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UI

Lead UI Designer of Lollypop, Sathish Natarajan, highlights shifting trends of UI design and how it is making more suitable clients.

From explanatory and basic design workshops for clients, we have moved towards the ecosystem that reckons the fundamentals of design along with its criticality as a success factor. The last quarter of 2016, most of our prospective and new clients had a better understanding of UI, User Research, Wireframes and UX. Some significant points of change discussed here:

Personalisation.

Earlier stock images were the talk of the town and would suffice everywhere but as we moved ahead a lot of customisation stepped in. Client’s and studio mutually decided on custom made icons and illustrations for better communication. In fact, towards the end of 2016, we see many of the companies opting for personalised photography and videos. 2017 will definitely have the customisation and personalisation at its core with much more emphasis on videos.

Vibrant Colours.

2016 was more experimental as we saw a shift from the usage of flat colours to gradients. But, as compared to global markets, clients in India still stick to common ones and just play safe. But, 2017 is going to witness a crack on this behaviour and our favourite palette would see many changes.

Rich Animations.

2016 was interesting as we moved from static images and simple flat animations mostly text to SVG for better engagement and increased usability. In 2016 we saw few clients in India opting for this but 2017 will be swamped with high demands from clients end for animation heavy designs. In fact, 2017 would see the high usage of WebGL (a web standard created to display 3D graphics in any platform that supports OpenGL) taking the users experience to a whole new level.

Sound Design.

This is going to be a novel entry in the field of design. We expect the sound design to become integral in designing the mobile applications. Currently, only a few companies like Facebook is using this trend. The small sound on the click of comment or while selecting your smiley is a way of making the whole experience delightful and not mundane.

Mobile First.

Till mid of 2016, we saw clients opting for responsive websites with desktop being the main priority. But later, there was a shift towards mobile first approach with companies realising the importance and increased usage of mobiles. We would say this approach has been adopted by few but 2017 will definitely be all about mobile.

Prototyping.

Early 2016 clients were more concerned with the functionalities and were happy with the clickable prototypes post UX but towards the end, we see a lot of clients willing to see the design prototypes post UI before starting with the coding. We, expect the same trend to continue with more and more clients asking for the same in 2017.

Unusual Navigation.

Companies across the globe did not see much adoption to the trend of Unusual Navigation in 2016 and were mostly limited to design agencies using it for their own websites. But 2017 will be different, we expect an openness towards the non-convention designs and spiking up the tinge in experiences with more usage of this feature.

Published in Issue 36

Every year brings a lot of hope and promises. With a New Year resolutions list (which might be lost by now) and hope of everything will change for good we all welcomed 2017. This issue explored, how these changes will affect our businesses and how we can be prepared for the growth predicted by the experts. The Wise Advice section includes pieces of advice on the web, mobile apps, user interface and user experience from well-known industry experts. Arun Pattnaik, a self-learned UX & UI expert also highlighted the importance of user experience in the process of building a strong brand. This issue gives you hint about tends to keep an eye on and how to be ready for it! So not just for the business owners but also for upcoming creative entrepreneurs this one is a must read!

 

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advertising - Nasheet Shadani

Acclaimed Illustrator, Nasheet Shadani, employs his experience and know-how in the field of advertising to inform us about the constantly transforming nature of the field; the factors influencing these changes, and the effects of this going advancement.

Like any other creative industry, it is about transformation.

This process of transformation has been much faster in the previous few years. The art of communication has evolved from being merely ‘announcements’ to real-time engagements. Earlier, it used to be very passive, but it is now becoming more and more active. These changes are based on the context of the social structure and related trends which existed then and the way they have become now, with respect to the current status of economy, technological leaps, means of communication, nature of aspirations and so on.

With the ongoing advent of improvised and more innovative technology, new media emerges as a byproduct of the changing scene, and with the evolution of new media, new languages and behaviours are formed and cultivated. Smart brands are those that are more open and quick in adapting to these upcoming changes. Each and every day, we are bombarded with more and more information and visuals, in all sorts of ways. Our brain automatically starts filtering information i.e. if an ad looks like an “ad”, it will be on the top of a person’s ‘ignore-this-list’.

Technology and the fast-paced culture is also changing the way we focus our attention.

According to a Microsoft research, the attention spans of people have dropped from 12 seconds (in 2000) to 8 seconds (2015). This demands a relook at how we are going to create advertising. Less text and more visuals that clearly communicate the point; videos that work without sound; messages that are delivered in the first few seconds, and worth-disrupting content are few of the advertising needs based on how people respond to ads these days.

India is coming out to be one of the fastest growing online populations.

This revolution needs to be smartly encashed. For example, on platforms like Facebook, a great idea from a small startup can reach millions of well-targeted people, through a single click. The future is going to be even more exciting.

Technology cannot save a bad idea.

No matter how technology-driven we become as a society, the pressure will always be on thinkers. A great idea put strategically across various media is the hack

Published in Issue 36

Every year brings a lot of hope and promises. With a New Year resolutions list (which might be lost by now) and hope of everything will change for good we all welcomed 2017. This issue explored, how these changes will affect our businesses and how we can be prepared for the growth predicted by the experts. The Wise Advice section includes pieces of advice on the web, mobile apps, user interface and user experience from well-known industry experts. Arun Pattnaik, a self-learned UX & UI expert also highlighted the importance of user experience in the process of building a strong brand. This issue gives you hint about tends to keep an eye on and how to be ready for it! So not just for the business owners but also for upcoming creative entrepreneurs this one is a must read!

 

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Concept Artist, Sahil Trivedi, shares his process of adding various layers to his work, and balancing the colour palette and light, to produce an effective and impactful design. He feels connecting to work in a steady and gradual process which helps optimise the final outcome.

Form Connect.

Sahil Trivedi trusts in approaching one’s subject and its various aspects in a clear, straight and gradual manner, so as to arrive at its intended fruition in a steady and assured way. Here, he explains his process behind creating artwork step-by-step that is not only clear in direction and balanced in colour but also aptly treated on the whole.

subject

Step 1

First and foremost, take a moment to consider what works best in the interest of your subject. This will help you connect and give direction to the piece. Read forms, and start out with basic line-art. With this, you shall be able to see the form and content clearly.

subject

Step 2

Select the area of rendering, and fill-in any mildly dark shade. I prefer this technique so that I only have to work on highlights; it also saves a lot of time. Then create a cut-out of the image, and place it in a layer behind the lines.

subject

Step 3

Determine the effect and direction of lighting you want your artwork to have. Here, I have kept the light source at the top-front. Conceive the whole piece in 3D form, with respect to the shades, highlight and bounce-light that will suit your structure, style and need.

subject

Step 4

Colour is the most important aspect. I focus on balancing the colour palette, keeping it vivid and fresh. For example, if I had green on top, it would balance out with blue; they should complement each other and not be in conflict. Be very specific about which colours you use, since they hold the beauty that will catch the viewers’ attention.

subject

Step 5

Render out different materials, and add source values/textures. Also, be very precise about bounce-light or reflective light or tones. It must seem very organic and pleasant to the eyes. Here, I have detailed a bit more adding ‘burn’ effects to the eye. It can be very specific or even loose.

subject

Step 6

Finally, the treatment is very important. Here, I have added some foliage layers to give the sculpture an organic feel. Plants always make a composition alive and fresh. I’ve also added colour dodge (formula red) in some areas to make them attractive. The overall ambient light helps to balance my colour palette and not saturate it.

Published in Issue 36

Every year brings a lot of hope and promises. With a New Year resolutions list (which might be lost by now) and hope of everything will change for good we all welcomed 2017. This issue explored, how these changes will affect our businesses and how we can be prepared for the growth predicted by the experts. The Wise Advice section includes pieces of advice on the web, mobile apps, user interface and user experience from well-known industry experts. Arun Pattnaik, a self-learned UX & UI expert also highlighted the importance of user experience in the process of building a strong brand. This issue gives you hint about tends to keep an eye on and how to be ready for it! So not just for the business owners but also for upcoming creative entrepreneurs this one is a must read!

 

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Designer, Ranganath Krishnamani, banks on the nostalgic thoughts of rushing out onto the street upon the arrival of assorted carts and their owners who were frequent on the busy streets of Bangalore

The Brief.

A self-initiated project that connects Ranganath to his Bangalorean roots! As a child growing up in any Indian city, you get attracted to the colours and calls of carts and their owners that would typically pass by most homes. A similar emotion irked this project as every time these, thelas passed by Ranganath’s home would peek his imagination and would compel him to run out of home to observe what they had to offer in that cart.

The Concept.

This series is dedicated to the thelas, a supermarket on the streets of India. They are ubiquitous in most Indian cities yet much understated. From colourful flowers to fresh vegetables, shaved ice-golas to flavourful snack that can have your taste buds roaring, they form the cultural lifeline, fulfilling the essential needs of any household across all Indian towns.

The Outcome.

This is an ongoing project for Ranganath and through this series, he hopes to document some of the most vibrant and unique carts from cross India.

Indian thelas
Flavourful Snack (Chaat).
Indian thelas
Sugarcane Juicer
Indian thelas
Shaved Ice with edible colours
Indian thelas
Chai and Cigarettes
Indian thelas
Vivid, Colourful Bangles
Indian thelas
Peanuts

Published in Issue 36

Every year brings a lot of hope and promises. With a New Year resolutions list (which might be lost by now) and hope of everything will change for good we all welcomed 2017. This issue explored, how these changes will affect our businesses and how we can be prepared for the growth predicted by the experts. The Wise Advice section includes pieces of advice on the web, mobile apps, user interface and user experience from well-known industry experts. Arun Pattnaik, a self-learned UX & UI expert also highlighted the importance of user experience in the process of building a strong brand. This issue gives you hint about tends to keep an eye on and how to be ready for it! So not just for the business owners but also for upcoming creative entrepreneurs this one is a must read!

 

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Sagar Gajjar an IT engineer who always wanted to be a designer, learned his skills from the Google and YouTube. His experimental nature turn him from a techie to a confident artist who plays with lines and contours.

Panther.

We are already into an age where sketching on a paper or a tablet make no difference. A brush or stylus holds an equal importance. As long as the purpose is addressed, it doesn’t matter which medium or tools you use. Living in the best of both worlds, this techie is set to experiment and engineer each art technique one after another!

Owl.
Lion.

As the whole creative industry is moving digital, the future of art will be highly entangled if not aligned with technology and trends.

 

Creative industry is one of the few where the competition is still not that fierce, which give us the freedom to experiment and find our own paths of progress.

Published in Issue 36

Every year brings a lot of hope and promises. With a New Year resolutions list (which might be lost by now) and hope of everything will change for good we all welcomed 2017. This issue explored, how these changes will affect our businesses and how we can be prepared for the growth predicted by the experts. The Wise Advice section includes pieces of advice on the web, mobile apps, user interface and user experience from well-known industry experts. Arun Pattnaik, a self-learned UX & UI expert also highlighted the importance of user experience in the process of building a strong brand. This issue gives you hint about tends to keep an eye on and how to be ready for it! So not just for the business owners but also for upcoming creative entrepreneurs this one is a must read!

 

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Freelance UX designer, Arun Pattnaik advocates that your brand can either have good or a bad UX but ‘no UX’ is impossible. A well thought out user experience can create multifold value for any brand. He explains, why we should not ignore the finer details and focus more on creating a great user experience.

UX or user experience is what you feel while using a product. When a product makes you feel good, you know it’s designed well; if not, it means the UX is either badly designed or not designed at all. Good UX helps a product in increasing conversions, reducing abandonment, & building customer loyalty. This doesn’t just happen by accident. Apart from basic principles of graphic and content design, UX design takes into account issues of sociology, anthropology as well as cognitive psychology.

 

Let’s understand it with some examples of good UX.

Flights Tickets.

Booking flights was a hassle for a long time until Virgin America came up with their new design. It completely transformed the UX of flight booking by letting the user focus on one step at a time in a beautiful, unconventional interface. You start with their departure location and destination and then go to a page to determine the number of passengers followed by a page to select seat assignments. By reducing information overload and a clean, playful interface, Virgin America not only made bookings easy but also fun.

good UX

Train Bookings.

A few years ago, booking a train ticket in India was a nightmare. Because IRCTC had a terrible UX & Indian travellers didn’t have a choice but to deal with it. But then came the travel portals like MakeMyTrip & Cleartrip with great UX and changed the game. Today these companies are growing exponentially. Conversely, IRCTC is losing ground because of its horrific user experience.


Losing To The Competition.

UX focused products are massively disrupting the industries worldwide. Like Uber is in transportation, Airbnb is in hospitality, and the list goes on. Look at how the good old cable or satellite TV is on the deathbed because brands like Netflix, Hulu and Amazon Prime are offering users a much better experience. The bottom line is – if your UX is not providing enough value, you will lose your users to competition.

 

Take brands like Apple and Google for example and imagine what would have happened if these companies didn’t give a good user experience. They might be giants now, but they had to start somewhere and they started with great experiences. The experiences defined their brands.


The Finer Details.

Think about how the word Disneyland makes you feel; one gets excited merely by hearing the brand name- because we know Disneyland’s user experience is beautifully crafted, paying attention to the very last detail. This is the value a good UX can bring to your brand; as you will always remember how a product made you feel.

 

When you care for your users, it shows. While designing your product, keep empathy in mind. It will help you create a product that will make your users truly happy, and in return, your users will love your brand. Good UX is an investment, which will start giving returns immediately.

Published in Issue 36

Every year brings a lot of hope and promises. With a New Year resolutions list (which might be lost by now) and hope of everything will change for good we all welcomed 2017. This issue explored, how these changes will affect our businesses and how we can be prepared for the growth predicted by the experts. The Wise Advice section includes pieces of advice on the web, mobile apps, user interface and user experience from well-known industry experts. Arun Pattnaik, a self-learned UX & UI expert also highlighted the importance of user experience in the process of building a strong brand. This issue gives you hint about tends to keep an eye on and how to be ready for it! So not just for the business owners but also for upcoming creative entrepreneurs this one is a must read!

 

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Mimicking nature is no small task, especially when it involves a moody and constantly swinging factor such as the weather. Yet, watercolour artist from Pondicherry, Nadeesh Prabou, attempts to bring to life nature’s aspects in the most realistic representations possible, through his watercolour paintings of different weather situations

weather
Rainy Day. A typical scenario of a small town going about on a rainy day, achieved by using the ‘Spreading’ method, wherein the sheet is soaked before applying paint.
Rushing cattle. The fury of bulls as they make their way across the ground, splashing and thudding through their path, as they gallop and leap in a collective effort. The splash of red and brown represents their furious dash.
Summer Street. Warm colours used to highlight the hot summer effect, in effort to portray a sunny day in a small town where people are going about the day.

Inspiration shapes and gives flow to one’s work.

Inspiration is important, and being inspired is what gives direction to not only your chosen style of art but also the way you actually conceive it during execution; unfold it on the canvas, and finally manifest it as a whole. Likewise, the weather has always inspired Nadees Prabou, ever since his childhood. He’s always admired the varying force and power of nature, and the impact it has on the surroundings, including the lives of beings (be it trees, animals or people) that are subject to it. An example of this being evident would be factors such as the strong force of the wind, and the dampness everywhere around, portrayed in his paintings that depict the monsoon time.

Bullock Cart. A bullock cart amidst a city-like scenario – a phenomenon that is exclusive and common to India, but rare to find in other parts of the world. Deep and dark shades used to add character to the typical scene.
Summer Street. Various street scenarios on a summer day in the town or city, as people go about with their daily lives. A temperate image created through the use of warm and vibrant shades.

The artist’s fluctuating mood, just like the weather, affects the larger picture.

To depict weather means to mimic its aliveness, and that is something not easy to do. Yet, it is something that can be seen in his paintings through the blending of contrasting shades, monotones used to depict a typical form of different weather conditions, and techniques he seemingly applies, such as those of spreading or smudging, loose and irregular forms, the characteristic or typical watercolour effects and the likes. This effective use of colours to achieve the depth in portraying the right atmosphere ican’t be explained in words, as he feels that it’s something to be observed practically only and feel it. This is probably because the moods he starts out depicting at the beginning of the painting process, might end up differently towards the end, and could be completely different in the final output, constantly fluctuating, as does his mood like the very weather.

Gandhi statue. A popular runs along a notable beach of Pondicherry, bearing a large statue of the nation’s icon, Gandhi. Here, the rainy mood of the south Indian region has been applied through warm colours.
Rushing cattle. The fury of bulls as they make their way across the ground, splashing and thudding through their path, as they gallop and leap in a collective effort. The splash of red and brown represents their furious dash.

Following trends or not is a personal choice one has to make.

Each artist has an individual and respective view or opinion about going by creative trends that might be in vogue at the time, and so also about either accepting or defying them to various personally defined extents. In Nadees’s case, he feels that it is effective to be a “Contemporary Artist” rather than being a realistic artist, which might generally translate to producing whatever catches an audience’s attention at that point in time. As a result, he admits to including creative practices that may be in trend at the time, into his paintings.

business

Published in Issue 36

Every year brings a lot of hope and promises. With a New Year resolutions list (which might be lost by now) and hope of everything will change for good we all welcomed 2017. This issue explored, how these changes will affect our businesses and how we can be prepared for the growth predicted by the experts. The Wise Advice section includes pieces of advice on the web, mobile apps, user interface and user experience from well-known industry experts. This issue gives you hint about tends to keep an eye on and how to be ready for it! So not just for the business owners but also for upcoming creative entrepreneurs this one is a must read!

 

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How does one express forms that cannot be seen by the naked eye; heard by the ear, or even felt by touch through visuals? That process is what visionary digital artist Aashit Singh, takes us through, as he explains the various aspects that go into such an act.

SUGULITE a.k.a LAVULITE. The Hindu Goddess of the Spoken Words; the source of wisdom and the ability to communicate it to others, commissioned for a psychedelic music festival called Digital Journey.

Creating The Dream.

‘Visual Enlightenment’ and ‘Illuminated Refinement’, generally, are the two most inspiring inner states to convey otherworldly imagery. The intense and deliberate use of progressive imagery and symbolism replicating itself on either side (i.e. reality or dream) helps produce that uncharacteristic effect – mainly due to the merging of the stories and the elements that help narrate it. Likewise, highlights, ethereal and vivid colour tones enhance the illusory environment of the artwork. A lot of elemental play also exists between the revealed and the exposed. The fine balance of the detailing in these elements is most important for the subject and its environment, giving a more subtle amalgamated look and feel to the overall imagery.

INDIAN STANDARD TIME. A Personal work from 2016.

Mixing Fantasy With Realism.

At a certain level, psychedelic art is an extension of psychedelic visions i.e. physical phenomena entirely relies on reality in the immediate environment we identify with, thereby making the illusory experience more relatable & complete. So, realism is about as important as the intention to communicate the dreaminess successfully, particularly in terms of the visual capability of the artscape.

PSYṚTAMBARA PRAJÑ. The psychedelic knowledge that holds ‘The Ultimate Truth’. Commissioned for a psychedelic music festival organised by Mass Effect Entertainment, Goa.

Symmetry is Not Exclusive, But A Universal Quality.

Balance is, usually, a desirable characteristic of any artwork. Many people automatically gravitate to symmetry. In form, we are fundamentally symmetrical, after all – two eyes; two ears; two hands, etc. So, in an artwork, that sense of symmetry is very capable of bringing about deep gaze and focus due to the sub-conscious awareness of the two sides.

 

Sometimes, depending on the environment, using certain symbols in symmetric style eases visual understanding, because symbols are more easily interpreted. Patterns play a very crucial role as well – the multiplicity of a variety of shapes and colours, when combined together, have a very different meaning and emotion in the overall view of the artwork, especially as minimal overlays are layered within the master elements of the story.

INTRO.INSPECTION. A daunting piece, commissioned for a psychedelic gig by Technical Hitch India Tour, New Delhi.

The Impact of Current Evolutionary Trends.

Technology is becoming the channel for expression and inspiration. Converting statistical data into art or music seems to be the direction in which the trend is moving towards at the moment. Yet, of course, eventually, it’s human intuition that must drive how that data is applied and executed. The trend towards progressive and multi-faceted art forms is on its level up, stemming to a variety of new art forms and interpretations that look promising.

THE VENUSARY. An uplifting piece wrapped in yellow-golden, commissioned for a three-day psychedelic festival, SpiritGust Festival, Goa, 2016.

Adding to these, at a certain level, collaborations in art or any creative field(s) have always been significantly successful. It brings about a great togetherness of mind-spaces, and an exclusive preview of intentions and executions across various platforms.

business

Published in Issue 36

Every year brings a lot of hope and promises. With a New Year resolutions list (which might be lost by now) and hope of everything will change for good we all welcomed 2017. This issue explored, how these changes will affect our businesses and how we can be prepared for the growth predicted by the experts. The Wise Advice section includes pieces of advice on the web, mobile apps, user interface and user experience from well-known industry experts. This issue gives you hint about tends to keep an eye on and how to be ready for it! So not just for the business owners but also for upcoming creative entrepreneurs this one is a must read!

 

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Shantanu Solanke

Amravati born, Shantanu Solanke started art as a hobby, years later it turned into his career and he went on to win the best illustration of the year (2010-11) award at The Government School of Art, Aurangabad.


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Every year brings a lot of hope and promises. With a New Year resolutions list (which might be lost by now) and hope of everything will change for good we all welcomed 2017. This issue explored, how these changes will affect our businesses and how we can be prepared for the growth predicted by the experts. The Wise Advice section includes pieces of advice on the web, mobile apps, user interface and user experience from well-known industry experts. Arun Pattnaik, a self-learned UX & UI expert also highlighted the importance of user experience in the process of building a strong brand. This issue gives you hint about tends to keep an eye on and how to be ready for it! So not just for the business owners but also for upcoming creative entrepreneurs this one is a must read!

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Sahil Trivedi

Sahil Trivedi hails from Gujarat. Fond of stylised concept art, he completed his M.Des in Animation study at IDC-IIT, Mumbai, and currently works as a Concept Artist at Zynga, Bangalore.


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Every year brings a lot of hope and promises. With a New Year resolutions list (which might be lost by now) and hope of everything will change for good we all welcomed 2017. This issue explored, how these changes will affect our businesses and how we can be prepared for the growth predicted by the experts. The Wise Advice section includes pieces of advice on the web, mobile apps, user interface and user experience from well-known industry experts. Arun Pattnaik, a self-learned UX & UI expert also highlighted the importance of user experience in the process of building a strong brand. This issue gives you hint about tends to keep an eye on and how to be ready for it! So not just for the business owners but also for upcoming creative entrepreneurs this one is a must read!

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