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Creating Illustrations on a real-life situation with a personal point of view can turn out as the most difficult learning for an artist. But illustrationist Uday Mohite has mastered this art over the years and now is on his finger-tips.

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Ramdev baba proposing to legalise weed as it is natural healer by Uday Mohite.
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A portrait dedicated to his Uday's favourite actress, Deepika Padukone, on Women’s Day.
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Ranveer Singh

As a kid, Uday was fascinated by the cartoons and caricatures published in books, newspapers and journals accompanying a story but was never really interested in reading the story. This worked as a motivation factor for him to work in a field where it was possible to develop and explain a story just through drawings and cartoons, without the use of any words and so he chose to specialize in the line of illustration.

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Proposing the laddus of achhe din will help them secure votes to win the 2019 elections
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Irfan khan. A water colour portrait dedicated to Irfan Khan on his birthday.
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Gungi Gudiya to Goddess Durga. Indira Gandhi was a shy kid not wanting to talk, but when elected as Prime Minister, a huge crowd gathered to hear her.

As much as the cartoons and journals inspired him to become an illustrator in his childhood days, some world famous illustrationists and cartoonists have worked out as his motivational sources and have had an equal amount of influence on him while Uday still is developing and becoming better and better in his field.

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A portrait dedicated to Nawazuddin Siddiqui on his birthday.
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Rashtrapti is busy. One of Rahul Dacuna’s story is about how the president is busy, having the only work of inaugurating different functions by Uday Mohite.
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Writer Rahul Dacuna’s story expressing the fact that he wasn’t invited to Virat and Anushka’s wedding inspite of him having a passport!

Self-Learning, a Trick!

Somethings aren’t taught in school but are self-learnt by following other peoples’ work. Following this methodology got him calls from various newspapers at an early stage in his career and also motivated him to start freelancing alongside.

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Bahubali-2
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This piece of art was in awe of the work of Anushka Shetty after seeing the trailer of Bahubali 2: The Conclusion.

Trying to understand how humor is defined in illustrations and how it can be developed to get it across to people in simple ways, Uday has always held his seniors from the field in high regard. Some of his inspirationists include Jack Davis, Pascal Campion, Mario de Miranda, Tom Richmond, Wally Wood and Paul Coker, who are all international fame illustrations. Also, cartoonists like David Low, Bal Thackeray and R.K Laxman, just to name a few, have really helped him learn the tricks of the art and master it.

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Lobo lobo in the city. A character from writer Rahul Dacuna’s story who is always angry, doesn't like anything bad that happens and is against the system.
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Arun Jaitley preparing for the 2019 elections and proposing that Union Budget 2018 will have achhe din
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Bromance. While on his world tour, Prime minister Narendra Modi would greet the dignitaries with a hug by Uday Mohite.

The Twist!

When it comes to deciding upon the content of the illustration, Uday prefers to choose subjects based on real life. If his subject is an individual person or an actual situation that needs to be portrayed, he talks to the subject himself in order to understand the situation in depth. He gathers all the information including small details which he thinks is necessary to illustrate the subject close to perfection.

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Balasaheb Thackeray’s Birthday. A hand done illustration dedicated to Balasaheb Thackeray.
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Jassus Jagga and us. A scene from writer Rahul Dacuna’s story including Virat Kohli, Jassus jagaa, Ravi Shastri and Pahlaj Nihalani.
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Lobo Lobo appeared at my doorstep this morning carrying eggs in a brown paper bag. "Thanks Thelonious, for this lovely gift of eggs on Easter."

Illustrations are something where the reader understands the situation from the viewpoint of the artist. And so it is important to aptly choose the theme and style for the illustration.

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Today’s generation. Today girls take selfies in innumerable different and weird ways.
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Alauddin Khilji

The theme and style for the illustration are developed based on the kind of message that is to be conveyed. With a special liking for caricaturing, Uday creates caricatures for a funny situation as caricatures have a tint of humor in them. He prefers to make funny situations stylish and colorful compared to giving a rough, black and white look to a criminal story.

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No words. There are a lot of words in India which aren’t available in a dictionary!
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Writer Rahul Dacuna received a call from Tipu Sultan, Gabbar Singh and Akbar asking him for an answer who are the people staying illegally on the land.

The Top Of The World!

For Uday, in order to remain in the market, he feels that knowing the works of people from the field is important. Not only knowing their work but also understanding their style of doing it helps an artist to learn. It is also necessary to know what is that the customers are looking for. Merging the market demands and the artists’ personal style together can help the artist remain afloat.

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Dedicated to Mr. Atal Vajpayee on his birthday, an attempt to capture his andaaz of reading out poems.
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Laali
CURRENT ISSUE
Creative Gaga - Issue 48

 

Sri Priyatham takes us through his beautiful journey of establishing himself as a freelance illustrator in the digitalised world of today. Here, he also highlights the merits and demerits of being a freelancer.

Earning his very first commission from his bedroom turned studio, Priyatham took to freelancing by metamorphosing his passion into profession, without having to leave the comfort of his home. An ardent believer of a conventional lifestyle without weekends, he feels not working under someone allows a free-flowing lifestyle and an individuals’ diversified growth.

Starting is Important

Facebook as a medium has worked wonders for Priyatham since his very start as an art student and a budding freelancer, for his communications, promotions and commissions. The outburst of other social platforms like Instagram, Reddit and Imgur helped him extend his reach to the continents of America, Europe and Australia to earn his clientele.

It is up to you!

Preferring freelancing over a day-job, Priyatham feels that freelancing is an individuals’ choice to make. An efficiently flexible working method, freelancing lets a professional explore and expand his horizon, to develop and revamp his personal skill-set, much-needed for survival.

Having its own positives and negatives, freelancing can be quite challenging. Time flexibility and absence of a pressure factor, unlike day-jobs, calls for a lot of self-motivation and commitment to deliver within the self-created deadline. Freelancing gets one working throughout the week, devoid of weekends and a social-life, unlike the conventional lifestyle. Inconsistent income and unrealistic price negotiations are some short-comings of this profession.

Also, a lot of fake freelancer-artist profiles in the market lead to a generalization of genuine and false artists in the same category, leading to a region-specific freelance deficiency.

The Freelancer Way!

To enter into the freelance market, one needs to befriend and fellow freelancers through collaborations and social media. Acquainting to existing standards, price charts and market likes and dislikes. To be in the limelight and attract future-potential clients, a freelancer needs to promote himself and his work by nominalising prices and offering discounts, creating promotional content and upgrading the portfolio with new-refreshing content, besides delivering ongoing projects in time!

Illustrating by blending creativity with trends and expressing it by #hash-tagging and wordplay is a smart tool to grow the followers list. But to translate the ‘following’ into ‘buying’, (or convert the followers into clients,) a freelancer needs to maintain high-quality standards.

Apart from being an illustrator, Priyatham is a movie-buff and a trendy reader. The variety of reads on Reddit and Quora serve as an inspiration for him to illustrate and sketching his favorite actors and film-makers motivates him. He is happy that his passion for art is an obsession!

Reaching out to the budding freelancers, Priyatham says that this is a slow process and requires consistency to be successful. One should be inspired and draw every day, just how you breathe, in-order to be better than yesterday. Making social profiles public and communicating and presenting yourself in the best way to mark your presence in the digital world is most needed in todays’ era.

Published in Issue 34

This is a rebranding special issue focused on finding the answers to some of the basic questions like what is the right time for re-branding? or what all needs changing and how exactly? We interviewed some of the best branding studios like Landor Mumbai, Elephant, VGC, Inchwork, and many more. If you are considering rebranding or want to learn more about the art of doing it then this issue is a must read. So, go ahead

 

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CURRENT ISSUE
Creative Gaga - Issue 48