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Sanmitra Chitte
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Sanmitra Chitte is currently the Dean for the School of Management of the World University of Design. With the intention to give back to the community, she is also in voluntary positions for the Association of Designers of India, AIM, and CII. She is currently an IIM research scholar. She has over 20 years of experience in design and business creation. She has also set up her own design studio specialising in graphic design, branding and exhibition space design. She is a trained ZMET (Zaltman’s Metaphor Elicitation Technique) interviewer and analyser. This training has helped achieve insights needed for any kind of problem solving and design solutions.


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The pandemic has brought many different challenges for everyone. But educating our young ones is among the top priority. The issue focused on how design education is still possible while most of us are locked in our homes. We also interacted with illustrators and photographers such as Jasjyot Singh Hans and Anirudh Agarwal, who seem to stand firm with their uniqueness in this time of chaos. Overall this issue serves food for thought with visually stunning creativity on a single platter.

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Lovely Kukreja talks about his famous series of illustrations, the artist’s mindset and the state of art education.

For Delhi based artist Lovely Kukreja, the choice to become a full-time illustrator was a spontaneous decision. He moved away from his commerce studies to become a graphic designer, eventually specialising in digital art and illustration in 2005. Interestingly, he was not an avid reader of comics while growing up and favoured the available animated shows like Chip ‘n’ Dale, Talespin, and Duck Tales.

Digital Illustrator Lovely Kukreja


Currently, he leads the content department at Bobble AI, where he helps develop virtual avatars for stickers and gifs to enable a personalised experience for their users across messaging apps. A classic example of where modern technology meets traditional art forms.

Digital Illustrator Lovely Kukreja

Lovely is best known for his adorable illustrations of Indian mythological figures. The series depicts various gods and goddesses in a cute, child-like form combined with a soft yet vibrant colour palette. When creating pieces linked to heritage or religion, Lovely believes that the artist is responsible for balancing their personal style and the sanctity of the depiction itself, where cultural boundaries should be respected. His inclination towards children’s content and spirituality motivated him to create something that everyone, both young and old, could enjoy.

Digital Illustrator Lovely Kukreja

Having dabbled in children’s illustrations, medical illustrations, and UI design (to name a few), Lovely’s philosophy is that “evolution is the only key to survive and grow”. One of the major challenges during his career was “selling himself”, which he overcame by staying updated with the latest technology, constantly developing his skills, and making sure to market his development on social media and not simply posting to keep with the trends. Favouring freehand drawing for concept development, Lovely avoids references as much as possible and instead goes with his instincts for composition, character, emotions and colour to create an original piece. The aim for him is simple – try to be better than yesterday.

Digital Illustrator Lovely Kukreja

While he has a Bachelors in Multimedia and Animation, he thinks formal education institutions need to adapt to the shift from traditional to digital media and the high requirement for self-learning and self-representation. While he doesn’t abhor the foundational methods or art school study materials per se, he thinks there is room for improvement in how it is communicated.

Digital Illustrator Lovely Kukreja
Digital Illustrator Lovely Kukreja

15 years later, his advice for those entering the industry can be summed up in a word – temperance. According to Lovely, artists “should enjoy the freedom of expression, but not exploit it.”, doubling down on his stance on representation. He believes that one’s work has a longer shelf life when measured in its “impact and ripple effect” and not “likes and followers”.

He goes on to say that there is nothing wrong with an artist expecting proper monetary compensation for what they do, even though the impression is that creative professions are not sustainable. A lesson to which every digital artist and creative can relate.



Lovely makes it a point to follow the constraints of commercial work but takes the time to satiate his cravings to develop his personal projects and art pieces without any limitations. In his words, “I dedicate my day-time to work for food, and in the night I feed my soul.” In the future, he hopes to start his own production house where he can narrate unexplored stories.

Digital Illustrator Lovely Kukreja
Learn how Digital Illustrator Lovely Kukreja draws:

How to Illustrate ‘Goddess Durga’ with Basic Guidelines!

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Binoj John
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Currently associated with MIT Institute of Design as an associate professor and head of department for the animation design program, Binoj John believes in the adaptability of technology and its impact in various elds. He has a varied background – a textile technologist, an arts graduate with a specialisation in animation and computer arts as well as creative writing. He has worked on various projects including commercials for Rasna International, Reliance, Btex, Rasna Prankish, and Orpat Home Appliances. He was also associated with NID in the Animation and IT integrated programmes where he worked with students on over 50 animation lms. A number of these have received awards and appreciation in many International and national lm festivals. After NID, he has worked as a Senior UI/UX designer for Qualcomm USA and on other iOS applications.


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The pandemic has brought many different challenges for everyone. But educating our young ones is among the top priority. The issue focused on how design education is still possible while most of us are locked in our homes. We also interacted with illustrators and photographers such as Jasjyot Singh Hans and Anirudh Agarwal, who seem to stand firm with their uniqueness in this time of chaos. Overall this issue serves food for thought with visually stunning creativity on a single platter.


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Anirudh Agarwal
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Anirudh Agarwal is a Mumbai based photographer known for his concept portraits and a personal series titled ‘Nysha and her Sunbeam Talbot’. He constantly pushes the boundaries of commercial work through experimental or abstract photography.


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The pandemic has brought many different challenges for everyone. But educating our young ones is among the top priority. The issue focused on how design education is still possible while most of us are locked in our homes. We also interacted with illustrators and photographers such as Jasjyot Singh Hans and Anirudh Agarwal, who seem to stand firm with their uniqueness in this time of chaos. Overall this issue serves food for thought with visually stunning creativity on a single platter.


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Hazem Ameen Ahsan
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From Kerala, Hazem Ameen Ahsan is a freelance illustrator and digital artist who focuses on fantasy character art and narratives. Heavily in uenced by the art and books of series like Lord of the Rings and Game of Thrones, he also draws from history, mythology and religion due to his belief that being obsessive about something that is not art, as an artist, is a great way to nd a well of inspiration.


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The pandemic has brought many different challenges for everyone. But educating our young ones is among the top priority. The issue focused on how design education is still possible while most of us are locked in our homes. We also interacted with illustrators and photographers such as Jasjyot Singh Hans and Anirudh Agarwal, who seem to stand firm with their uniqueness in this time of chaos. Overall this issue serves food for thought with visually stunning creativity on a single platter.


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Jasjyot Singh Hans
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Jasjyot Singh Hans is an illustrator unendingly inspired by an explosive neon mix of fashion, music and pop culture. He has a constant regard for things past and a voracity for all that is current. His work chronicles around themes of body image, sexuality and self love.


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The pandemic has brought many different challenges for everyone. But educating our young ones is among the top priority. The issue focused on how design education is still possible while most of us are locked in our homes. We also interacted with illustrators and photographers such as Jasjyot Singh Hans and Anirudh Agarwal, who seem to stand firm with their uniqueness in this time of chaos. Overall this issue serves food for thought with visually stunning creativity on a single platter.


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Shreya Bhan
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Based in London, UK, Shreya Bhan is a designer, illustrator and founder of Brushbound, 2019. Having graduated from the National Institute of Fashion Technology.


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The pandemic has brought many different challenges for everyone. But educating our young ones is among the top priority. The issue focused on how design education is still possible while most of us are locked in our homes. We also interacted with illustrators and photographers such as Jasjyot Singh Hans and Anirudh Agarwal, who seem to stand firm with their uniqueness in this time of chaos. Overall this issue serves food for thought with visually stunning creativity on a single platter.


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Roshan Gawand
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Brought up in a Maharashtrian village, Roshan Gawand does not hesitate to add the essence of Indian culture to his artworks. The Mumbai based illustrator and tattoo artist, has an abstract style of art and mentions his love for portraits as well.


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The pandemic has brought many different challenges for everyone. But educating our young ones is among the top priority. The issue focused on how design education is still possible while most of us are locked in our homes. We also interacted with illustrators and photographers such as Jasjyot Singh Hans and Anirudh Agarwal, who seem to stand firm with their uniqueness in this time of chaos. Overall this issue serves food for thought with visually stunning creativity on a single platter.


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