant and subtle, very much like the characters, environments, settings, and characters she chooses to portray.

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Induce Happiness with Your Work!


Create Your Style

4. Bhaskar Rac

Bhaskar Rac is a self-employed Concept and 3D artist. A graduate of Delhi College of Art (Applied Art), he works extensively in character development, 3D sculpting, and the likes. As someone who trusts in honing one’s own style, instead of trying to imitate fashionable cult or style, nurturing and developing refreshing ideas is his primary intention. Here, he simply starts off with initial sketches, further gathering all the related references, structuring, line drawings and then rendering. Likewise, he finds a balance between minimalism and amplification through colours, emotions, lines, contours and the likes in order to capture the main essence of the subject.


5. Anna Dittmann

Graduating from Savannah College of Art and Design in Georgia,  Anna Dittmann is a freelance digital illustrator who tries to evoke different emotions through her portraits. Here, using subtle facets with natural fundamentals, she manages to capture the emotions of the viewer, thus mainly tapping into and drawing their attention to it. Gaining insight and motivation from movement and raw shapes by blending nonfigurative conceptual and innate elements, she created this soothing piece through an amalgamation of fictional and realistic elements. Using pastels, watercolours, and oils here, she tries to capture an impulsiveness in the artwork.


Ancient Future

6. Omar Gilani

From Peshawar, Pakistan, Omar Gilani is a Double-Masters in Robotics from Washington DC and has an eye for discovering the modern in the ancient, something that is purely a matter of enhanced or evolved vision. And, so, his desire to renew the old and transform what is considered obsolete or irrelevant into the opposition stems from his work, ‘Desret Warrior Aunty’. He predominantly uses lighting to determine the initial composition of a piece. Importantly, dividing the canvas into simple black and white shapes to see if all the various aspects are harmonious helps him achieve the final piece which is full of colour and life-like vibrancy.


Siddhi Ranade - tale-telling

7. Siddhi Ranade

With a Commercial Arts from L. S. Raheja School of Arts, Mumbai, Siddhi Ranade trusts that geometry, colour and the subject are crucial features. As someone who feels that design needs to be time relevant in constantly modifying times, he pays attention to every tool that he uses in the making of his work. Over here, for example, geometry, pattern, and proportion in symmetry are not just advantageous but the very fundamentals. ‘Line’, for example, is the primary factor to achieve without any compromise. Colours finally add a mood to it in a more theatrical and impressive way that further dictates or overpowers the final piece.


8. Juan Casini

Juan Casini is a designer of multiple disciplines who experiments and works through various mediums. He trusts that ‘nature is art in its purest form’, and thus takes a lot of inspiration from it, thereby representing elements of nature through a lot of his designs. For example, over here, he tries to create a powerful and stimulating experience for the audience. In an effort to keep the level of expression rather intense, he goes on to add multiple layers of detail while experimenting with the colour palette. What that helps him achieve is that, no matter what the product is about, the eyes of the viewer can be positively held by the artwork.

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Living the Nomad life


9. Rohan Dahotre

Rohan Dahotre is an illustrator who feels strongly about nature and gains inspiration from the beauty of it. The core of his work lies in making the complexities of nature simple – for example, turning complex organic forms into simple shapes. Experimenting with pictures from the wild – mainly animals – and giving them a new visual representation and overall look, he tries to display the real beauty that resides within the amazing bounty of forest animals, all so that people learn to appreciate and better treat and respect them and their habitat.


Indian thelas

10. Ranganath Krishnamani

Ranganath Krishnamani is a designer specialising in Illustration, User Experience and Art Direction. This piece of artwork is a personal or self-initiated project through which he finds connection with his own origin in the south Indian city of Bangalore in Karnataka, India. Through the means of this series, he intends to portray some of the most interesting and intriguing selling-carts from across the Indian subcontinent. The basic idea stems from his nostalgic memories of him running out onto the street upon recognising the arrival of assorted carts and their bearings, something commonly found through most of India.

Gone are the days when Illustrators used to take the back seat in the advertising world. With things today, they’re emerging as the forerunners of some amazing and memorable communication that is being recognized. No doubt, clients, like OLX and Docomo, are exploring this valuable asset with Nithin Rao Kumblekar.

advertising
advertising

Contacting an illustrator for a TVC shoot might not be something we hear of everyday, but when OLX got in touch with Nithin Rao, it was a wise decision. The client wanted a campaign that would carry forward in print as well, and thus, saving time and cost, decided to get the shoot illustrated. Simple to look at, but the task was a challenging one for the artist. The OLX team had asked him to create every object separately in the layout so that they could pick each one later, according to their needs. Thus, the illustration required Nithin to create every object completely even if it was overlapped by the objects.

advertising

When Docomo demanded an illustration route for its exciting print campaign ‘The bedtime stories’, Nithin knew it would be storytelling through single visuals. Without over complicating the visual, he worked carefully with shadow and light to establish humor and wit using relatable scenarios. To give the story a setting, subtle placement of props were used, like the placement of a kid’s drawing book, school bag and water bottle with a fish on it.

advertising

Published in Issue 24

Gone are the days when Illustrations would take a back seat. Now, they are becoming more proactive and are evolving the way we communicate. This time, Creative Gaga focuses on how the advertising world is opening its doors to this exciting form of design. Featuring renowned Illustrators like Chris Beatrice, Nasheet Shadani, Vijay Kumar, Gabriel Mareno and much more, this issue promises to leave no page unturned!

 

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Though we are a country full of festivals all around the year, but this special time of year when not only you change your calendar but also the gifts, family dinners, celebrations and new year resolutions all makes it a special time in everyone’s life. Nithin Rao Kumblekar decided to capture this memorable time for the cover of Creative Gaga. Here he explains his thought process and step by step tutorial.

For any painting, to begin with, sketching is not only the most basic but the most important thing. The whole painting depends on it and can be considered as the backbone of any painting.

 

Here, I have focused on the subject from the top angle with slight fisheye effect. I did some scribbles first and then fine tune the outlines to make the subject clearer for the next stage. For sketching, I use Adobe Photoshop with Wacom Cintiq monitor and several different brushes which give the real feel of sketching with the pencil.

I normally use “Hard Round Pressure Size” brush by enabling brush pressure as well as thickness buttons in the top brush control panel. This will serve the purpose of getting the pencil sketch effect. This feature is also useful while colouring.

I have kept the main source of light from top hence the play of light and shadows are pretty simple in this illustration. Also, the characters expressions play very well depending on how we choose to place the light source.

Here, I wanted to get the festive feel in the entire colour tone. So I chose to get the orange and yellow tone which gives a warm feeling in the environment. The final colour tone can also be achieved even at the last stage by adding just a flat colour layer on top of all layers and then by trying different mode options in the layer pallet. But here, I chose to set the colour tone layer by layer. I did not use any colour filters, as I mostly knew which tone the final illustration should have.

The character colouring steps

To avoid any spill of colours at this stage, start by creating the characters and the props in different layers. And If you want to colour a specific part without disturbing the nearby object then you need to create each and everything in different layers and then group it under the character or the object name.

 

For example, in this illustration, I’ve created layers for the skin and clothes within the characters. And for the background, there are many layers for all the objects and that is where you may get confused.

 

When you have multiple layers then the convenient way to work on the desired layer is to hold the control/command key and then click on the part of the illustration that you want to select. The correct layer will be selected and then for colouring, again hold the control/command key and click on the selected layer under the layer panel, this will highlight/select the layer with selection marquee and you can begin the colouring. There won’t be any spill of the colour outside this selection.

After all the characters and objects are coloured it is time for the background light fixes. In these images, you can see the difference as I’ve added slight glow as well as little shadows to make the characters stand out. And finally after completing everything sometimes you might want to change the size of some objects or change few colours. Since we had everything in layers it is easier to do these minor adjustments even at the final stage. I had increased the size of the boy by about 15%. And we have reached the final illustration.

I almost forgot to mention one important thing that to always save the file and keep duplicating it. As sometimes, the file might get corrupted due to some system error or something else. But If you have duplicate files then you don’t have to begin the illustration from scratch. So saving is a good habit but duplicating the files is even better. Good Luck!

Published in Issue 35

The season of the festival has started and everyone is preparing to have a unique one this time with less cash and more fun. We interview many creatives who creates promotional or calendar design each year. As most of the thing around us had shifted to digital, even calendar design and the promotion has shifted. But Yorick Pintos, a strategic consultant at studio Kohl suggests that best option would be to a mix of both, the traditional and digital media. Digital Illustrator Nithin Rao Kumblekar also shared his love for the printed calendars and emphasis on the effectiveness of it. If you are interested in print design & want to understand the future of the same. So, go ahead and order your latest issue copy!

 

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Freelance illustrator, Nithin Rao Kumblekar, felt the need to look at life positively, especially the days ahead (which people generally are anxious about). What resulted was a lively and lighthearted calendar with fun images and engaging colours.

days ahead
days ahead

The Brief.

Calendars, in general, are mostly boring, drawing an unexciting or rather tedious perception of the days to come. In contrast to these standard, typical and monotonous patterns, the intention was to create a positive-feeling calendar that would radiate a sense of exuberance and liveliness as one looks through the days ahead and schedules priorities or the likes.

days ahead

The Concept.

The approach thus involved simply creating colourful and playful imagery for every month of the year; ones that would cheer-up and bring a smile upon the viewer, instead of causing a sense of seriousness or grimness. This required bright colours, fun settings and depictions of quirky characters in positive fantasy worlds.

The Outcome.

Projected images featured an otherwise irksome traffic jam, a common situation on Indian roads, in a happy context, providing an upbeat view into everyday life. Likewise, images ironic to India yet funny, such as a Santa funnily sunbathing at a beach, found their way in. Yet, the calendar avoids necessarily adopting a month-specific illustration, considering that the weather across India is not very distinct as it is in western countries.

Published in Issue 35

The season of the festival has started and everyone is preparing to have a unique one this time with less cash and more fun. We interview many creatives who creates promotional or calendar design each year. As most of the thing around us had shifted to digital, even calendar design and the promotion has shifted. But Yorick Pintos, a strategic consultant at studio Kohl suggests that best option would be a mix of both. If you are interested in print design & want to understand the future of the same. So, go ahead and order your latest issue copy!

 

Order Your Copy!

Nithin Rao Kumblekar

Having begun his career as an Art Director in the advertising agency, working for agencies like McCann, Ogilvy and Triton, Nithin Rao Kumblekar has been freelancing as an illustrator for the past 6 years.


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The season of the festival has started and everyone is preparing to have a unique one this time with less cash and more fun. We interview many creatives who creates promotional or calendar design each year. As most of the thing around us had shifted to digital, even calendar design and the promotion has shifted. But <span class="il">Yorick</span> Pintos, a strategic consultant at studio Kohl suggests that best option would be to a mix of both, the traditional and digital media. Digital Illustrator Nithin Rao Kumblekar also shared his love for the printed calendars and emphasis on the effectiveness of it. With many unique inspirations, advice and project showcase this issue is a must have if you are interested in print design & want to understand the future of the same. So, go ahead and order your latest issue copy!

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