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One might think how hard could it possibly be to capture an object? Little do they know that product photography is an in-depth field that has a lot of science, technology, physics and dynamics being controlled by the master-the photographer. Clicking for a purpose, like a project, only adds to the pressure. Devang Singh, a product photographer, understands the basics and the tricks. Here, he shares his lens and his vision.

The Photographer

1. Understand the Brief and Your Subject.

Before the physical production of a photograph, the shoot needs to go through a mental process, regardless of whether it’s a 50 Cent Solitaire or something as large as a washing machine. During this process, ask yourself the following questions like ‘What is the scale of the product?’ because this will help you visualise the space required for shooting and lensing. Also, ‘How many sides/facets does the product have?’ as this will enable you to get an idea of the number of lights required along with the framing. This is followed by questions like ‘What is the surface material, whether it is metal reflective, matt, textured etc.’ and ‘What are the styling requirements of the campaign.’ Such a Q n A session with one’s self helps give direction.

The Photographer

 2. Prepare a Mood Board for Yourself/Client.

Once answers to the above questions have been obtained, start making the mood board to help bring into perspective your thoughts that enables team mates understand your vision. It helps in keeping all stakeholders on the same page leaving no room for miscommunication.

The Photographer
The Photographer

3. At Shoot.

At the time of the shoot, equipment that you will need is a 35 mm DSLR, 24 mm, 35mm, 50mm macro or non-macro, 85mm and a 100mm macro lens, minimum four light set up- 200W to 500W, light meter, light modifiers that include soft boxes, reflectors strip boxes, bounce boards- white, silver and gold, mirrors for concentrated reflections, a black chart to cut out extra light, a sturdy tripod with a sandbag and finally a laptop to tether capture and observe all details.

The Photographer

4. Understand Camera Settings and DOF.

If shooting in a controlled environment, like an indoor studio, it is important to keep a few things in mind. It is preferable to shoot custom white balance using a grey card. It’s also important to control shutter speed. For example, always shoot below 1/160 when using staple light setups of Profoto or Elinchrom FX/RX series. This is to make sure the camera syncs with the light and doesn’t give you a black band at the edge. If you are shooting splashes or moving subjects which demand faster shutters, take a wider shot and crop the black band or use a speed light at low intensities like 1/32 or 1/64.

The Photographer

5. Two Scenarios You Shall Face.

If you are shooting products for a catalogue which requires shooting the product in focus through and through, then maintain a distance of at least four feet from the product and try shooting at apertures from f/11 up to f/16 from a 50mm lens.

The Photographer

When conducting a stylised product shot which demands the product to be separated from the background and other props, then there are various ways to deal with it. One can go as close to the subject using wide lenses with wide apertures like f/1.8 and blur the background. Another option is to use a telephoto till 100mm at mid apertures f/5.6 – f/8 to avoid compression of the frames and make the product look smaller than it really is. Finally, one can also use low angle with forced perspective, head on, side or even a 45 degree top down.

The Photographer

6. Understand Lighting and Light Attachments.

Light plays the most important role in creating a spectacular image. It’s best to pre-plan using lighting diagrams in order to avoid any surprises on set. Use soft light for reflective surfaces and cut light with cutters to create gradation. It’s also important to understand highlights and shadows and to always have the final image in mind. The treatment in post-production should already be in your head while you shoot. Another point to add is the use of hard light for rims if required to separate subject/product.

The Photographer

Essential Tricks:

1. Carry a polarizer to minimize highlight and to get details in burnouts on reflective surfaces.
2. Carry a dulling spray to make glossy surfaces matt. Please note that excessive usage of the same can result in a wrong representation of the surface of the subject. Hence, use carefully.
3. Lock down your tripod and maintain a frame and add things to make the image.

The Photographer
Product and Automobile Design

Published in Issue 27

This issue explores one of the widely discussed product design and automobile #design which is very close to our heart. We spoke to few leading names to find out the future of product design and understand the Indian designer sensibilities and practices. Everyone believe that it’s not just functionality but also the visual appeal of the product which plays a crucial in the success of a product. This issue is a bundle of inspirations and insights from the well know product and automobile designers. A must read which you will enjoy for sure.

 

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Creative Gaga - Issue 48

 

Devang Singh

With rigorous training from the Life and Light Academy in Ooty, Devang Singh gave up on his corporate career to take control of the camera. Starting his own venture called Studio Fry, he also manages production and handles the business side of things.


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This issue explores one of the widely discussed product design and automobile #design which is very close to our heart. We spoke to few leading names to find out the future of product design and understand the Indian designer sensibilities and practices. Everyone believe that it’s not just functionality but also the visual appeal of the product which plays a crucial in the success of a product. This issue is a bundle of inspirations and insights from the well know product and automobile designers. A must read which you will enjoy for sure.

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They easily make us laugh, but caricature design is a tough form to master. Here, one has to feel the expression and manifest it through the use of colours and exaggerations. Keya Mahata dwells on these to bring characters to life. Below, she takes us through a demonstration for caricature design of Steven Tyler.

Caricature

Step 1 

At first, various high resolution reference images of the subject are selected which are then arranged on a layer in Photoshop. A jpeg file of the reference is created as well.

Caricature

Step 2 

This is followed by using a white page Photoshop as a canvas. Then, using a 19 pt brush, started drawing. While drawing a caricature, it’s important to retain the basic form and character of the Steven Tyler and simultaneously exaggerating what is necessary.

Caricature

Step 3 

This way, full drawing of the subject is completed. While doing so, focus on the expression and never deviate from it.

Caricature

Step 4 

The layer is then copied and coloured in. A de-saturated colour is used to make it soft.

Caricature

Step 5 

Once coloured in, the opacity of the brush is reduced and the colours are merged. The teeth are made yellow with some bits of grayish colour to resemble the real person.

Caricature

Step 6 

Once the facial colours are set, detailing of the face is carried out. This includes wrinkles of the eye to making his singing posture. One thing to take note of is the filling in of a darker shade in one side of the character’s face in order to give it 3D feel.

Caricature

Step 7 

In this step, some off white colour on nose, tongue and check is also used to give a highlight.

Caricature

Step 8 

Once, the colouring in of the face is completed, the body is started off with.

Caricature

Step 9 

For the body, once again a desaturated colour tone is used. It’s important to maintain wrinkles to maintain his aged body.

Caricature

Step 10 

Once the body is finished, the focus is on the hair. Gentle brushes are used to soften this area. Various shades of browns and blondes are used to define volume and depth.

Caricature

Step 11

Dark brown and shade of gray is used for the dark part of the hair.

Caricature

Step 12

This particular shade makes the hair appear soft and effortless.

Caricature

Step 13

After careful finish of the hair, additional detailing is carried out using a brush on shape dynamic mode. A brush on colour dodge mode is also used to add highlight.

Caricature

Step 14

Once hair is completed, a little bit of highlight is added on the whole figure.

Caricature

Step 15

After fully finishing hair and body, the background is coloured in with semi-violet. Some yellow is also added to establish lighting, giving the overall design a bright look. A large brush is used for this step.

Caricature

Step 16 

The lemon yellow colour is softened and then blended with the violet background.

Caricature

Step 17

A spotlight is then created using off white colour and a round brush.

Caricature

Step 18

Once the whole body, hair and background is finished, selected areas are infused with shadows using brushes on multiply mode.

Caricature

Step 19 

Finally, the caricature design is finished with the addition of slight brushing and leveling.

Product and Automobile Design

Published in Issue 27

This issue explores one of the widely discussed product design and automobile #design which is very close to our heart. We spoke to few leading names to find out the future of product design and understand the Indian designer sensibilities and practices. Everyone believe that it’s not just functionality but also the visual appeal of the product which plays a crucial in the success of a product. This issue is a bundle of inspirations and insights from the well know product and automobile designers. A must read which you will enjoy for sure.

 

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CURRENT ISSUE
Creative Gaga - Issue 48

 

Keya Mahata
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Keya Mahata is a caricature and a concept artist presently working in a gaming production company.


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This issue explores one of the widely discussed product design and automobile #design which is very close to our heart. We spoke to few leading names to find out the future of product design and understand the Indian designer sensibilities and practices. Everyone believe that it’s not just functionality but also the visual appeal of the product which plays a crucial in the success of a product. This <span class="text_exposed_show">issue is a bundle of inspirations and insights from the well know product and automobile designers. A must read which you will enjoy for sure. </span>

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What once was simply a carpenter’s job has now become an entire field in designing. Furniture design has evolved from the regular chairs and tables to more sophisticated forms. Redo Design Studio from Poland, believe the evolution is due to the discovery of new and the unique materials that solve the functional problems. Here they reveal their concepts and beliefs to give a better understanding of furniture design.

TAO Set - Creative Gaga
TAO FURNITURE SET. Inspired by Japanese calligraphy, the sturdy legs and arrangements establish a balanced form
PUFFI UPHOLSTERED FURNITURE SET. Designed for residential interiors, inspired by bean bags
PUFFI UPHOLSTERED FURNITURE SET. Designed for residential interiors, inspired by bean bags

CG. Kindly tell us about your journey; how did Redo Design come about? What were the challenges involved in starting off designing furniture? What is your design philosophy?

RedoDesign. The design has always interested me, and furniture design was something that stood out the most because my father was a carpenter. Hence in 2008, a co-founding initiative called Timoore was started which was dedicated to children furniture design.

 

But once Timoore started acquiring numerous projects, the need for a sophisticated and a dedicated design studio came about and that is how Redo Design Studio was first launched.

VI-CHAIR. The design is characterised by a simple and extremely compact form
VI-CHAIR. The design is characterised by a simple and extremely compact form
Base Light Armchair

CG. Your designs are simple and minimalistic. What do your designs communicate? What emotions and reactions do you instil in your audience?

RedoDesign. How one’s designs manifest has a lot to do with what the project demands. Projects that are intelligible, precise, clear and logical are appealing, not only for the designer but for the audience as well. People are surprised not only by form, shape and colour, but also by the way they’re perceived.

MAGH. This collection makes a wise choice of material with a base made of wooden legs contrasted with white lacquered MDF surfaces

CG. What are some of the things you need to be mindful of while designing furniture? How do you balance functionality and aesthetics?

RedoDesign. The material is the fulcrum of the balance between functionality and aesthetics. Everything from knowledge of the material, its possibilities to its limitations depends largely on the success of the project.

 

Properties of the materials used definitely play a vital role in the overall aesthetics of the design. It is the primary problem that needs to be solved wisely. For example, in a design by Benjamin Hubert, he makes use of wood veneer to design an ultra-light table.

 

When designing furniture, it’s an asset to be familiar with various properties of options available, everything from its structure and surface to texture and colour.

Boo Sofa
TAO FURNITURE SET. Inspired by Japanese calligraphy, the sturdy legs and arrangements establish a balanced form
TUBE LIGHTS. This lighting design uses a minimalistic approach to make these lights fit into any space

CG. Would you say your designs have any Polish influence? How do your designs appeal to the international segment? How do you give them a modern touch?

RedoDesign. If all the designs have any Polish characteristics, it’s entirely due to subconscious actions. Frankly, while designing, it’s hard to keep such things in mind. One is very much focused on the brief, the project and technicalities that style becomes an effortless task. It can be said that style and character develop over time through continual experimentation with material and form.

Ortho Pillow-SHELL
Ortho Pillow-PLUS
Ortho Pillow-TRIPLE
Ortho Pillow-VIEN

CG. What’s the story behind your contrasts add to the appeal of your designs?

RedoDesign. Every designer has their own private niche that they use as signatures in every design they create. Likewise, Redo Design loves using intense, pure colour contrasted with white, grey or black. It has a major impact on the visual perception of the whole project.

 

Of course, this depends largely on the specific project. Again, ‘something new’ is what we all work towards, and hence experimentation with flashy colours or even interesting nuances and shades is always happening.

WOOD SHELF. This colourful and concept based book shelf design has the potential to make reading space the favorite place for kids

CG. What advice would you give to those who would like to take up furniture design? The research must they do? What should be their motto?

RedoDesign. That is a difficult question. It is important to continually practice, improve skills and simple curiosity about the world. Don’t be afraid to be different.

Wing Armchair
NYMPHA. This is inspired by water lily leaves and has an essential element of a triangular pin welded to the top and the base of the furniture
BASE ARMCHAIR. This seat concept is based on the reduced form to a few basic organic solids
Product and Automobile Design

Published in Issue 27

This issue explores one of the widely discussed product design and automobile #design which is very close to our heart. We spoke to few leading names to find out the future of product design and understand the Indian designer sensibilities and practices. Everyone believe that it’s not just functionality but also the visual appeal of the product which plays a crucial in the success of a product. This issue is a bundle of inspirations and insights from the well know product and automobile designers. A must read which you will enjoy for sure.

 

Order Your Copy!
CURRENT ISSUE
Creative Gaga - Issue 48

 

Atamjeet Singh Bawa

Atamjeet Singh Bawa was born in Amritsar and completed his B-tech in Textile Chemistry in the year 2007 from Guru Nanak Dev University. Starting off as a software engineer with Accenture in 2007, he now works with IBM. He’s also a national level table tennis player and has a passion for machines.


Featured In


This issue explores one of the widely discussed product design and automobile #design which is very close to our heart. We spoke to few leading names to find out the future of product design and understand the Indian designer sensibilities and practices. Everyone believe that it’s not just functionality but also the visual appeal of the product which plays a crucial in the success of a product. This issue is a bundle of inspirations and insights from the well-known product and automobile designers. A must read which you will enjoy for sure.

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Creative Gaga - Issue 48

 

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Redo Design Studio

Redo Design Studio is a Polish design firm founded by Radek Nowakowski that specializes in the design implementation for mass production of furniture and furniture accessories. They use proven technologies commonly available in the market and also provide a completely new, technological solutions allowing for the implementation of a specific project.


Featured In


This issue explores one of the widely discussed product design and automobile #design which is very close to our heart. We spoke to few leading names to find out the future of product design and understand the Indian designer sensibilities and practices. Everyone believes that it’s not just functionality but also the visual appeal of the product which plays a crucial in the success of a product. This issue is a bundle of inspirations and insights from the well-known product and automobile designers. A must read which you will enjoy for sure.

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Creative Gaga - Issue 48

 

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In this technologically driven world, it is sometimes refreshing to admire design that is inspired from things that have been forgotten. Using paper as a canvas as well as a tool, Yulia Brodskaya captures old age in a unique and trendy manner. In conversation with Creative Gaga, she throws light on her style and inspirations.

Paper Illustrations
Amethyst

CG: You’ve worked with internationally renowned personalities and brands. Briefly, take us through your design journey. The tough times, the easy times. What made you take up designing as a profession? How did ‘paper illustrations’ come about?

YB: Even with a background in graphic design, I always have a tendency to work with hand-made styles, especially paper. I started to use the edge-glued paper technique more than 6 years ago. I prefer not to call it quilling as it’s more about drawing with paper rather than on it. Slowly and steadily experimenting with the art form has allowed me to make quilling more stylish and modern.

Paper Illustrations
Joy.
Paper Illustrations
CADBURY.

CG: Lines and patterns seem to be common among most of your designs. Is there a reason or is just simply your style? Why the ‘old’ faces? What is your style and design process?

YB: Many motifs/elements come from the medium e.g. a coil is a natural thing to do with a paper strip, but I try to use a variety of paper elements including flat-cut paper sculpture, decoupage etc. just to keep the art visually interesting and diverse.

Paper Illustrations
GYPSY.

Like every designer occupies a particular niche, my designs express and depict old age. Merging the edge-glued paper strips technique to depict wrinkles enhances the experience both for the designer and the viewers.

Paper Illustrations
GODIVA.
Paper Illustrations
KING OF SPADES.

CG: What do you feel are three things that an illustrator must have in today’s competitive environment? How do you evolve and keep up with changes that happen around?

YB: First is paper, then glue and finally a pair of scissors! On a serious note, an illustrator should stay true to his/her own style but at the same time keep experimenting and changing it slightly over time. This is a natural process and most of the time undergoes a subconscious change.

Paper Illustrations
Lovesdoves
Paper Illustrations
HEADSCARF.

CG: Is there any cultural influence in your designs? How do you manage to give an ‘international appeal’ to your designs?

YB: There is no cultural influence unless it’s a particular project that demands a particular look and feel. My influences are typography, paper, nature, and colours – things that are pretty much universal and appeal to everyone

Paper Illustrations
BABUSHKA.
Paper Illustrations
NOEL.

CG: What are your inspirations? Any tips for talented designers that are waiting to be recognised?

YB: Like mentioned earlier, anything that occurs in nature is what appeals and inspires. Everything from interesting texture to unique colours can be a starting point for a new idea. And as far as the motto goes, it’s doing what you love and loving what you do.

Paper Illustrations
WHERE WISHES COME TRUE.
Paper Illustrations
BLACKWHITE COLOUR.

Published in Issue 27

This issue explores one of the widely discussed product design and automobile #design which is very close to our heart. We spoke to few leading names to find out the future of product design and understand the Indian designer sensibilities and practices. Everyone believe that it’s not just functionality but also the visual appeal of the product which plays a crucial in the success of a product. This issue is a bundle of inspirations and insights from the well know product and automobile designers. A must read which you will enjoy for sure.

 

Order Your Copy!
CURRENT ISSUE
Creative Gaga - Issue 48

 

Yulia Broskaya

Yulia Brodskaya is a paper artist and illustrator from the UK. She uses cut and bent paper strips to make vibrant 3D paper artworks. Starting off as a graphic designer, she gave up on computer programs to instead work with something as natural as paper. She has worked on more than hundred high end projects over the last six years.


Featured In


This issue explores one of the widely discussed product design and automobile #design which is very close to our heart. We spoke to few leading names to find out the future of product design and understand the Indian designer sensibilities and practices. Everyone believes that it’s not just functionality but also the visual appeal of the product which plays a crucial in the success of a product. This issue is a bundle of inspirations and insights from the well-known product and automobile designers. A must read which you will enjoy for sure.

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CURRENT ISSUE
Creative Gaga - Issue 48

 

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