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A brand is like a living being, as it grows and evolves in response to the audience and the environment. Rebranding is like the shedding of old skin in lieu of a new, improved and relevant one. Let’s look at 10 successful rebranding case studies.

1. Animal Planet

 

Animal Planet is loved world over for bringing people close to the wonders of the animal kingdom. Their universal message required a universal and fun logo that transcends all platforms. Chermayeff & Geismar & Haviv recreated a new mark for Animal Planet that embodies joy and is universal.

Logo
Logo

The detailed Rebranding Case Study here

 


2. Easyday Club 

 

Rebranding a well-established company, giving it new additional values and sustaining it of its exceptional worth in the eyes of its customers is not an easy task! Elephant Design has successfully achieved this in its encounter with Easyday of the Future Group.

Rebranding
Rebranding

The complete Case study is here.

 


3. Evernote 

Sometimes reworking on just a few elements of the already existing package of multiple things and leaving the rest as they are proves to be successful. DesignStudio used a similar theory to rebrand Evernote as a brand.

Evernote
Evernote

More on Case study here.

 



4. Mailchimp 

 

Mailchimp, a successful marketing company, announced a rebranding that stands out while staying true to the essence of the company.

Rebranding
Rebranding

Detailed Case study

 


5. Ogilvy 

While we know that change is an integral part of life, David Ogilvy strived to make his company, “Ogilvy”, better and prepared for the future, by seeking certain changes. COLLINS, a brand design company, stepped in and created perfect strategies for Ogilvy in the form of rebranding, and also for its fundamental work environment.

Rebranding
Rebranding

A complete Case study is here.

 


6. The Ruby Mills

Polishing century-old successful brand values to be in possession of a fresh and refined visual identity for ones’ clients and competitors is a must-do these days. ‘The Ruby Mills Ltd’ aka ‘Ruby’, rebranded in collaboration with Elephant Design, is a perfect example to follow.
Ruby Mills Magazine - Creativegaga

A detailed Case study here.

 


7. Slate

Slate, an online editorial, partnered with Gretel, a New York-based design studio to redesign the way they work and build much more than just a new look.

Rebranding

More details on Case study

 



8. Tumblr

A typeface is not just the namesake of a brand. It instead reveals the brand’s story, indicating its nature and rendering it tangible for its users. Tumblr is one such illustration, illustrated by Dinamo.

Typeface
Typeface

Find a detailed Case study here.

 


9. Uber

In a want to make the UI and the internal functionality of the brand as easy as the services the brand provides to its users through its app, Uber teamed up with Wolff Olins to create their dream brand system through rebranding process.

More Details on Case study

 


10. Dunkin

 

Dunkin’ is a now single as ‘donuts’ has officially been dropped off from its previous name. Nevertheless, the team of Jones Knowles Ritchie put their creative caps on and worked hard towards transforming the brand in such a way that the exclusivity remains pristine.

Dunkin
Dunkin

The complete Case study is here.

Related Rebranding Case Studies Articles:

• Interesting Rebranding Case Studies
• What is the Right Time for Rebranding?

CURRENT ISSUE
Creative Gaga - Issue 47

 

Mailchimp, a successful marketing company, announced a rebranding that stands out while staying true to the essence of the company.

Rebranding
Rebranding
Rebranding

Brief/ Challenge: 

The marketing company, Mailchimp has grown exponentially over the past 17 years of their existence. After all the success they wanted a complete rebranding that caught everyone’s attention and stayed true to their identity.

Rebranding
Rebranding
Rebranding
Rebranding

Solution: 

When young companies grow over years and succeed, they tend to go for a rebranding that reflects their new found maturity and expertise in the field. The general trend is to shed their old skin of unpolished branding, to embrace a more sophisticated, cutting edge appearance.

Rebranding
Rebranding
Rebranding

Collins, a New-York based strategy and design company, did the exact opposite with the rebranding for Mailchimp, and that’s what makes it interesting. Instead of reflecting the 17 years of success and experience the company has seen, the rebranding demonstrates a child-like personality, with rough and sketchy illustrations and a 1920’s typeface. Even Freddie, the logo-cum-mascot was slightly modified but retained. The overall feel of the branding is something of a kindergarten scrapbook, but in doing so the brand comes across as friendly. The rebranding dispels the unapproachable vibe that we generally see with technology companies. Only time can tell if this strategy will work. But it is definitely a bold and unique approach.

Rebranding
Rebranding
Rebranding

Client: Mailchimp
Design Studio: Collins
Solution/Expertise: Branding Strategy, Communication Design


CURRENT ISSUE
Creative Gaga - Issue 47