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Kartik Iyer

Kartik Iyer graduated with a BSc in Visual Communication, Advertising, Film and Graphic Design. Currently CEO of Happy Mcgarrybowen in Bangalore, he’s donned various hats in Brand Building, Advertising, Creative direction and the likes.


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Recent demonisation and changing Taxes has pushed most of us in planning our finances more seriously. So to answer some of the basic questions for designers, freelancers and creative studios, we interviewed some of the creative legends to guide and share their wisdom. The issue includes interactions with Preeti Vyas from VGC on ‘How to pitch for clients or retain the existing one’ and Ashish Deshpande from Elephant on ‘Challenges of working with a startup’, along with some best freelancers like Archan Nair, Shreya Shetty and Paul Sandip, sharing their knowledge of working with various clients. Also, Sachin Puthran from Thatzit.com gave a 10-point no-nonsense guide for studios to handle their finances. A must read, if you are planning for the financial year ahead or worried about your handling your money matter, this issue can give you much-needed insight and guide you to a better financial health of your business or freelancing.

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CURRENT ISSUE
Creative Gaga - Issue 49

 

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Praveen Das

With more than 17 years of experience in advertising and design, Praveen Das is Managing Director at Happy Mcgarrybowen. Previously at JWT, Lowe Lintas and O&M as a designer and art director, he’s worked with a range of brands such as Ola, Fast Track and Flipkart.


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Recent demonisation and changing Taxes has pushed most of us in planning our finances more seriously. So to answer some of the basic questions for designers, freelancers and creative studios, we interviewed some of the creative legends to guide and share their wisdom. The issue includes interactions with Preeti Vyas from VGC on ‘How to pitch for clients or retain the existing one’ and Ashish Deshpande from Elephant on ‘Challenges of working with a startup’, along with some best freelancers like Archan Nair, Shreya Shetty and Paul Sandip, sharing their knowledge of working with various clients. Also, Sachin Puthran from Thatzit.com gave a 10-point no-nonsense guide for studios to handle their finances. A must read, if you are planning for the financial year ahead or worried about your handling your money matter, this issue can give you much-needed insight and guide you to a better financial health of your business or freelancing.

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Creative Gaga - Issue 49

 

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Animator and Illustrator, Lavanya Naidu, expresses how one can find more room to grow, not only professionally but also personally, by focusing on producing work that is rather challenging and cherishing at the same time.

happiness-Lavanya Naidu
Art made for TEDx Bangalore’s annual event.

CG. All your illustrations are fun, represent happiness. How do you choose your characters and topics of illustration?

LN. I try to be an optimist about most things in life. I guess my work too in many ways, reflects the same. I want to be able to induce happiness in my audience, I want to be able to share that positive energy. A lot of my work, characters and environments are based on simple joys and human emotion. I draw inspiration from my relationships; my friendships; the people (and sometimes animals) I see around; everyday moments worth freezing on canvas; worth appreciating and taking a second look at.

An illustration created for a friend celebrating her relationship.

CG. You use a very lively colour scheme that is, both, vibrant and subtle. Could you please tell us how you arrive at it?

LN. My colour scheme has developed over time, and still has a long way to go! I began asking myself why does the sky have to be blue when it really isn’t always blue? There are a myriad of colours that we can play with. I began experimenting with different palettes, and started understanding how the absence and presence of light changes colour. It’s an ongoing journey, and tremendous fun!

A Flamingo in My Garden. A beautiful diversity of birds of the Indian subcontinent come together in this lovely story. By Deepak Dalal, illustrations by Lavanya Naidu.

CG. What is your approach towards acquiring clients, and how do you fulfill their needs?

LN. I have been extremely lucky to have had some wonderful clients. Most of my clients have approached me, having had looked at my work on Behance or my blog. I make sure to keep all of my pages updated with new projects, as soon as I can. I respect another person’s time and money as I would expect that in return, so it is of utmost importance that I deliver on or before a reasonable deadline. I usually take on work that I know, I would love to do, so that I can be true to that commitment. Professionalism is key, it helps you filter out the unnecessities and focus on the actual task at hand.

Flamingo in My Garden. A beautiful diversity of birds of the Indian subcontinent come together in this lovely story. By Deepak Dalal, illustrations by Lavanya Naidu.
The Dark Glen. Cover art for Tinkle Comics. What started off as a cover, soon turned into a comic inside as well!

CG. What do you feel is the balance between marketing, portfolio and quality of work when it comes to acquiring work? Do you think there’s anything more a designer needs to do?

LN. We live in an age where there is endless choice, and it gets harder and harder to make an impact on your audience. Our attention spans are fleeting. However, if you love what you do, and you can put that into your work, people can feel it. If, instead of focusing solely on staying relevant, we can focus on producing work that challenges us and that we are passionate about, it gives us more room to grow both personally as well as professionally.

Something fishy. No Smoke Without Fire – a personal short animation film. Background explorations for an upcoming personal short in progress.

I would say that quality of work is usually the most important aspect when acquiring work, followed by sharing it on different forums, where peers and professionals can see and critique your work, as well as sharing it on more public forums where people can relate and experience your work too. The learning never stops, so ask questions and keep at it.

The Bookworm. A personal illustration dedicated to my best friend, a voracious reader, even in dim lighting.
Lulu and Jazz Sticker set for Google Allo. Sticker pack for Google’s new messaging service. Project commissioned by 'Anyways London'.

CG. What inspires your style of work?

LN. I am an avid observer and am stimulated by those around me; by everyday interactions, sometimes more complex emotion, or relevant subjects around the world that resonate with me. There is so much we have in common, so much to share, so much that can bring us together, that is what inspires me.

To the Future. Personal art dedicated to my best friend and our enormous love for dogs.
CreativeGaga.com 27 Issue 37 You Came. Personal work Concept art for an upcoming personal animation film.
client

Published in Issue 37

Recent demonisation and changing Taxes has pushed most of us in planning our finances more seriously. So to answer some of the basic questions for designers, freelancers and creative studios, we interviewed some of the creative legends to guide and share their wisdom. The issue includes interactions with Preeti Vyas from VGC on ‘How to pitch for clients or retain the existing one’ and Ashish Deshpande from Elephant on ‘Challenges of working with a startup’, along with some best freelancers like Archan Nair, Shreya Shetty and Paul Sandip, sharing their knowledge of working with various clients. Also, Sachin Puthran from Thatzit.com gave a 10-point no-nonsense guide for studios to handle their finances. A must read, if you are planning for the financial year ahead or worried about your handling your money matter, this issue can give you much-needed insight and guide you to a better financial health of your business or freelancing.

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CURRENT ISSUE
Creative Gaga - Issue 49

 

Green Goose Design

Green Goose Design is a multidisciplinary Brand Consultancy that delves into strategy for all visual, concept and creative design solutions, keeping in view global and local contexts that a brands may like to reach out to.


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Recent demonisation and changing Taxes has pushed most of us in planning our finances more seriously. So to answer some of the basic questions for designers, freelancers and creative studios, we interviewed some of the creative legends to guide and share their wisdom. The issue includes interactions with Preeti Vyas from VGC on ‘How to pitch for clients or retain the existing one’ and Ashish Deshpande from Elephant on ‘Challenges of working with a startup’, along with some best freelancers like Archan Nair, Shreya Shetty and Paul Sandip, sharing their knowledge of working with various clients. Also, Sachin Puthran from Thatzit.com gave a 10-point no-nonsense guide for studios to handle their finances.
A must read if you are planning for the financial year ahead or worried about your handling your money matter, this issue can give you much-needed insight and guide you to a better financial health of your business or freelancing.


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CURRENT ISSUE
Creative Gaga - Issue 49

 

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Amirkhan Pathan

After graduating from MIT Institute of Design, Pune, Graphic Designer and Illustrator Amirkhan Pathan, is indebted to his mentors who have supported his vision leading him to start his design studio that is now on a path to explore different styles for different areas through his designs.


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Recent demonisation and changing Taxes has pushed most of us in planning our finances more seriously. So to answer some of the basic questions for designers, freelancers and creative studios, we interviewed some of the creative legends to guide and share their wisdom. The issue includes interactions with Preeti Vyas from VGC on ‘How to pitch for clients or retain the existing one’ and Ashish Deshpande from Elephant on ‘Challenges of working with a startup’, along with some best freelancers like Archan Nair, Shreya Shetty and Paul Sandip, sharing their knowledge of working with various clients. Also, Sachin Puthran from Thatzit.com gave a 10-point no-nonsense guide for studios to handle their finances. A must read, if you are planning for the financial year ahead or worried about your handling your money matter, this issue can give you much-needed insight and guide you to a better financial health of your business or freelancing.

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Creative Gaga - Issue 49

 

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Kalyani S. Naravane

Originally from Pune, Kalyani S. Naravane came to Delhi to pursue a Bachelors in Design in Fashion Communication from NIFT from where she graduated in 2013 as a gold medallist. She went on to work at Gopika Chowfla Design Studio where she is currently based & continued after an MA in Illustration & Visual Media from the London College of Communication (University of the Arts, London).


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Recent demonisation and changing Taxes has pushed most of us in planning our finances more seriously. So to answer some of the basic questions for designers, freelancers and creative studios, we interviewed some of the creative legends to guide and share their wisdom. The issue includes interactions with Preeti Vyas from VGC on ‘How to pitch for clients or retain the existing one’ and Ashish Deshpande from Elephant on ‘Challenges of working with a startup’, along with some best freelancers like Archan Nair, Shreya Shetty and Paul Sandip, sharing their knowledge of working with various clients. Also, Sachin Puthran from Thatzit.com gave a 10-point no-nonsense guide for studios to handle their finances. A must read, if you are planning for the financial year ahead or worried about your handling your money matter, this issue can give you much-needed insight and guide you to a better financial health of your business or freelancing.

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Creative Gaga - Issue 49

 

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Ron Kahlon

Ron Kahlon decided to follow his passion for photography and is currently a landscape enthusiast studying Advanced Diploma in Photography from Photography Studies College, Melbourne. He is also the founder of Ron Kahlon Photography providing photography services for public and private events.


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Recent demonisation and changing Taxes has pushed most of us in planning our finances more seriously. So to answer some of the basic questions for designers, freelancers and creative studios, we interviewed some of the creative legends to guide and share their wisdom. The issue includes interactions with Preeti Vyas from VGC on ‘How to pitch for clients or retain the existing one’ and Ashish Deshpande from Elephant on ‘Challenges of working with a startup’, along with some best freelancers like Archan Nair, Shreya Shetty and Paul Sandip, sharing their knowledge of working with various clients. Also, Sachin Puthran from Thatzit.com gave a 10-point no-nonsense guide for studios to handle their finances. A must read, if you are planning for the financial year ahead or worried about your handling your money matter, this issue can give you much-needed insight and guide you to a better financial health of your business or freelancing.

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Creative Gaga - Issue 49

 

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Raj Khatri

Creative head at entertainment design studio, Marching Ants, Raj Khatri is a designer and illustrator with over 14 years of experience. He has been active across various design avenues involving a number of websites, social media, flash animation, TV series, films and the likes.


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Recent demonisation and changing Taxes has pushed most of us in planning our finances more seriously. So to answer some of the basic questions for designers, freelancers and creative studios, we interviewed some of the creative legends to guide and share their wisdom. The issue includes interactions with Preeti Vyas from VGC on ‘How to pitch for clients or retain the existing one’ and Ashish Deshpande from Elephant on ‘Challenges of working with a startup’, along with some best freelancers like Archan Nair, Shreya Shetty and Paul Sandip, sharing their knowledge of working with various clients. Also, Sachin Puthran from Thatzit.com gave a 10-point no-nonsense guide for studios to handle their finances. A must read, if you are planning for the financial year ahead or worried about your handling your money matter, this issue can give you much-needed insight and guide you to a better financial health of your business or freelancing.

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Creative Gaga - Issue 49

 

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Paul Sandip - Indian Products Desiner

Paul Sandip is a Product Designer and Innovation Consultant, who collaborates with organizations to create innovative products which help multiply their business growth. He is an Industrial Design alumni of the National Institute of Design (NID) Ahmedabad, Electrical Engineer, and a Cartoonist too.


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Recent demonisation and changing Taxes has pushed most of us in planning our finances more seriously. So to answer some of the basic questions for designers, freelancers and creative studios, we interviewed some of the creative legends to guide and share their wisdom. The issue includes interactions with Preeti Vyas from VGC on ‘How to pitch for clients or retain the existing one’ and Ashish Deshpande from Elephant on ‘Challenges of working with a startup’, along with some best freelancers like Archan Nair, Shreya Shetty and Paul Sandip, sharing their knowledge of working with various clients. Also, Sachin Puthran from Thatzit.com gave a 10-point no-nonsense guide for studios to handle their finances. A must read, if you are planning for the financial year ahead or worried about your handling your money matter, this issue can give you much-needed insight and guide you to a better financial health of your business or freelancing.

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CURRENT ISSUE
Creative Gaga - Issue 49

 

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Preeti Vyas

A graduate from the National Institute of Design, Preeti Vyas is the Chairwoman and Founder at VGC, a Design and Communication Consultancy, since 1997. Having created some of India’s most Iconic brand stories and redefined the design landscape, she has won recognition in the form of various awards and honours, over the course of time.


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Recent demonisation and changing Taxes has pushed most of us in planning our finances more seriously. So to answer some of the basic questions for designers, freelancers and creative studios, we interviewed some of the creative legends to guide and share their wisdom. The issue includes interactions with Preeti Vyas from VGC on ‘How to pitch for clients or retain the existing one’ and Ashish Deshpande from Elephant on ‘Challenges of working with a startup’, along with some best freelancers like Archan Nair, Shreya Shetty and Paul Sandip, sharing their knowledge of working with various clients. Also, Sachin Puthran from Thatzit.com gave a 10-point no-nonsense guide for studios to handle their finances. A must read, if you are planning for the financial year ahead or worried about your handling your money matter, this issue can give you much-needed insight and guide you to a better financial health of your business or freelancing.

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CURRENT ISSUE
Creative Gaga - Issue 49

 

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