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Pavan Rajurkar - Illustrator
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A freelance illustrator who after completing bachelor’s from Sir J.J. Institute of Applied Arts, Mumbai, Pavan Rajurkar, gave up his full-time job to juggle with multiple freelance jobs, and get to taste all the different flavours of client works.


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CURRENT ISSUE
Creative Gaga - Issue 49

 

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Every brand starts with keeping consumer needs in the mind but with time many lose that connection. The Branding & Design agency, Design Stack has been helping many significant brands to resonate with their evolving consumers and in the process, they are creating exquisite brands. Here we are showcasing a few of their recent projects!

Client: Gout & Arigato Pvt. Ltd.
Scope of Work: Visual Identity and Packaging System

Brands
Brands
Brands

Design Stack developed the brand identity for Ether Atelier Chocolate, an exclusive range of artisanal chocolates. The project included designing the packaging for an assortment of tablets, pallets and bonbons as well as limited-edition seasonal collections.

The subtly elegant black and gold aesthetic along with custom-designed typography reflect Ether’s purity, richness, quiet complexity and incredible nuance.

Latest Issue

Published in Issue 49

The Design in 2020! Each year starts with many predictions, anticipations and a lot of hope for bad things to go out and good things to come in our life. The year 2020 has already started with eventful initial months and may hold more surprises in coming times. To understand what’s coming from the design perspective, we featured some of the best design projects from last year. Also discussed a few broad questions like how minimalism will affect our designs or what all an illustrator to keep in mind to be successful and much more. So, if you are a curious designer or professional interested in design, then this issue is a must-read and is a collectable with a stunning cover design from Parvati Pillai.

 

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CURRENT ISSUE
Creative Gaga - Issue 49

 

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Marc, Claudio and Nicola came together to create the larger than life collaboration, Art of Sool. They talk to us about their passions, challenges and future plans.

Marco, Claudio and Nicola, the artists of Art of Sool, had always been interested in art. But it was only during their undergrad at the Academy of Fine Arts did they join forces. Fortunately for them, drawing was a natural instinct that turned into their career.

Art of Sool - Collaboration

In 2010 the crew, Art of Sool was formed. While hunting for the right name, they decided to pick something that connected with them. They chose the word ‘soul’ and turned the ‘u’ into an ‘o’, to make it theirs. In the end they found something unique, personal and quirky, just like their art.

Art of Sool - Collaboration

They work on a wide range of media. Some of the media include wall graffiti, canvas, wood, t-shirts prints and so much more. The process for each media is intricate, and they work with meticulous care.

Art of Sool - Collaboration
Art of Sool - Collaboration

Speaking of their work, the artists take great pleasure in working with brands. Even if the project is difficult or rigid they take it up for the visibility. Between these projects, they like to do their personal work as this gives them the freedom to express and explore freely. It also helps them evolve their technique. With their personal projects, they try to communicate their messages in unique ways, messages that are otherwise restricted by social norms.

Art of Sool - Collaboration
Art of Sool - Collaboration

Establishing the Art of Sool did not come easily though. The first big challenge they faced was to live by what they did, and then to monetize it, something they still struggle with. The other challenge was being recognised for their style. They hustled with many gigs pushing their work through different media like t-shirt print, graffiti and canvas. Slowly and steadily with the network they became known.

Art of Sool - Collaboration
Art of Sool - Collaboration

The third big challenge was being known on the world stage. Fortunately, they met Mr. Wany, a famous Italian writer, who invited them to Amazing Day, a famous jam in Milan. From then their work increased and there was no looking back. They plan to venture into e-commerce soon; this will probably be their new challenge.

Art of Sool - Collaboration
Art of Sool - Collaboration

Working collaboratively for years is not easy. The artists understand this and explain that the reason why it works for them is because they have learned to listen to each other and focus on the best solution. They believe in ‘freestyle of opinions’ and this helps them to work together.

The advice they would like to give young designers is to feel free and be yourself. Be brave, decide for yourself, keep thinking about what you want to become, and success will be yours.

Latest Issue

Published in Issue 49

A Freelancer’s Life in India! Every day, with a dream of ‘Being Your Boss,’ many creative professionals jump into the pool of freelancing. But many are not well prepared for the life of the freelancer, which brings many challenges along with benefits. So to explore further, we interviewed many freelance illustrators and designers to get answers to the question you should ask before taking the final call of becoming your boss! So, if you are planning to or have already become a freelancer then this issue is a must-read for you.

 

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CURRENT ISSUE
Creative Gaga - Issue 49

 

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Whether it’s a cultural transformation, differentiated customer experience, or tech-enabled innovation, every business needs to evolve with today’s rapidly changing world. Landor is helping its clients using the brand to transform their business for the new world challenges.

Client: Millennium IT

Services: Visual/Brand Identity

The Brief

The task was to determine how Millennium IT, a local information technology stalwart could create a new, differentiated frame of reference for itself? The brand MIT has a strong legacy of being a visionary player in the local market and it now sought to infuse new energy into the brand, striking a chord of relevance across stakeholder groups. The context was that technology disruptions, new market entrants, the emergence of new categories, are placing new demands on clients today to be nimble and deliver a seamless end-user experience. Business needs are ever-changing and clients require higher-order of flexibility from their IT partners.

The Solution

A new brand positioning was created for the brand that was all about harnessing the team’s passion for delivery and agility to bring a fresh perspective in its approach to not only addressing but exceeding its client expectations. This positioning was brought to life with a unique and distinctive visual identity system that drew inspiration word ‘millennium’ and created a dynamic identity that celebrated the brand’s future-forward, agile orientation towards its clients, always solving for what is vital for them.

Published in Issue 49

The Design in 2020! Each year starts with many predictions, anticipations and a lot of hope for bad things to go out and good things to come in our life. The year 2020 has already started with eventful initial months and may hold more surprises in coming times. To understand what’s coming from the design perspective, we featured some of the best design projects from last year. Also discussed a few broad questions like how minimalism will affect our designs or what all an illustrator to keep in mind to be successful and much more.

 

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CURRENT ISSUE
Creative Gaga - Issue 49

 

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From the outside, freelancing looks like the dream. It’s only when you walk the path you see that the struggle is real. Annada Menon, a freelance visual artist, opens up about her freelance work and what it takes to keep getting those projects.

Babel Fish. This is the cover art album created for the Shubhangi Joshi Collective.

Unlike most artists, Annada Menon did not have a childhood calling for the field of art. She stumbled upon this realisation much later at the age of 16 through drawing classes. The technique and patience with which her teacher guided her with different mediums helped build Annada’s interest in the field.

Motivated - Illustration by Annada Menon
Blending In, Procreate Art Prize entry.
The Garden Menace. The illustration draws inspiration from the amusing struggle.

Annada’s journey into poster design has been quite unexpected. She tells us that once she approached a café in Pune to keep a pop up stall to sell prints of her work, later she was asked to design posters for events held at the same café. This also gave her chance to explore the possibilities of paid work.

Sofar Bangalore poster design.
Social Media creative for The Finch, Mumbai.

Elaborating on her style, Annada’s explains that 80% of her work is purely imagination. She draws everyday and this helps her create an inventory of forms in her head. Thus, the realism observed in any of her work is a result of this constant study. She takes a lot of inspiration from surrealism, animated movies, comic books and children’s book illustrations. She believes her style is an amalgamation of all this, though she would rather not label her style.

‘B’. 365 Days of Type. This is part of the series that Annada created for the 365 Days of Type.
Freelance - Annada Menon
Ukulele with Luv. Social Media Creative for Manmauji Cafe.

For Annada the most important phase of a project is the draft phase. Here she provides 2-3 options to the client based on the brief and references. Originality is imperative; hence she does her research to ensure her approach is unique. Annada is also very fluid with her design, where she allows herself to scribble continuously for an idea to be born.

Freelance - Annada Menon
Art’tma. An album cover designed for Rachintan Trivedi.
Freelance - Annada Menon
Tail Waggers Meet. Social Media Creative designed for a dog meet at Manmauji Cafe.

While talking about her stint as a freelancer, Annada tells us that she started out as a freelancer in 2017. Then it was simply by word of mouth that projects came her way. Comparatively it’s getting easier for her now. She believes she still has a long way to go, but she doesn’t take a project if the client does not understand her area of expertise. She is also bringing in versatility to her projects, this has made the process of landing a project easier.

Freelance - Annada Menon
A poster designed for a Sofar music event.
Freelance - Annada Menon
Tail Waggers meet 2. A poster designed for a dog meet event at Manmauji Cafe.

Apart from poster design, Annada is also interested in canvas paintings, murals, installations, etc. These are derived from her pure arts background, and she is looking forward to practicing it in the future.

Freelance - Annada Menon
A social media creative for The Finch, Delhi and Mumbai.
Freelance - Annada Menon
Llamas are Floofs. Learning to Draw Animals

Looking into the future, Annada wishes to establish herself as an independent artist. However, she is also looking forward to learning from a senior designer or artist either in a firm or independently.

Freelance - Annada Menon
Annada attempts to convey the message of the importance of natural habitat and thinking of the future generations.
Latest Issue

Published in Issue 49

A Freelancer’s Life in India! Every day, with a dream of ‘Being Your Boss,’ many creative professionals jump into the pool of freelancing. But many are not well prepared for the life of the freelancer, which brings many challenges along with benefits. So to explore further, we interviewed many freelance illustrators and designers to get answers to the question you should ask before taking the final call of becoming your boss! So, if you are planning to or have already become a freelancer then this issue is a must-read for you.

 

Order Your Copy!
CURRENT ISSUE
Creative Gaga - Issue 49

 

Pavan Rajurkar - Illustrator
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The illustrator Pavan Rajurkar advocates how the internet has made this a great time to be an illustrator and from here on where every artist should focus to constantly evolve.

In the Internet age, where sophisticated tools and techniques are at every fingertip, functioning for most industries and especially for design and illustrations has evolved greatly. But more essentially, I believe exposure and opportunities have reached beyond the doorstep, which helps people to understand better about their interests and their career paths. For me, the Internet (including social media) also acts as a major source of inspiration and following are the areas where every illustrator ought to heed in 2020.

1. Modern Tools

Even if one’s style of working is through traditional tools, it is imperative to stay updated with the know-how of new software & devices, to keep up with the pace and taste of the contemporary demands. Say, if you are good at drawing, don’t hesitate to take it a step further and translate those skills into animation or motion media. Likewise, if you are an animator, you should be keeping an eye out on VR technology. So be open to improve, expand and upgrade your skills.


2. Storytelling

As an illustrator, you have the power and responsibility of bringing the story alive through your art. So, it’s really important that we, as visual artists, develop the skill of storytelling. Start with writing your own stories (those can even be silly anecdotes or simple incidents). Then draw them, just in the flow and way you’d like that story to be depicted.


3. Know Your Roots

For any and every artist, at least some part of his/her creation is a reflection of who he/she is. Although we use our physical and logical prowess to create art, most of it comes from within. This inner self is always influenced and developed by aspects like culture, life views, social circle, beliefs etc. Explore your surroundings, because inspiration can pop out just from anywhere but still stay in touch with your roots as that is where you will get your uniqueness from. Also, as in every field ‘practice’ is essential, but it’s equally important to understand and involve yourself in your work for it to stand out.

4. Use the reach of Social Media

Now that Social media has become a way of life, we’d rather use it to our benefit. It’s a very convenient medium to get in touch with artists who inspire you and with whom you’d want to communicate/discuss your queries. Have a sorted digital presence which showcases your talent as it helps you in getting instant feedback from experts and professionals.

Published in Issue 49

The Design in 2020! Each year starts with many predictions, anticipations and a lot of hope for bad things to go out and good things to come in our life. The year 2020 has already started with eventful initial months and may hold more surprises in coming times. To understand what’s coming from the design perspective, we featured some of the best design projects from last year. Also discussed a few broad questions like how minimalism will affect our designs or what all an illustrator to keep in mind to be successful and much more.

 

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CURRENT ISSUE
Creative Gaga - Issue 49

 

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People don’t buy products or logos, they buy stories, they buy experiences. Believing this, NH1 Design, an integrated branding consultancy has always kept its focus on making a brand more loveable. Here are some of the recently created stories and experiences have been presented.

Stories

Client: MYSCAPE PROPERTIES PVT. LTD.

Services: Naming, Branding and Editorial Design

The Loft is one majestic building that towers over the vibrant financial district of Hyderabad. Designed to form an iconic residential high-rise in the heart of the city. The views and sunlight orientations are spectacular, no matter which side you’re on, or which apartment you book for that matter.

Stories

The Loft’s Jenga-like structure is also an ingenious architectural device that creates a multi-volume experience throughout. Shooting vertical fins and inner glass capsule elevators gives one a breath-taking view of the city, as one travels upward.

NH1 Design was commissioned to develop a brochure and identity that would enable prospective buyers to experience a taste of life in one of their luxurious residential projects.

The Logotype cleverly hints the unique stacking’ structure of the facade, by stacking L&O together.

Stories

The Brochure was designed to be perceived as a photo album, a visual representation of memories the future residents will live. The vertical orientation of the brochure also symbolises the high-rise structure of Myscape Loft.

Published in Issue 49

The Design in 2020! Each year starts with many predictions, anticipations and a lot of hope for bad things to go out and good things to come in our life. The year 2020 has already started with eventful initial months and may hold more surprises in coming times. To understand what’s coming from the design perspective, we featured some of the best design projects from last year. Also discussed a few broad questions like how minimalism will affect our designs or what all an illustrator to keep in mind to be successful and much more.

 

Order Your Copy!
CURRENT ISSUE
Creative Gaga - Issue 49

 

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Just like the cosmos, when you see India for the first time everything seems chaotic and yet every Indian person finds his/ her own order in that hustle which all goes in tandem. Pavan Rajurkar a freelance illustrator based out of Mumbai, capture this Indianness perfectly in his illustrations for many different brands and studios. Some of his recent illustrations have been displayed here.

Natural Ice Cream

Ice Cream from Colaba

Illustrations

Title: Natural Ice Cream

Studio: Drink Water Design, Mumbai

 

The Illustration was created for Natural ice cream, Colaba, Mumbai. As they wanted to capture the feel of Mumbai’s famous place Colaba. For that, the Colaba Causeway has been kept at the centre of the illustration and around it used other monuments like Gateway of India, Taj hotel, and some vintage jewellery shops with details of the architecture.

Also included some of the element which helped in capturing the feel of Colaba like photographers at the Gateway, Parsi people, tourists, pigeons, cats, ferryboats, painters at Colaba and many more small elements. A limited colour palette with a flat colour style has been chosen to create a harmony between so many elements.


Society Masala Tea

The Masala of Indianness

Illustrations

Title: Society Masala Tea

Studio: Black Swan Life, Mumbai

 

The client asked to capture the cacophony of India in a single visual with a unique style of illustration. The illustration highlights the everyday life of India and the contrasting cultures, landscapes, people, actions, cities, flora & fauna of India.

The illustration has been used for Society Masala Tea’s print & outdoor communications of ‘Masala of Indianness’ campaign. The illustration not only sucks you in to find many relatable elements but also perfectly capture the order in a chaos of Indian life.


Culture Trip

City Scene of Mumbai

Illustrations

Client: Culture Trip, London

 

The Culture Trip, London approached to create a timeless illustration of Mumbai for their location webpage of Mumbai. Being a notable landmark or architecture of Mumbai, chose the Chhatrapati Shivaji Terminus (CST) as the central point of the illustrations. The life movement around is being captured with the help of people from different walk of life doing regular chores, buses and taxis and more. Being the busiest time of the city, the dusk is chosen as the time of the day!

The colour palette has been kept limited as a lot going on in illustration. The tone and style are inspiring, immersive, atmospheric and timeless as the illustration could be displayed for many years.

Latest Issue

Published in Issue 49

The Design in 2020! Each year starts with many predictions, anticipations and a lot of hope for bad things to go out and good things to come in our life. The year 2020 has already started with eventful initial months and may hold more surprises in coming times. To understand what’s coming from the design perspective, we featured some of the best design projects from last year. Also discussed a few broad questions like how minimalism will affect our designs or what all an illustrator to keep in mind to be successful and much more.

 

Order Your Copy!
CURRENT ISSUE
Creative Gaga - Issue 49

 

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The Founder and Design Director of Lollypop, Anil Reddy shares his views on how the future of Web & App design hold and how it has already started transforming designers into research and strategy-driven solution provider.

In the last few years, we have witnessed an unprecedented craze for User Experience and User Interface Design. With the onset of newer design viewpoints such as Design Thinking, Human Centric Design and Interaction Design, UI UX Designers have evolved into solution providers. Their approach towards design is more research and strategy-driven, unlike the times when assumptions played a crucial role in defining the design of products.

The Changing Roles

When we specifically talk about web and app designing, they are no longer a standalone process. We are already seeing the concept of DesOps aka DesignOps being quickly adopted by design firms. Inspired by the culture of DevOps, this new design practice ensures a tighter integration between the design team and the engineering team. It eliminates the silos among the teams and disciplines, enabling cross-functional working practices. As a result of this, the designers will wear multiple hats with cross-functional roles and responsibilities. The role of UX designer will expand to UX Researcher and Designer whereas that of UI Designers to Visual & Interaction Designer.

More Than Design

However, the biggest transformation according to me is the seamless blending of design with the technology. The next-generation technologies such as Artificial Intelligence, Machine Learning, Voice User Interface, connected devices, IoT, etc. are becoming part of our daily chores. These technologies have necessitated design to become the driving force of product development, especially in delivering data to users to make an informed decision. The focus of design thinking is shifting towards delivering an elevated experience to users. Designers will be more concerned about helping an online buyer to get the best product than to just register a sale.

Art Is Integral

Lastly, the art is going to remain the basic foundation of your design if you want people to notice and spend more time with your product. Eye-catching illustrations and artworks are key to keeping your audience glued to your product. Along with adding an organic and realistic flavour to the apps, they make the websites look livelier

To conclude, the future of web/app design lies on how quickly you adopt the new principles of design. These principles are more about research and strategy today with user-centricity at the core. The ultimate goal of designing a website/app must be to deliver a delightful experience to users every time they visit your website or app.

Published in Issue 49

The Design in 2020 Special! Each year starts with many predictions, anticipations and a lot of hope for bad things to go out and good things to come in our life. The year 2020 has already started with eventful initial months and may hold more surprises in coming times. To understand what’s coming from the design perspective, we featured some of the best design projects from last year. Also discussed a few broad questions like how minimalism will affect our designs or what all an illustrator to keep in mind to be successful and much more.

 

Order Your Copy!
CURRENT ISSUE
Creative Gaga - Issue 49

 

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Whether it’s about taking the brand voice forward or creating a new brand identity, Dynamite Design, founded by Sheetal Sudhir, has been making wonders. Here, we are featuring their recently created award-winning branding for the well-known Indian TV & Digital channels.

Client: Zee Entertainment Enterprises

Scope of Work: Channel Design, Broadcast Design

The Dynamite team built the visual language for &xplor around the idea of challenging viewers to eschew the routine feeling of familiarity and instead unbox the unrestricted & unrestrained unknown. This broadly defined emotional spaces that capture the essence of what the channel stands for.

• UNpredictable          • UNrestrained

• Unlimited                   • UNroutine

• UNcompromise       • Unconventional

The colour palette we have crafted for &xplor is very distinct and establishes a luxurious feeling that will appeal to those of a refined aesthetic taste. The palette consists of two main colours:

Champagne Bloom

A combination of rosé-champagne and rose gold helping add a bright, exquisite and premium feel to the brand.

Mature Merlot

A rich deep-toned fine deep red aged Merlot wine which helps bring an opulent richness, imbuing an unconventional but sumptuous sense of identity.

Latest Issue

Published in Issue 49

The Design in 2020! Each year starts with many predictions, anticipations and a lot of hope for bad things to go out and good things to come in our life. The year 2020 has already started with eventful initial months and may hold more surprises in coming times. To understand what’s coming from the design perspective, we featured some of the best design projects from last year. Also discussed a few broad questions like how minimalism will affect our designs or what all an illustrator to keep in mind to be successful and much more.

 

Order Your Copy!
CURRENT ISSUE
Creative Gaga - Issue 49