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A carmaker that Renault bought from the Romanian government just over 20 years ago. Recently, car brands have been going for minor tweaks for their logos, Renault’s Dacia is going for a more radical revamp with its new logo, colour and vehicle designs.

Dacia Revamp its Logo!
Image Credit: Dacia

The new Dacia logo is entirely different from the previous logo, with sharp visuals and a more modern, geometric look that could almost convince us that it’s a higher-end brand.

Dacia has ditched the closing strokes on the ‘D’ and ‘A’ leaving minimal forms, which also mirror images, creating a simple, geometrical look with a mechanical feel. The accompanying emblem is derived from the logotype, bringing together the ‘D’ and ‘C’ to form a symmetrical link, which Renault says symbolises a cohesive bond. The earthy colour palette is built around khaki-green to elicit the brand’s closeness to nature.

Image Credit: Dacia

For the logo, Renault said last year that the goal was to change the brand’s visual language by tapping into its fundamental characteristics: robust, simple design and a willingness to focus on the essentials. The minimalist letters intend to communicate a pared-back and cunning character.

Image Credit: Dacia

Dacia’s revealed a new look for its cars, with sharper headlights and the new logo prominently placed on the grille as well as a change in the style of its photography and advertising. It’s also focusing on recycled materials with its Duster model featuring a recycled polypropylene material with a flecked finish that does not require painting.

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The rebrand comes out with some undeniably pleasing graphics and animations. Corel The brand behind apps like CorelDRAW and Corel Painter, Corel has undergone a comprehensive rebrand of the company and has changed its name, logo and entire visual identity.

The new name, Alludo, is going to take a while to get used to, but there’s no denying that it’s a more modern-sounding word than Corel. While the name of the parent company has changed, the products; Corel, MindManager, Parallels and WinZip would stay the same.

As for the visual identity, the logo was designed by DesignStudio, which describes the symbol as a “unique silhouette” that curves forward, off the beaten path, towards a boundless reality. The wordmark is tailored to match, with curving ink traps that echo the symbol.”

Alludo CEO Christa Quarles told Creative Bloq,”What you see really depends on where you are in the world. I see a half-dome in Yosemite, some people think it looks like the Sydney Opera House. Some people see a whale. Some see Baby Yoda’s Crib. What is beautiful about it is that it evokes emotion. Most of all, it represents forward progress.”

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Creatives are concerned for the future of the collaborative design platform, Figma.

Adobe, a renowned software giant behind Illustrator, Photoshop and Premiere Pro, is all set to buy Figma for a whopping $20 billion.

Figma has become a hugely popular online tool for user interface and user experience design -in fact, it currently tops the list of the best UI design tools. It’s praised for its streamlined form and collaborative tools while providing free student access has made it even more famous. On the other hand, Adobe has created some of the most fully featured industry-standard programs in the creative sector, however, its subscription-based pricing is a backdrop for many.

Credit: Figma

Although Adobe says it will keep Figma going rather than eliminate a rival to Adobe AD, Figma users are concerned for two main reasons i.e, price and bloat. Figma currently has a free starter plan and a professional plan that starts at $12 per month per editor – significantly less than an Adobe Creative Cloud single-app subscription. According to Figma there are “currently” no plans to change its pricing and access will remain free for those in education.

This partnership aims to accelerate growth and innovation, with Figma incorporating Adobe’s expertise in imaging, photography, illustration, video, 3D and font technology.

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The Czech automobile manufacturer Škoda recently launched a new logo. The brand has described the change as its the biggest revamp in the last 30 years. The new logo embraces the trend of a clean and simplistic look

Škoda considered 165 proposals which got tested with feedback from several respondents from the Czech Republic, Germany, Italy, Norway, India and Israel.

Škoda has upgraded its colour palette by replacing the traditional green with two new shades: emerald and electric, which the brand says will look better on digital devices. According to the Head of Marketing, Petra Mackeová, “few brands have the colour green as ingrained in their DNA as Škoda. The new shades maintain the link with history but refresh the design and allude more strongly to electromobility.”

In addition, the brand has also attempted to resolve an issue; the inverted circumflex accent, or caron, over the S in the brand name, that it says was confusing global audiences. Škoda has incorporated it into the shape of the S itself, which for someone who is unfamiliar with the automobile manufacturer would not be hard to miss.

While looking at Škoda’s new logo, you might notice its resemblance to another renowned electric car manufacturer, Tesla. The look has a vaguely similar shape to the top of the A in the Tesla logo. Although it is a small detail and might go unnoticed, both the brands are in the same field and coincidentally even have the same number of letters in their respective names.

Skoda's New Sleeker Logo

The new logo will roll out across communications materials and won’t appear on cars until 2024.

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This US publication Rolling Stone has been a renowned name since the launch of its first issue.

Rolling Stone New Logo
The Rolling Stone Logos from (top to bottom 1981-2019, 2019-2022 and new logo (Image credit: Rolling Stone/ XYZ)

Minimalistic logos have become a trend for brands lately as they, apparently, give a neater and sleeker look. But Rolling Stone thought out of the box and went in a different direction. They have revealed a brand new logo accompanying a refreshed website and the design’s notable for bringing back the shading that was previously jettisoned back in 2019.

Image credit: Rolling Stone/ XYZ

XYZ came up with quite a few logos, with a flattened single-colour version, a simplified small-size version that had bigger letter spacing and a simplified shadow but at first glance looks like the full-size logo.

Image credit: Rolling Stone/ XYZ

The brand chose a perilous option but it has definitely refreshed the audience and the new logo’s resemblance to its old versions makes it instantly recognizable.

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Creativity meets patriotism.

Thums Up celebrates 75 years of independence by launching a campaign titled “Har Haath Toofan”, paying homage to the Braveheart who contributed to India’s independence. They aim to evoke patriotism and instil pride in their nation’s past for the audience.

The Coca-Cola Company collaborated with Studio Eeksauras and advertising company Ogilvy conceptualising Thums Up’s latest campaign featuring stories of athletes like Sourav Ganguly, former Indian national cricket team captain and current president of BCCI; Avani Lekhara, the first Indian woman to win a gold medal at the Paralympics, firing her way to the top, despite losing her legs in an accident when she was 11. and Nikhat Zareen, Indian boxer and IBA Women’s World Boxing 2022 gold medalist among others.

Suresh Eriyat, founder of Studio Eeksaurus said, “The ‘Har Haath Toofaan’ tagline held true for the manner in which the film was completed as well, where all the able hands in our studio drew, sketched and coloured to meet the Toofani deadline of 2 weeks.”

The campaign will endorse a multidimensional marketing approach, using various touch points including television, digital, print and unique OOH, in the run-up to Independence Day. Under this, the brand will also unveil six short films, already being promoted on social media portraying the obstacle-filled path India has crossed to become an Independent Republic.

Ritu Sharda, chief creative officer, Ogilvy India-North adds, “For the last 75 years, whenever the naysayers have doubted India’s potential, the hands of the nation have come forward and done a #PalatDe, turned them upside down. On this occasion at 75 yrs of Independence, we’re proud to transform this hand to the many hands that are Toofani. And it comes together beautifully in our campaign #HarHaathToofan.”

Agency Credentials

Creative Team
Sukesh Nayak – Chief creative officer – Ogilvy India
Ritu Sharda – CCO-Ogilvy India (North)
Shailender Mahajan – Group creative director
Kingshuk Dey – Group Creative Director
Rishi Pande – Creative Director
Shivi Bhatt – Creative Controller
Vishal Yadav – Associate Creative Director

Account Management
Prakash Nair – President and Head of office, Ogilvy Gurugram
Priyanka Wallia – Vice President
Sukrit Garg – Client Services Director
Kritika Vasan – Account Director
Ritik Ranjan – Senior Account Executive

Planning
Rohitash Srivastava – Head of Strategic Planning-Ogilvy India (North)
Pritish Mukherjee – Senior Planning Director
Abhishek Patnik – Planning Directory

Production House: Studio Eeksaurus
Director: Suresh Eriyat
Executive Producer: Nilima Suresh Eriyat
Associate Producer: Hashim Bachooali
Music Director: Sameerudin
Sound Design: Resul Pookkutty, Vijay Kumar
Sound Mixing: Sarath Mohan

Voice Talent: Ravi Kishan (Hindi)
Project Lead: Rajib Mandal
Storyboard: Rajib Mandal, Nijin Nazeem, Aditi Krishnadas, Oorjit BS, Kratika Sunkar.
Visual Style: Nijin Nazeem, Rebecca Rechana Paul
Layout and Colouring: Rebecca Rechana Paul, Ameen Ali, Nijin Nazeem, Oorjit BS, Kratika Sunkar.
Compositor: Anant Dixit, Prabhjot Sandhu
Editor: Arkish Aftab, Shania Brinda Symons, Aman Gupta.

Post Producer: Hashim Bachooali
Sound Studio: Riversound Studio
Sound Engineer: Ravi Khatri
Post Supervisor: Sonu Kumar Singh, Jeevan Gaikwad
IT support: Satish Gautam

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Analysing the intricate changes.

Android has over 2.8 billion users around the world and this year the tech company introduced an evolutionary logo for its app store Google Play, with intricate details you cannot miss out on. “We’re introducing a new logo that better reflects the magic of Google and matches the branding shared by many of our helpful products -Search, Assistant, Photos, Gmail and more,” explains Tian Lim, VP of Google Play. The new logo and iconography also marks 10 years of Google Play after it was rebranded from the Android Market in 2012.

Google has slightly tweaked the overall shape of its Google Play logo, but the most notable changes are the less vibrant colours that more closely match the green, yellow, blue, and red hues that Google uses for many of its other services. It’s a subtle adjustment that also complements the new Chrome logo updated earlier this year.

This latest change isn’t the first change to the Google Play logo since the app store’s launch. The last version of the logo dated back to 2016, when Google ditched gradients for block colours and corrected a misaligned Centre where the colours meet, this change was only visible if zoomed in.

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This enigmatic design will give you goosebumps.

After the loss of the legendary Chadwick Boseman there was uncertainty about the future of the Black Panther movies. However, this new poster has definitely had fans gear up for the sequel with excitement. The first movie released back in 2018 took the world by storm with its cinematography and a brilliant soundtrack featuring artists like Kendrick Lamar and SZA.

The new poster features the famous Black Panther mask on a black background, making it look particularly haunting but it is absolutely impossible to make out who is behind the mask. The realism of the design makes you feel as if the mask is staring right at you.

The trailer for the new movie has racked up 40M+ views on Twitter and 26M+ on YouTube. Although there may be quite some time for the movie to hit the cinemas till November, the audience has enough time to come up with theories for the new Black Panther.

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They have developed a new global marketing campaign to further accelerate growth with newer customers.

Aston-Martin

British luxury car maker Aston Martin, known for its speed and sleekness, has decided to bring in famed graphic designer Peter Saville CBE to update their winged logo. The new logo design respects the brand heritage while giving it a fresh and modernised look. In the 109 years that Aston Martin has been in business, the logo has only been changed eight times, including this time. The previous update was in 2003, almost 20 years ago.

Aston-Martin

The previous logo looked positively busy by today’s standards with its green gradient background and fussy semi-circular lines which reflected the original Egyptian inspiration for the design. Saville, a graphic designer most famous for his album covers for the Manchester record label Factory Records, has sensibly ditched both of those elements. The modifications may not be major transformations and have been described as “subtle but necessary” by Saville.

Aston-Martin

In the new logo, gradient’s been replaced with a solid British racing green, and the remaining lines have been thickened. The company has also unveiled a new motto to go along with their new logo, “Intensity Driven.” The company also created a short film to bring life to the new motto, and it showcases all five current Aston Martin sports cars.

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