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We all look for it. From a product to a person, quality is what stands out. It’s what is most desirable. “Design without quality is like mathematics without the number zero”, believes Creative Director, Avi Sehmi. And its importance multiplies when you’re starting up a design business. Here, he tells us how quality and other factors contribute to calculated growth of your business and you as a designer.

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Achieve Quality And You Can Achieve Anything

For a design business, quality work always comes first and foremost followed by networking events and the word of mouth. To hook a new client, the best way to move forward is to sit with your team and whip together a solution based pitch deck, with a simple and consistent follow-up schedule. The rule is to not push too hard or you will push them off.

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Practice Makes A Master

We’re born with talent within us and inspirations around us. These vary from designer to designer. One may wish to portray an abstract world and the other might want to tell a story through accentuated body language and a surreal setting. But the question is, ‘How do you do it?’.

 

Well, learning is a step by step journey. It’s a constant dance of finessing the basics’ the composition, the tone, the quality of light, the story etc. From Wacom & Adobe to Autodesk & Pixologic, digital design software and programs is where the magic lies. Master the magic, and there’s no stopping you.

 

And of course, it’s not just what’s within the measures of your screen but also the giant world around you. Travel. Experience various cultures. Discover different designs and art forms. Whether it’s African tribal art or the Bauhaus of Germany, notice the distinction, notice the similarities.

 

Remember, your mind makes connections that are unique to you and then you get to integrate that understanding and express that in a way that’s true to you. The process is nowhere near complete as it’s a lifelong mission to patiently work away at your craft.

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Every Creative Mind Needs To Be A Technology Mind As Well

The design is solution based and with modern day analytics and AB testing, there are ways to measure engagement and success rates. Keeping up to date with the trends in technology and working on the way you see the world around you is not an option, but absolutely necessary. Art is open to opinion and one will always feel that there are better, worse, stranger, even cooler artists out there. In that space its better to see how others are applying the principles and techniques and apply that understanding on improving the expression of your vision. Remember, it’s not a rat race but a lifelong process. Thinking otherwise will end up exhausting you too soon.

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Never Forget To Work For Yourself Too

Over time, you will realize that it’s not all about you and your ideas but rather about facilitating the thinking of the team, making them work cohesively and passionately, to come to the best solution. That is actual growth. With such growth comes pressure and responsibility; not only to handle a team but to also manage a client. To stay in touch with creativity and innovation, always present an alternate route to the client if you believe it adds value to them. That’s another thing that often times, the client will stay bull headed in the pitch meeting. Some may appreciate the extra mile you walked, some may totally disregard the idea. Hence, it’s always beneficial to have an outlet, like digital painting or music. It keeps you sane and creatively active. That’s your space for unleashing ideas and experimenting.

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Issue-23- Digital Art Creativegaga

Published in Issue 23

The issue explores a topic which is close to every designer, the Business of Design. We try to understand from the experienced ones that when is the right time to open own studio and what more you should get in your toolbox before taking the plunge! We had interactions with many talented studio founders like Rajesh Dahiya, Archan Nair, Ishan Khosla, Prasun Mazumdar and Anupam Tomer. Also featuring some of the best talents around the world such as Martin Grohs from Germany and Avi Sehmi from Canada, this issue not only provide answers to many questions but also initiate many new ones to explore further! We hope you will enjoy exploring the possibility of your studio with this issue.

 

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Avi Sehmi

With academic qualification in New Media, Computer Graphics, Filmmaking and Visual Effects from New York and California, Avi Sehmi is the Founder of Art of Avi, based in Vancouver, Canada. With his creative canvas spanning from digital advertising to e-learning solutions, he has worked for leading Indian and international brands like Budweiser, HBO, Van Heusen, Godrej etc.


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The issue explores a topic which is close to every designer, the Business of Design. We try to understand from the experienced ones that when is the right time to open own studio and what more you should get in your toolbox before taking the plunge! We had interactions with many talented studio founders like Rajesh Dahiya, Archan Nair, Ishan Khosla, Prasun Mazumdar and Anupam Tomer. Also featuring some of the best talents around the world such as Martin Grohs from Germany and Avi Sehmi from Canada along with Sourajit Sengupta from New Delhi. This issue not only provide answers to many questions but also initiate many new ones to explore further! We hope you will enjoy exploring the possibility of your studio with this issue. Happy reading!

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Martin Ravva

With 14 years of industry experience in the field of advertising and digital media, Martin Ravva currently works as an Associate Creative Director at OgilvyOne Mumbai. Inclined towards arts since his early years of schooling, he’s got varied experience in the fields of print, tv, web and animation.


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The issue explores a topic which is close to every designer, the Business of Design. We try to understand from the experienced ones that when is the right time to open own studio and what more you should get in your toolbox before taking the plunge! We had interactions with many talented studio founders like Rajesh Dahiya, Archan Nair, Ishan Khosla, Prasun Mazumdar and Anupam Tomer. Also featuring some of the best talents around the world such as Martin Grohs from Germany and Avi Sehmi from Canada along with Sourajit Sengupta from New Delhi. This issue not only provide answers to many questions but also initiate many new ones to explore further! We hope you will enjoy exploring the possibility of your studio with this issue. Happy reading!

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Germany is renowned for its strong hold on history and culture. And amidst this inspirational setting, Martin Grohs, a self-taught Graphic Designer, creates concepts and not artwork. “It’s satiating to create work that encourages viewers to think about the topic.” he says. How you show it is important but what really matters is what you’re showing. He talks to Creative Gaga to throw some light on his dark mysterious designs.

CG. Your designs are dark, mysterious and a great experience. What vision, inspirations and philosophies do you incorporate in your artwork?

MG. Yes, most of my work is partially dark. But a lot of it depends majorly on the mood I’m in. I love dark images because it’s in this darkness where colours can live. I find inspiration every day, whether through friends, other artists, advertising or music. Everything I experience and see inspires me. I always want a good concept, which is the most time consuming stage of the process. Once I’ve arrived at that, I really love to create a lot of detail, so that the viewer can find something new in every detail.

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REBIRTH.

CG. From a talented person to a design professional, how has your journey been? How have your designs and skills transformed to stand out in the crowd?

MG. My design journey started when I was a child. Since then, I’ve constantly experimented. I’ve tried various styles, techniques, programs and tools. This was the best way to evolve as a designer, where I learnt new things and found my own unique way to improve. It’s important to be yourself. One should base their creations on one’s own expressions, feelings, thoughts and opinions and must not be dictated by external factors. This goes on to give birth to untouched ideas and concepts. And of course, with such an approach, not everyone may like what you create. But then again, that’s not the goal.

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EGO RIPPING.

CG. You make vivid use of effects and transformations in your images and designs. Through your professional services, how do your designs help your viewers/brands?

MG. Because I mainly work in advertising, a lot of skill and talent lies in presenting a good concept in a different, interesting and provocative manner. As a designer, a design is much more than just a good looking image. It’s about creating an image that leaves viewers pondering about the topic. At times, the concept is more important than the implementation.

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TRIBUTE.

CG. How has being a designer in Germany benefitted you? What special cultural traits do you work with? With internet bringing the world together, what foreign inspirations have captivated you?

MG. Customers and clients in Germany are usually very rigid and fixed. They are not open to varied and innovative ideas. That’s why, I really love to work for clients in the USA or in Asia; they are always looking for something new, something different. They are not afraid of trying and taking risks. With the usage of internet and connectivity, I believe this hasn’t only changed designers but also clients and people as well as their outlook and understanding of design.

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POKERFACE.

CG. What advice would you give to talented professional out there who seek to invest in their design skills and make a business out of it?

MG. It is really hard today to earn money using graphic design skills. The problem is that there are thousands of graphic designers in the world and to stand out is the most difficult thing. In such a situation, it’s best to love what you do and do what you love. Be yourself and realise yourself. Spend a lot of time to learn techniques and to improve your skills each day. Don’t do what you can but make what you cannot.

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THE SIXTH DAY.

Published in Issue 23

The issue explores a topic which is close to every designer, the Business of Design. We try to understand from the experienced ones that when is the right time to open own studio and what more you should get in your toolbox before taking the plunge! We had interactions with many talented studio founders like Rajesh Dahiya, Archan Nair, Ishan Khosla, Prasun Mazumdar and Anupam Tomer. Also featuring some of the best talents around the world such as Martin Grohs from Germany and Avi Sehmi from Canada, this issue not only provide answers to many questions but also initiate many new ones to explore further! We hope you will enjoy exploring the possibility of your studio with this issue.

 

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Martin Grohs

Martin Grohs is a self-taught Graphic Designer, illustrator and artist based in Germany. Specialising in branding, graphic design, illustration and imagine manipulation, he currently works at an agency called Kocmoc.net and as a freelancer for various international clients.


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The issue explores a topic which is close to every designer, the Business of Design. We try to understand from the experienced ones that when is the right time to open own studio and what more you should get in your toolbox before taking the plunge! We had interactions with many talented studio founders like Rajesh Dahiya, Archan Nair, Ishan Khosla, Prasun Mazumdar and Anupam Tomer. Also featuring some of the best talents around the world such as Martin Grohs from Germany and Avi Sehmi from Canada along with Sourajit Sengupta from New Delhi. This issue not only provide answers to many questions but also initiate many new ones to explore further! We hope you will enjoy exploring the possibility of your studio with this issue. Happy reading!

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Designer Prasun Mazumdar didn’t only want to make his name, but wanted to make it into a brand. Here, he takes us back in time to tell us how he created his design studio pmd, right from scratch.

Prasun Mazumdar studio

After working from a make-shift studio in his apartment for one year, in June, 2010, Prasun decided to expand. Without any second thoughts, he started evaluating his goal and visualising the work process involved. “You have to take the plunge.” he says, sitting on the other side of the table and thinking back.

One of the major decisions was to work out a logo and finalise a good name for the studio. The fact that his initials suffixed with ‘design’, made for an ambigram that was very exciting, it reaffirmed the decision about christening the studio as “pmd”.

Prasun Mazumdar studio

“Everyone starts from scratch. No one is born with knowledge.” says Prasun. When he joined NIFT back in 2004, he knew a challenging path lay ahead of him. The broad roads of Delhi and fashionable friends at NIFT made him accustomed to exploring and absorbing the unknown; a characteristic of a good designer.

Prasun Mazumdar studio

Once he was equipped with the foundation, he commenced a studio website and undertook small branding projects. “It’s even more difficult when you don’t have a portfolio, because the artworks you’ve got are those that were done while working for others.” reminisces Prasun.

Prasun Mazumdar studio

However, great things came gradually. Call it luck or destiny, Prasun was lucky to get a call from Rajesh Pratap Singh to design posters and artworks for his forthcoming rock collection. The fire was started, now all that needed was a constant supply of wood. Thus, an office space was set up. This was important because waking up and getting ready for work brought discipline, which is key to success.

The first brand identity system project and contract for PMD came from Stellar Children’s Museum, where Prasun designed their logo, print and space. “I reached office with new glass tumblers and juice packets. Looking back now, I guess the meeting was my first big success. They loved the half done office space and my work.” Prasun smiles and says.

Prasun Mazumdar studio

Published in Issue 23

The issue explores a topic which is close to every designer,  the Business of Design. We try to understand from the experienced ones that when is the right time to open own studio and what more you should get in your toolbox before taking the plunge! We had interactions with many talented studio founders like Rajesh Dahiya, Archan Nair, Ishan Khosla, Prasun Mazumdar and Anupam Tomer. Also featuring some of the best talents around the world such as Martin Grohs from Germany and Avi Sehmi from Canada along with Sourajit Sengupta from New Delhi. This issue not only provide answers to many questions but also initiate many new ones to explore further! We hope you will enjoy exploring the possibility of your studio with this issue. Happy reading!

 

Order Your Copy!

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