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Industrial designing makes public art accessible to the masses. These products are part of the physical as well as psychological space of everyday life. By giving these products a personality, design can turn them into expressions of a culture and human emotions. Product designer Satyendra Pakhalé talks about the perceptions and process of creating products that bear this human touch.

KUBU, wooden sculpted chaise
Kalpa. Ceramic vase and bowl in one design
Products with Human Touch
Kalpa. Ceramic vase and bowl in one design
Amisa. Mass manufactured interior accessory

An industrial design can develop an economy

A designed product stands as a testimony to the cultural ethos of society and mankind. A product arises out of the primal needs of human beings. Therefore, it has the opportunity to touch and affect a million lives. Using technology and creativity, these designs can contribute to an economy and rise above as cultural symbols. Hence, an industrial designer needs to come up with product designs that play a part in everyday life and improve living.

B.M. Kondane
Watch Me X, concept for health monitoring digital objects

“Taking life as the biggest teacher and researching your way throughout, one can draw ideas that can create a whole new culture”

Kayo, extensible table
Endless Alcantara, maxi-museum installation

Every product speaks a language

The moment a user comes in contact with a product, it ought to take him by surprise – a joyful one. Products, hence, can be expressions of the basic human needs. Such a sensorial language must be created through designs, which communicate emotions without compromising on the utilitarian needs. When these significant and crucial aspects are taken into consideration, the users embrace the products in a way that these gradually become a part of their culture.

Akasma. Revisiting the age-old typology of objects
Alaya. Ceramic baskets made of slip casting ceramics
Good Food. An age-old typology of a cooking utensil
Designer vs. Chanel No.5 Altar for Chanel No.5 bottle

Design, technology and material are intrinsic to each other

In industrial designing, technology can’t be separated from its design. Sometimes the design looks so simple and useful mainly because of its technology. The reason why, while designing a product one needs to mould the two aspects according to each other to have advancing results. Only then the product’s utility is proven. In the same way, a material cannot be separated from design. If not chosen appropriately, either of them can defile the completeness of the product. It’s for the designer to marry every aspect harmoniously.

Mini Flower Offering Chair
Fish Chair.

Fish Chair.
Assaya, centenary armchair for the connected world
Looking at Tod’s, Display design for New York store

Product designing is a state of mind

It takes a lot to create a product design. It’s better to avoid dwelling in nostalgia, regression or tradition. This results in a contemporary look and feels that can keep pace with current times and connect with the future. Taking life as the biggest teacher and researching your way throughout, one can draw ideas that can create a whole new culture. A product design needs to be human, articulate and symbolic. It should have the creativity that gives a message or tells a story. With this approach, one can achieve that iconic simplicity and sophistication.

Add-On Radiator. Can be integrated in an architectural setting just like a window or space divider
Add-On Radiator. Can be integrated in an architectural setting just like a window or space divider
Carving the Senses, Venice Architecture Biennale installation
Add-On Radiator. Can be integrated in an architectural setting just like a window or space divider

The seeker must find his way, on his own

Creativity is not a faucet that can be turned on whenever one needs. Also, it can’t be taught. Industrial designing has its own life story. On this great stage, a designer needs to find his role, cultivate his character and perform on his own. Only then one can change the world with one’s creativity.

Add-On Radiator. Can be integrated in an architectural setting just like a window or space divider
Add-On Radiator. Can be integrated in an architectural setting just like a window or space divider
NEKA®, non-electric kitchen appliances

Published in Issue 10

With this issue, we are exploring yet another discipline of design – Web and UI. With the changing times, Indian designers are increasingly opting for this new medium. But are we really prepared to take the global challenge? What’s missing and what do we strive on? We invited few leading practitioners of the industry to deliberate on this issue.

 

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Every invention sparks from a problem that needs to be solved. Product designer Uttara Ghodke feels though a good product is simply a unique combination of science, technology and creativity. “But the real job of a designer is to create a solution that simplifies the life of the user, because that makes for intimate and memorable designs.” More on her way of doing things.

Poppin, a board pin dispenser designed by Pranali Linge and Uttara Ghodke
Spepper, a stapler and punching machine designed by Pranali Linge, Uttara Ghodke and Viraj Joshi

Be guided by the holistic approach.

A good product is born when a designer learns to establish a perfect balance between technology and creativity. Since the very beginning of our education we have be tutored to do so. The biggest hurdle every product designer has to overcome is to follow the product design process while always being aware of the technology that could make it better.

Mychai, an electronic tea bag
Good Product
Cubix, a Blender inspired from the design language of Braun products, designed by Uttara Ghodke and Viraj Joshi

Design can be construed as ‘Beautiful Solutions’.

Designs should serve the user’s needs in the best possible way. That means being constantly aware of their needs and behavior and dedicating the smallest of all details in the product to them. One must remember that the recipe to any smart product lies in its technology as well as its aesthetics, and not merely making the product a visually alluring experience.

Clothes Dryer. This clothes dryer and iron, which can be hanged anywhere
Murphies, eco-friendly take-away packaging for jacket potato restaurant from recyclable paper pulp material

As the great dieter Rams says ‘Good design is unobtrusive’.

Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.

Link Bell, The product is designed to differentiate between room cleaning & personal care. Designed by Pranali Linge and Uttara Ghodke
Link, a live UI/UX and Product Design project in collaboration with Gupte Hospital, Pune. Designed by Pranali Linge and Uttara Ghodke

A designer should concentrate on the simplicity, aesthetics, understandability, innovation and uniqueness in his/her products. To achieve a perfect blend of all of this is a challenge in itself. Also, the design should make an important contribution to the preservation of the environment. A good design is environmentally friendly and a good designer is one who always sticks to this principle.

Good Product
Clinncut, a cutting board slice grater which has a expandable food storage drawer
Good Product
Aqua Grow, an indoor aquaphonic system inspired from the form and functioning of a jellyfish reproduction cycle.

India is a little too technical when it comes to product design.

Not a doubt that product design in India is developing rapidly, however, we tend to concentrate more on the tiny details of every product. We turn more towards the technical aspect of the product. Designers from the rest of the world work more intricately towards the aesthetic aspects of products.

The Smile Vial, a tiny magnetic vase for flowers and small plants designed by Uttara Ghodke and Tom Korzen
The Smile Vial, a tiny magnetic vase for flowers and small plants designed by Uttara Ghodke and Tom Korzen

Published in Issue 21

Branding With Packaging Special! They say not to judge a book by its cover. But they also say that exceptions are always there. There’s no doubt, branding and packaging are the faces of any business and product. They decide the way people will receive the brand; whether they will accept it or reject it. To understand and gain more perspective on this much-unsolved mystery, we invited many branding and packaging experts who throw light on the topic.

 

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Creative Gaga - Issue 49