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A purely design based service, LOCOPOPO Studio attach contemporary graphics to their clients need for branding that is simple, bold and fresh!

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Mumbai based, LOCOPOCO Studio believes in discussing the execution idea first rather than too much referencing. Founded by Lokesh Karekar the studio focuses on identity design to creating images, Illustrations for brands, books, magazines and products. Their large list of happy clients include Lakme Absolute Salon, Taj Vivanta, Economic Times and Asian Paints to name a few.

luxury

Branding is to give a unique, fresh look and feel to the brand without losing its essence or the core idea. While the other side of the coin; re-branding comes with its own set of challenges. Changing the existing perception, which the brand has created over a period of time, is a challenging task: good design has the power to bring that change.

The brochure design for St. Amand (By Lodha Group), a luxury service brand by Lodha Group for select residences of the Lodha Group portfolio; the aim being unique and stylised imagery showcasing the services provided by the brand keeping the Lodha group luxury theme in the background.

A consistent framed series of illustrations that can be identified for its uniqueness and overall balance of elements; solid gold and blue highlight the intricate beige line work that showcase the services provided by St. Amand by Lodha Group.

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Creative Gaga - Issue 49

 

A Pune-based branding & design studio, Cub Design recently created identity for Bake Factory which will have you reaching out for the genuine baked goodness!

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Pune-based Bake Factory approached Cub design for a clean and elegant identity that suits the brand and their tagline ‘Fine Art of Baking’. The identity was to reflect the essence of belongingness and connectivity. Banking on the USPs, it was clear to create a decorative identity based on the company name, instead of an icon based logo.

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Initial mood boards were the attempts at typography and calligraphy, which were later developed using colours. The soft swirl of chocolate in the final logo connects with their audience and tempts the prospective buyer; the final logo is a combination of brand’s warmth and grabs attention in a jiffy. Thoughtful design makes this logo highly recognisable and trusted symbol for genuine baked products.

The resultant logo for Bake Factory represents the friendly and playful environment of this unique place which attracts consumers for their delicious sweet treats

Published in Issue 34

This is a rebranding special issue focused on finding the answers to some of the basic questions like what is the right time for re-branding? or what all needs changing and how exactly? We interviewed some of the best branding studios like Landor Mumbai, Elephant, VGC, Inchwork, and many more. If you are considering rebranding or want to learn more about the art of doing it then this issue is a must read. So, go ahead!

 

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CURRENT ISSUE
Creative Gaga - Issue 49

 

Graphic designer and illustrator, Aditi Dilip has been in the field for many years now and she still relies on her intuition for client servicing, ideation and overseeing execution of projects. She explains, how combining that with techniques has given her the freedom to see how far an idea can be pushed.

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Crown Cypress. Print collaterals for a luxurious residential unit project in Bangalore with the focus on their brand principle of elegance and quality. The logo design uses soft colours of landscapes simultaneously breaking down the floor plate of the residences.

Giving the world one minimal design at a time, graphic designer and illustrator, Aditi Dilip is driven by structure and intuition. Imagining creatures from a parallel universe, she has managed to establish her style under the same theme while also running her own practice that delivers both print and web based projects with diverse clients.

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The Royal Tiger. An annual report cover design for National Centre for Biological Sciences depicts the tiger by using its genetic code.

The Correct Design.

Basic design principles are followed by every designer, some subtle and others not so much! Aditi loosely follows these while staying true to her gut feeling. Her design core is balanced, proportionate and all things that make a correct design. However, the many layers to her work reveal her primary thoughts on the project. Specifically in her self-initiated projects, where she allows herself the freedom to explore, and keeping the final output minimal with soft colours and patterns

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All Things Fowl. A self-initiated project celebrating birds. An imaginary world where birds are made completely angular. Repetitive patterns try to hide the rare sighting of an Asian Paradise Flycatcher but without much luck!

Mesmerising The Audience.

For an audience to keep coming back for more, a designer has to promise a certain show. Aditi has a central idea around which all her designs revolve. This nucleus keeps her audience rapt and craving for more. Her drawings of creatures of indeterminate origin coupled with clarity and sense of belonging give every composition a potency that creates a powerful impression. Attaching feelings like curiosity, intrigue or a sense of nostalgia to these are why the audience returns every time

Abstract Nature. A series of postcards illustrating various aspects of Nature with simple forms and clean lines.
Imaginary Landscapes. A self-initiated series of illustration that features imaginary creatures and the worlds they possibly inhabit.

Which way to go?

For Aditi who follows ‘Less is more’, her work displays the messages effortlessly through just minimal lines and compositions. Like the cover design for National Centre for Biological Sciences uses the genetic code smartly for the silhouette of the tiger, honest design that will please the client; easy to understand yet conveying the whole message is bound to attract viewers. A clean canvas is fulfilling her trademark. Actually, most of her designs run along the same flow giving the viewer clarity and a client to return for more.

Published in Issue 34

This is a rebranding special issue focused on finding the answers to some of the basic questions like what is the right time for re-branding? or what all needs changing and how exactly? We interviewed some of the best branding studios like Landor Mumbai, Elephant, VGC, Inchwork, and many more. If you are considering rebranding or want to learn more about the art of doing it then this issue is a must read. So, go ahead!

 

Order Your Copy!
CURRENT ISSUE
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After graduating from the National Institute of Design, Ahmadabad, Aditi Dilip established her own design practice in Bangalore out of Co.Lab, a shared work-space that she co-founded with an aim to generate, to engage with and exchange varied ideas and cultures.


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We all face it! But everyone has their own unique way to come out of it, in this issue we try to explore these different ideas of handling the ‘Creative Burnout’. The most common of all was travelling, through everyone do it in their own unique style. Like Luke Ritchie from South Africa finds the nature and mountains as the best source of inspiration while Sushant Ajnikar says riding his bike and meeting four-legged loyal friends, dogs, on the way is the best way to learn. This issue is bundled with inspirations and suggests you to travel a lot. So, pack your bags and don’t forget to subscribe your copy before you leave!

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Anant Ahuja

Anant Ahuja, at the age of just 23 founded a design practice, Inchwork, based out of New Delhi. Overcoming obstacles and fighting off challenges for two year, his firm now boasts of clients like Adidas Originals, Airbnb, Airtel and Bloomberg to name a few.


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We all face it! But everyone has their own unique way to come out of it, in this issue we try to explore these different ideas of handling the ‘Creative Burnout’. The most common of all was travelling, through everyone do it in their own unique style. Like Luke Ritchie from South Africa finds the nature and mountains as the best source of inspiration while Sushant Ajnikar says riding his bike and meeting four-legged loyal friends, dogs, on the way is the best way to learn. This issue is bundled with inspirations and suggests you to travel a lot. So, pack your bags and don’t forget to subscribe your copy before you leave!

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Beginning his career as a graphic designer, Anil KS developed different styles and mediums. Transitioning into animation, he joined Toonz India Animation, before working for entities like Disney, Rainbow, BBC, Cartoon Network and Penguin. He currently freelances as an illustrator/ Visual artist in his hometown, Kochi.


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We all face it! But everyone has their own unique way to come out of it, in this issue we try to explore these different ideas of handling the ‘Creative Burnout’. The most common of all was travelling, through everyone do it in their own unique style. Like Luke Ritchie from South Africa finds the nature and mountains as the best source of inspiration while Sushant Ajnikar says riding his bike and meeting four-legged loyal friends, dogs, on the way is the best way to learn. This issue is bundled with inspirations and suggests you to travel a lot. So, pack your bags and don’t forget to subscribe your copy before you leave!

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Jaseem Thayal Shareef is the CEO, WowMakers Digital Media Studio. A digital experience studio that provides a range of services – everything from animated explainer videos, branding, documentaries and corporate video production to UI/UX design, website design and app development for a host of international companies and Governments.


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We all face it! But everyone has their own unique way to come out of it, in this issue we try to explore these different ideas of handling the ‘Creative Burnout’. The most common of all was travelling, through everyone do it in their own unique style. Like Luke Ritchie from South Africa finds the nature and mountains as the best source of inspiration while Sushant Ajnikar says riding his bike and meeting four-legged loyal friends, dogs, on the way is the best way to learn. This issue is bundled with inspirations and suggests you to travel a lot. So, pack your bags and don’t forget to subscribe your copy before you leave!

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A 2007 graduate of Fine Arts from Kalaniketan Mahavidyalaya, Kolhapur, visual artist Ketaki Chavan co-founded the Cub Design Studio in 2012. Based out of Pune, the studio is a quick, focused and creative hotspot, specialising in merging creativity and design.


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We all face it! But everyone has their own unique way to come out of it, in this issue we try to explore these different ideas of handling the ‘Creative Burnout’. The most common of all was travelling, through everyone do it in their own unique style. Like Luke Ritchie from South Africa finds the nature and mountains as the best source of inspiration while Sushant Ajnikar says riding his bike and meeting four-legged loyal friends, dogs, on the way is the best way to learn. This issue is bundled with inspirations and suggests you to travel a lot. So, pack your bags and don’t forget to subscribe your copy before you leave!

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Lokesh Karekar
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Founder-director of LOCOPOPO Design Studio, Lokesh Karekar is a visual artist who specialises in illustration and design. A graduate from the Sir J.J. School of Applied Arts, he had worked for design firms like Grandmother India and Alok Nanda. He distinctly likes experimenting with new tools and techniques like paper-art, collage, clay-modeling and others.


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With a masters degree in Visual Communication from Industrial Design Center, IIT Bombay, Mayuri Nikumbh has more than a decade’s experience with successful stints at many digital and design firms, she is currently leading the visual communication design vertical at Elephant, India’s largest independent integrated design consultancy. She has worked on some of the leading global and national brands like Microsoft, Heinz, Abbott, PepsiCo, Godrej, TATA, Britannia, Paperboat, Eicher Polaris, Mars Food, MTR Foods, HDFC bank and many more.


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Issue 34

We all face it! But everyone has their own unique way to come out of it, in this issue we try to explore these different ideas of handling the ‘Creative Burnout’. The most common of all was travelling, through everyone do it in their own unique style. Like Luke Ritchie from South Africa finds the nature and mountains as the best source of inspiration while Sushant Ajnikar says riding his bike and meeting four-legged loyal friends, dogs, on the way is the best way to learn. This issue is bundled with inspirations and suggests you travel a lot. So, pack your bags and don’t forget to subscribe your copy before you leave!

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