Illustration Trends for 2019
Pop art as seen in the 1970s has been revisited extensively in design in 2018, introducing the world to new possibilities of visual communication. With creativity and visuals defining company values, companies are opting to strengthen customer interactions using pop art in digital design.
The bold and distinctive pop art illustration styles we explored, will be visible in web and mobile applications, games, movies, branding and advertising, e-cards, kindle, and much more. Packaging too has evolved to incorporate trendy designs and consumer trends.
1. The Comic Book Style
This style is typically composed of strong black outlines, realistic sketches of people and dramatically strong colors. The most influential element in this style, however, is the halftone pattern, which is a dotted texture used to depict light and shadows.
Application: It is most suited for usage in posters for marketing and advertising, and for storytelling applications such as e-comics, Kindle books, etc.
2. The Photo-Montage Style
Using cutouts of separate images to compose a new picture, this style allows for different objects to assimilate into a whole new image! It can even make the use of magazine and newspaper clippings to allow contrasting elements to fuse into one unique image.
Application: It is mostly used in greeting cards, stationery products, and banners for branding and communication across digital and print platforms. It also has good use under ‘About Us’ section on websites.
3. The Glitch Effect
This effect is created by using duplicated images and placing them at different positions and angles. Different hues play with each other to create a kind of ‘glitchy’ interference. The glitch effect has a wide range of uses.
Application: Print media, gift wrappers, mobile wallpapers, and music albums, digital platforms with informal communication.
4. The Image-Illo Blender
A blend of photographs and illustrations, this style creatively helps in expression and exudes a contemporary aesthetic.
Application: It is used in album art design, website, and app design, branding, magazines, and fashion.
Storytelling is better told with visuals for higher engagement. Illustrations hold the attention of a reader and etch them into the reader’s memory for a long time to come. The illustration is one of the most important forms of visual communication: it informs and observes, delights and decorates, instructs and inspires. The future of pop art in the design world is bright and evolving, and 2019 is set to see it make a revolutionary come-back.