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Abbey Lossing is an illustrator, who creates magic through her work, as she weaves characters across various situations. She is based in Brooklyn, New York. Minimal designs depicting everyday activities, with a twist of shapes and figures are ways she casts her charm. Her illustrations are bold, colourful, and eccentric – yet touches your heart the moment you lay eyes on them.

 

Her background in screen printing along with her digital skills helps her create these characters with playful energy. She has had some of the top brands like Apple, Google, Facebook and Twitter as her eminent clientele. She is inspired by fashion, textiles, and details and one can easily notice these patterns in her work.

 

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Illustrator Nipen Bhuyan expresses his love for cute illustrations. He takes us through his personal journey as an artist and the approach he chooses along the way.

Illustrations by Nipen Bhuyan
Illustrations by Nipen Bhuyan

“I just liked drawing things around me,” says Nipen Bhuyan, leading to how his tryst with cute illustrations began. Professionally, he started illustrating only while interning with a creative studio. In doing so, he began to like what he was doing. Interactions and feedback from clients, along with inputs from colleagues, ultimately led to his growth.

Illustrations by Nipen Bhuyan
Illustrations by Nipen Bhuyan

Belonging to Arunachal Pradesh, Nipen has always been surrounded by natural scenic beauty. Constantly observing his surroundings has majorly influenced his art and sensibility. “I try to depict everything in the simplest way possible,” the illustrator points out.

NipenBhuyan-away-from-the-city
NipenBhuyan-arey-dada

Working mainly on Photoshop, Nipen is equally comfortable working on Illustrator and has an affinity for depicting cute illustrations through emotions, whether it’s happiness or sadness.

NipenBhuyan-aur-batao
Illustrations by Nipen Bhuyan

Meanwhile, there have been quite a few interesting projects to his name – recently, for a book on the holocaust. The subject was grim and he had to do some research on it, too, but the client found the outcome satisfactory.

NipenBhuyan-childhood
Illustrations by Nipen Bhuyan

On the contrary, the brief for the sticker project for Hike was very simple. Being given the creative freedom to work, as also relevant feedback, was an encouraging sign. “The inputs from the creative team at Hike always helped improve the final outcome,” he asserts.

NipenBhuyan-cocodile_baseball
Illustrations by Nipen Bhuyan

Speaking about maintaining a balance between his own personal cute illustrations apart from commissioned work, Nipen says, “I constantly strive to improve my personal work. Between all the commissioned work, I do take out time to sketch and create something that inspires me. I don’t make any specific effort to commercialise them. If, however, someone likes a particular artwork, I quote an amount.

NipenBhuyan-coffee
Illustrations by Nipen Bhuyan

Coming to his pick of clients, the artist reveals, “There are no best qualities. Some of the clients are always positive and happy with whatever you do and that is, of course, a very pleasant experience.

NipenBhuyan-world-yoga-day
Illustrations by Nipen Bhuyan

Some who are slightly critical or like giving their inputs are also fine. I do like to let them know if I disagree with an edit and, more often than not, they go along with my advice.”

NipenBhuyan-friends
Illustrations by Nipen Bhuyan

Finally, his two cents for new illustrators out there? “You have to be open to criticism or feedback. There is always room for improvement, so be flexible. If your work is good, good projects follow.”

NipenBhuyan-getting-Late
Illustrations by Nipen Bhuyan
Illustrations by Nipen Bhuyan

Published in Issue 53

With pandemic, varients, and lockdowns, the year 2021 has not been kind to most of us, especially those who have lost more than just freedom. Despite all the challenges, adapting to new ways of learning and working, honing many new skills, this year’s design graduates are having uniques issues. This issue focuses on 2021 design graduates to help them shine in some spotlight, whose talent you can surely see through their portfolios.

 

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Creative Gaga - Issue 54

 

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Founded in the year 2015, PhonePe is a digital payment company headquartered in Bangalore, India. Founded by Sameer Nigam, Rahul Chari and Burzin Engineer, this app is based on the Unified Payments Interface (UPI) and it aspires to build a large, scalable and open transaction ecosystem that creates the maximum impact for all the stakeholders. We approached LiquidInk Design intending to completely redesign the website with storytelling visuals.

Storytelling Visuals for PhonePe
Storytelling Visuals for PhonePe
Storytelling Visuals for PhonePe

Brief

The primary task was to reimagine the PhonePe web experience and visual language while retaining the essence of the brand and not straying too far from its original identity. The designers were requested to craft a user interface highlighting the company’s tagline “PhonePe, Karte Ja Badhte Ja”, especially since the company’s brand identity was going through an overhaul. The design must reflect the beauty and intricacies of the Indian consumer while working alongside the taste and aesthetics of the modern world.

Storytelling Visuals for PhonePe

Challenge

Representing the contemporary country whilst incorporating the traditional and cultural elements of the Indian culture proved to be a challenge. The designers had to inculcate the style and aesthetics of India while retaining the freshness and uniqueness of the designs. PhonePe is associated with strong purple, and it is necessary to imbibe the colour in the interface. While the design reflects the Indian aesthetics, it is essential to refrain from making it stereotypically India; thus, this fine line called for an innovative and creative approach.

Storytelling Visuals for PhonePe
Storytelling Visuals for PhonePe

Solution

The designers were provided with the creative freedom to craft a captivating interface. Working alongside the team from PhonePe, the studio created an illustrative style that is strongly tied with an Indian aesthetic. They achieved this by making sure that the elements they used, right from the baskets of fruits and vegetables, the modern coffee shops, the chai and the newspapers, which were associated with the “Press” were all intrinsically but not stereotypically Indian.

“We approached LiquidInk Design a year back intending to completely redesign the website. We wanted the website to be a reflection of who we are as a company, and we also wanted the ethos of our new tagline “Karte Ja Badhte Ja” to reflect through the visuals and storytelling. Liquid Ink partnered with us and worked very closely in bringing out the critical essence of who we are as a company to life. The imagery and storytelling style they have used is distinctive, unique and very engaging.”

Priya Patankar
Head of Communication, PhonePe

Indian Design Case Studies

Published in Design Case Studies – Vol. 01

Every year many exceptional design briefs are being answered with brilliant solutions by many talented designers. Some manage to reach the limelight through awards and other recognitions, but not all. And that is where the ‘DCS-01’ comes into the picture with detailed case studies highlighting the challenges, research, and the unique solutions to each obstacle faced in reaching these final design solutions. An inspiration and a collection of quality design projects created in India recently. So, if you are creative freelancer, agency, studio, corporate or a design student, who needs inspiration and want to know the process of making great designs, then this is a must-have book for your collection. Order it today to reserve a copy of this limited stock book.

 

Order Your Copy!
CURRENT ISSUE
Creative Gaga - Issue 54