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We’re all looking for something unreal, something that could hold our attention and give us something new. Locopopo DesignStudio, founded by Lokesh Karekar, helped create an illustrative series for GDPL design studio for Godrej Properties – Kolkata. The aim of the campaign was to focus on the greenscape the property had to offer, with the scope for multiple activities at different gardens. The beautiful colour combinations of blue-yellow, red-blue and more help grab the viewers’ attention. The illustrations are wonderfully layered into the backdrop and the foreground, giving the feeling of depth and never-ending gardens. The overflowing green from all ends certainly conjures an enticing visual.

 

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There are so many ways to tackle a design problem. And there are so many lessons to learn from well done designs. Shift is a bi-annual journal by Landor Mumbai, a full service consulting and design agency. In this journal we see some of Landor’s best packaging designs, accompanied with thought provoking questions and pithy words of wisdom. What is interesting though is the illustration series by Locopoco, where the brand packaging on each page is seamlessly woven into an illustrative story.

 

Locopopo is a Mumbai-based independent illustration design studio. Their work has been featured, appreciated and awarded by renowned publications, magazines and awards like Cannes Lions and Kyoorius design award.

 

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