1

Ad Here

Satish Gangaiah, a successful independent freelance illustrator and designer, teaches us a few tips and tricks of working in the creative field.

Herbs to Home Poster

CG. What was the inspiration for you to take up illustration as a career (freelance illustrator)?

Satish. During my childhood I occupied most of my time by drawing. My fascination for drawing has evolved through time. My inspirations have mostly been from the urban context or pop culture. Later during my career I was exposed to art from across the globe. This pushed me to further explore and understand international design trends.

Tik Tok lady, personal artwork
Welcome to the world of corporate culture, personal artwork

CG. Your artworks depict caricatures. Is that your style in general or do you use it for specific pieces of art? Are there any other styles also that you like to try out or that you follow?

Satish. My style is not exactly caricatures, instead it reflects a sense of lightness, and is aimed at easy communication. Stylisations often convey the message far better than realistic depictions. As an artist, I believe in being versatile in style and content. It is important to mold your work based on the requirement.

Republic Day Tableau, personal artwork

CG. Your artworks have a lot of Indian touch to them but projected in a very contemporised manner. Could you please tell us a little about this style?

Satish. I take great care to ensure that the style I create connects with the audience. The artworks of this particular style are based on the Indian context and are intended to give a local feel. They carry my lived experience, my influences and my inspirations. The added contemporary feel helps them resonate with the times we live in. They reflect the trends and sensibilities of today’s culture and society.

Chronicles Over Coffee
LDS Smile, personal artwork

CG. Your profile showcases an animated version of reality through your work. Is it a concept, scheme that you follow?

Satish. Most of my work draws from my experiences and attempts at thinking out of the box. They all have a common thread that reflects different fragments of my identity. Most of my personal artworks are inspired by things around me.

Good Morning

CG. What are the messages that you aim at bringing across through your artwork?

Satish. One common message is that of joy. I am neutral as far as identity politics goes. Instead, I create my characters in a utopian realm of happiness. My artworks are also a tribute the things that have shaped and inspired me. My messages are simple, minimal and relevant to us all.

Mahishasura
Auto Santa Claus

CG. Could you give an insight into your design process, from the beginning till the end to get the desired output.

Satish. I always begin with a systematic understanding of the requirement or the subject. The next step is research; it is vital as it helps me explore multiple possibilities in representation as well as making a delivery of content more efficient. It also gives a good foundation to base their concepts and ideas. After that I start compiling mood boards and inspirations for the ideas. I also start making key sketches in tandem. This helps me keep the idea fresh and innovative. I believe by giving this amount of time prior to making an artwork always adds value to it. The next process is all about developing the idea into an artwork

Bakasana, personal artwork

CG. In brief, what has your journey been like being a freelance illustrator?

Satish. My journey has had its ups and downs, in spite of that I have enjoyed it so far. Experience has taught me that the more planned and well managed the process is, the more sustainable and easy the journey becomes.

Swayamvara, personal artwork

CG. Being a freelancer yourself, what would be your words of inspiration and a few tips for the all the people wanting to start out a career in the field of illustration in today’s times?

Satish. The advice I can give to those who are starting their career is – always be passionate. Being passionate towards your art practice also builds empathy to appreciate good art and design. And always try to create your own identity. Success always follows slowly if you are focused and retain the passion to be creative.

Gravity, personal artwork

Published in Issue 48

A Freelancer’s Life in India! Every day, with a dream of ‘Being Your Boss,’ many creative professionals jump into the pool of freelancing. But many are not well prepared for the life of the freelancer, which brings many challenges along with benefits. So to explore further, we interviewed many freelance illustrators and designers to get answers to the question you should ask before taking the final call of becoming your boss! So, if you are planning to or have already become a freelancer then this issue is a must-read for you.

 

Order Your Copy!
CURRENT ISSUE
Creative Gaga - Issue 48
Widget Image

 

Freelance business is all about clients and your services to make their work easier. Clients have different requirements but dealing with their temperament can be tough at times. Freelance business can be compared to a double-edged sword where on one side your clients are indispensable and on the other hand, can make you frustrated if you haven’t chosen and managed them correctly.

Some clients can be quite needy while some turn up as a nightmare. Your clients are your assets, make them happy is all that is expected from you without compromising on your time, work or professionalism.

Selection of the client is also significant as you can’t please everyone, so try to know more about their history in your first meeting itself before signing the contract. Client’s management is essential as your living depends upon them. So, devise practical methods for them to come up with the best of the options and make working smooth for both the parties.

How to Manage Your Clients?

Retaining clients is as essential as onboarding them and holds a real test of your abilities for managing your clients and creating lasting relationships for many freelance businesses.

1. Agree on Timelines, Strategy, and Scope.

To know and manage client expectation is quite remarkable and it is advisable for the freelancer to take them seriously. Misunderstanding the project, decrease the chances of successfully reaching the goals of your assignment. Whether you are interested in picking up small or a massive project do remember to prepare scope-of-work document adequately. Try to use the report for communicating your client about the budget, scope, timeline and ensure that both the parties agree for the same before you start working on it.

Suppose if you have a freelance business like website designing, your clients can expect the stock imagery, and website hosting included in the pricing agreed before starting the project. Make sure of the services you will source to your clients and explain to him everything in black and white.

 

Because you can risk your reputation in the market if you tell your client about various out of scope things after starting the project and he might think that you are swindling his expectations and have poor management. While preparing the outlining of the project try to feel like the client and know what the things that should include in the plan and while the client can manage the others on its own. One golden rule for managing the clients are under promise and over deliver.

 


2. Communicate Regularly.

The cause for a majority of problems is directly related to the lack of communication or miscommunication at times. However, there are many ways to improve communication skills to resolve such issues. For example, providing a regular status update to the client about on-going projects will help you to adjust the relationship and better your perception in the eyes of the client.

Following up with your past clients’ on a regular basis and initiating regular meetings with your existing and potential clients will ensure your business continues to flourish in the long term.

 


3. Use Tools to Make Your Work Easy.

For managing your clients effectively and efficiently try using some tools for managing your relationships with them. There are various low cost and high-cost options to maintain your customers by keeping the contacts, documenting project status, tracking your interactions and prompting to schedule or following up for a meeting.

 


How to Strengthen Your Relationships?

Pursuing a good relationship with your client is considered to be a lucrative trait. As strong relationships can generate repeat businesses, referrals, and also create opportunities for promising work.

 

Humanely approach is the secret of handling the relationships and treat them as they have always wanted to get treated. Caring and nourishing is essential for the links in your life.

Initiate your relationships with listening. Try to hear more than you speak as this act of your will help you to know your client and identify their requirement that has got unnoticed by the previous freelancer or employees. And above all everyone loves for being heard give your client the privilege and allow them ample amount of time to express themselves to you.

Ask many questions to know your client well on a personal level. Try to find their hobbies, children’s, favourite pets, or they love to travel around. Identifying them in their capacity will help you in understanding their personality and the kind of work they like you to perform for them.

 

By being transparent and trustworthy, you can ensure that your client will come back to you again. But nothing can leave the strong impact other than your high-quality work and be delivered within budget and on time.

 


Feedback

Always ask your clients about the feedback. Another golden rule is never argued with them. If your client points out something in your work never show his fault and try to be as humble as possible. If you hone these traits, it will help in being calm and composed, and you handle secure and robust going clients simultaneously.

Never be afraid to walk away from your clients who are draining your time and resources. If you have already reached a point with your client relationship where he is causing you way more headaches as compared to their worth, be honest, specific and upfront and look forward to getting rid of him as soon as possible.

Freelance business is quite easy to start but taking it to another height can be tough if you don’t have regular clients. In your initial as well as advanced stage do know that your client is your asset and you should decide what he wants you to deliver at any given point in time. Try out different strategies to generate great outcomes for yourself and your client and make it worthwhile for your budding business.

CURRENT ISSUE
Creative Gaga - Issue 48
Widget Image