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Priya Amrut Shinde has followed a simple guiding principle through her art; love is supposed to complement. Through her unconventional interpretations of age old love stories, she has created minimal illustrations of Indian love stories of deities.

love
Infinite Love (Radha Krishna)

Contemporary traditions

Starting with traditional forms of Gods and Goddesses, Priya transformed them using contemporary design elements. Subtly doing so, she has retained parts of the originality while minimising unnecessary details thus resulting in a vibrant and youthful canvas.

 

In an attempt to accessorise the artwork while maintaining a focus on the key characters, she has used motifs that are generally associated with the characters. Hence, you find minimalistic elements like flowers, mountains, and waves serving as backdrops in each artwork.

love
Eternal Love (Lakshmi Narayan)

Seamlessly integrating the male and female deity was a challenge, solved by the colour blue which is evidently a common theme across all artworks as the ‘Neelkanth’ is another name for Shiva, Vishnu rests underwater and Krishna has often been represented in the colour blue. So while the blue symbolises the men in all three couples, it is the other half that brings more colours and variety to the artwork.

Affectionate Love (Shiv Shakti)

Published in Issue 37

The issue includes interactions with Preeti Vyas from VGC on ‘How to pitch for clients or retain the existing one’ and Ashish Deshpande from Elephant on ‘Challenges of working with a startup’, along with some best freelancers like Archan Nair, Shreya Shetty and Paul Sandip, sharing their knowledge of working with various clients. Also, Sachin Puthran from Thatzit.com gave a 10-point no-nonsense guide for studios to handle their finances. A must read, if you are planning for the financial year ahead or worried about your handling your money matter, this issue can give you much-needed insight and guide you to a better financial health of your business or freelancing.

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Loris F. Alessandria, an Italian freelance illustrator who loves Lego and dogs, feels that inspiration is not in and for chosen few, but all around for us to recognise, acknowledge and appreciate. He goes on to expound on his own insightful findings owing to being open to them along the way.

CG. Having a strong sense of design and the ability to put yourself out there, where do you see yourself in the next couple of years?

LA. Thank you. I am working hard to improve my skills, and to find some new ways to communicate. In the next couple of years, I’d like to see myself as a trusted freelancer; one who gets the opportunity to work with very cool people around the globe.

Editorial illustration commissioned by RCS for Mediapower Linc Magazine.

CG. How is your approach different from others around you? What is the inspiration for the same?

LA. I do not know if my approach is different or not, but I personally think it is not. The chosen approach depends on the project at hand i.e. what is required and apt for it so that it comes into effect in the best way possible. Usually, though, I like to make use of expressive characters and even play with a lot of colours. My inspiration comes in different forms and mediums; they could be in the form of illustrated books, graphic design projects or animated movies as well. I’m always inspired by the thousands of talented people around me.

CG. How do you narrow down to a specific element and work on making it more important? How does your core thought (the subject of your work, or the way it is executed) make its way from sketches to the final render?

LA. Usually, the final illustrations are really similar to my sketches; more like an extension of the sketches. It’s a little different when I sketch for storyboards; in this case, it’s more important for me to focus on actions instead of the design by itself.

Loris F. Alessandria - Inspiration
Editorial illustration for Sport Magazine, UK.

CG. Your illustrations seem to be woven around a lot of colours; a relatable character and, essentially, human-based themes. How do you manage to tell this story in a stationary frame?

LA. Well, that’s the hardest part of our job. I try to give personality and temperamental qualities to my characters. Likewise, I also make an effort to create a good environment that stays in sync with the characters, so that the two elements gel well with one another and produce an impactful effect, in turn. The focus of attention is laid upon the action or the message that the illustration is intended to convey to or bring about in the audience

Beedrill is the whacky, fun-looking Pokèmon for The Pokèdex Project.

CG. Do you consider technology a big part of art today, and its impact on constantly changing trends? What inspires your work and keeps you updated on modern techniques and styles?

LA. I think technology is a big player in today’s times and era, whether it is in the form of the wide and diverse range of tools one has at disposal, or of the innovative ways you can stay connected with other creatives. I usually use Tumblr and Instagram to find inspirational things, and they also prove to be helpful mediums to keep updated every day.

CG. We live in a multi-media world where people want fast information and fast response rates. How has this turned creative business trends into essentials?

LA. Everything is fast. The world of communication, too, is affected by this rhythm. Most of the times, my commissions have very tight timelines, and that can sadly cause some loss in terms of quality. Sometimes, using simple images is the best way; sometimes it’s not.

Loris F. Alessandria - Inspiration
Jacala.
Is a white monkey in a contrastingly colourful and mystical jungle. Made as a personal project in 2016.

Published in Issue 37

The issue includes interactions with Preeti Vyas from VGC on ‘How to pitch for clients or retain the existing one’ and Ashish Deshpande from Elephant on ‘Challenges of working with a startup’, along with some best freelancers like Archan Nair, Shreya Shetty and Paul Sandip, sharing their knowledge of working with various clients. Also, Sachin Puthran from Thatzit.com gave a 10-point no-nonsense guide for studios to handle their finances. A must read, if you are planning for the financial year ahead or worried about your handling your money matter, this issue can give you much-needed insight and guide you to a better financial health of your business or freelancing.

So Order Your Copy Now!

 


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Kartik Iyer

Kartik Iyer graduated with a BSc in Visual Communication, Advertising, Film and Graphic Design. Currently CEO of Happy Mcgarrybowen in Bangalore, he’s donned various hats in Brand Building, Advertising, Creative direction and the likes.


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Recent demonisation and changing Taxes has pushed most of us in planning our finances more seriously. So to answer some of the basic questions for designers, freelancers and creative studios, we interviewed some of the creative legends to guide and share their wisdom. The issue includes interactions with Preeti Vyas from VGC on ‘How to pitch for clients or retain the existing one’ and Ashish Deshpande from Elephant on ‘Challenges of working with a startup’, along with some best freelancers like Archan Nair, Shreya Shetty and Paul Sandip, sharing their knowledge of working with various clients. Also, Sachin Puthran from Thatzit.com gave a 10-point no-nonsense guide for studios to handle their finances. A must read, if you are planning for the financial year ahead or worried about your handling your money matter, this issue can give you much-needed insight and guide you to a better financial health of your business or freelancing.


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Praveen Das

With more than 17 years of experience in advertising and design, Praveen Das is Managing Director at Happy Mcgarrybowen. Previously at JWT, Lowe Lintas and O&M as a designer and art director, he’s worked with a range of brands such as Ola, Fast Track and Flipkart.


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Recent demonisation and changing Taxes has pushed most of us in planning our finances more seriously. So to answer some of the basic questions for designers, freelancers and creative studios, we interviewed some of the creative legends to guide and share their wisdom. The issue includes interactions with Preeti Vyas from VGC on ‘How to pitch for clients or retain the existing one’ and Ashish Deshpande from Elephant on ‘Challenges of working with a startup’, along with some best freelancers like Archan Nair, Shreya Shetty and Paul Sandip, sharing their knowledge of working with various clients. Also, Sachin Puthran from Thatzit.com gave a 10-point no-nonsense guide for studios to handle their finances. A must read, if you are planning for the financial year ahead or worried about your handling your money matter, this issue can give you much-needed insight and guide you to a better financial health of your business or freelancing.


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Green Goose Design

Green Goose Design is a multidisciplinary Brand Consultancy that delves into strategy for all visual, concept and creative design solutions, keeping in view global and local contexts that a brands may like to reach out to.


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Recent demonisation and changing Taxes has pushed most of us in planning our finances more seriously. So to answer some of the basic questions for designers, freelancers and creative studios, we interviewed some of the creative legends to guide and share their wisdom. The issue includes interactions with Preeti Vyas from VGC on ‘How to pitch for clients or retain the existing one’ and Ashish Deshpande from Elephant on ‘Challenges of working with a startup’, along with some best freelancers like Archan Nair, Shreya Shetty and Paul Sandip, sharing their knowledge of working with various clients. Also, Sachin Puthran from Thatzit.com gave a 10-point no-nonsense guide for studios to handle their finances.


A must read if you are planning for the financial year ahead or worried about your handling your money matter, this issue can give you much-needed insight and guide you to a better financial health of your business or freelancing.


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Amirkhan Pathan

After graduating from MIT Institute of Design, Pune, Graphic Designer and Illustrator Amirkhan Pathan, is indebted to his mentors who have supported his vision leading him to start his design studio that is now on a path to explore different styles for different areas through his designs.


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Recent demonisation and changing Taxes has pushed most of us in planning our finances more seriously. So to answer some of the basic questions for designers, freelancers and creative studios, we interviewed some of the creative legends to guide and share their wisdom. The issue includes interactions with Preeti Vyas from VGC on ‘How to pitch for clients or retain the existing one’ and Ashish Deshpande from Elephant on ‘Challenges of working with a startup’, along with some best freelancers like Archan Nair, Shreya Shetty and Paul Sandip, sharing their knowledge of working with various clients. Also, Sachin Puthran from Thatzit.com gave a 10-point no-nonsense guide for studios to handle their finances. A must read, if you are planning for the financial year ahead or worried about your handling your money matter, this issue can give you much-needed insight and guide you to a better financial health of your business or freelancing.


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Kalyani S. Naravane

Originally from Pune, Kalyani S. Naravane came to Delhi to pursue a Bachelors in Design in Fashion Communication from NIFT from where she graduated in 2013 as a gold medallist. She went on to work at Gopika Chowfla Design Studio where she is currently based & continued after an MA in Illustration & Visual Media from the London College of Communication (University of the Arts, London).


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Recent demonisation and changing Taxes has pushed most of us in planning our finances more seriously. So to answer some of the basic questions for designers, freelancers and creative studios, we interviewed some of the creative legends to guide and share their wisdom. The issue includes interactions with Preeti Vyas from VGC on ‘How to pitch for clients or retain the existing one’ and Ashish Deshpande from Elephant on ‘Challenges of working with a startup’, along with some best freelancers like Archan Nair, Shreya Shetty and Paul Sandip, sharing their knowledge of working with various clients. Also, Sachin Puthran from Thatzit.com gave a 10-point no-nonsense guide for studios to handle their finances. A must read, if you are planning for the financial year ahead or worried about your handling your money matter, this issue can give you much-needed insight and guide you to a better financial health of your business or freelancing.


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Ron Kahlon

Ron Kahlon decided to follow his passion for photography and is currently a landscape enthusiast studying Advanced Diploma in Photography from Photography Studies College, Melbourne. He is also the founder of Ron Kahlon Photography providing photography services for public and private events.


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Recent demonisation and changing Taxes has pushed most of us in planning our finances more seriously. So to answer some of the basic questions for designers, freelancers and creative studios, we interviewed some of the creative legends to guide and share their wisdom. The issue includes interactions with Preeti Vyas from VGC on ‘How to pitch for clients or retain the existing one’ and Ashish Deshpande from Elephant on ‘Challenges of working with a startup’, along with some best freelancers like Archan Nair, Shreya Shetty and Paul Sandip, sharing their knowledge of working with various clients. Also, Sachin Puthran from Thatzit.com gave a 10-point no-nonsense guide for studios to handle their finances. A must read, if you are planning for the financial year ahead or worried about your handling your money matter, this issue can give you much-needed insight and guide you to a better financial health of your business or freelancing.


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Raj Khatri

Creative head at entertainment design studio, Marching Ants, Raj Khatri is a designer and illustrator with over 14 years of experience. He has been active across various design avenues involving a number of websites, social media, flash animation, TV series, films and the likes.


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Recent demonisation and changing Taxes has pushed most of us in planning our finances more seriously. So to answer some of the basic questions for designers, freelancers and creative studios, we interviewed some of the creative legends to guide and share their wisdom. The issue includes interactions with Preeti Vyas from VGC on ‘How to pitch for clients or retain the existing one’ and Ashish Deshpande from Elephant on ‘Challenges of working with a startup’, along with some best freelancers like Archan Nair, Shreya Shetty and Paul Sandip, sharing their knowledge of working with various clients. Also, Sachin Puthran from Thatzit.com gave a 10-point no-nonsense guide for studios to handle their finances. A must read, if you are planning for the financial year ahead or worried about your handling your money matter, this issue can give you much-needed insight and guide you to