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Packaging has been for long an ignored discipline of design. But the trend has changed nowadays, and it is becoming an exciting space for designers to showcase their artistic and innovative skills. Graphic design studio, Impprintz, derives inspiration from the products to add to the experience of the buyer and user. Here, Simran Sahi and Rahul Sureka talk to Creative Gaga about how they successful packaging!

Packaging for Carees Soap
Packaging for Carees Soap
Packaging for Gift Boxes Blue Tokai

CG: Your designs seem to follow a geometric formula and are pretty systematically arranged. Is that your design style, or does packaging follow a standard formula that clients ask you to apply?

Impprintz. The idea is to keep things simple yet delightful. With packaging, it’s not an anomaly to face a series of variants within the same product range. Therefore, the challenge lies in creating something different while maintaining a strong cohesive visual family. Another vital element for packaging designers to be mindful of is information architecture which helps buyers navigate systematically through the communication.

Packaging for The Little Pondicherrian
successful packaging
Incense Gift Packs.
successful packaging
Incense Gift Packs.

CG: According to you, what makes a successful packaging design? You use a varied sense of bright and attractive motifs. Is that what you feel makes a product stand out on a shelf with other competitive brands?

Impprintz. The inspiration for packaging is more or less derived from the product and its unique attributes. Packaging design can be successful on various levels and often requires a combination of attributes like its ability to attract, engage and inform. Simultaneously, it must also deliver a tactile experience with the apt choice of material and optimum fabrication, a well-thought-out functionality, and the difference and joy in it. Of course, the well-designed and attractive packaging on the shelf is going to grab your attention.

Packaging for Popular Essentials Flours
Packaging for Popular Essentials Flours
successful packaging
Pondicherry Collection Incense.
successful packaging
Pondicherry Collection Incense.
Seasonings by Milagro

CG: How is packaging different in today’s times? Apart from just a pack that people throw away, how do you get your designs to serve a greater purpose? Or is the purpose only to lure people and then packaging design loses its purpose as soon as the product is purchased?

Impprintz. The primary purpose of any successful packaging is to protect the product. By using vibrant and positive colour schemes, artistic illustrations and imagery and durable materials, packaging can prove to be an informative, enriching, and educative experience even in the process of selling/buying the product.

Mason&Co Limited Edition
successful packaging
Indigenous organic boxer shorts.
Zuka Chocolate Bars

CG: How is packaging for an incense stick different from say, a bottle? Do you believe it’s the same thought process and concepts that need to be exercised or does packaging design vary from project to project?

Impprintz. In terms of process, all packaging design projects begin with a similar set of questions and critical analysis, but then they begin to take shape within their own parameters. Each project has its unique requirements, vision, communication, market segment, timelines and fabrication possibilities. What never changes is the spirit to deliver the best; more than what the client asks for.

successful packaging
Special Incense Packs.
MasonCo Diwali Packs

CG: And finally, what advice would you give people who want to take up packaging design and make a difference?

Impprintz. Packaging design is a field in itself. It is a container of creative storytelling where two-dimensional design meets the third dimension. It is important to promote people, products, and concepts that you believe in. Keep trying new methods and ideas; there is always more to learn.

successful packaging
Mason & Co chocolate bars.
successful packaging
Mason & Co chocolate bars.
Packaging for Herbs by Milagro
successful packaging
Massage Oil Boxes.

Published in Issue 26

Packaging is the first vital step towards enchanting the audience. Who doesn’t like a cute box or a trendy bottle? With this issue, Creative Gaga lets the cat out of the box to reveal the world of packaging design. Featuring various local and international designers like Petar Pavlov from Macedonia and Brandziac from Russia, Elephant Design and Impprintz from Pune, the issue promises to be a keepsake for many.

 

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Vijaya Laxmi exhibits the power that a woman possesses through her illustration series, ‘Devi’, ‘Shiva-Shakti’ and various other series, all are an exploration of her mythological concepts allowing viewers to see beyond the obvious.

Obsession with drawing and painting is Vijaya Laxmi’s genetic code. Pursuing art as a free-time hobby flowered into a passion of extremes where she could forgo sleep to complete canvasses and thus began her creative journey as a professional artist.

 

Also practicing clay modelling, she credits herself with a substantial part in promoting the concept of ‘Green Ganeshas’.

Shivgami

Themed Concepts of Modern Divine

Sensing and feeling divinity within her and outside of her, she has explored this divinity through her artwork in a modern and contemporary manner. Her work is mostly figurative created using oil and acrylics on canvas in subtle blues and greys, attempting to convey a story.

Saraswati

According to Vijayalaxmi, the female form has allure, grace and beauty emerging from the gentleness of form, the curves – be it the nose, the neck, the torso, the bosom, the waist; the softness of lines of fingers and toes convey a sense of movement. There is remarkable strength in what to the eye looks merely dainty.

Towards Peace

The Devi Series

To convey the message that each female has a different rupa, she has created a series, Devi, which is a reflection of her unhappiness where people see a woman as a goddess but not the other way round. Unlike calendar art, she has depicted the various Devi in a simple manner, without the much elaborate attributes of goddesses with heavy ornamentation.

Durga

She says that simplicity is itself the beauty of a message: ‘Here She is – now you draw your own meaning, interpret it, but here are my guidelines.’

 

Laxmi in her work is depicted as smiling – as everyone wishes to be blessed by her bounteous grace. Devi Kali’s face projects the anger or rage at injustice. Like Kali, Durga too has a more chiseled face, emphasising their strength, both destructive and creative.

Shivalankaar

The Shiv-Shakti

The Shiv-Shakti series is where she sees Shiv and Shakti as one – separate and together but spiritually one. It is a glorious representation of souls, their quest for merger and the attainment of the moment when they are immersed into each other.

 

Vijaya Laxmi sees Shiva not just in a male form but also as a female – the ardhanarishwar. He manifests himself in a complex dual form; the two forms merged in a manner where it is difficult to point where the male form ends and the female begins.

Shiva-Shakti

Shivangini

She has showcased the constant effort of Shakti to merge with Shiva in the He-She element through a series of paintings like Shakti seeking his attention; Shakti with the power of her will, she herself transforms into Shiva in the posture of meditation, but with her feminine physical attributes intact; Shakti trying to create a Shiva into whom she can merge.

Natsati

Traditional is Evergreen

For Vijaya Laxmi, the visual language on the canvas is the marriage of an idea, a thought, the medium and the expression using the mediums. Even an ordinary thing has to be beautified or the art is lesser for it.

Prayers

For her, digital art is flat and does not reflect the energy that the strokes of a brush provide, imparting life into a work of art. The computer screen’s size and the size of her canvases are of no comparison. Working on an actual canvas scale is a stupendous realisation that the good old brush can turn a trick or two which machines may not be able to.

Published in Issue 46

We all design for different audiences and always keep trying to figure out what they would need and how will they react to our designs? But, one audience who is the youngest of all and most difficult to predict is ‘Kids’. So, to get more clarity, we focused on animation design, an extensively used medium to influence these young ones. This issue is full of veterans advice and a lot of inspirations throughout for every creative soul. So, go ahead

 

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Changing jobs and switching fields never let Zigor Samaniego’s love for art die. It instead inspired him and gave him the strength to follow his passion and go ahead with what he really wanted to pursue in his life.

Being successful and achieving what he has today has not been an easy ride for Zigor Samaniego. Experienced much, from having tasted editing of videos in a post-production company and working in the stream of info architecture to designing websites and being employed by a video game company, Zigor was neither inspired to work nor was happy at heart.

Just be Inspired to Work and Happy at Heart
Just be Inspired to Work and Happy at Heart

He then took to freelancing as an artist and an illustrator which got him illustrating for some of the highly reputed brands like American Express, Nestle, Wired and their likes.

Though some of these opportunities gave him the chance to explore the world of 3D design and drawing, he still wanted his artistic freedom to let his creative mind and thoughts pour out of his imaginative brain in the way he wanted them to.

Inspired

Transforming Imagination to Impressions!

Zigor has always had multiple crazy ideas occupying his mind and conveying the same to his viewers’ works as his biggest motivation and inspiration. For this, he found 3D as the best possible way to express his thoughts and to give life to his imagination.

Though he plots the drawing from his mind, his artwork, from scratch to finish, is entirely digital inspired. Gone are those days when he would use the traditional tools of pen, paper and ink to unleash his creativity.

Inspired

Follow Your Own Style!

Comfortable and confident about his own style of working, he accepts requests and designs characters only which have the possibility to be designed in his way. It is a moment of pride for him when clients, amazed by his portfolio, call to hire him for their work to be delivered in his style. His style is defined by the cute appearance of his characters, merged with a slight amount of humour and fun, aimed at bringing a smile to the viewer’s face. Sometimes not knowing what to draw works best for him as the ideas develop alongside his doodling.

Nature, a Trigger For Art!

He credits his inspiration, innovativeness and ingenuity partly to nature and partly to his crazy thoughts. A nature-lover and enthusiastic about outdoor activities, he is influenced by the things he sees around him and sometimes draws inspirations for his characters and art work while trekking up a mountain.

Tips From the Master!

Enlightening the young ones with certain tips and tricks, he emphasises on the fact that having ones’ own style is a very important thing. In addition to this, the quality of the portfolio plays a very crucial and significant role in a creative’s life.

It is essential that the artist should remain faithful to his tastes and be very careful with the toxic customers wanting to change their style.

Inspired

Published in Issue 43

With the changing weather comes the season of Interns, with fresh new energy everywhere and your talented creatives wanting to test their skills and knowledge in the real world of live creative briefs and super creative professional environment.
This issue is a must-read for internees and fresh talents. Go ahead and order your copy here or subscribe to not miss any future issues!

 

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Every designer develops a style, which can be seen through his or her work. No matter which medium you choose to work in, it is this unique point of view that gives an identity to the artwork. Shreya Gulati gives an insight about her versatility, bold and quirky work and delves deep into the process that helps her achieve this style.

Versatility
Future is Female
Versatility
Versatility
Upstox Branding.

Deconstructing the Subject

Shreya enjoys fragmenting the illustration and having fun with each part as it allows her the freedom to create something different each time. Working on individual parts rather than the whole gives her the versatility, bold, clean and quirky style that is clearly visible in her illustrations. Bright colours, striking graphics and playful characteristics are synonymous with her style. She loves creating characters and building stories around them. Designing contains many permutations and combinations of applying art and problem-solving methodologies. The vastness and the limitless possibilities fascinate her and this lends very unconventional and experimental expressions to her designs.

Versatility
Versatility
Still from the Video ‘Financial Management’.

Versatility is the Key

She does not believe in any one particular style but likes to experiment with different palettes, treatments and line work according to the subject matter. Not being bound by any precondition and taking the flexibility to explore different mediums and have fun with it makes her each piece unique. Moving effortlessly through mediums her versatile style of work has taken her through illustrating a children’s book to designing an app for stock trading.

Versatility
Pseudo Sapera.
Versatility

Versatility
Pride

Inspiration from the Subconscious

Inspiration is not something that is acquired but it is the objects, visuals, words or anything that influences you and seeps into your memory. She draws inspiration from memory, sometimes by referring to her Tumblr dashboard which is constantly evolving as she travels and records the inspiring things that she sees around her. Sometimes she also refers to the artworks of the artists she adores. She loves drawing human forms, especially female, mostly not clothed. Human anatomy and sex are the two subjects she enjoys exploring the most.

Versatility
Pop Stickers.
Musings

Design is Therapeutic

She doesn’t have a defined design process but lays emphasis on research and scavenges for information. Whether it is watching a movie, reading an article or a book everything influences her in some way or the other. At times, the trigger is found right away if not then she analyses the data thoroughly and doesn’t stop till the cue is found. The solution lies in understanding the problem in-depth and drawing a clear brief. It is a sheer joy when your target consumer is happy with the product and you see your designs being accepted and becoming a part of your users. She enjoys designing thoroughly and finds it very healing and therapeutic.

Versatility
Obot Character.
Anamolies
Asia Map

Seeing Excellent Work Pushes

In the case of a creative burnout or when she feels creatively exhausted, she loves to surf the Internet to see some brilliant work. At times, images, visuals or powerful words that might not be directly connected but seem to have an impact, infuse great ideas. Being exposed to the great work being produced inspires and influences to push the bar further. Seeing good work inspires her but when she finds some extraordinary work it motivates her to push harder and work to achieve greater heights. The amazing and boundless world of design keeps unfolding in mysterious ways inspiring to work more and more.

Genesis
Imperator
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Brice Chaplet aka Mr.Xerty from France shares his journey and insights as to what it takes to start out and establish oneself as a freelance digital artist and illustrator and create some surreal artwork.

Build Your Own Style to be a Successful Digital Artist!
Build Your Own Style to be a Successful Digital Artist!

CG. What according to you are the secrets to becoming a successful self-learning freelance digital artist?

Brice. No secret, it is all about ‘work, work, work!’ You have to practice yourself all the time and concentrate on what you do. In another way, you have to take some risks and explore new ways of creation. But you mainly have to build your own style day after day and stick to it!

CG. Where do you feel the digital artist is heading in 2018 as a profession?

Brice. It’s been 10 years since I’m doing this and, to be honest, I at times find it more difficult today than when I started to work and get new clients. We (illustrators, creatives) are probably a bit too many in the market and freelancers don’t get the recognition and exposure they deserve.

This may be because people believe that it’s easy to produce artworks since it’s computer-assisted. Also, I think digital related jobs are not so well-highlighted. 10 years ago, Graphic-designer or Illustrator was the thing to do to have a cool job (In my point of view, as a French digital-artist).

Build Your Own Style to be a Successful Digital Artist!
Build Your Own Style to be a Successful Digital Artist!

CG. What kind of a digital impact do you feel digital design and platforms will have on the next generation and its society?

Brice. We can already be said it’s everywhere around us and it will continue in this way. Youth are born with it and they will see this as a totally assimilated thing and continue to develop it more and more. But we have to keep in my mind that it is important to inject poetry and bring our souls and a bit of ourselves into the pieces we create, else it will lead us to a cold and boring world.

Build Your Own Style to be a Successful Digital Artist!

CG. What is the main idea behind your works and how do you conceptualise the composition?

Brice. It depends on the subject and the style I want to show. My style is very surrealistic and dreamy, with a worldwide cultural touch. I try to tell the story and illustrate my thoughts. I start writing some keywords on paper and a little story like “A little girl flying over flowers on a bird”.

Build Your Own Style to be a Successful Digital Artist!

Then I’ll draw a basic sketch, after which I’ll begin to work on the composition – first with Photoshop, using pictures I find on the stock website like Adobe-Stock or Deviant-Art or pictures I’ve already taken myself. It could also start from a cool picture (like a portrait) that inspires me and then I let my imagination flow – it’s more unconscious in this case and that’s how I can experiment with some new techniques.

CG. Also, what are the main software and tools you specifically use and for what purpose?

Brice. I use a Wacom pen tablet (to draw light and shadows for example) in Photoshop (since the 10th!), which is the main software I’m using to create my artworks. I also use a bit of Maxon Cinema 4D and Adobe Illustrator to create shapes and abstract elements and writings.

CG. How do you suggest other young designers can attain efficiency in their skills and ideas?

Brice. Be open; collaborate; read a lot of books and watch tutorials! Get feedback from friends and also from strangers who don’t know you personally and will be more honest in their critics! This is one way to grow as a person and even as a designer – it all then very naturally reflects and shows in your work.

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Illustrator, Mohan Sonawane, takes us through the process it took him to find and create a portrait with just the right amount of depth and perspective, one that would go on to bring a character to life on the canvas.

Drawing a face, by itself, is not an easy task; let alone a portrait that is synonymous with not just the way a person looks, but, in fact, is a representation of the characteristics and traits of the individual’s personality. Now, that’s no easy mission to engage; yet, Mohan Sonawane did take that it was worth a shot, and came up with this evocative portrait of actor Nawazuddin Siddique. He takes us through the moves it took him to reach the achieved execution.

Portrait

Step 1: Primary Concept

To start off with, the background was put into effect by the use of the given base colour – one similar to skin colour. Further, basic line anatomy was put into application, also keeping in mind the face structure and proportion, at the same time. This was all done in the Rapid style of sketching, quickly just going step after step, not paying much attention to detail at that stage or phase of the illustration/portrait.

Portrait

Step 2: Final Sketch

Following Rapid Drawing, final details were added into the sketch-work. For example, face expressions were introduced, which gave the subject the intense character and effective style. Something it is not only fundamentally essential to distinguish personality, but also necessary when one is trying to create distinct portraits. That is where an accurate face structure comes into shape.

Portrait

Step 3: Choosing Brush

After studying many brushes, one particular brush with a strong stroke, and the apt depth to it, was finalised and chosen. The conclusion was reached only after having tried out a variety of options; they all, however, lacked the primary quality and effect that was desired to create the intended production. Nonetheless, the right one was eventually found to execute the needed depth.

Portrait

Step 4: Primary Base Colour

At first, the basic middle tone colour was selected, followed by applying it to the whole drawing. Post that, the colours that were further used were selected as per natural colours. The whole intention was to be able to create an imagery that represented not just the face, but the very character itself that is synonymous of the person, so as to represent more than simply the face.

Portrait

Step 5: Occlusion Light and Primary Colour

With the help of basic colours, a dark tone was given to the portrait. Thereafter, the initial shades and tones were converted to dark-to-light shades. This was done with the primary goal of providing a realistic texture to the subject, one that would make it synonymous of real life.

Portrait

Step 6: Skin Texture and Details

After observing the skin texture, the Brush tool was brought into play, so as to give the much-needed set of details to the subject and his crucial character. In Photoshop, it is very easy to provide skin texture, as one can create whatever brushes one wants to apply in order to be able to achieve an accurate skin texture. That is what finally materialised or manifested into the evolution of the piece.

Step 7: Details

After completing the basic colour sketch, it became very easy to add on a lot more of the face details – one could thus highlight them, as they were very much in the designer’s control, even though it also depends on the subject’s characteristics and expressions. The best way to overcome that challenge is to actually be observant, and take time to grasp them in all their depth.

Portrait

Step 8: Reflection Light

When we see an image that has surrounding lights reflection on it, the drawing looks natural due to the reflecting light. It adds a very natural feel to an image. The same very basic thing was also applied over here, allowing there to be a natural light on the face, which looks very attractive.

Step 9: Final Compose

After completing the entire work, colour creation and background were further explored. Both aspects worked to create just the right amount of depth. And, finally, the ultimate picture starts taking solid root and shape. Due to this reflection of light, the desired output could be well achieved at the end.

Published in Issue 39

As the festivity is all around, every brand or business is trying to impress the Indian audience. But what really works for us Indians? What is an Indian design? And how we can make designs for India? To understand it, we interviewed some Indian creatives who are successfully creating designs for the Indian audience.

This issue of Creative Gaga is a light read for someone looking for inspirations or insights on Indian design and how the Indian audience can be enticed. So go ahead and order your copy or subscribe if you want to keep receiving a regular dose of inspirations!

 

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