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Design Stack shares their journey of creating the digital face of Bank of Baroda’s new-age digital bank, BOB World, reflecting upon the challenges and trials that led to their bold new design.

Client: Bank of Baroda

Services: Brand Strategy and Brand Identity

Bank of Baroda, also known as BOB, required a brand identity and strategy for their new-age digital bank, BOB World. BOB World is the digital face of the Bank of Baroda, offering various banking services in the digital World.

 

The brief was to create a strong brand identity for this digital bank while reflecting the values of the parent brand – Bank of Baroda. The branding must speak of the legacy and trust BOB holds in the minds of its customers along with being contemporary, relevant and universal.

Key Requirements

The branding must be:

  1. Youthful
  2. Contemporary
  3. Friendly
  4. Relevant to urban and semi-urban customers
  5. Approachable to older customers yet appealing to younger costumers
  6. Remain close to the design language of Bank of Baroda to reflect the legacy and instill a sense of trust among the customers.

The Problem

The primary challenge was to arrive at the name for this digital banking service: A title or term that is short, modern, and sleek while reflecting the parent brand, Bank of Baroda. The second challenge was to establish a strong position in the digital realm. Finally, the branding must be youthful while also reflecting the older and more traditional values of the parent brand.

Strategy

Design Stack and their client came up with the name BOB World for this digital banking service. The name BOB is an abbreviation of Bank of Baroda and checks all the criteria: short, modern, and sleek. The term ‘World’ hints at the expansive sphere of services this digital bank offers while also implying Bank of Baroda’s worldwide presence, within fact the most prominent international reach. This crisp, young brand name, ‘World’ also instills a sense of community among users.

Apprach

Design Stack developed a brand identity taking inspiration from the binary system, a universal symbol relevant to consumers. This design language transcends age, geography, and demography. It further connects the audience through a future-ready language, one that is digital. The word ‘bob’ in the logomark is in lowercase to emphasize ease and friendliness.

Digital Bank Brand Identity
Digital Bank Brand Identity

The color vermillion from the parent brand, Bank of Baroda, is vibrant and youthful, checking multiple criteria again. The use of italics in the logo and iconography offers a sense of movement, in sync with the parent brand’s design language since Bank of Baroda also uses subtle italics, reflecting progress.

The Design

The brand design must be:

  1. Young
  2. Vibrant
  3. Playful
  4. Short
  5. Digital Friendly
Digital Bank Brand Identity
Digital Bank Brand Identity

The ‘bob’ logo is made from the binary code—101, using a typeface specifically designed by the Design Stack team and plays up the italicized style established in the parent brand’s identity. The colours used in the branding are Vermilion and Deep Blue which also leverage the Bank of Baroda trust factor by drawing on a core asset. The iconography and other signature graphics represent the speed, movement, and dynamism of the brand and services offered by this digital bank.

 

The logo is designed to fit small spaces, especially for mobile phone applications.

The team also developed a brand manual with complete and detailed design guidelines for any future references. In addition, the manual provides templates and examples to help the brand look and act consistently across all media, leaving no room for ambiguity.

Borrowing crucial elements such as italics and colours from the parent brand, the design reflects the values of Bank of Baroda and instills a sense of trust among consumers.

Digital Bank Brand Identity

Also read, how Design Stack renewed the classical identity of SBI?

Published in Issue 54

In this post-pandemic world, everything seems to be gradually coming back to normal. Still, the way we study, work or consume has changed forever, which forces us to rethink our strategies and recalibrate our learnings. In this issue, we interviewed many design experts and teams to understand how they see these changes and their forecasts for this year. This issue includes Shashank Mishra’s soulful interview, in which he explains how he translates his deep inner feelings into stunning artwork. Also, have some of the best design case studies along with an insightful interview of a 3D illustrator from Paris, Romain Braccini. So have a happy reading! Stay safe and feel inspired!

 

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CURRENT ISSUE
Creative Gaga - Issue 54

 

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Photographer and 3D illustration artist Romain Braccini is a successful freelancer who has completed 100+ projects. He has a unique style with the elements and shapes he uses, to make it both simple and satisfying. It is inspiring to see him be courageous to deal with big dreams and desires in his world of art.

Romain Braccini is a 3D illustration artist and motion designer based in Paris, with over more than 100 completed projects in his portfolio. His work contains inspiration from humans, nature, the everyday world, and other innovative liberties of art

3D Art & Illustration - Romain Bracinni

He creates across various 3D illustration mediums and works on these characters and ideas. He takes astride on his creative problems by doing a time block, where he starts sketching out things from scratch on paper to figure it all out. The most technical problems have answers on the internet.

3D Art & Illustration - Romain Bracinni

An artist has to know how to be efficient to deal with these kinds of problems on an everyday basis so that the process of creation is smooth and follows a certain rhythm. Learning new techniques every day is a process that helps every creative improve in their art form, says Romain.

3D Art & Illustration - Romain Bracinni
3D Art & Illustration - Romain Bracinni

Romain works on multiple passion projects, and he believes in giving them as much importance as his professional work. He feels that it gives him a new light of looking at his work, and gives a completely different understanding of work.

We mostly learn something from every little project, and he organizes his thoughts and ideas to put his best one forward. Romain’s unique style mixes 2D and 3D illustrations of art, and he works on creating simple and satisfying shapes to make an interesting illustration. He always looks forward to expressing himself with everything that he does.

His team works with him tosometimes work on finding the right subjects and creating new ideas Romain’s unfaltering passion for his work is clearly shown with his imaginative art, where he almost captures the images in his mind to his work.

Not only art, graphics, and 3D illustrations, Romain has been inspired by music as well. He listens to a lot of albums, some of which he feels has motivated him to create newer things. He believes in a strong link between music, art, and animation, and those artists that create such powerful music pass it on to listeners with their vibrations. This has also helped him work with artists like Adrobski, who’s specialized in sound design, and helps him work on new ideas.

3D Art & Illustration - Romain Bracinni

Being a photographer as well, Romain works on a system of organisation between these different passions of his. That is the most important trait of a freelancer, he says. When the work that you receive cannot be termed “regular”, you have the time and energy to focus on personal projects that add up to your skill-set.

 

Romain has added another feather to his cap with his interest in photography. He feels that photography brings a real perspective to everything. Video helps him develop his 3D illustration work, he says. He concludes by planting the thoughts of organisation in our mind, and how that is most essential to be a master of all.

3D Art & Illustration - Romain Bracinni

You can find Romain Braccini on Instagram.


CURRENT ISSUE
Creative Gaga - Issue 54

 

The UI UX designer Arun Pattnaik has spent more than a decade, defining the experience for some of the big brands in India. With his long experience and deep knowledge, he foresees some of the UI and UX design trends which will be popular in 2022.

The design trends, for both UX and UI, have changed massively over the last 2 years. With an increasing number of designers working from home and finding more time to experiment with styles, it’s bringing out a fresh wave of new design forms.

With the recent surge of NFTs, we’re seeing gradients & 3D artwork in mainstream designs more than ever. The rise of IoTs is bringing skeuomorphic, high quality touch UIs back. As the OTTs go mainstream, we’re seeing control UIs getting less intrusive to make more space for expansive cinematic screens.

Here’s a quick run down of the emerging trends in both UI & UX design around the world.

UI Design Trends

1. Dark & Mysterious

Dark themes are making a massive comeback, especially in the blockchain & cryptocurrency domain. In the recent years, the design landscape had been shifting to lighter, minimal interfaces but in the last year with the incredible rise of cryptocurrencies, we’re seeing the dark themes coming back.

Credit: https://dribbble.com/shots/17200348-Tubik-Design-Year

2. Neon Graphics & Objects

Shiny, neon colours (usually around purple/violet) are the de-facto sign of all things NFTs and they’re going to grow massively this year. The NFT market is still in the nascent stage and is expected to grow exponentially in the coming year, bringing along the neon gradients everywhere they appear.

UI and UX design trends
Credit: https://dribbble.com/shots/17196062-Cryptocurrency-App-Design

3. Bold, Bright & Unusual Colors

Similar to the neon artwork, the websites are also getting a facelift with bold, strong accents intended to stand out and make a solid first impact.

Credit: https://dribbble.com/shots/17198340-Web-UI
Credit: https://dribbble.com/shots/17198389-Georgian-Letters

4. Return of Skeuomorphism

With the growing popularity of IoT, we’re seeing more and more devices needing UIs, starting from home electronics to self-driving cars. We have been seeing similar interfaces in concepts, sci-fi movies, and hobby projects for years and now we’re finally seeing them in functional devices. It’s a wonderful time ahead.

UI and UX design trends
Credit: https://dribbble.com/shots/17196226-Tesla-Ui-Dashboard
UI and UX design trends
Credit: https://dribbble.com/shots/16668198-HMI-Car-Dashboard-Cluster-UI-Design-Animation

UX Design Trends

5. No More Waiting

With the rise of on-demand services, in pretty much every industry/sector, the design languages are shifting from stable, information interfaces to fast-paced, real-time interfaces. Everything is being tracked as they happen, from deliveries to rental cars to health & fitness. Some great examples are DoorDash & Uber. The users do not expect to wait, they want to see things moving in real-time.

UI and UX design trends
Credit: https://dribbble.com/shots/16000480-Activity-Tracker-App

6. Single Screen Apps/Platforms

More and more apps are embracing a UX trend where everything happens on the same screen, including micro-actions. With time the users will get more and more impatient, making the apps squeeze as much information into the screen as little as possible.

Credit: https://dribbble.com/shots/17190966-Pop-Out-Chat

7. AR/VR

With Meta taking a lead with Oculus, wearables are finally going mainstream. This will give rise to a completely new design style and experience design will take a massive shift. With no intermediary devices or hardware to work with, it will transform the design styles to accommodate cinematic experiences.

UI and UX design trends
Credit: Photo by Minh Pham on Unsplash

8. More Transition & Animations

The days of abrupt switching to different tabs/screens are quickly becoming a thing of the past. Animations are going to be everywhere, in every app, irrespective of how mundane the task is. With the increasing use of skeuomorphic interfaces, we’ll also see a surge in the use of 3D in everyday visual design.

Credit: https://dribbble.com/shots/17200289-Bank-Connection-Prototype
UI and UX design trends
Credit: https://dribbble.com/shots/16469695-LoupeDeck-CT

These are just a few trends that might get mainstream in the coming year. As always, never follow the trends just because they are trending.

CURRENT ISSUE
Creative Gaga - Issue 54

 

Pratibha Jamuar is a Senior Art Director at an advertising agency, Wunderman Thompson, and a gif creator with Tenor. Since moving to Delhi in 2018, she has worked for several global brands, mentored interns, and led campaigns too.


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In this post-pandemic world, everything seems to be gradually coming back to normal. Still, the way we study, work or consume has changed forever, which forces us to rethink our strategies and recalibrate our learnings. In this issue, we interviewed many design experts and teams to understand how they see these changes and their forecasts for this year. This issue includes Shashank Mishra’s soulful interview, in which he explains how he translates his deep inner feelings into stunning artwork. Also, have some of the best design case studies along with an insightful interview of a 3D illustrator from Paris, Romain Braccini. So have a happy reading! Stay safe and feel inspired!

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CURRENT ISSUE
Creative Gaga - Issue 54

 

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Vidhi Awasthi did not partake in any particular course to build her art skills but, instead, explored different online courses. Mostly a self-taught artist otherwise, she’s recently been working on character illustrations to diversify her art portfolio.


Featured In


In this post-pandemic world, everything seems to be gradually coming back to normal. Still, the way we study, work or consume has changed forever, which forces us to rethink our strategies and recalibrate our learnings. In this issue, we interviewed many design experts and teams to understand how they see these changes and their forecasts for this year. This issue includes Shashank Mishra’s soulful interview, in which he explains how he translates his deep inner feelings into stunning artwork. Also, have some of the best design case studies along with an insightful interview of a 3D illustrator from Paris, Romain Braccini. So have a happy reading! Stay safe and feel inspired!

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CURRENT ISSUE
Creative Gaga - Issue 54

 

POST TAGS:

Having secured a Diploma in Commercial Art from Abhinav Kala Mahavidyalaya, Sagar Gunjal has been part of the advertising world in Mumbai. Eight years since then, he is now Art Director and received an Award for his ‘The Talking God’ campaign in 2016.


Featured In


In this post-pandemic world, everything seems to be gradually coming back to normal. Still, the way we study, work or consume has changed forever, which forces us to rethink our strategies and recalibrate our learnings. In this issue, we interviewed many design experts and teams to understand how they see these changes and their forecasts for this year. This issue includes Shashank Mishra’s soulful interview, in which he explains how he translates his deep inner feelings into stunning artwork. Also, have some of the best design case studies along with an insightful interview of a 3D illustrator from Paris, Romain Braccini. So have a happy reading! Stay safe and feel inspired!

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CURRENT ISSUE
Creative Gaga - Issue 54

 

POST TAGS:

Anirudh is a BFA graduate of the Raheja School of Art. He is currently spearheading, ‘Hey Doode’ as the co-founder, and creative controller.


Featured In


In this post-pandemic world, everything seems to be gradually coming back to normal. Still, the way we study, work or consume has changed forever, which forces us to rethink our strategies and recalibrate our learnings. In this issue, we interviewed many design experts and teams to understand how they see these changes and their forecasts for this year. This issue includes Shashank Mishra’s soulful interview, in which he explains how he translates his deep inner feelings into stunning artwork. Also, have some of the best design case studies along with an insightful interview of a 3D illustrator from Paris, Romain Braccini. So have a happy reading! Stay safe and feel inspired!

Related Posts


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Find Him Here


CURRENT ISSUE
Creative Gaga - Issue 54

 

POST TAGS:

Prasun Jain is an illustrator and a visual experience designer. He is working with Capgemini India as a UX designer for a year now. He also takes up personal art projects where he covers his current reality with his art.


Featured In


In this post-pandemic world, everything seems to be gradually coming back to normal. Still, the way we study, work or consume has changed forever, which forces us to rethink our strategies and recalibrate our learnings. In this issue, we interviewed many design experts and teams to understand how they see these changes and their forecasts for this year. This issue includes Shashank Mishra’s soulful interview, in which he explains how he translates his deep inner feelings into stunning artwork. Also, have some of the best design case studies along with an insightful interview of a 3D illustrator from Paris, Romain Braccini. So have a happy reading! Stay safe and feel inspired!

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