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In the times where the number of users and their data decide the success of a brand or product, Lollypop, a UX-UI studio from Bangaluru, helping create engaging digital products for their clients. Here we have underlined a few of them.

User Experience - Lollypop Design

Client: Cricket.com
Platform: Mobile, Web

The Challenge

Cricket in India is more than just the sport, so it was a great challenge to meet the expectations of cricket fans while correctly identifying their pain points. Also, cutting through the strong competition and shifting a larger user base to cricket.com became another challenge.

User Experience - Lollypop Design
User Experience - Lollypop Design

Being information and data-heavy site with modules such as news, media, match stats and prediction engine; it was critical to creating a logical information structure and data grouping for the ease of understanding.

Define

After research, the team came up with a logical grouping based on the interests of users. Research also highlighted that users had a higher player eccentricity. Also to capture the attention of every user group within the first five seconds, the relevant information was provided in the first scroll of the app.

User Experience - Lollypop Design

Design

A card-based layout has been selected to provide a clear understanding of different types of information. Since it was a data-heavy website with different stats and matches, it became easier to guide users with a card-based layout.

User Experience - Lollypop Design

Also, strict grid lines were maintained across the mobile and web app version to help reduce the development time while maintaining design consistency. Used Oswald, a google font for its greater readability for numbers. And Montserrat has been used for the text as its geometric curve, it compliments Oswald well.

Latest Issue

Published in Issue 49

The Design in 2020 Special! Each year starts with many predictions, anticipations and a lot of hope for bad things to go out and good things to come in our life. The year 2020 has already started with eventful initial months and may hold more surprises in coming times. To understand what’s coming from the design perspective, we featured some of the best design projects from last year. Also discussed a few broad questions like how minimalism will affect our designs or what all an illustrator to keep in mind to be successful and much more.

 

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The design has the power to solve any complex problem. Elephant Design using this power of design to create exceptional brands and develop amazing products for their clients. They have recently created many inspiring brand solutions and we have showcased some of them here.

The Task at Hand: Packaging and Naming Nostalgia in The Form of Authentic Curry Pastes.

The Story

Tangy Turmeric wished to create a range of products that could cater to those who, for some reason or another, we’re unable to experience the goodness of home-cooked food. In the traditional Indian context, Ghar Ka Khaana (as it’s called) is nutritious, wholesome, pure – and most importantly, delicious. But could it also be convenient?

That was how Tasty Tales was born. Their ready-to-cook curry pastes are free of preservatives, which is a double-whammy for their target audience since the new generation associates packaged food with additives and ‘synthetic’ taste.

Moreover, meticulous research has led them to craft these products in the way they were intended – straight from the grandmothers’ hidden cache of recipes, committed to nothing but a memory.

The Focus

Envisaging the right nomenclature for a brand that wants to bring traditional, authentic and regional recipes to consumers in a convenient packaged format. Creating a packaging system for the brand, enabling differentiation and helping it stand out on the shelf.

The Design

Elephant worked with Tangy Turmeric, the parent brand to find the right nomenclature. The Grandmother became a central figure in the brand’s identity. Since her recipes would be passed down from one generation to the next in the form of oral storytelling sessions, the team created the nomenclature: ‘Tasty Tales’, and it was met with immediate acceptance. The name was easy on the tongue, had a good recall, and represented everything that was nostalgically delicious.

Based on the nomenclature, Elephant also designed a packaging system for the products that had strong visual cues for aroma, taste and authenticity – playing on the ‘grandmother’ to be the originator of regionally authentic recipes that are also convenient to execute.

The package itself is a stand-up sealable package with an interesting choice of a jar shape, which Elephant helped to enhance. Like one of those porcelain jars found in the days of old, complete with cloth and string graphics, the package hints at the promise of authentic goodness within, while also being convenient for the product.

Published in Issue 49

The Design in 2020! Each year starts with many predictions, anticipations and a lot of hope for bad things to go out and good things to come in our life. The year 2020 has already started with eventful initial months and may hold more surprises in coming times. To understand what’s coming from the design perspective, we featured some of the best design projects from last year. Also discussed a few broad questions like how minimalism will affect our designs or what all an illustrator to keep in mind to be successful and much more.

 

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CURRENT ISSUE
Creative Gaga - Issue 49

 

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Is it about ‘less is more’? Is it about having a completely blank pack? Or white space around the design? What exactly is minimalism all about? It has been there for a long time but do we know the true de nition of minimalism? Will it be a benchmark for good design in 2020? We ponder over some of these questions in a discussion with Elephant Design team.

Priyanka Karyekar - Minimalism-Elephant Design

Priyanka Karyekar
Lead Designer, Elephant Design

I feel minimalism is about ‘making the most with minimalistic elements’. It is about simple and clear communication without the clutter of unnecessary elements. It also helps give a premium and evolved image for the brand.

There is a lot of visual clutter on the shelves. How can a brand create an impact in an overwhelming environment? Many brands are going minimalist in packaging to better stand out on the shelf. It gives the consumer the right information in a clear way. It creates the perception of honest communication and helps the brand build trust. Too many claims make the brand look as if it is trying too hard. This overdone way of promising may sometimes result in loss of believability.

A lot depends on who the intended audience is. Just because something is in trend doesn’t mean one has to apply it to all. We must know our consumer. The Paperboat can go minimalist and have an impact on the consumer’s mind but at the same time brands like ‘Kurkure’ where the philosophy is all about ‘Taste’, the pack needs to have a vibrancy, dynamism and abundance.

There has to be a difference in interpreting design based on the type of consumer. Evolved consumer vs. a consumer who is looking for value for money products needs to be addressed differently.

Several brands are adapting minimalism in their branding. They want their brand to reach out to the masses but want to remove unnecessary layers from their logos. There is a probability of creating strong brand recall if there are lesser but stronger elements in your brand visual identity. Visible, readable and feasible for print as well as digital are the primary benefits if the visual identity is crisp and sharp.

I believe Minimalism is a tool more than a trend! If you know where to use it, how to use with the right amount of proportions, you win!

Minimalism-Elephant Design

Nikhil Phadke
Lead Designer, Elephant Design

Minimalism is an age-old concept and has been interpreted in various ways in human history. I believe minimalism is simplicity in anything and everything.

It’s about going against the unnecessary excess & ornamentation of things. It is about being smarter and decluttering your life, buying only what you need and not what you want. Thus, reducing your carbon footprint and making your life simple and easier to navigate.

Minimalism as a design trend is a relatively newer concept. Starting in the American art history in the 60s where you saw its influence in paintings and Installation arts.

But how we interpret minimalism in functional design is much different. We can see its origins in the digital world first where Google famously used the tactile reality of ink and paper in their material design language. Thus making the whole look and feel of their UI very simplistic, flat, and very easy to use and navigate. This made their design seem more honest and grounded as compared to the bloated & flashy Samsung’s UI and the vibrant & translucent Apple’s UI.

In packaging design minimalism is also being referred to as ‘simple packaging’. Which may seem easy but anyone in design will agree that cracking anything simple is a very difficult task. In simple packaging we can let go of the bells and whistles and reach to the core task of the packaging, keeping it functional and smarter. In doing so we reduce the material costs involved like inks, substrates, filler materials and more and also automatically making the packaging environmentally sustainable.

To understand whether the minimalism trend will sustain through 2020 or not we need to talk about who the current audience is. Generation Z or Alpha is growing up with technology and information at their fingertips. They are very opinionated and individualistic with most believing in freedom and transparency in their life. Most in this generation who are well informed are environmentally conscience and cause-driven who prefer honesty in the brands they use. Thus they will essentially buy the brands that align with their thought process.

With this evolving audience and the need for brands to be environmentally conscious & smarter either through design, technology or materials, this minimalism trend will surely see a rise in the coming years. In India where everything is over the top, Indian designers will find their way of making this trend work.

We recently got an opportunity to design the airport pick-up zone experience for the leading international cab-ride brand Uber. We had to be cognisant of the Global Brand Guidelines which are very simple yet very thoughtfully done for an international market. Instead of having a logo they have a typeface with a set kerning and set leading, a specific layout structure and simple guidebook for using 2D graphics. Internationally the visual language usage is strictly minimal but we soon realised that India needs a different and perhaps a more obvious approach.

So we had to design a different system in graphics which was India specific but kept as minimal as possible. This project made us aware of how we need to navigate between global guidelines and local insights so that the travellers with short attention span have the smoothest cab-hailing & pick-up experience in the simplest possible way.

Minimalism-Elephant Design

Yugandhara Dalvi
Lead Designer, Elephant Design

In the last decade, technology has taken over our lives at a rapid pace and it has changed a multitude of things. Mobile devices are almost becoming an added organ of the body. We are changing ways of consuming information. Needless to say that the marketing bombardment on us has increased manifolds which in-turn has reduced our attention span.

While all these changes are happening fast, our behaviour & ways of doing things are evolving accordingly. This calls for a need to change the way we reach out to everyone. Thus, minimalism today is a necessary change or rather the need of the hour. With faster networks and smart devices, people can pull out the information they need instantly. Thus the biggest challenge is getting their attention and giving them smaller bits of information to consume and designs that intrigue them.

So moving to minimalism in packaging design is the way forward. Most of the clients have an elaborate story to tell through their packaging. The challenge is how to break it into smaller bits of information though infographics, images and written content and turn it into a storytelling piece. Add to it the need to use a relevant design that would break the clutter and help the brand stand-out.

To cite an example, we worked on the packaging of Fittify – a newly launched healthy + gourmet food products range by saffola. With many brands targeting either healthy or gourmet category, to position this range as a combination of both, needed a lot of information on the pack. Thus we had a plethora of messaging to be done on the front of the pack like superfoods used in it and the nutritional panel for health, whereas the image of Master Chef who curated the recipes, as well as an appetising food shot to convey the gourmet story. So we broke down this information into smaller consumable formats and used mnemonic, imagery and minimum text to create an eye-catching design.

With this being the case with most of the clients, rarely you’re surprised by a client who gives you a free-hand to explore genuine minimalism. We got that opportunity with the Paperboat – a brand of ethnic beverages and foods. Since the brand’s story was to create nostalgia with a few lost tastes and flavours, we thought it could be represented in a simplistic and minimalistic manner. So we went bold with minimalism (in 2012) and brought out the life of the flavours through bright colours and simplistic graphical representation of fruits and ingredients. And all this happened when the competing brands had set a norm of showing images of fruits. Needless to say, the design stood out in any aisle or shelf and got a tremendous response.

Thus as technology is evolving, several things are evolving with it. The future of minimalism is difficult to predict. Maybe, there will come a time when package designing will directly create cues or triggers for smart devices to narrate their story. With the IoT (Internet of things) packaging already taking shape, it’s not too far that the product packs will interact with their consumers directly through their smartphones. So while it’s difficult to predict this fast-changing future, one thing is for certain, Minimalism is the way forward.

Latest Issue

Published in Issue 49

The Design in 2020! Each year starts with many predictions, anticipations and a lot of hope for bad things to go out and good things to come in our life. The year 2020 has already started with eventful initial months and may hold more surprises in coming times. To understand what’s coming from the design perspective, we featured some of the best design projects from last year. Also discussed a few broad questions like how minimalism will affect our designs or what all an illustrator to keep in mind to be successful and much more.

 

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CURRENT ISSUE
Creative Gaga - Issue 49

 

Pavan Rajurkar - Illustrator
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A freelance illustrator who after completing bachelor’s from Sir J.J. Institute of Applied Arts, Mumbai, Pavan Rajurkar, gave up his full-time job to juggle with multiple freelance jobs, and get to taste all the different flavours of client works.


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Every brand starts with keeping consumer needs in the mind but with time many lose that connection. The Branding & Design agency, Design Stack has been helping many significant brands to resonate with their evolving consumers and in the process, they are creating exquisite brands. Here we are showcasing a few of their recent projects!

Client: Gout & Arigato Pvt. Ltd.
Scope of Work: Visual Identity and Packaging System

Brands
Brands
Brands

Design Stack developed the brand identity for Ether Atelier Chocolate, an exclusive range of artisanal chocolates. The project included designing the packaging for an assortment of tablets, pallets and bonbons as well as limited-edition seasonal collections.

The subtly elegant black and gold aesthetic along with custom-designed typography reflect Ether’s purity, richness, quiet complexity and incredible nuance.

Latest Issue

Published in Issue 49

The Design in 2020! Each year starts with many predictions, anticipations and a lot of hope for bad things to go out and good things to come in our life. The year 2020 has already started with eventful initial months and may hold more surprises in coming times. To understand what’s coming from the design perspective, we featured some of the best design projects from last year. Also discussed a few broad questions like how minimalism will affect our designs or what all an illustrator to keep in mind to be successful and much more. So, if you are a curious designer or professional interested in design, then this issue is a must-read and is a collectable with a stunning cover design from Parvati Pillai.

 

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Marc, Claudio and Nicola came together to create the larger than life collaboration, Art of Sool. They talk to us about their passions, challenges and future plans.

Marco, Claudio and Nicola, the artists of Art of Sool, had always been interested in art. But it was only during their undergrad at the Academy of Fine Arts did they join forces. Fortunately for them, drawing was a natural instinct that turned into their career.

Art of Sool - Collaboration

In 2010 the crew, Art of Sool was formed. While hunting for the right name, they decided to pick something that connected with them. They chose the word ‘soul’ and turned the ‘u’ into an ‘o’, to make it theirs. In the end they found something unique, personal and quirky, just like their art.

Art of Sool - Collaboration

They work on a wide range of media. Some of the media include wall graffiti, canvas, wood, t-shirts prints and so much more. The process for each media is intricate, and they work with meticulous care.

Art of Sool - Collaboration
Art of Sool - Collaboration

Speaking of their work, the artists take great pleasure in working with brands. Even if the project is difficult or rigid they take it up for the visibility. Between these projects, they like to do their personal work as this gives them the freedom to express and explore freely. It also helps them evolve their technique. With their personal projects, they try to communicate their messages in unique ways, messages that are otherwise restricted by social norms.

Art of Sool - Collaboration
Art of Sool - Collaboration

Establishing the Art of Sool did not come easily though. The first big challenge they faced was to live by what they did, and then to monetize it, something they still struggle with. The other challenge was being recognised for their style. They hustled with many gigs pushing their work through different media like t-shirt print, graffiti and canvas. Slowly and steadily with the network they became known.

Art of Sool - Collaboration
Art of Sool - Collaboration

The third big challenge was being known on the world stage. Fortunately, they met Mr. Wany, a famous Italian writer, who invited them to Amazing Day, a famous jam in Milan. From then their work increased and there was no looking back. They plan to venture into e-commerce soon; this will probably be their new challenge.

Art of Sool - Collaboration
Art of Sool - Collaboration

Working collaboratively for years is not easy. The artists understand this and explain that the reason why it works for them is because they have learned to listen to each other and focus on the best solution. They believe in ‘freestyle of opinions’ and this helps them to work together.

The advice they would like to give young designers is to feel free and be yourself. Be brave, decide for yourself, keep thinking about what you want to become, and success will be yours.

Latest Issue

Published in Issue 49

A Freelancer’s Life in India! Every day, with a dream of ‘Being Your Boss,’ many creative professionals jump into the pool of freelancing. But many are not well prepared for the life of the freelancer, which brings many challenges along with benefits. So to explore further, we interviewed many freelance illustrators and designers to get answers to the question you should ask before taking the final call of becoming your boss! So, if you are planning to or have already become a freelancer then this issue is a must-read for you.

 

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Whether it’s a cultural transformation, differentiated customer experience, or tech-enabled innovation, every business needs to evolve with today’s rapidly changing world. Landor is helping its clients using the brand to transform their business for the new world challenges.

Client: Millennium IT

Services: Visual/Brand Identity

The Brief

The task was to determine how Millennium IT, a local information technology stalwart could create a new, differentiated frame of reference for itself? The brand MIT has a strong legacy of being a visionary player in the local market and it now sought to infuse new energy into the brand, striking a chord of relevance across stakeholder groups. The context was that technology disruptions, new market entrants, the emergence of new categories, are placing new demands on clients today to be nimble and deliver a seamless end-user experience. Business needs are ever-changing and clients require higher-order of flexibility from their IT partners.

The Solution

A new brand positioning was created for the brand that was all about harnessing the team’s passion for delivery and agility to bring a fresh perspective in its approach to not only addressing but exceeding its client expectations. This positioning was brought to life with a unique and distinctive visual identity system that drew inspiration word ‘millennium’ and created a dynamic identity that celebrated the brand’s future-forward, agile orientation towards its clients, always solving for what is vital for them.

Published in Issue 49

The Design in 2020! Each year starts with many predictions, anticipations and a lot of hope for bad things to go out and good things to come in our life. The year 2020 has already started with eventful initial months and may hold more surprises in coming times. To understand what’s coming from the design perspective, we featured some of the best design projects from last year. Also discussed a few broad questions like how minimalism will affect our designs or what all an illustrator to keep in mind to be successful and much more.

 

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CURRENT ISSUE
Creative Gaga - Issue 49

 

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From the outside, freelancing looks like the dream. It’s only when you walk the path you see that the struggle is real. Annada Menon, a freelance visual artist, opens up about her freelance work and what it takes to keep getting those projects.

Babel Fish. This is the cover art album created for the Shubhangi Joshi Collective.

Unlike most artists, Annada Menon did not have a childhood calling for the field of art. She stumbled upon this realisation much later at the age of 16 through drawing classes. The technique and patience with which her teacher guided her with different mediums helped build Annada’s interest in the field.

Motivated - Illustration by Annada Menon
Blending In, Procreate Art Prize entry.
The Garden Menace. The illustration draws inspiration from the amusing struggle.

Annada’s journey into poster design has been quite unexpected. She tells us that once she approached a café in Pune to keep a pop up stall to sell prints of her work, later she was asked to design posters for events held at the same café. This also gave her chance to explore the possibilities of paid work.

Sofar Bangalore poster design.
Social Media creative for The Finch, Mumbai.

Elaborating on her style, Annada’s explains that 80% of her work is purely imagination. She draws everyday and this helps her create an inventory of forms in her head. Thus, the realism observed in any of her work is a result of this constant study. She takes a lot of inspiration from surrealism, animated movies, comic books and children’s book illustrations. She believes her style is an amalgamation of all this, though she would rather not label her style.

‘B’. 365 Days of Type. This is part of the series that Annada created for the 365 Days of Type.
Freelance - Annada Menon
Ukulele with Luv. Social Media Creative for Manmauji Cafe.

For Annada the most important phase of a project is the draft phase. Here she provides 2-3 options to the client based on the brief and references. Originality is imperative; hence she does her research to ensure her approach is unique. Annada is also very fluid with her design, where she allows herself to scribble continuously for an idea to be born.

Freelance - Annada Menon
Art’tma. An album cover designed for Rachintan Trivedi.
Freelance - Annada Menon
Tail Waggers Meet. Social Media Creative designed for a dog meet at Manmauji Cafe.

While talking about her stint as a freelancer, Annada tells us that she started out as a freelancer in 2017. Then it was simply by word of mouth that projects came her way. Comparatively it’s getting easier for her now. She believes she still has a long way to go, but she doesn’t take a project if the client does not understand her area of expertise. She is also bringing in versatility to her projects, this has made the process of landing a project easier.

Freelance - Annada Menon
A poster designed for a Sofar music event.
Freelance - Annada Menon
Tail Waggers meet 2. A poster designed for a dog meet event at Manmauji Cafe.

Apart from poster design, Annada is also interested in canvas paintings, murals, installations, etc. These are derived from her pure arts background, and she is looking forward to practicing it in the future.

Freelance - Annada Menon
A social media creative for The Finch, Delhi and Mumbai.
Freelance - Annada Menon
Llamas are Floofs. Learning to Draw Animals

Looking into the future, Annada wishes to establish herself as an independent artist. However, she is also looking forward to learning from a senior designer or artist either in a firm or independently.

Freelance - Annada Menon
Annada attempts to convey the message of the importance of natural habitat and thinking of the future generations.
Latest Issue

Published in Issue 49

A Freelancer’s Life in India! Every day, with a dream of ‘Being Your Boss,’ many creative professionals jump into the pool of freelancing. But many are not well prepared for the life of the freelancer, which brings many challenges along with benefits. So to explore further, we interviewed many freelance illustrators and designers to get answers to the question you should ask before taking the final call of becoming your boss! So, if you are planning to or have already become a freelancer then this issue is a must-read for you.

 

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CURRENT ISSUE
Creative Gaga - Issue 49

 

Pavan Rajurkar - Illustrator
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The illustrator Pavan Rajurkar advocates how the internet has made this a great time to be an illustrator and from here on where every artist should focus to constantly evolve.

In the Internet age, where sophisticated tools and techniques are at every fingertip, functioning for most industries and especially for design and illustrations has evolved greatly. But more essentially, I believe exposure and opportunities have reached beyond the doorstep, which helps people to understand better about their interests and their career paths. For me, the Internet (including social media) also acts as a major source of inspiration and following are the areas where every illustrator ought to heed in 2020.

1. Modern Tools

Even if one’s style of working is through traditional tools, it is imperative to stay updated with the know-how of new software & devices, to keep up with the pace and taste of the contemporary demands. Say, if you are good at drawing, don’t hesitate to take it a step further and translate those skills into animation or motion media. Likewise, if you are an animator, you should be keeping an eye out on VR technology. So be open to improve, expand and upgrade your skills.


2. Storytelling

As an illustrator, you have the power and responsibility of bringing the story alive through your art. So, it’s really important that we, as visual artists, develop the skill of storytelling. Start with writing your own stories (those can even be silly anecdotes or simple incidents). Then draw them, just in the flow and way you’d like that story to be depicted.


3. Know Your Roots

For any and every artist, at least some part of his/her creation is a reflection of who he/she is. Although we use our physical and logical prowess to create art, most of it comes from within. This inner self is always influenced and developed by aspects like culture, life views, social circle, beliefs etc. Explore your surroundings, because inspiration can pop out just from anywhere but still stay in touch with your roots as that is where you will get your uniqueness from. Also, as in every field ‘practice’ is essential, but it’s equally important to understand and involve yourself in your work for it to stand out.

4. Use the reach of Social Media

Now that Social media has become a way of life, we’d rather use it to our benefit. It’s a very convenient medium to get in touch with artists who inspire you and with whom you’d want to communicate/discuss your queries. Have a sorted digital presence which showcases your talent as it helps you in getting instant feedback from experts and professionals.

Published in Issue 49

The Design in 2020! Each year starts with many predictions, anticipations and a lot of hope for bad things to go out and good things to come in our life. The year 2020 has already started with eventful initial months and may hold more surprises in coming times. To understand what’s coming from the design perspective, we featured some of the best design projects from last year. Also discussed a few broad questions like how minimalism will affect our designs or what all an illustrator to keep in mind to be successful and much more.

 

Order Your Copy!
LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 49

 

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People don’t buy products or logos, they buy stories, they buy experiences. Believing this, NH1 Design, an integrated branding consultancy has always kept its focus on making a brand more loveable. Here are some of the recently created stories and experiences have been presented.

Stories

Client: MYSCAPE PROPERTIES PVT. LTD.

Services: Naming, Branding and Editorial Design

The Loft is one majestic building that towers over the vibrant financial district of Hyderabad. Designed to form an iconic residential high-rise in the heart of the city. The views and sunlight orientations are spectacular, no matter which side you’re on, or which apartment you book for that matter.

Stories

The Loft’s Jenga-like structure is also an ingenious architectural device that creates a multi-volume experience throughout. Shooting vertical fins and inner glass capsule elevators gives one a breath-taking view of the city, as one travels upward.

NH1 Design was commissioned to develop a brochure and identity that would enable prospective buyers to experience a taste of life in one of their luxurious residential projects.

The Logotype cleverly hints the unique stacking’ structure of the facade, by stacking L&O together.

Stories

The Brochure was designed to be perceived as a photo album, a visual representation of memories the future residents will live. The vertical orientation of the brochure also symbolises the high-rise structure of Myscape Loft.

Published in Issue 49

The Design in 2020! Each year starts with many predictions, anticipations and a lot of hope for bad things to go out and good things to come in our life. The year 2020 has already started with eventful initial months and may hold more surprises in coming times. To understand what’s coming from the design perspective, we featured some of the best design projects from last year. Also discussed a few broad questions like how minimalism will affect our designs or what all an illustrator to keep in mind to be successful and much more.

 

Order Your Copy!
LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 49