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Rohan Dahotre is an illustrator wanting to make a difference. One who feels deeply about nature and draws inspiration from the stunning bounty of life it nourishes, he aims to convey and express the magnificence of the natural world!

Furry Friend
Natural
Frog

Rohan had already made it a ‘habit’ to add detail to his depictions, by the time he’d started drawing out his favourite cartoon characters as a kid. He was always fond of textures and patterns, incorporating them in his artwork, which only grew to contain more design elements.

Tribal Queen
Natural
Crow

A keen observer who loves exploring the wilderness, he enjoys illustrating all things wild. For him, nature is full of inspirations, and is the ultimate form of creative expression – be it various life forms; textures in leaves; designs and colours in bugs and insects, or the elegance in tigers and other wild cats. Undoubtedly, it endows him with insight, as studying the intricacies in nature and understanding animal behaviour is what he likes most.

Mister Rhino

Natural

The crux lies in simplifying complex organic forms into simple shapes, even though adding patterns inside them gives them a new identity. Experimenting with animal photos and giving them a new look and feel, he yearns to demonstrate the true beauty within the amazing creatures, so that people may better respect them and their habitat.

Natural

Published in Issue 34

This is a rebranding special issue focused on finding the answers to some of the basic questions like what is the right time for re-branding? or what all needs changing and how exactly? We interviewed some of the best branding studios like Landor Mumbai, Elephant, VGC, Inchwork, and many more. If you are considering rebranding or want to learn more about the art of doing it then this issue is a must read. So, go ahead!

 

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The everyday living need not necessarily be mundane, tedious or ‘routine’. When one’s very own personal dwelling is beyond the ordinary, life can definitely be more than cyclical and monotonous. Located in Danube, right in the heart of Budapest, Margeza is one such apartment that is full of life and brilliance, built by Belgian couple’s Margeza Design Studio that designs and builds ‘liveable’ spaces as a joyful, creative process.

Budapest - Margeza Design Studio
Budapest - Margeza Design Studio
Photo by Áron Erdőháti

Margeza Design Studio’s unique apartment SZABO ILONKA UTCA in Danube, Budapest, has the notorious capacity to pleasingly charm not just those who are living under its roof, but also the viewers admiring it from outside, as it employs the sheer power of its very charismatic nature, vibrancy and flamboyant character.

Budapest - Margeza Design Studio
Photo by Áron Erdőháti
Budapest - Margeza Design Studio
Photo by Áron Erdőháti
Budapest - Margeza Design Studio
Photo by Áron Erdőháti

The living space is more than just a fitting abode of interiors that is soothing to the eye and the mind, and so also does it serve as a deserving platform to some of the most extraordinary sights in the city—something that it harbours in abundance, amongst the rather vast bounty of treats that it has in store to generously offer its residents. As if that wasn’t enough, one also gets more than just a taste of the icing on the cake — a rather clear view of one of the most beautiful buildings, the architectural spectacle of the Parliament.

Budapest - Margeza Design Studio
Photo by Áron Erdőháti
Budapest - Margeza Design Studio
Photo by Áron Erdőháti
Budapest - Margeza Design Studio
Photo by Áron Erdőháti

Following a complete and thorough renovation, the place was made to be special with unique furniture and carpets that were designed specifically keeping the apartment in mind. The tiniest of aspects were acknowledged and paid attention to, leaving nothing behind while addressing each and every nook and corner, including the most minute of details. Testimony to this would prove to be the ‘living green wall’, a feature that is symbolic of the apartment’s liveliness and zest.

Budapest - Margeza Design Studio
Photo by Áron Erdőháti
Photo by Áron Erdőháti
Budapest - Margeza Design Studio
Photo by Áron Erdőháti
Budapest - Margeza Design Studio
Photo by Áron Erdőháti

Very naturally, the characteristics of Margeza can be found everywhere: joyful, energy-filled colours that provide or create an atmosphere of happiness. On the Budapest-shaped carpet, a small red dot shows the location of the apartment, while the giant window of the living room—like an open cinema—shows the ever-changing face of the city. Likewise, the entire apartment is flooded with light. Featuring a living room; two bedrooms and an additional study, the apartment is 110 sqm (1,184 sq ft) on two levels. Yet, if one yearns for or desires going into unbounded space, one can go on to the terrace and glance away at the boats serenely sailing on the Danube. From the limited to the unlimited, Margeza has it all.

Budapest - Margeza Design Studio
Photo by Áron Erdőháti
Budapest - Margeza Design Studio
Photo by Áron Erdőháti
Budapest - Margeza Design Studio
Photo by Áron Erdőháti
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Changing jobs and switching fields never let Zigor Samaniego’s love for art die. It instead inspired him and gave him the strength to follow his passion and go ahead with what he really wanted to pursue in his life.

Just be Inspired to Work and Happy at Heart

Being successful and achieving what he has today has not been an easy ride for Zigor Samaniego. Experienced much, from having tasted editing of videos in a post-production company and working in the stream of info architecture to designing websites and being employed by a video game company, Zigor was neither inspired to work nor was happy at heart.

Just be Inspired to Work and Happy at Heart

He then took to freelancing as an artist and an illustrator which got him illustrating for some of the highly reputed brands like American Express, Nestle, Wired and their likes.

Though some of these opportunities gave him the chance to explore the world of 3D design and drawing, he still wanted his artistic freedom to let his creative mind and thoughts pour out of his imaginative brain in the way he wanted them to.

Inspired

Transforming Imagination to Impressions!

Zigor has always had multiple crazy ideas occupying his mind and conveying the same to his viewers’ works as his biggest motivation and inspiration. For this, he found 3D as the best possible way to express his thoughts and to give life to his imagination.

Though he plots the drawing from his mind, his artwork, from scratch to finish, is entirely digital inspired. Gone are those days when he would use the traditional tools of pen, paper and ink to unleash his creativity.

Inspired

Follow Your Own Style!

Comfortable and confident about his own style of working, he accepts requests and designs characters only which have the possibility to be designed in his way. It is a moment of pride for him when clients, amazed by his portfolio, call to hire him for their work to be delivered in his style. His style is defined by the cute appearance of his characters, merged with a slight amount of humour and fun, aimed at bringing a smile to the viewer’s face. Sometimes not knowing what to draw works best for him as the ideas develop alongside his doodling.

Nature, a Trigger For Art!

He credits his inspiration, innovativeness and ingenuity partly to nature and partly to his crazy thoughts. A nature-lover and enthusiastic about outdoor activities, he is influenced by the things he sees around him and sometimes draws inspirations for his characters and art work while trekking up a mountain.

Tips From the Master!

Enlightening the young ones with certain tips and tricks, he emphasises on the fact that having ones’ own style is a very important thing. In addition to this, the quality of the portfolio plays a very crucial and significant role in a creative’s life.

It is essential that the artist should remain faithful to his tastes and be very careful with the toxic customers wanting to change their style.

Inspired

Published in Issue 43

With the changing weather comes the season of Interns, with fresh new energy everywhere and your talented creatives wanting to test their skills and knowledge in the real world of live creative briefs and super creative professional environment.
This issue is a must-read for internees and fresh talents. Go ahead and order your copy here or subscribe to not miss any future issues!

 

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Consistency is imperative while creating a series. This can be achieved through the use of line style, tone, colour palette, a specific art form, etc. Here is an illustrations series created for The Lily News by Ana Duje, an Argentinean graphic designer and illustrator who currently works between Hong Kong and Barcelona. What makes this unique is the minimalistic art style, the starkness of the white lines and bright pop of colours against the pitch black background.

 

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Illustrations
Illustrations
Illustrations
Illustrations
Illustrations
Illustrations
Illustrations
Illustrations

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Mimicking nature is no small task, especially when it involves a moody and constantly swinging factor such as the weather. Yet, watercolour artist from Pondicherry, Nadeesh Prabou, attempts to bring to life nature’s aspects in the most realistic representations possible, through his watercolour paintings of different weather situations

weather
Rainy Day. A typical scenario of a small town going about on a rainy day, achieved by using the ‘Spreading’ method
Summer Street. Warm colours used to highlight the hot summer effect, in effort to portray a sunny day in a small town

Inspiration Shapes Gives Flow to One’s Work.

Inspiration is important, and being inspired is what gives direction to not only your chosen style of art but also the way you actually conceive it during execution; unfold it on the canvas, and finally manifest it as a whole.

 

Likewise, the weather has always inspired Nadees Prabou, ever since his childhood. He’s always admired the varying force and power of nature, and the impact it has on the surroundings, including the lives of beings (be it trees, animals or people) that are subject to it. An example of this being evident would be factors such as the strong force of the wind, and the dampness everywhere around, portrayed in his paintings that depict the monsoon time.

Bullock Cart. A bullock cart amidst a city-like scenario – a phenomenon that is exclusive and common to India

Summer Street. Various street scenarios on a summer day in the town or city, as people go about with their daily lives

The Artist’s Fluctuating Mood, Just Like The Weather, Affects The Larger Picture.

To depict weather means to mimic its aliveness, and that is something not easy to do. Yet, it is something that can be seen in his paintings through the blending of contrasting shades, monotones used to depict a typical form of different weather conditions, and techniques he seemingly applies, such as those of spreading or smudging, loose and irregular forms, the characteristic or typical watercolour effects and the likes.

weather
weather
Kasi

weather

This effective use of colours to achieve the depth in portraying the right atmosphere ican’t be explained in words, as he feels that it’s something to be observed practically only and feel it. This is probably because the moods he starts out depicting at the beginning of the painting process, might end up differently towards the end, and could be completely different in the final output, constantly fluctuating, as does his mood like the very weather.

Gandhi statue. A popular runs along a notable beach of Pondicherry, bearing a large statue of the nation’s icon, Gandhi

Rushing cattle. The fury of bulls as they make their way across the ground, splashing and thudding through their path

Following Trends or not is a Personal Choice One has to Make.

Each artist has an individual and respective view or opinion about going by creative trends that might be in vogue at the time, and so also about either accepting or defying them to various personally defined extents. In Nadees’s case, he feels that it is effective to be a “Contemporary Artist” rather than being a realistic artist, which might generally translate to producing whatever catches an audience’s attention at that point in time. As a result, he admits to including creative practices that may be in trend at the time, into his paintings.

Rushing cattle. The fury of bulls as they make their way across the ground, splashing and thudding through their path
weather
weather
business

Published in Issue 36

Every year brings a lot of hope and promises. With a New Year resolutions list (which might be lost by now) and hope of everything will change for good we all welcomed 2017. This issue explored, how these changes will affect our businesses and how we can be prepared for the growth predicted by the experts. The Wise Advice section includes pieces of advice on the web, mobile apps, user interface and user experience from well-known industry experts. This issue gives you hint about tends to keep an eye on and how to be ready for it! So not just for the business owners but also for upcoming creative entrepreneurs this one is a must read!

 

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Though we are a country full of festivals all around the year, but this special festivity time of year when not only you change your calendar but also the gifts, family dinners, celebrations and new year resolutions all make it a special time in everyone’s life. Nithin Rao Kumblekar decided to capture this memorable time for the cover of Creative Gaga. Here, he explains his thought process and step by step tutorial.

For any painting, to begin with, sketching is not only the most basic but the most important thing. The whole painting depends on it and can be considered as the backbone of any painting.

 

Here, I have focused on the subject from the top angle with slight fisheye effect. I did some scribbles first and then fine tune the outlines to make the subject clearer for the next stage. For sketching, I use Adobe Photoshop with Wacom Cintiq monitor and several different brushes which give the real feel of sketching with the pencil.

Festivity

I normally use “Hard Round Pressure Size” brush by enabling brush pressure as well as thickness buttons in the top brush control panel. This will serve the purpose of getting the pencil sketch effect. This feature is also useful while colouring.

Festivity

I have kept the main source of light from top hence the play of light and shadows are pretty simple in this illustration. Also, the characters expressions play very well depending on how we choose to place the light source.

Festivity
Festivity

Here, I wanted to get the festivity feel in the entire colour tone. So I chose to get the orange and yellow tone which gives a warm feeling in the environment. The final colour tone can also be achieved even at the last stage by adding just a flat colour layer on top of all layers and then by trying different mode options in the layer pallet. But here, I chose to set the colour tone layer by layer. I did not use any colour filters, as I mostly knew which tone the final illustration should have.

The character colouring steps are shown here:

 

To avoid any spill of colours at this stage, start by creating the characters and the props in different layers. And If you want to colour a specific part without disturbing the nearby object then you need to create each and everything in different layers and then group it under the character or the object name.

 

For example, in this illustration, I’ve created layers for the skin and clothes within the characters. And for the background, there are many layers for all the objects and that is where you may get confused.

When you have multiple layers then the convenient way to work on the desired layer is to hold the control/command key and then click on the part of the illustration that you want to select. The correct layer will be selected and then for colouring, again hold the control/command key and click on the selected layer under the layer panel, this will highlight/select the layer with selection marquee and you can begin the colouring. There won’t be any spill of the colour outside this selection.

After all the characters and objects are coloured it is time for the background light fixes. In these images, you can see the difference as I’ve added slight glow as well as little shadows to make the characters stand out. And finally after completing everything sometimes you might want to change the size of some objects or change few colours. Since we had everything in layers it is easier to do these minor adjustments even at the final stage. I had increased the size of the boy by about 15%. And we have reached the final illustration.

Festivity

I almost forgot to mention one important thing that to always save the file and keep duplicating it. As sometimes, the file might get corrupted due to some system error or something else. But If you have duplicate files then you don’t have to begin the illustration from scratch. So saving is a good habit but duplicating the files is even better. Good Luck!

Published in Issue 35

Festival & Calendar Design! The season of the festival has started and everyone is preparing to have a unique one this time with less cash and more fun. We interview many creatives who create promotional or calendar design each year. As most of the thing around us had shifted to digital, even calendar design and the promotion has shifted. But Yorick Pintos, a strategic consultant at studio Kohl suggests that best option would be to a mix of both, the traditional and digital media. Digital Illustrator Nithin Rao Kumblekar also shared his love for the printed calendars and emphasis on the effectiveness of it. With many unique inspirations, advice and project showcase this issue is a must-have if you are interested in print design & want to understand the future of the same.

 

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Before you even think of the character, you need to grasp what is going on in the game, says illustrator Shyam Deshpande. The story gives way to an ecosystem that automatically translates into details for your character. He shares few of his guiding principles.

Character
Hot Date
Character
Moon

Interrogation Before Imagination.

Even before conceiving a character, think why you even need to paint it. There are few questions one needs to answer to get the character right. Like, what are you trying to portray? What is the reason for his/her existence in the game? What is the story he/she dwells in. These form the base of the artwork. Take time to answer these questions. And rest assured, you are going to get a fitting character.



Character
Gaddafe

The Story is The Key.

The first job is to think about the plot of the game. Say, if it’s located on some alien planet, you need to think how the character will exist. Is it a safe happy place or full of unknown creatures? One needs to think about the persona of the character and accessories basis that. For instance, should he/she carry some essential weapons if it’s a scary place? Moreover, how these weapons should complement the character.

 

Like, a cave man shouldn’t be using a gun so you need to give him something which is primitive. Even the costume will have hints of a similar, natural material which is easily available on that planet. In other words, if you have a grab on the story, it will help your imagination to come up with the details.

Character
Lord Vishnu

“Artists always try to find familiar shapes in everyday things like clouds or other elements of nature. The same happens when they try to conceive a character”

In Character, Abstraction And Realism Merge.

Of course, abstraction and realism are two different things. But at times, especially in cases of character design, the thin line between the two dissolve. Artists always try to find familiar shapes in everyday things like clouds or other elements of nature. The same happens when they try to conceive a character. While painting one, they define the silhouette based on a relatable figure. Depending on the demand of the concept, the look of the character tilts towards abstraction or realism. But ultimately, there is a hint of both in every character.

Mastercopy: After Repin


Character Concept

Exaggeration is a Choice.

There are lots of factors in a figure that makes it appealing for the eye and interesting for the mind. Artists generally look for volume, rhythm, body language, expression and interaction between the forms in characters. While creating for a game, one needs to decide which forms or elements one needs to emphasise on.

 

Directed by the concept, it can be either one of the aspects of the character or one of the supporting elements. Then comes the expression and the physical stance. Say, a character supposed to be king exudes lack of confidence in his body language. This can be totally confusing for the artwork. At the end of the day, you need to choose the elements to exaggerate and give the character a completion.

Character Concept
Hyena

Published in Issue 15

Gaming Art Special! In this issue, we invited leading Gaming professionals to share their inspirations along with their suggestions to improve the Gaming Art in India. Featuring some of the big names of Gaming Art like Vinay Vikram Singh, Sandeep Menon and Neeraj Menon along with International renowned Russian studio, ‘Grafit Studio‘ and many more talented creatives.

 

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Satish Gangaiah, a successful independent freelance illustrator and designer, teaches us a few tips and tricks of working in the creative field.

Herbs to Home Poster

CG. What was the inspiration for you to take up illustration as a career (freelance illustrator)?

Satish. During my childhood I occupied most of my time by drawing. My fascination for drawing has evolved through time. My inspirations have mostly been from the urban context or pop culture. Later during my career I was exposed to art from across the globe. This pushed me to further explore and understand international design trends.

Tik Tok lady, personal artwork
Welcome to the world of corporate culture, personal artwork

CG. Your artworks depict caricatures. Is that your style in general or do you use it for specific pieces of art? Are there any other styles also that you like to try out or that you follow?

Satish. My style is not exactly caricatures, instead it reflects a sense of lightness, and is aimed at easy communication. Stylisations often convey the message far better than realistic depictions. As an artist, I believe in being versatile in style and content. It is important to mold your work based on the requirement.

Republic Day Tableau, personal artwork

CG. Your artworks have a lot of Indian touch to them but projected in a very contemporised manner. Could you please tell us a little about this style?

Satish. I take great care to ensure that the style I create connects with the audience. The artworks of this particular style are based on the Indian context and are intended to give a local feel. They carry my lived experience, my influences and my inspirations. The added contemporary feel helps them resonate with the times we live in. They reflect the trends and sensibilities of today’s culture and society.

Chronicles Over Coffee
LDS Smile, personal artwork

CG. Your profile showcases an animated version of reality through your work. Is it a concept, scheme that you follow?

Satish. Most of my work draws from my experiences and attempts at thinking out of the box. They all have a common thread that reflects different fragments of my identity. Most of my personal artworks are inspired by things around me.

Good Morning

CG. What are the messages that you aim at bringing across through your artwork?

Satish. One common message is that of joy. I am neutral as far as identity politics goes. Instead, I create my characters in a utopian realm of happiness. My artworks are also a tribute the things that have shaped and inspired me. My messages are simple, minimal and relevant to us all.

Mahishasura
Auto Santa Claus

CG. Could you give an insight into your design process, from the beginning till the end to get the desired output.

Satish. I always begin with a systematic understanding of the requirement or the subject. The next step is research; it is vital as it helps me explore multiple possibilities in representation as well as making a delivery of content more efficient. It also gives a good foundation to base their concepts and ideas. After that I start compiling mood boards and inspirations for the ideas. I also start making key sketches in tandem. This helps me keep the idea fresh and innovative. I believe by giving this amount of time prior to making an artwork always adds value to it. The next process is all about developing the idea into an artwork

Bakasana, personal artwork

CG. In brief, what has your journey been like being a freelance illustrator?

Satish. My journey has had its ups and downs, in spite of that I have enjoyed it so far. Experience has taught me that the more planned and well managed the process is, the more sustainable and easy the journey becomes.

Swayamvara, personal artwork

CG. Being a freelancer yourself, what would be your words of inspiration and a few tips for the all the people wanting to start out a career in the field of illustration in today’s times?

Satish. The advice I can give to those who are starting their career is – always be passionate. Being passionate towards your art practice also builds empathy to appreciate good art and design. And always try to create your own identity. Success always follows slowly if you are focused and retain the passion to be creative.

Gravity, personal artwork

Published in Issue 48

A Freelancer’s Life in India! Every day, with a dream of ‘Being Your Boss,’ many creative professionals jump into the pool of freelancing. But many are not well prepared for the life of the freelancer, which brings many challenges along with benefits. So to explore further, we interviewed many freelance illustrators and designers to get answers to the question you should ask before taking the final call of becoming your boss! So, if you are planning to or have already become a freelancer then this issue is a must-read for you.

 

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In such complicated times, it’s all about being simple. Simple is effective when it comes to design, believes Lundgren+Lindqvist, a Swedish design studio. It’s all about saying a lot more with a lot less. Engaging in a conversation, they tell us more on how they create effective and memorable design.

Design
Varvet - Visual Identity, Stationary and Sinages
Varvet - Visual Identity, Stationary and Sinages
Design
Varvet - Visual Identity, Stationary and Sinages

CG: Describe your journey as Lundgren+Lindqvist. What have been your accomplishments?

LL: When we started Lundgren+Lindqvist in 2007, our primary goal was to do what we love and stay afloat doing so. Now our ambition has grown along with our team, but we still want to do the best possible work. Over the years, we have had the opportunity to work with a great number of amazing clients, creating work that we can all be very proud of.



O/O-Brewing Baltic Porter-Packaging Design

CG: Your designs appear simple, effortless and smooth; however that is probably not the case behind the scenes. What all do you have to go through to arrive at the final design outcome?

LL: Simple is hard. Every project starts with a coconut. We use fine grain sandpaper to peel off layer by layer until we expose the core. That’s because we believe in honesty. Achieving that means removing the make-up to expose the bare, naked truth.

Design
Akademi valand photography next to the ocean exhibition catalogue covers

CG: What inspirations are included in your design? How does your background reflected in your designs?

LL: Like most in our line of business, we take an active interest in neighbouring creative fields; such as the arts and architecture. It is hard to judge as to what extent our Scandinavian background has influenced us. Of course, the legacy of great designers and thinkers such as Paul Kjaerholm, Olle Eksell and Alvar Aalto continue to inspire.

O/O - Brewing - Carismatico - Packaging and Visual Identity


O/O-Brewing Bangatan

CG: You work across various mediums. How working on paper differ from working for the digital space?

LL: Paper is definite, in that a printed piece is final. On the other hand, the digital space is an indefinite, organic medium. Both mediums offer unique possibilities. While conscious of this, we try to build each project around a concept and an idea rather than on the media of choice.

Maria Sole - Ferragamo, Visual identity and packaging
Design
Maria Sole - Ferragamo, Visual identity and packaging

CG: Designs have to look amazing and at the same time solve a problem and fulfil a greater purpose. How do you balance your and your client’s views?

LL: A good designer-client relationship is, like any relationship, based on trust. When there is a lack of trust from either side, the outcome will suffer.

Design
Critical Mass Studio Document Holder
Design
Critical Mass Studio Document Holder


Critical Mass Studio Pencils
Critical Mass Studio Poster
Critical Mass Studio The Totebags

CG: The world of design is constantly evolving. How do you keep up with the change?

LL: Although times are indeed changing, certain truths will remain. Our inherent curiosity and thirst for knowledge allows us to stay updated in a very natural, organic way. We visit exhibitions, read and travel a lot. Staying updated is nurturing our interests, which is the fuel we use for our daily (and sometimes nightly) design and development work.

A Sense of Place, Refugees welcome poster book
Design
Recto Verso Mirror


Design
Recto Verso Spread

CG: What other countries would you say are very prominent when it comes to design? What are your views on Indian design? Anything Indian that has caught your eye?

LL: In terms of graphic design, our neighbours Norway and Finland are definitely countries to watch out for as they are challenging those with a traditionally strong graphic design output such as Switzerland, England and the Netherlands. In terms of India, we are shamefully aware of the fact that we know very little about the country’s design scene. Perhaps Creative Gaga Magazine can put an end to our ignorance.

O/O - Brewing - Packaging and Visual Identity
O/O-Brewing-AW-2016-Packaging and Art Direction

Published in Issue 21

Branding With Packaging! They say not to judge a book by its cover. But they also say that exceptions are always there. There’s no doubt, branding and packaging are the faces of any business and product. They decide the way people will receive the brand; whether they will accept it or reject it. To understand and gain more perspective on this much-unsolved mystery, we invited many branding and packaging experts who throw light on the topic.

 

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Every designer develops a style, which can be seen through his or her work. No matter which medium you choose to work in, it is this unique point of view that gives an identity to the artwork. Shreya Gulati gives an insight about her bold and quirky work and delves deep into the process that helps her achieve this style.

Versatility
Versatility
Upstox Branding.

Deconstructing The Subject.

Shreya enjoys in fragmenting the illustration and having fun with each part as it allows her the freedom to create something different each time. Working on individual parts rather than the whole gives her the bold, clean and quirky style that is clearly visible in her illustrations. Bright colours, striking graphics and playful characteristics are synonymous with her style. She loves creating characters and building stories around them. Designing contains many permutations and combinations of applying art and problem solving methodologies. The vastness and the limitless possibilities fascinate her and this lends very unconventional and experimental expressions in her designs.

Versatility
Versatility
Still from the Video ‘Financial Management’.

Versatility is the Key.

She does not believe in any one particular style but likes to experiment with different palettes, treatments and line work according to the subject matter. Not being bound by any precondition and taking the flexibility to explore different mediums and have fun with it makes her each piece unique. Moving effortlessly through mediums her versatile style of work has taken her through illustrating a children’s book to designing an app for stock trading.

Versatility
Pseudo Sapera.
Versatility
Future is Female

Versatility
Pride

Inspiration from the Subconscious.

Inspiration is not something that is acquired but it is the objects, visuals, words or anything that influences you and seeps into your memory. She draws inspiration from memory, sometimes by referring to her Tumblr dashboard which is constantly evolving as she travels and records the inspiring things that she sees around her. Sometimes she also refers to the artworks of the artists she adores. She loves drawing human forms, especially female, mostly not clothed. Human anatomy and sex are the two subjects she enjoys exploring the most.

Versatility
Pop Stickers.
Musings

Design is Therapeutic.

She doesn’t have a defined design process but lays emphasis on research and scavenges for information. Whether it is watching a movie, reading an article or a book everything influences her in some way or the other. At times, the trigger is found right away if not then she analyses the data thoroughly and doesn’t stop till the cue is found. Solution lies in understanding the problem in depth and drawing a clear brief. It is sheer joy when your target consumer is happy with the product and you see your designs being accepted and becoming a part of your users. She enjoys designing thoroughly and finds it very healing and therapeutic.

Versatility
Obot Character.
Anamolies

Asia Map

Seeing Excellent Work Pushes.

In case of a creative burnout or when she feels creatively exhausted, she loves to surf the Internet to see some brilliant work. At times, images, visuals or powerful words that might not be directly connected but seem to have an impact, infuse great ideas. Being exposed to the great work being produced inspires and influences to push the bar further. Seeing good work inspires her but when she finds some extraordinary work it motivates her to push harder and work to achieve greater heights. The amazing and boundless world of design keeps unfolding in mysterious ways inspiring to work more and more.

Genesis
Imperator