1

ad here

At times, we get stuck playing the tug of war between a client and designer so much so that we often forget about the product or brand in focus. Branding and packaging design expert, Petar Pavlov from Macedonia makes the product the epicentre of his thoughts and designs to create ideal protection and cover for them-just like our skin.

CG. You seem to have grasped the true essence of packaging, infusing a brand’s personality and flavour. What has changed in packaging design over the years? How do you make your designs look modern and cutting-edge?

Petar Pavlov. This is a hard one because the goal is not guided by finding modern and cutting-edge solutions, but rather employ what best fits the brand and product. There have been numerous times when I have tried to apply a certain trend and midway have had to return to exploring new solutions because the initial thought didn’t complement the product.

CG. How has being a packaging designer in Macedonia influenced you as a designer? What local traits do your designs possess? What traits make your designs competitive for the international world?

Petar Pavlov. I have been working in Macedonia and Serbia too, but it’s important to note that location nowadays has nothing to do with the influence. The situation in Macedonia design-wise is not really up there. However, it’s good to see more and more designers pushing boundaries.

Packaging Design - Box
Packaging Design - Domaine Lepovo Cork Screw

CG. What is your design process? And how much does the initial idea resemble the end design that the client accept? Do you dictate your designs or is it dictated by the brand and/or client?

Petar Pavlov. I always start with research and the results of such are what dictate the final design. The journey from the first proposal to the end solution is a complicated one and varies from project to project.

 

At times, clients can make critical decisions that result in a final outcome nowhere resembling the initial concept at all. And at times, there are instances where clients agree with your notions and understanding. But ultimately, in this business, it’s the brand that controls everyone, be it the client or the designer.

Packaging Design - Tga Packshot
Packaging Design - Tga Collage

CG. If you could pick any one brand/product in the world to design some packaging for, what would it be? How do you use your designs to enhance the product experience for the consumer?

Petar Pavlov. I love chocolate, so I guess I would pick Lindt. And to answer the second part of your question, I usually try to find small details that would surprise the consumer and allows them to connect more intimately with the product.

Packaging for The Pure Food Co.
Packaging for The Pure Food Co.
Packaging for Nasa Kuca
Issue 26 - creativegaga

Published in Issue 26

Packaging is the first vital step towards enchanting the audience. Who doesn’t like a cute box or a trendy bottle? With this issue, Creative Gaga lets the cat out of the box to reveal the world of packaging design. Featuring various local and international designers like Petar Pavlov from Macedonia and Brandziac from Russia, Elephant Design and Impprintz from Pune, the issue promises to be a keepsake for many.

 

Order Your Copy!
LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 49

 

Ad Here

Creating a character is a difficult task in itself. Recreating a character is an altogether different story. Using traditional and digital techniques, Illustrator Sajid Wajid Shaikh, designs popular characters that resonate with the audience and simultaneously surprise as well with the addition of personal twists to the tale. Here, he takes us through the creation of Hunter S. Thompson.

the famous character of Hunter S. Thompson

Step 1 

Head
Like most great works of art, a raw sketch is made to get a basic idea of how the face should look like.

Step 2 

Once the basic contouring is put in place, this step involves using tools to gradually give the face its features in order to define the character.

Step 3 

After this point, both Adobe Illustrator and Photoshop are used to design perfect shapes to accessorise the character, like a hat, cigarette and smoke. This concludes the top most part of the design.

Step 4 

Body
Next step involves focusing on the lower portion of the body by drawing out the shirt, only partially.

Step 5 

The next step involves taking a hand drawn pattern on Adobe Illustrator for the shirt. This pattern is later wrapped on to the shirt to add effects and texture according to the flow of
the body.

Step 6 

During these steps, the focus is in completing the entire body. Adding characteristic detailing enhances the creation of the character design. The fly swatter is composed in Adobe Illustrator. As a designer, it’s important to make the best of both programs.

Step 7 

And like the shirt, a pattern is created for the shorts.

Step 8 

In the final stages of the composition, typography is added to give a lasting appeal to the artwork. Here, a selfcreated type face called Drifter is employed to blend with the posture of the character. This vague element adds meaning to the design and helps relate it to the viewers.

Published in Issue 26

Packaging is the first vital step towards enchanting the audience. Who doesn’t like a cute box or a trendy bottle? With this issue, Creative Gaga lets the cat out of the box to reveal the world of packaging design. Featuring various local and international designers like Petar Pavlov from Macedonia and Brandziac from Russia, Elephant Design and Impprintz from Pune, the issue promises to be a keepsake for many.

 

Order Your Copy!
LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 49

 

ad here

Packaging has been for long an ignored discipline of design. But the trend has changed nowadays, and it is becoming an exciting space for designers to showcase their artistic and innovative skills. Graphic design studio, Impprintz, derives inspiration from the products to add to the experience of the buyer and user. Here, Simran Sahi and Rahul Sureka talk to Creative Gaga about how they successful packaging!

Packaging for Gift Boxes Blue Tokai

CG: Your designs seem to follow a geometric formula and are pretty systematically arranged. Is that your design style, or does packaging follow a standard formula that clients ask you to apply?

Impprintz. The idea is to keep things simple yet delightful. With packaging, it’s not an anomaly to face a series of variants within the same product range. Therefore, the challenge lies in creating something different while maintaining a strong cohesive visual family. Another vital element for packaging designers to be mindful of is information architecture which helps buyers navigate systematically through the communication.

Packaging for The Little Pondicherrian
successful packaging
Incense Gift Packs.
successful packaging
Incense Gift Packs.

CG: According to you, what makes a successful packaging design? You use a varied sense of bright and attractive motifs. Is that what you feel makes a product stand out on a shelf with other competitive brands?

Impprintz. The inspiration for packaging is more or less derived from the product and its unique attributes. Packaging design can be successful on various levels and often requires a combination of attributes like its ability to attract, engage and inform. Simultaneously, it must also deliver a tactile experience with the apt choice of material and optimum fabrication, a well-thought-out functionality, and the difference and joy in it. Of course, the well-designed and attractive packaging on the shelf is going to grab your attention.

successful packaging
Pondicherry Collection Incense.
successful packaging
Pondicherry Collection Incense.
Seasonings by Milagro

CG: How is packaging different in today’s times? Apart from just a pack that people throw away, how do you get your designs to serve a greater purpose? Or is the purpose only to lure people and then packaging design loses its purpose as soon as the product is purchased?

Impprintz. The primary purpose of any successful packaging is to protect the product. By using vibrant and positive colour schemes, artistic illustrations and imagery and durable materials, packaging can prove to be an informative, enriching and an educative experience even in the process of selling/buying the product.

Mason&Co Limited Edition
successful packaging
Indigenous organic boxer shorts.
Zuka Chocolate Bars

CG: How is packaging for an incense stick different from say, a bottle? Do you believe it’s the same thought process and concepts that need to be exercised or does packaging design vary from project to project?

Impprintz. In terms of process, all packaging design projects begin with a similar set of questions and critical analysis, but then they begin to take shape within their own parameters. Each project has its unique requirements, vision, communication, market segment, timelines and fabrication possibilities. What never changes is the spirit to deliver the best; more than what the client asks for.

successful packaging
Special Incense Packs.
MasonCo Diwali Packs

CG: And finally, what advice would you give people who want to take up packaging design and make a difference?

Impprintz. Packaging design is a field in itself. It is a container of creative storytelling where two-dimensional design meets the third dimension. It is important to promote people, products, and concepts that you believe in. Keep trying new methods and ideas; there is always more to learn.

successful packaging
Mason & Co chocolate bars.
successful packaging
Mason & Co chocolate bars.
Packaging for Herbs by Milagro
successful packaging
Massage Oil Boxes.

Published in Issue 26

Packaging is the first vital step towards enchanting the audience. Who doesn’t like a cute box or a trendy bottle? With this issue, Creative Gaga lets the cat out of the box to reveal the world of packaging design. Featuring various local and international designers like Petar Pavlov from Macedonia and Brandziac from Russia, Elephant Design and Impprintz from Pune, the issue promises to be a keepsake for many.

 

Order Your Copy!
LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 49

 

People are not too fond of throwing things away, and in the recycle-reuse world of today, people find ways to use small little things for their own unique purposes. Whether it’s a tin tea leaves box converted into a pen stand or gift basket used as home decor, designer Anoop Chalil believes it’s all about thinking one step ahead. Below, he outlines key points to help create innovative packaging that helps the product and its consumers.

Experience comes with an Experience

It can be said that packaging design is more about the journey than the final creation from a designer’s point of view. It’s not just interacting with a product, but also with the people and culture behind it. These when combined enhance one as a packaging designer, giving you more insights and in depth knowledge of the skill.

It’s not about Doing Different Things, it’s about Doing Things Differently

Every designer explores their own niche; their own style. And even though at first look, some designs by various designers might look similar, where it may look like a identical tools or techniques have been used, a closer look reveals the small differences that make a difference. For instance, it’s easy for many to simply use the align tool in design software to arrange and organize objects. However, a difference can be made by using a grid system and zooming into each object to manually arrange them. Such detailed working style goes on to make a huge impact on the final outcome.

What You Keep in Mind should be Kept in your Design

The look and feel of packaging is predominantly dominated by the product. However, simple and minimal designs stand out in a cluttered shelf. Before creating innovative solutions, it is important to keep in mind some simple points to make the journey smooth and obstacle-free. Staying simple and honest is key and so is researching consumers, markets and competition before getting onto designing. Also, packaging designs significantly depend on the type of material being used and hence a good understanding in such areas is crucial as well. Apart from that, product extension and legible typography are some more aspects that must be included in every design.

It’s not about Who’s in the Driver’s Seat, but What Car you’re Driving

In the design world, everyone would agree that the clients have the ultimate say. But that does not stop any designer or design from coming through. It’s not easy of course and is a skill that comes with experience and confidence. As a packaging designer, it’s just not enough to simply create packaging that looks good; one needs to always have concrete reasons as to why that is so. Tell the client’s why using well-researched reasons and they will agree with your concept.

 

For example, coming up with Tin packaging that could be used as keepsakes by consumers instead of using plastic bottles that the client initially demanded works a lot better to not only add to the designer’s portfolio but to work for the brand as well. Effectiveness is key and this way, designers can have the last word. But this by no means is disregarding opinions of clients. Designers must also be aware that companies spend two to three years researching a product before launching it in the market. Hence, it doesn’t hurt sometimes to try and understand where they’re coming from.

Published in Issue 26

Packaging is the first vital step towards enchanting the audience. Who doesn’t like a cute box or a trendy bottle? With this issue, Creative Gaga lets the cat out of the box to reveal the world of packaging design. Featuring various local and international designers like Petar Pavlov from Macedonia and Brandziac from Russia, Elephant Design and Impprintz from Pune, the issue promises to be a keepsake for many.

 

Order Your Copy!
LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 49

 

A graduate from College of Fine Arts, Thiruvananthapuram, Anoop V Chalil is an independent brand identity specialist and design expert who is dedicated to building brands that define, inspire, support, and transform organisations. Having given form to some of India’s leading brands, he has worked with leading strategic identity firms like Idiom Design & Consulting Ltd. as well as with The Brand Union, Ray+Keshavan.


Featured In


Packaging is the first vital step towards enchanting the audience. Who doesn’t like a cute box or a trendy bottle? With this issue, Creative Gaga lets the cat out of the box to reveal the world of packaging design. Featuring various local and international designers like Petar Pavlov from Macedonia and Brandziac from Russia, Elephant Design and Impprintzfrom Pune, the issue promises to be a keepsake for many.

Related Posts


No posts were found.


Find Him Here


LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 49

 

POST TAGS:

Sajid Wajid Shaikh
ad here

Based in Mumbai, Sajid Wajid Shaikh is an Illustrator, Visual Artist and a Graphic Designer. His key strengths lie in experimenting with shape, colour and line to produce bespoke illustration, pattern design, portraiture and typography. Inspired by music and art, he combines surrealism with traditional drawing techniques and digital technology.


Featured In


Packaging is the first vital step towards enchanting the audience. Who doesn’t like a cute box or a trendy bottle? With this issue, Creative Gaga lets the cat out of the box to reveal the world of packaging design. Featuring various local and international designers like Petar Pavlov from Macedonia and Brandziac from Russia, Elephant Design and Impprintz from Pune, the issue promises to be a keepsake for many.

Related Posts



Find Sajid Wajid Shaikh Here


LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 49

 

POST TAGS:

Peter Pavlov
ad here

A Design and Visual Communication graduate from Academia Italiana, Petar Pavlov started his design journey by working at renowned agency McCann where he worked for seven years. In 2014, he opened his own studio and focused on brand development and packaging design.


Featured In


Packaging is the first vital step towards enchanting the audience. Who doesn’t like a cute box or a trendy bottle? With this issue, Creative Gaga lets the cat out of the box to reveal the world of packaging design. Featuring various local and international designers like Petar Pavlov from Macedonia and Brandziac from Russia, Elephant Design and Impprintz from Pune, the issue promises to be a keepsake for many.

Related Posts



Find Him Here


LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 49

 

POST TAGS:

Packaging has universal standards and appeal. No matter where you are, the structure, concept and technology remain the same. Brandiziac, a branding agency owned by Artem Shutov in Russia, believes that being different can make all the difference. Here, they unfold some mysteries to help us better understand branding and packaging design and its relevance in today’s world.

Brandiziac - Packaging
Frontal sides of Mask Spirit Wines Collection
Brandiziac - Packaging
Frontal sides of 4 SKU of milk cocktails named “Three cows, two cats” brand

Design packaging using your head over your heart.

Creativity can be of various forms, but in packaging design, and other forms as well, it needs to be channelised and questioned. While designing, there are a few boxes that need to be ticked in order to make a successful artwork. First is individuality, where memorability and uniqueness need to be strived for. Purity and clarity is another key factor. This is where communication needs to be clear and concise so that the consumer understands from the first sight what the product is and what it stands for. Stand out factor is crucial also.

Brandiziac - Packaging
Front side of 3 SKU of the series of fruit & berry punches concept
Brandiziac - Packaging
Cover of the gift package, greeting card
Brandiziac - Packaging
Frontal side of Real Chocolate Package

One of the key roles of packaging is to grab attention. During the course of a project, designers often go to a store and test their designs on the shelves. Lastly, adaptability and practicality need to be incorporated as well. There should always be a sense of continuity for future products for the brand and a user-centric focus.

Brandiziac - Packaging
Light Flight. Marshmallow and Cookies
Brandiziac - Packaging
Light Flight. Marshmallow and Cookies

From sketch to finish.

Every project is new and fresh and like a child needs special and personalised attention. From 20/20, brainstorming and other such creative methodologies, a lot of attention is given to the analysis of works of competitors and peers. Some things are standard though, like a briefing, followed by sketching and then revision of projects etc. Once the client waves the green flag, other resources like photographers, illustrators and artists might be involved.

Cheese in the faces
Brandiziac - Packaging
New Year gift set - Thermo mug, French cocoa and a recipe book
Brandiziac - Packaging
Slavyana Cookware

People go for the colours.

Packaging isn’t solely based on colour- everything is important, like fonts, graphics techniques, and composition. Colour is part of the team, but it’s perhaps one of the characters that people love to look at. It can be noted that it often helps create differentiation and allows for people to choose one product over another.

Redesign of meat products' labels
Redesign of meat products' labels

Used once. Used twice.

Packaging no longer is simply a square box. The shapes have changed and so have the ideologies, post-printing processes, and technologies behind it. New and unusual types of paper and cardboard have emerged bringing about the concept of reuse and recycle. Environmentally friendly packaging is important in today’s world and designers must design around the possibility of reuse.

DOBR BOBR. REDESIGN OF A FAMILY TOY
DOBR BOBR. REDESIGN OF A FAMILY TOY

Published in Issue 26

Packaging is the first vital step towards enchanting the audience. Who doesn’t like a cute box or a trendy bottle? With this issue, Creative Gaga lets the cat out of the box to reveal the world of packaging design. Featuring various local and international designers like Petar Pavlov from Macedonia and Brandziac from Russia, Elephant Design and Impprintz from Pune, the issue promises to be a keepsake for many.

 

Order Your Copy!
LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 49

 

Artem Shutov

43 years old, Artem Shutov is the Director and owner of Brandiziac, a branding agency formed in 2008 in Russia. The company name combines ‘Brand’ and ‘Aphrodisiac’ to signify ‘Strengthening Brands’ and has offered services to over 500 brands since its inception.


Featured In


Packaging is the first vital step towards enchanting the audience. Who doesn’t like a cute box or a trendy bottle? With this issue, Creative Gaga lets the cat out of the box to reveal the world of packaging design. Featuring various local and international designers like <a href="https://www.behance.net/petar_pavlov" target="_blank" rel="noopener noreferrer">Petar Pavlov</a> from Macedonia and <a href="https://www.brandiziac.com/" target="_blank" rel="noopener noreferrer">Brandziac</a> from Russia, <a href="https://www.elephantdesign.com/" target="_blank" rel="noopener noreferrer">Elephant Design </a>and <a href="https://www.impprintz.in/" target="_blank" rel="noopener noreferrer">Impprintz </a>from Pune, the issue promises to be a keepsake for many.

Related Posts



Find Him Here


LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 49

 

POST TAGS:

Packaging has gradually evolved from cardboard boxes or covers to keepsakes. As people realise the creative hard work behind beautiful packs, this hidden space is burgeoning to become a field full of innovation and potential. Isabela Rodrigues, a designer from Brazil, takes us inside the box with her out of the box philosophy.

packaging design
JJ ROYAL PITCH. A clean, clear and modern container design for Indonesia’s purest coffee grains reinforces the enriching experience.
packaging design
CG: Gone are the days where a label was slapped on a plain and ordinary packaging. Your packaging designs make the product look exciting and inviting. What do you try and achieve through your designs?

IR: The goal of packaging design is to turn projects into collectable and saleable items. These ideas translate everything we do and our way to achieve the final result. The objective is to prevent the user from throwing away the packaging and decorate his/ her house with it instead.

packaging design
KRÄFTIG. Packaging resembling real exquisite fruit shapes is employed to showcase this premium Brazilian juice brand. Can’t get more real than this.
packaging design
CG: What is it that excites you most about packaging design? What are the challenges that you face? Do you decide the fate of packaging design, or is someone else in control?

IR: The most exciting aspect of packaging is tactile designing and how it follows a simple function of conserving the product, selling it as well as enchanting the audience. The biggest challenges are the suppliers and the limitations to achieving the result we look for. Frequently, clients that are in product-testing phase need packaging on a small scale. In that case, one has to migrate to simpler solutions that are available in the label/bottle segment. In this way, working to conciliate innovative and beautiful designs within those limitations enhances a designer’s abilities and experience.

packaging design
packaging design
PETIT – NATURAL JUICE. These fun collectable juice packaging was developed especially for children using a tetra pack design in a sustainable manner that can be reused and recycled.
CG: Your designs are clean, minimal and follow a discipline, quite contrary to the Brazilian spirit which is known to be loud and colourful! How has Brazil influenced your designs?

IR: Brazil is renowned for its colours and aesthetics no doubt. However, the objective here is to try to be a studio with a personal and also a global aesthetic. The goal is to fit into each costumer’s reality and identity.

packaging design
JUICE MEDS. This natural fruit juice line that contains vital vitamins uses an interesting health based concept to break through traditional juice packaging designs.
packaging design
GOT MILK? Unique colour combinations are used to make milk a fashionable drink
CG: Packaging design is still an unexplored territory. According to you, what are some of the traits of good packaging? What do you do differently to make your designs stand out?

IR: There certainly is a long way yet to go before packaging design becomes a celebrated design field. There is so much more potential for innovation and creation in this field. A good package must conserve the product, have a structure, sell and enchant too. It’s vital to understand that one can’t do without the others; there’s no use in a beautiful but fragile package or even a rigid one that doesn’t show the concept of the product.

packaging design
LE CHAT. This packaging design for a French brewery showcases how designers can exercise complete freedom by breaking paradigms simply to delight the eyes
packaging design
NELEMAN. Minimalism with a touch of the classic vintage glass bottle makes for an ideal way to showcase chocolate milk for this Dutch company.
packaging design
TIÍLIN CACAO. The design exemplifies the essence of Colombian chocolate making by using traditional Cacao tree visuals to take the user through that very journey.
CG: And now something we’ve been dying to ask- why bottles?

IR: Why not bottles? Nowadays, many people are creating new products by quitting their conventional jobs, and the beverage industry is the one experiencing this the most. Alcoholic or not, this form of packaging is in constant demand.

packaging design
DELÍRIO TROPICAL. This branding and packaging design refreshes the identity of a popular local restaurant known for its natural anDd healthy appeal.
packaging design
FROO.IT. The design presents the fruit drink in a fun manner by using ludic and fashion illustrations to compose the branding and packaging.
packaging design
MANJOOR ESTAT E+NYFW. This fashionable and luxurious bottle design captures the essence of spiced beverages by Manjoor Estate in conjunction with New York Fashion Week.

Published in Issue 26

Packaging is the first vital step towards enchanting the audience. Who doesn’t like a cute box or a trendy bottle? With this issue, Creative Gaga lets the cat out of the box to reveal the world of packaging design. Featuring various local and international designers like Petar Pavlov from Macedonia and Brandziac from Russia, Elephant Design and Impprintz from Pune, the issue promises to be a keepsake for many.

 

Order Your Copy!
LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 49