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Hamed Khan Haidari is an inspiring minimalistic logo designer whose works speak for him.

Hamed was once a full-time IT and tech professional. He made the shift from the technical side to being a full-time logo designer. His logos are minimal and effortless, yet look so modern and serene.

He creates minimal logos inspired by animals and everyday life. Creating the simplest versions of logos is in fact very challenging. Here is an excerpt of an interview, where he shares his journey with us.

CG. Your journey in the creative field is inspiring. Could you talk about how it began?

Hamed. I would say that my journey first began with my love for drawing. Even as a kid, I was very creative. Later on, around 2005 was when I began using digital mediums of expression like Photoshop. I was pursuing it on the side as a hobby until 2017. I am a self-taught designer and was working as a technical consultant when I decided to switch full-time.

CG. Your logo design style is very minimal. Why that inclination towards minimalism? What is the source of your inspiration?

Hamed. One of the reasons I utilise the golden ratio so frequently in my design is because I want my designs to be simple and have proper dimensions and geometry. It must be appealing to the eye while yet being easy enough for anyone to draw it from memory. When a logo is basic and uncomplicated, it is remembered.

My logos are primarily inspired by animals, but I also produce monograms and other types of logos inspired by everyday life – the internet, movies, images, my city, and literature. For example, if I’m designing an animal logo, I aim to make it as basic as possible, yet expressing and capturing its whole value.

“Minimal logos, though they don’t look complicated, are in fact the most difficult ones to make. Logo design is also evolving from sophisticated to minimal and simple, with them representing the brand everywhere.”

CG. In your opinion, what do you think are some skills that are required in the creative field?

Hamed. Open-mindedness, being a good listener and speaker, and a bubbling inspiration and drive to try new things are vital. You should love what you do. I believe that when you enjoy doing something, you don’t have to hunt for inspiration; it will come to you without any effort on your part.

Being a designer is only one feather in your hat. In order to succeed, you must be able to market your work, demonstrate to clients why a logo is primary and why they should choose you. You can be an excellent logo designer, but in order to flourish, you must begin to think like an entrepreneur and businessperson.

CG. Could you explain the work that is most close to your heart?

Hamed. I would say that the work that is close to my heart is one that I enjoy creating. Undoubtedly, my favourite projects are always with animals and I keep innovating ways to display them. With a lot of trial and error, you become an expert at recognising details and coming up with brilliant minimal ideas.

Some of my most creative and popular works have been created in under 5 minutes, but it takes years of practice to achieve that in that time. Currently, I’m really enjoying working on the face of a tiger – it is sophisticated, yet simple and clean.

CG. What does a day in your life look like?

Hamed. A normal day for me begins with a cup of coffee and ends when I pick up my children from preschool. I try not to work and instead spend time with my children and family. I prefer to keep myself active during the day and do a lot of things at once.

I schedule my days well and in advance. But, because my business is worldwide, I can have meetings at night as well, because somewhere the sun is shining bright, and the day has just begun.

CG. What are some challenges that you have overcome in the field? How can a designer overcome a creative block?

Hamed. I began designing logos only because I loved creating something so simple, yet so difficult – that is the biggest challenge. I did not do any of this to be seen or known. I have come a long way from sacrificing moments between my previously tight schedule of a full-time job along with that of being a parent to now making this my full-time living. The creative field is volatile, but that is the most exciting part.

During creative blocks, I just get away from my desk to do other regular activities like reading a book, taking a walk, or listening to music. This helps me revitalise to come back fresh to work well.

CG. Could you share any of the lessons that you have learned in the field?

Hamed. I am happy to be able to accomplish something I enjoy where I can get up every day and work with full zeal. It’s not worth living a life if you have to force yourself to do something you don’t want to do. Avoid excuses; you can always make a change and do something you enjoy.

CURRENT ISSUE
Creative Gaga - Issue 55

 

It’s not hard to see why working professionals would despise automation and new-age technologies like machine learning and artificial intelligence. After all, these marvels of digital era are after their jobs, or at least that’s how it appears anyway.

It doesn’t help that new reports are released every now and then that only serve to instill fear in the people, such as the new PWC report that says that 38% of US jobs will be automated by 2030. In all fairness, these projections can be quite scary. However, do we really need to worry about our jobs? Let’s find out.

Logo Designers

Design Industry Today and Tomorrow

There is no denying that automation has its advantages which is why there are all kinds of AI-based applications in the design industry already. For instance, we have AI logo makers like Tailor Brands that allow small business owners around the world to create high-quality logos in a matter of minutes. The users don’t even need to have any kind of graphic design experience, and the service itself is quite cheap. However, human logo designers needn’t be afraid of these technologies.

Most industry experts believe that AI won’t kill jobs but rather create more jobs. It will also make jobs easier by taking care of the dull and repetitive tasks like automated email responses, record-keeping, accounts management, etc. According to a report shared by UK-based non-profit Nesta, creative jobs like computer programmers, designers, musicians, etc. are least likely to be affected by automation.

In the words of Hasan Bakhshi who is the director of creative economy at Nesta, “tasks that involve a high degree of human manipulation and perception will be more difficult to automate”. Since logo designing is also a highly creative job, professionals in this space don’t need to be intimidated by AI logo designers.

 

The following are some of the biggest reasons why:

Logo Designers

1. AI lacks Emotional Intelligence

It’s hard to argue against the significance of emotions in graphic design. Any marketer and graphic designer worth their salt will agree that emotions can take product design to new level. Since this is a domain where AI simply can’t match humans, at least for a long time, human logo designs will always have the upper hand.

2. Medium and large enterprises don’t have budget limitations

The main reason why AI logo designers are so popular today is that they can be easily afforded by budding entrepreneurs who have a limited budget but have to cover all kinds of other expenses. These small business owners can’t spend hundreds of dollars on just the logo design when they need money to build a comprehensive e-commerce platform, purchase inventory, set aside some funds for marketing, and then some.

 

Large organizations don’t operate on shoestring budgets. They can afford to spend some decent money on the logo design which is why they won’t be the customers of AI logo makers.

3. Some brands will always seek a “Human Touch”

There is something quite satisfying and natural about a human touch that it’s nearly impossible to create a world where it doesn’t exist at all. How else would you explain why so many people still shop from their favorite local stores even though there is an online store for every category where products are available in unbelievable variety and discounts that are hard to match?

 

It doesn’t matter how advanced we can make our programs like logo designers, there will always some brands that will want to explain their requirements to a human graphics designer, i.e. someone they can have discussions with and share ideas on an emotional level.

Conclusion

AI and machine learning are powerful technologies that will make our lives easier, there is no question about it. However, as long as will listen to songs, watch movies, and need spellbinding illustrations and logos, there will always be humans setting new trends and captivating our attention with supreme imagination and creativity.

CURRENT ISSUE
Creative Gaga - Issue 55