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Fast-food chain Burger King takes an initiative to be more environment friendly. They introduced a new reusable packaging.

Burger King New Packaging

Taking one step further from recyclable packaging, Burger King introduced a reusable one. They have created a reusable cup and burger container in collaboration with the app Loop. It will cost customers a £1 deposit to use the packaging, but with the app and the designated return points, users can get their money back.

The cup and container feature a minimalist design with the Burger King logo and a brown shade of the packaging.

According to Burger King, the cup will fit any medium soft drink, and the burger container can fit anything from the Plant-based Whopper to up to nine chicken nuggets. The reusable packaging is going to help reduce single-use packaging consumption.

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American ice cream chain Baskin Robbins, which has had a fresh logo in the works for a while, finally replaces the old ‘pink and blue’ for a little more succinct one.

The previous Baskin Robbins logo had a playful and ‘childish’ typeface with a hidden ‘31’ claiming that they had 31 ice cream flavours – one for each day of the month. The rebrand covers all elements of Baskin-Robbins’ visual identity from the employee uniforms to the packaging.

Baskin Robbins New Logo

Also adding three new limited-time flavours: One is Non-Dairy Mint Chocochunk, another is Totally Unwrapped, made with peanut butter and chocolate ice creams, caramel swirls, fudge-covered pretzels, and fudge and caramel covered peanuts.



While addressing customer feedback the Baskin Robbins leadership team heard some customers felt very attached to the brand, which they associated with childhood trips with parents or grandparents. But they also heard that there were “some opportunities in being more relevant,” said Jason Maceda, Baskin-Robbins president to CNN.

Baskin Robbins New Logo

While it’s important for brands like Baskin-Robbins to gain traction with people who remember them from their youth, they also need to keep in mind the new customers coming in. The redesign is all set to redefine the company’s tagline, ‘seize the yay’, which aims to “turn fans of yesterday into brand loyalists of today and capture Gen Z’s heart with everyday moments of ‘happy’,” according to the agency behind the makeover.

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One of the most distinguished finance giants, Visa recently collaborated with branding consultancy Mucho to come up with a new brandmark and brand symbol.

Visa Unveils a Fresh Look for their Logo!

In an attempt to be seen as ‘more than just a credit card company’, Visa refreshed its iconic vibrant blue and yellow logo with the instantly recognisable bold Myriad font. Although the new look still focuses on their blue and yellow colour scheme, the colour palette has been updated slightly, with the new brandmark now in a new typeface and the shade of blue clearly brighter than the previous one.



At the first glance, it may not look like a lot has been changed because the old logo is not obviously different from the new one but it has some slight adjustments that make it special. Visa has created a cohesive set of illustrations, graphics, motions and even a new colour palette to help convey its message. The new logo has been altered to resemble an equals sign, to signify a new company belief that “economies that include everyone everywhere, uplift everyone everywhere”. And the tricolour brand symbol is said to represent Visa’s three purposes: access, equality and inclusion.

Despite the changes being subtle, they successfully represent Visa with a fresh look.

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After the launch of Coca Coca Coffee in January 2021, which comes in three varieties: dark blend, vanilla and caramel, Coca Cola will unveil a new flavour of the drink along with a redesign for some of its products.

Coca Cola Redesigned Packaging

Coca-Cola Flavors cans and bottles will be flaunting a new design that features vibrant colours and a bold logo positioned at the top of the packaging. The logo is enlarged and shaded in either white or black lettering to make it easier for consumers to tell the difference between regular and sugar-free.



“We wanted to modernize and simplify the look of our packaging to help consumers find the flavor they’re looking for on the shelf through a colourful but clean packaging design,” said Natalia Suarez, senior brand manager of Coke Choice Portfolio, Coca‑Cola’s North America Operating Unit.

Cherry Coke will be offered in magenta cans and bottles while the vanilla flavoured option will come in cream-coloured cans and bottles. Solid coloured cans designate single flavours (like cherry), while stacked colours communicate dual flavours (like cherry-vanilla). The black logo reinforces the zero sugar and zero-calorie varieties, on the other hand, the white top signals the regular instalments.

The Atlanta-based soft drink giant will also roll in its new Coca-Cola with Coffee Mocha next month, which infuses the beloved Coca-Cola taste with a rich, luxurious mocha coffee flavour.

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Adidas joins hand with designer Aaquib Wani and brand ambassador Rohit Sharma for an exclusive pair of cricket shoes.

Adidas – Save The Rhino

In recent design news, as ​also in connection with lifestyle, Adidas has come together with designer Aaquib Wani and brand ambassador Rohit Sharma. The purpose being an exclusive pair of cricket shoes themed on preserving the environment and raising awareness towards sustainable living.

Adidas – Save The Corals

This pair of cricket boots, newly and exclusively donned by the veteran cricketer, emphasises on various aspects related to the environment particularly relevant in today’s time. Be it clearing the ocean off plastic or be it saving the Rhino from extinction as also the coral reefs, the causes were unapologetically illustrated on Rohit Sharma’s playing footwear. A move to increase awareness and consciousness towards the most urgent call of the day – the environment and sustainability.

Adidas- Plastic Free Ocean

Well known Indian cricketer, Rohit Sharma’s playing shoes in the Indian Premier League (IPL) were thereby used as a canvas to portray illustrations of these causes in a colourful and eye-catching way. The all-rounder was seeing sporting the shoes when he walked out to bat as also when he was out on the field, trying to set-up a match-winning field.



Sunil Gupta, Senior Director of Adidas, India said in regard to the campaign, “Through the stories of some of our key athletes, we intend to bring to life the ‘Impossible is Nothing’ attitude and inspire our consumers and communities to see and realise their possibilities. With rebellious optimism, we are driven by action to shape a better future together. We see ourselves playing the role of a catalyst with our partners, like Rohit, who have been building conversations around sustainability.”

Since India’s success in the recent Olympic games – the country’s most successful outing so far – the Adidas ‘Impossible is Nothing’ campaign has been recently launched through athletes such as Mirabai Chanu, Simranjeet Kaur, Manpreet Singh and Lovlina Borgohain.

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Personal care brand Wow Skin Science has launched its first-ever paper tube packaging aiming at reducing the use of plastic at the source.

To pave the way for a greener future and a plastic-positive society, creating lesser carbon footprints, Wow Skin Science introduces its bestselling Vitamin C face wash in new packaging. This initiative, titled #EkChotiSiShuruwaat, falls under the umbrella of #WowGreenHands, through which Wow Skin Science takes a step towards adopting a sustainable approach for responsible packaging.

The paper that is being used in the packaging is Forest Stewardship Council-certified. It has a high burst strength and low Cobb value, which translates to being strong and stable even in humid conditions. With 45 percent reduced plastic usage at the source, this is Wow Skin Science’s small beginning for a greener tomorrow.

The Co-CEO of the reputed brand, Manish Chowdhary, shared his views on taking this sustainable step. “The COVID pandemic has been an eye-opener for brands and consumers alike. While consumers are inching towards a more sustainable life with the adaptation of similar products and lifestyle, brands have taken cognizance of the fact that change needs to be brought in.”



He adds, “Wow Skin Science has, since inception, been a nature-inspired brand and for us, be it through our formulations or our packaging, we have been one of the few who started this trend. It only makes us happy that with each new product portfolio that we introduce, we are only getting closer to being more sustainable.” The brand will also be sending a seed pouch to all its customers who order from the website after the launch so that they can be a part of this sustainable initiative.

To capture the essence of caring for mother nature, reaffirming sustainability and conscious business practices, Wow Skin Science has come up with a brand film that proclaims, “Chhoti si shuruwaat bade kaam kar jaati hai. Ek chhote se idea se, hum kal ko behtar bana sakte hain. Yeh hai hamari chhoti si shuruwaat.”

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On 28th Oct 2021, we received headlines of Facebook transforming into Meta. Today, its first marketing campaign has been released, where a Henri Rousseau painting has been brought to life.

Facebook has been rebranded as Meta, from the most recent update that came out last week. The rebranding news showed that the company is moving its focus from only social media to the metaverse. The new name signified the next chapter, which is a future built by everyone that will expand society beyond what today’s digital connections allow. This Friday we are witnessing the first marketing campaign after the rebranding – and we must say that it is quite impressive.

The video campaign opens up with four youngsters looking at a painting, watching it unveil into reality. The 2D painting changes to show the third dimension, having vegetation, wildlife, and the whole scene playing in front of their faces. This is a famous painting by Henri Rousseau, and the youngsters are revealed to be at a museum looking into the piece of art titled “Fight between a Tiger and Buffalo”. The video comes to an end showing the Facebook logo merge into becoming the symbol for Meta.

Meta’s internal creative industry Creative X has partnered with another agency Droga5 for this ad campaign. This was also done in a partnership with the Grammy-nominated artist and filmmaker Andrew Thomas. The characters have been brought to life using AI by Sonny Gerasimwics.



The tech giant has set aside US$50 million in XR Programs and Research Funds for the next two years to work with new business partners, organisations, charities, and institutions to figure out how to properly develop these technologies and contribute to society.

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A move signifying the four major festive celebrations observed through winter months in India by Nivea Creme.

For this year’s winter festivities, Nivea has just announced a new limited edition packaging featuring its classic blue moisturiser tins. Diwali, Christmas, New Year, and Makar Sankranti, the four main festivals celebrated through the winter months in India, have been symbolised on these packs using four separate designs for the respective festivals.
The strategy is primarily being played out to revive the classic blue tin which Nivea is signified with. An initiative that banks on India’s winter festivities to woe the Indian audience.


Ajay Simha, the marketing director of Nivea India, recently unveiled this piece of news through Linkedin. This new packaging, a ‘special limited edition winter festival pack,’ is meant to bring about feelings of nostalgia through its four different designs, he stated through his Twitter handle.
As a matter of fact, Nivea has made a similar move to this in the UK and Japan as well, by means of their Christmas editions.
Commenting on this newly reformed design and packaging, Ashwini Deshpande, co-founder of Elephant Design, said, “The colours and festivity certainly add life to the usual blue. But this is not the first time a brand would do something like this as part of ‘Moment Marketing’ initiatives. Diwali, Chinese New Year, Christmas and many festivals around the world have seen brands like Coca Cola, Lindt, L’Oreal, etc. come up with special collections.”