There are two kinds of people in this world, people who love to read and people who don’t. Regardless of this fact, content in this day and age is still the king.
If it was only about words, we’d only need a word document. Typography is all about solving a problem by also communicating an ambience and character. “It’s about communicating a message and letterforms are our tools”, says typographer Shiva Nellaperumal. Below he explains his rules to