Beard Design revamps a three decade existence by rebranding Value Research in a distinct design that is interactive by embodying the company’s persona in its office.
A brand is made up of everything tangible and intangible to generate a wholesome experience. Its visual identity is an indispensable aspect to communicate the overall message, values and the promise to its consumer.
Founded in 1990, Value Research is one of the most respected financial data and advisory firms in India. The company approached Beard Design studio to revamp its brand (rebranding) and create a visual asset library that could be applied to the company’s two main laterals: B2B business and Consumer business.
Beard Design studio worked closely with Value Research for over six months to create an effective brand strategy and identity design that could be applied to all the collaterals of the company starting with their five-story office in New Delhi.
Instead of taking a conventional route of pasting graphics on the wall, the design implementation comprised of using mundane elements from the finance domain such as calculators, currency notes and ties as décor objects. Paying attention to every detail, the furniture, signage or space designed acts as an exhibit of the company’s identity.
By creating various visual interests within the office that highlights the brand’s personality, the design successfully embodies the company’s values through its distinct narrative and style.
Some of the main features include: the Bailout Wall in the cafeteria which is a collage of real objects such as the typewriter, radio, shoes, etc. synonymous with its paint, the logo walls which stand out in the elevator bays comprising of the company’s iconic symbol ‘V’ displayed in a grid using different materials and finishes, and even furniture that subtly incorporates the brand’s identity. These elements as a whole make a compelling statement, constructing the essence of the brand piece-by-piece, thereby being the voice of the business to its consumers.