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Fun. It’s what everyone wants. So why not give it to them? Incorporating this very insight in branding and packaging transforms a non-living object into a fun-filled experience, believes self-taught visual designer Sajid Wajid. More on how adding ‘fun’ can make for memorable and lasting designs.

Poster for CONTROL ALT DELETE 10
Branding for Poise
NH7 Weekender 2018
NH7 Weekender 2018
For Adidas Originals to launch the Pharrell Williams Pink Beach Collection

It’s all About Adding Value.

Things that look good are important for the environment; they define a particular space. Good packaging or branding can add a great deal of value to a product. It’s not just about improving the appearance but the overall product itself. Good packaging is easy to recall. That can be done by adding humour or a fun element to your design. Packaging and branding can also make a difference in the sale of the product. And that’s where the feel-good factor lies for packaging and branding designers!

Branding for The Cuckoo Club
Branding and Packaging
Album Cover for Eternal December
Branding and Packaging
Lala Hardoul, The Prince of Orchha
EAT IN HOME KITCHENS ACROSS THE WORLD.
Branding and Packaging
Knowmad Sounds, Gig Poster

The Trick is to be Practical and Impractical at the Same Time.

If you’re just going to play it safe, chances are you will become predictable and boring. Today, products should be fun rather than being somber. That’s what people expect. In today’s times, the audience is open to being surprised by being offered something different. Everyone wants to own something totally new. And the only way you can give them that smile on their face is by taking your designs beyond your comfort zone.

KURLA. Everyone remembers a good laugh don’t they?
Branding and Packaging
Popsplatter, Coverpage Illustration
Branding and Packaging

Branding for The Granfaloon
MUMBAI BHAI.
DELHI BELLY. Illustrations for adlabs imagicas ride wrath of God.

No One Wants a Car in a Car Company’s Logo.

Branding is a symbol that speaks for the company it’s made for. It’s a lot more than just a group of elements that relate to the brand. The concept of branding has evolved, where a logo is meaningful only after it’s used. Branding needs to have a story to it, an idea. It’s like problem-solving through design. Brand recall is imperative and many people miss out on that these days. It’s all about being different and standing out. How well you can tell the story and portray it in the most interesting manner makes all the difference. Absorb the brand’s personality and play a little game of Pictionary with yourself. Simply keep in mind, the person looking at the logo should be able to identify with it.

THE CASTLE OF FEAR.
Branding and Packaging
antiSOCIAL, Gig Calendar for May 2017
DELHI BELLY. Humor and fun is the best way to ensure branding will relate to the target audience as demonstrated here.
MERA DIL LE GAI OYE. For all those who own a Royal Enfield would know that their heart beat lies in this bike.
Branding for Turning Heads Production

No Matter What, There is Always a Limit.

Unfortunately, when it comes to design, a line needs to be drawn at some point. You cannot ignore the client or work without understanding the target audience. Imagine a Venn diagram, where one circle is you, the other is the client and the third circle is that of the target audience. The region of overlap between all three, that little area is where you work. That’s how much room you have to show your skills and creativity. That’s the challenge, but that’s the fun too.

CHEF CUPI D. This mascot for Kitchen Treasures tells the story of falling in love with your food.
THE SPIRIT OF COMPETITION.
Branding and Packaging
Sofar Bombay, Gig Poster
LEO (SUNSIGN). These eye-catchy hand drawn zodiac characters definitely work for merchandising.
GET CARRIED AWAY. Ratability can’t get better than using symbols of what people use every day in their life - public transport in Mumbai.

Published in Issue 21

They say not to judge a book by its cover. But they also say that exceptions are always there. There’s no doubt, branding and packaging are the faces of any business and product. They decide the way people will receive the brand; whether they will accept it or reject it. To understand and gain more perspective on this much-unsolved mystery, we invited many branding and packaging experts who throw light on the topic.

 

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We all know product design is the seamless fit of form and functionality. But it’s not just about how closely you look but also about how far you can see, believes young industrial designer Parin Sanghvi. “Looking in a direction no one has before is what can lead to the creation of life-changing products for millions of people.” Here, he tells us things that should never be missed.

Pocket Light. Used as a torch, lantern, desk lamp or ambient light
Product Design
This multi-situation lighting device can be taken anywhere

Just because it’s never been done, doesn’t mean it can’t be.

An interest in learning and finding out something should be the basis of your drive. It’s important to strike that balance between functionality and aesthetics, however, you can get as fanciful as you want as long as the design is practical and well-thought-out enough to actually be possible. How do you do that? Well, grab a pencil and start sketching. Develop your ideas first by putting down feasible thoughts. This is followed by creating a 3D CAD model that helps you understand your product visually in terms of proportions and form of design. It helps to keep going back and revisiting the problem statement to make sure the design meets the needs of the users. It’s often useful to create a prototype as well. This can be done through 3D printing or make the parts in a CNC machine. The process is quick and the outcome is accurate.

SoundBOX - wireless portable speakers
Product Design
Chair Story doubles as a desk and a sketchpad, achieving both a creative outlet for kids

Products and Emotions go well together.

Of course, products are created to make life easy and comfortable for a user. But ‘product design’ is slightly different. Jonathan Ive once said, “Design is a word that’s come to mean so much that it’s also a word that has come to mean nothing. We don’t really talk about design, we talk about developing ideas and making products”. That’s why it’s important to add an element of surprise through the design. Surprise the user like the ‘ChairStory’ does. Not only does that give the user a physical bene t but also an emotional one. It’s a great feeling to see products you design connect with the buyers on a personal level that become a part of their everyday lives.

Product Design
Handbag. A simple and innovative paper bag that transforms into a clothes hanger and vice-verca.
Product Design
The concept proposes a solution to reduce waste and promote recycling

The users are the pivot point for any design.

No doubt the process varies a lot depending on the type of project. If it’s a large and complex project like redesigning a baby incubator, you will need to invest a lot of time in research and understanding the product before you get on with designing. On the other hand, if it’s something like designing a ‘Pocketlight’ for which you instantly have an idea, you can get down to its representation and dimension. but so do the target audience. But no matter what project it is, what always remains the same is the need to understand the target audience. Whether it’s furniture or a gadget, defining the target audience is critical for the design revolves around them. That’s why gathering user insights is also a necessary raw material that helps designate purpose to the product before you start designing it.

Product Design
Product Design
Neobirth Infant Incubator. A unique bubble-shaped incubator design that helps parents bond with their premature baby
Forced - Entry Tool. Inspired from Mantis Shrimp, this forced entry tool delivers powerful strikes to break walls and doors during times of natural disaster

A chair with no legs?

Quite possible. Through product design, you actually have the opportunity to change the archetype even though it’s challenging and happens rarely. Strive on possibilities. Think of things that no one ever has before. Merge various needs and create something new. Who knows, maybe in your head is an idea that may assist millions of people on a daily basis. It’s a great way of contributing to society and making a real impact on people’s lives. Go ahead, start observing and start creating.

Product Design
Product Design
Internship project - Kitchen Appliance
A self Initiated project aimed at enhancing the experience and communication of a blood donation bag for people with haemophobia

Published in Issue 21

Branding With Packaging Special! They say not to judge a book by its cover. But they also say that exceptions are always there. There’s no doubt, branding and packaging are the faces of any business and product. They decide the way people will receive the brand; whether they will accept it or reject it. To understand and gain more perspective on this much-unsolved mystery, we invited many branding and packaging experts who throw light on the topic.

 

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Creative Gaga - Issue 49

 

Parin Sanghvi
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An industrial designer passed from MIT Institute of Design, Pune, Parin Sanghvi is a lifelong learner and strives to make meaningful impacts through his work. Worked for design studios like Empoise in Bangalore, Rubberband in Goa, Continuum in Massachusetts, United States and many more.


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Branding With Packaging Special! They say not to judge a book by its cover. But they also say that exceptions are always there. There’s no doubt, branding and packaging are the faces of any business and product. They decide the way people will receive the brand; whether they will accept it or reject it. To understand and gain more perspective on this much-unsolved mystery, we invited many branding and packaging experts who throw light on the topic.

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Uttara Ghodke

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A dreamer, thinker and designer, Uttara Ghodke always try to provide solutions to her audience in a simplified manner. She started her career by pursuing Product Design course at the MIT Institute of Design, India. She has also spent 6 months in London as a scholarship exchange student at the University of Creative Arts. After working in the Design industry for more than 3 years, she did her masters in Inclusive Design from OCAD University, Toronto, Canada.

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Branding With Packaging Special! They say not to judge a book by its cover. But they also say that exceptions are always there. There’s no doubt, branding and packaging are the faces of any business and product. They decide the way people will receive the brand; whether they will accept it or reject it. To understand and gain more perspective on this much-unsolved mystery, we invited many branding and packaging experts who throw light on the topic.

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Every invention sparks from a problem that needs to be solved. Product designer Uttara Ghodke feels though a good product is simply a unique combination of science, technology and creativity. “But the real job of a designer is to create a solution that simplifies the life of the user, because that makes for intimate and memorable designs.” More on her way of doing things.

Poppin, a board pin dispenser designed by Pranali Linge and Uttara Ghodke
Spepper, a stapler and punching machine designed by Pranali Linge, Uttara Ghodke and Viraj Joshi

Be guided by the holistic approach.

A good product is born when a designer learns to establish a perfect balance between technology and creativity. Since the very beginning of our education we have be tutored to do so. The biggest hurdle every product designer has to overcome is to follow the product design process while always being aware of the technology that could make it better.

Mychai, an electronic tea bag
Good Product
Cubix, a Blender inspired from the design language of Braun products, designed by Uttara Ghodke and Viraj Joshi

Design can be construed as ‘Beautiful Solutions’.

Designs should serve the user’s needs in the best possible way. That means being constantly aware of their needs and behavior and dedicating the smallest of all details in the product to them. One must remember that the recipe to any smart product lies in its technology as well as its aesthetics, and not merely making the product a visually alluring experience.

Clothes Dryer. This clothes dryer and iron, which can be hanged anywhere
Murphies, eco-friendly take-away packaging for jacket potato restaurant from recyclable paper pulp material

As the great dieter Rams says ‘Good design is unobtrusive’.

Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.

Link Bell, The product is designed to differentiate between room cleaning & personal care. Designed by Pranali Linge and Uttara Ghodke
Link, a live UI/UX and Product Design project in collaboration with Gupte Hospital, Pune. Designed by Pranali Linge and Uttara Ghodke

A designer should concentrate on the simplicity, aesthetics, understandability, innovation and uniqueness in his/her products. To achieve a perfect blend of all of this is a challenge in itself. Also, the design should make an important contribution to the preservation of the environment. A good design is environmentally friendly and a good designer is one who always sticks to this principle.

Good Product
Clinncut, a cutting board slice grater which has a expandable food storage drawer
Good Product
Aqua Grow, an indoor aquaphonic system inspired from the form and functioning of a jellyfish reproduction cycle.

India is a little too technical when it comes to product design.

Not a doubt that product design in India is developing rapidly, however, we tend to concentrate more on the tiny details of every product. We turn more towards the technical aspect of the product. Designers from the rest of the world work more intricately towards the aesthetic aspects of products.

The Smile Vial, a tiny magnetic vase for flowers and small plants designed by Uttara Ghodke and Tom Korzen
The Smile Vial, a tiny magnetic vase for flowers and small plants designed by Uttara Ghodke and Tom Korzen

Published in Issue 21

Branding With Packaging Special! They say not to judge a book by its cover. But they also say that exceptions are always there. There’s no doubt, branding and packaging are the faces of any business and product. They decide the way people will receive the brand; whether they will accept it or reject it. To understand and gain more perspective on this much-unsolved mystery, we invited many branding and packaging experts who throw light on the topic.

 

Order Your Copy!
LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 49

 

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Everyone notices a unique look and style. It’s the same for a logo or branding. “They are the face of a brand.” says Ketaki K, founder of Cub Design Studio. “And the industry is all about uniqueness, memorability and connect.” Here, she takes us through some simple remedies that can brighten your skills.

Branding for Simpli Eat
Branding for Simpli Eat
Branding for Rosy Bow Fashion

Change is the only Constant.

Every brand has diverse challenges and needs customised solutions. This means that the thought process has to be different for each brand. Designs have to be unique for each brand and are never repeated as they are a result of brainstorming, discussions and experimentation. However, what remains consistent with every project is a trendy fresh look for each design.

Branding for Krushnai
Branding for Krushnai
Branding for Glorious

How far you can imagine starts from how closely you observe.

A brand’s design is its identity. It’s very important that the design does justice to the brand- that’s exactly what its meant for! The briefing is most important, as getting a good understanding of the client’s requirements and the brand’s personality is key. As that is what will catapult your imagination when you get to work.

Packaging for K n U
Stationery design for K n U
Product Design
Branding & Packaging for LivRaw

Less Goes a Long Way.

A logo is the face of the brand. And in order for it to stand the test of time and become the brand itself, it needs to be simple and devoid of any complications. It must be easy to handle so that over time, it can be placed on any medium, from paper to billboard or from fabric to mugs. Consider the logo of Nike; a simple ‘tick mark’ that has worked so well for the brand.

Logo Design for Panditji - Veg Restaurant
Branding for Panditji - Veg Restaurant
Branding for Panditji - Veg Restaurant
Stationery for Panditji - Veg Restaurant

It’s all about what people remember.

The growth of a brand to a considerable extent depends on brand recall. Unique designs ensure people and consumers remember and recollect the brand and its design. Panditiji and Head Safe brandings are funky, playful and strongly distinctive. The client expects a ‘unique’ brand, the brand demands a ‘recall’ value and the target audience looks for a ‘connect’ while a designer needs to ensure all the above are met seamlessly. Nothing brings more joy than creating a lasting value.

Branding for Head Safe
Branding for Head Safe
Stationary for Bake Factory
Branding for Bake Factory

Design is everything.

Though branding can have different perspectives, any good branding should be simple and yet bring out the connect in an interesting manner. Understanding the product/service and then solving the problem is crucial. Always remember, design is a solution for a brand and not just a mere decorative thing. If you do this every day, you’ll never go wrong

Branding for Bake Factory
Packaging for Bake Factory
Logo Design for Vasundhara Jewellers

Published in Issue 21

Branding With Packaging! They say not to judge a book by its cover. But they also say that exceptions are always there. There’s no doubt, branding and packaging are the faces of any business and product. They decide the way people will receive the brand; whether they will accept it or reject it. To understand and gain more perspective on this much-unsolved mystery, we invited many branding and packaging experts who throw light on the topic.

 

Order Your Copy!
LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 49

 

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Imagination is the greatest form of flattery and for a designer; it doubles up as a way to pay homage to legends, icons and inspirations. Illustrator Shesh Kiran created the caricature portrait of flute maestro Pandit Hariprasad Chaurasia. He explains how.

Portrait
Portrait

Step 1

Started the rough sketching with new file of 300 dpi resolution. I used the tablet pen for this sketch with the various brush sizes from 25 to 30.

Step 2

Create a new layer below the sketch layers and filled it with black colour. Kept the fill opacity to 62% which makes the rough sketch partially visual.

Step 3

Added a new layer and started filling the flat skin colour in this layer. Also added another layer for colouring the clothes.

Step 4

Used new traditional texture brushes to detail the hair, eyes and skin tone. Airbrushes were used to bring shades and highlights of skin.

Portrait

Step 5

Further worked on the skin using ‘transform’ from the brush presets to lighten the skin and to create the softer tones using airbrush.

Portrait

Step 6

From the reference image collected the cloth colour palette to bring the real life feel. With the airbrush started detailing the clothes with the selected colour palette.

Portrait

Step 7

Gave a final touch to artwork using various opacity and ‘flow’ on hands, fluet and background as per the requirment to bring the depth and lighting. Hence arrive at the final portrait artwork.

Tools Used:

• Adobe Photoshop

• Wacom Bamboo tablet

• Airbrushes & round brushes for painting.

Published in Issue 21

Branding With Packaging Special! They say not to judge a book by its cover. But they also say that exceptions are always there. There’s no doubt, branding and packaging are the faces of any business and product. They decide the way people will receive the brand; whether they will accept it or reject it. To understand and gain more perspective on this much-unsolved mystery, we invited many branding and packaging experts who throw light on the topic.

 

Order Your Copy!
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Shesh Kiran
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Shesh Kiran, a Bangaluru based illustrator and animator who loves to create caricatures & cartoon characters and worked with many multimedia companies in his 10 years of experience.


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Branding With Packaging! They say not to judge a book by its cover. But they also say that exceptions are always there. There’s no doubt, branding and packaging are the faces of any business and product. They decide the way people will receive the brand; whether they will accept it or reject it. To understand and gain more perspective on this much-unsolved mystery, we invited many branding and packaging experts who throw light on the topic.

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It’s not just the design, the elements or the colours in an artwork that blow us away. It’s the concept; a force that resonates from the designer to the audience. Edmundo Moi-Thuk Shung, a graphic designer from The Netherlands, believes cracking a creative concept is the most important step in branding design. He speaks to us to throw more light on his approach.

Branding Design
What are u Doodling

CG: Branding and packaging is a very competitive sphere of design to be working in. What are the principles that dictate your designs?

Edmundo: There are three things that I constantly make sure I am aware of while designing – they have to be unique, meaningful and easy to understand.

Branding Design
Poppy Red Stickerpack

CG: Designs need to be creative and at the same time practical. How do your designs balance both the requirements? What are the challenges you face in day-to-day work? What do you enjoy the most about what you do?

Edmundo: Well, the most important part is to make sure the concept is clear and useful to others. This, for most of the time, also covers the creative part of the whole process. Concentrating on the job is the hardest part for me as I was diagnosed with Attention Deficit Disorder that hinders the thought and concentration process of the mind. I overcome this by doing exercises to clear my mind. You’ve got to figure out your own tricks to overcome whatever it is that distracts you from the job.

Branding Design
Poppy Red Stickerpack

I get the most enjoyment out of concept designing, like doodling in my moleskin and working them out digitally. It’s also refreshing to put your thoughts on paper and work these out.

DIY-HMZ. Some self-branding on various mediums and accessories can help gain exposure in the outside world
MOKKACCINO. These business cards in the shape of coffee cups that can be left behind on the train for travelers to pick up

CG: Branding requires a good understanding of the product/client. How do you then take it forward? Can you take us through your design process?

Edmundo: Once I’ve accepted the assignment, I make sure to gauge the client’s vision by asking them questions to rule out what they expect from me. From then on, I usually make a “plan of approach” that describes the needs, planning and requirements for the assignment. This helps put everything before me so that I can connect the dots through creative ideas and concepts. Afterwards I pitch my ideas to the clients and decide what direction I should take.

MIXWELL. A mix of street and graffiti art, this hiphop styled design uses audio and design supplies to infuse life into a concept
KOFI & AYU. A character getting ready to head a soccer ball, while Ayu the female character wants to check her camera lenses

CG: In your experience, how receptive are brands/clients and audiences to something new? Are people willing to take risks or do you feel they still prefer to play it safe?

Edmundo: The demand in today’s time is to create something that is ‘unusual yet affective’. I guess that means people are willing to take risks as long as the concepts are effective and don’t differ too much from already existing products.

Branding Design
SMOOTHIE POSTER. Designed for The Pepin Press Company the design uses relevant elements to bring together a concept
LOGOS. These logos designed for clients and the artist himself communicate and symbolise unique character for each

CG: You use the Indian symbol of a Yogi in your branding design for Mellow. Can you tell us more about the project and how you arrived at that idea? How do international elements feature in your designs? How do the local audience adapt to something foreign?

Edmundo: It all started with an old sketch of a Yogi which I stumbled upon while going through all of my drawings. The project was a mother’s day gift and I related the element to the fact that she does yoga. That’s when I came up with the idea to make something by myself using an old duffle bag and other stuff lying around my house and created several products out of it. Since Yoga originates from Ancient India, the logo was apt. The project was received well by people with different backgrounds perhaps because our world is getting more multi-cultural.

MELLOW. Symbolism in a logo makes it memorable as this yoga branding suggests
MELLOW. Symbolism in a logo makes it memorable as this yoga branding suggests

CG: Brandings can’t be static. How do you create designs that can be worked upon and taken forward as the brand evolves? How do you give it that flexibility?

Edmundo: I make sure the logo I design isn’t too complicated. Ofcourse a lot depends on the kind of brand and the brief, but I usually give it a visual reference for what the company stands for. It gives it the advantage to become memorable and the ability to evolve easily as the time passes on.

MELLOW BASIC YOGA POSTER. Displaying basic yoga poses, this design also translates onto a scroll that can be used as a handy guide for some yoga practice

Published in Issue 21

They say not to judge a book by its cover. But they also say that exceptions are always there. There’s no doubt, branding and packaging are the faces of any business and product. They decide the way people will receive the brand; whether they will accept it or reject it. To understand and gain more perspective on this much-unsolved mystery, we invited many branding and packaging experts who throw light on the topic.

 

Order Your Copy!
LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 49

 

Edmundo Moi-Thuk Shung
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Based in the Netherlands, Edmundo Moi-Thuk-Shung is a graphic designer that chooses to work with vectors. He has worked for various brands in his design journey like Colgate, Palmolive, Douwe Egberts, Ziggo Zakelijk, and Hansens  Naturals.


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They say not to judge a book by its cover. But they also say that exceptions are always there. There’s no doubt, branding and packaging are the faces of any business and product. They decide the way people will receive the brand; whether they will accept it or reject it. To understand and gain more perspective on this much-unsolved mystery, we invited many branding and packaging experts who throw light on the topic.

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Find Him Here


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Creative Gaga - Issue 49

 

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