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Illustrator, Mohan Sonawane, takes us through the process it took him to find and create a portrait with just the right amount of depth and perspective, one that would go on to bring a character to life on the canvas.

Drawing a face, by itself, is not an easy task; let alone a portrait that is synonymous of not just the way a person looks, but, in fact, is a representation of the characteristics and traits of the individual’s personality. Now, that’s no easy mission to engage; yet, Mohan Sonawane did take that it was worth a shot, and came-up with this evocative portrait of actor Nawazuddin Siddique. He takes us through the moves it took him to reach the achieved execution.

Portrait

Step 1: Primary Concept

To start off with, the background was put into effect by the use of the given base colour – one similar to skin colour. Further, basic line anatomy was put into application, also keeping in mind the face structure and proportion, at the same time. This was all done in the Rapid style of sketching, quickly just going step after step, not paying much attention to detail at that stage or phase of the illustration.

Portrait

Step 2: Final Sketch

Following Rapid Drawing, final details were added into the sketch-work. For example, face expressions were introduced, which gave the subject the intense character and effective style. Something it is not only fundamentally essential to distinguish personality, but also necessary when one is trying to create distinct portraits. That is where an accurate face structure comes into shape.

Portrait

Step 3: Choosing Brush

After studying many brushes, one particular brush with a strong stroke, and the apt depth to it, was finalised and chosen. The conclusion was reached only after having tried out a variety of options; they all, however, lacked the primary quality and effect that was desired to create the intended production. Nonetheless, the right one was eventually found to execute the needed depth.

Portrait

Step 4: Primary Base Colour

At first, the basic middle tone colour was selected, followed by applying it to the whole drawing. Post that, the colours that were further used were selected as per natural colours. The whole intention was to be able to create an imagery that represented not just the face, but the very character itself that is synonymous of the person, so as to represent more than simply the face.

Portrait

Step 5: Occlusion Light and Primary Colour

With the help of basic colours, a dark tone was given to the portrait. Thereafter, the initial shades and tones were converted to dark-to-light shades. This was done with the primary goal of providing a realistic texture to the subject, one that would make it synonymous of real life.

Portrait

Step 6: Skin Texture and Details

After observing the skin texture, the Brush tool was brought into play, so as to give the much-needed set of details to the subject and his crucial character. In Photoshop, it is very easy to provide skin texture, as one can create whatever brushes one wants to apply in order to be able to achieve an accurate skin texture. That is what finally materialised or manifested into the evolution of the piece.

Portrait

Step 7: Details

After completing the basic colour sketch, it became very easy to add on a lot more of the face details – one could thus highlight them, as they were very much in the designer’s control, even though it also depends on the subject’s characteristics and expressions. The best way to overcome that challenge is to actually be observant, and take time to grasp them in all their depth.

Portrait

Step 8: Reflection Light

When we see an image that has surrounding lights reflection on it, the drawing looks natural due to the reflecting light. It adds a very natural feel to an image. The same very basic thing was also applied over here, allowing there to be a natural light on the face, which looks very attractive.

Portrait

Step 9: Final Compose

After completing the entire work, colour creation and background were further explored. Both aspects worked to create just the right amount of depth. And, finally, the ultimate picture starts taking solid root and shape. Due to this reflection of light, the desired output could be well achieved at the end.

Published in Issue 39

As the festivity is all around, every brand or business is trying to impress the Indian audience. But what really works for us Indians? What is an Indian design? And how we can make designs for India? To understand it, we interviewed some Indian creatives who are successfully creating designs for the Indian audience. 

This issue of Creative Gaga is a light read for someone looking for inspirations or insights on Indian design and how the Indian audience can be enticed. So go ahead and order your copy or subscribe if you want to keep receiving a regular dose of inspirations!

 

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Symbols and metaphors offer an interesting layer to play around with and discover what lies beneath. Taking a cranky bit on everyday life can lead to fun stories. Designer-illustrator Avinash Jai Singh attempts to evoke emotions through a simplistic approach to metaphors.

The Conversation

Everything Stands for Something

On a design, every line and curve is a storehouse of emotions. It’s amazing how simple forms and shapes, when given the right twist and tweak, can mean episodes of a story. As opposed to imitating reality, a basic shape with enhanced or exaggerated features can keep you engaged and involved.

 

Geometry with the right gestures can bring up emotions. Characters, visual elements and environment are just steps in the process.

Nibmaniac
Chill-Out Puttar

Characters Represent a State of Mind

How you choose characters is how you perceive the world. For instance, the choice of jelly-like characters can be indebted to a childhood fascination. The way it moves and its wobbly motions are actually a rebellion against the proper form. As kids, you are taught to mimic and echo reality.

 

Good grades depend on your ability to sketch exactly like nature or books. This may not be liberating enough for some. Which is why one goes to pick characters that represent the thought that lies beyond the conventional.

Music Factory
Music Factory

What the Character Speaks not, the Environment does.

Once you decide the proportion of the character in the context of the situation, creating the environment becomes easier. It is like setting up a novel, one frame at a time. Emotions and gestures are very important here. The environment needs to support the mood and feel of the character.

 

It needs to subconsciously show if the characters are happy or grumpy. Unlike animation, a still frame doesn’t tell you about the sad scene or the happy one. So, the environment makes up for that bit. It’s like the background score for a silent frame.

Audio City

Humour Induces Change

Art has the potential to create an analogy. It can become so big that communities and audience are forced to think. And humour is the most friendly way to put across an idea that can connect, communicate and catalyse. It’s simply a metaphor for dissecting all the complexities of today’s society.

 

Keeping visuals happy and positive often makes them work in the audience’s mind. It’s not about changing the world or practical things around us. That’s not what art is supposed to do. But if worked out right, visuals can definitely change perceptions.

Sub-Woofer

Enjoy the Beauty in Uncertainty

Many times, the visual elements have nothing to do with the design or the story. It’s their shape and existence that triggers something. It’s often more about objects around at that moment or a book that one has come across. That’s what is beautiful about being an illustrator.

 

You don’t have to prepare for it like a photo shoot. Once the idea of the story is sculpted, the environment around it just evolves. The direction it takes is totally instinctive. This beauty of uncertainty is the most fun part of the entire process.

Heroes

Published in Issue 17

We tried to capture the time of chaos and confusion we all are in. How it inspires and influences creative thoughts. Starting with the cover design by Ankur Singh Patar, who captures the duality in the way we treat women. Followed by a conversation with Italian illustrator Giulio Iurissevich who explores beauty behind this chaos. And many more inspirational articles to explore. So Order Your Copy Now!

 

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With trends changing at light speed, no one wants to be left behind. With new trends, come new ways of self-promotion and expression, for everyone wants to make their own mark in this huge world of popping talents. So neither should you be left behind in exploring what it takes your portfolio to be noticed and be unique!

Diving into an ocean full of talent across countries and continents is not at all easy. It needs a certain methodology to be followed to remain afloat. The first and the most important step is being easily discoverable across various media and there’s no better tool than creating a portfolio website showcasing ones’ works to achieve this.

 

Creating a portfolio or personal website can be quite cumbersome. But following the tips here can definitely make life simpler!

1. User-Friendly Interface

As the saying goes, the first impression is the last impression and so the first look of the website should be able to capture the viewers’ attention for them to explore further. This is easily achieved when the screen looks user-friendly, indicating a simple navigation system through the website.

Portfolio Website

Sweety & Co. is a multidisciplinary team that aims at creating emotional bonds between people, products and brands through design. Their goal is to transform the product into objects of desire through sweetness, vibrancy and joy and this is very easily understandable from the organisation of their website. This indeed transmits signals of easy and direct navigation to what one wants.


2. Simple and Easy Language

Impressing a reader is all about the play of words but sometimes being basic is all it takes to grab the needed attention.

 

The quality of the written content is an important factor when it comes to promoting oneself. Use of simple words at the right places in a smart manner can make all the difference.

Being simple and easy is not just through word usage, but the content arrangement on the main and sub pages also matters. Optimising the content for a desktop and a mobile is needed at present considering the fact browsing is possible from anywhere and everywhere. This is a perfect example of a website with simple and easy language.


3. Graphical Representation

Browsing through a website is usually followed by the website’s graphical content and representation leaving an impact on the reader’s mind. In order to have a positive impact on peoples’ mind, the designer must pay attention to the graphical data put up.

 

Adding small and minute details speak for itself and show the readers the interest that one takes in designing even the not-so-important parts of the personal website. This gives the designer an edge over the others as not everyone focusses on these intricacies.

 

Being monotonous with just visual imagery or long paragraphs of written text is a big no-no as it only drives the readers away. Balancing out between the visual imagery and its written counterpart is a must for a site to have more traffic.

 

Sometimes what works out is following a theme.

Malika Favre, a London-based French graphic artist has used her profession to her advantage in creating her portfolio website. This has a just right balance of graphics, composition, colours and text to make the reader aware of the skill set of the designer!

Not too less and not too much!

 

Nike, as we all know is known to come up with the best of the advertising styles. This part of their website, in particular, focuses on ‘Show of Force’ through words and visuals in equilibrium and is easily comprehended by the reader.


4. Static and Dynamic Elements

As we all know that it’s a human tendency to be attracted to moving objects compared to still objects, so sometimes a small animated element does the magic of seeking attention. These animations are referred to as gifs.

 

Readily available for download and also easy to create in photoshop, gifs surely do make a difference to the overall appearance of a website.

Bleed is an independent design consultancy that helps clients in creating outstanding experiences and identities. Their goal is very visible through their own website design which has a smart mix of moving and still content. The moving content, in particular, keeps the viewer glued to discover what’s next.


5. Conveying and Communicating

In today’s’ times, being successful invariably means standing out from the crowd. This is very easily possible when the designer is able to communicate about who he is, what he does and what he has to offer.

Adam is a creative digital designer and developer specialising in interactive experiences for web, mobile and
tablet devices. His specialisation can be seen and experienced the minute one enters his website. This is a big conveying factor and acts as a guarantor for the client about the quality of work that the designer will deliver. The designer should be aware that the reader is also the business-giver for the designer.

 

Keeping the above-mentioned pointers in mind while designing a personal website, the designer can strike a balance between the written content and the visualisations in order to convey his point to the reader or the business-giver in an interesting way.


6. The Essence

For any piece of work to be lively, communicative and energetic, it needs to have the spirit of its designer, else it is just a piece of work.

Fabio Bergamaschi is an information and visual designer, who has used the skills of his profession to create his personal website. The use of a single colour to highlight certain points is a smart choice. This showcases a perfect balance of text, visuals and positive and negative space.

It’s easy to watch a sixty-minute play, stand up and clap or look at a painting or portrait for hours and be spellbound. In such cases, it’s not only exemplary execution that excites the viewers, but also the impeccable composition that makes for the perfect picture. Aman Chotani, a renowned travel photographer, shares the tricks for compiling the right shot that’s more than just a photograph.

5 Tips for Capturing the Talking Portrait

01. Focus on the eyes

Eyes are the main element in a portrait because there’s a reason why they’re called ‘the window into the soul’. Eyes can make or break your story and thus it’s advisable to always take them in sharp focus.

5 Tips for Capturing the Talking Portrait
5 Tips for Capturing the Talking Portrait

02. Use elements and depth to highlight your subject.

If elements were worthless, we’d frame our passport photographs and hang them on the wall. This only emphasises how the use of elements like reflections, shadows and patterns in your composition can make a shot more attractive and exciting.

 

If you want your subject to be the main focus in the image, create a shallow depth of field.

5 Tips for Capturing the Talking Portrait

03. Choose your subject wisely

It is but obvious that a professional not only knows the best process but also understands what raw material makes for a perfect masterpiece. Needless to say, this goes for a photographer as well, when working with portrait shoots, selecting an important face is a quality that is mastered with time and experience. Like good actors make the movie better, similarly amazing and interesting faces make your shot interesting.

5 Tips for Capturing the Talking Portrait

04. Let the light guide you.

The most important tool is to follow the light. Play along with nature’s incredible phenomenon, for it gives you the perfect colour palette and hues to work with. Make your subject pose according to the light; keep them as silhouettes or bathe them in the golden beam. After all, “controlling light is photography”.

5 Tips for Capturing the Talking Portrait
5 Tips for Capturing the Talking Portrait

05. Talk through metaphors

Metaphors are considered a powerful tool in language. It can also be employed in imagery where you can use one image to suggest something else. This is really hard and takes time to master because it’s a fine line between corny and effective.

5 Tips for Capturing the Talking Portrait
5 Tips for Capturing the Talking Portrait

Published in Issue 25

Creative Gaga kicks off the year with an issue that asks the important questions, is it the web that’s leading the brands or the other way around? With 2014 witnessing an increase in brands investing in digital marketing, 2015 will only be bigger. We can say India has accepted the revolution, where more and more people are opening browsers to e-commerce, literally window shopping, and setting up shops online as well. The issue brings together renowned designers with digital experience, who discuss and throw light on the pros and cons of this change and where we possibly are headed with this in the future.

 

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Brice Chaplet aka Mr.Xerty from France shares his journey and insights as to what it takes to start out and establish oneself as a freelance digital artist and illustrator and create some surreal artwork.

Build Your Own Style to be a Successful Digital Artist!

CG. What according to you are the secrets to becoming a successful self-learning freelance digital artist?

Brice. No secret, it is all about ‘work, work, work!’ You have to practice yourself all the time and concentrate on what you do. In another way, you have to take some risks and explore new ways of creation. But you mainly have to build your own style day after day and stick to it!

Mr.Xerty-Ms-Majestic_Xerty

CG. Where do you feel the digital artist is heading in 2018 as a profession?

Brice. It’s been 10 years since I’m doing this and, to be honest, I at times find it more difficult today than when I started to work and get new clients. We (illustrators, creatives) are probably a bit too many in the market and freelancers don’t get the recognition and exposure they deserve.

 

This may be because people believe that it’s easy to produce artworks since it’s computer-assisted. Also, I think digital related jobs are not so well-highlighted. 10 years ago, Graphic-designer or Illustrator was the thing to do to have a cool job (In my point of view, as a French digital-artist).

CG. What kind of a digital impact do you feel digital design and platforms will have on the next generation and its society?

Brice. We can already be said it’s everywhere around us and it will continue in this way. Youth are born with it and they will see this as a totally assimilated thing and continue to develop it more and more. But we have to keep in my mind that it is important to inject poetry and bring our souls and a bit of ourselves into the pieces we create, else it will lead us to a cold and boring world.

CG. What is the main idea you behind your works and how do you conceptualise the composition?

Brice. It depends on the subject and the style I want to show. My style is very surrealistic and dreamy, with a worldwide cultural touch. I try to tell the story and illustrate my thoughts. I start writing some keywords on paper and a little story like “A little girl flying over flowers on a bird”.

 

Then I’ll draw a basic sketch, after which I’ll begin to work on the composition – first with Photoshop, using pictures I find on the stock website like Adobe-Stock or Deviant-Art or pictures I’ve already taken myself. It could also start from a cool picture (like a portrait) that inspires me and then I let my imagination flow – it’s more unconscious in this case and that’s how I can experiment some new techniques.

CG. Also, what are the main software and tools you specifically use and for what purpose?

Brice. I use a Wacom pen tablet (to draw light and shadows for example) in Photoshop (since the 10th!), which is the main software I’m using to create my artworks. I also use a bit of Maxon Cinema 4D and Adobe Illustrator to create shapes and abstract elements and writings.

CG. How do you suggest other young designers can attain efficiency in their skills and ideas?

Brice. Be open; collaborate; read a lot of books and watch tutorials! Get feedback from friends and also from strangers who don’t know you personally and will be more honest in their critics! This is one way to grow as a person and even as a designer – it all then very naturally reflects and shows in your work.

With the stakes of digital art soaring high in the market, have a look at some of the best Indian digital artists and get-going to be one!

Wanting to give life to your imagination? What are you waiting for! This is just the right time to start out and the right environment to be inspired from!

 

Be it replicating an image of a famous personality or creating other-worldly characters, anything and everything is possible with digital art using a simple pen-tab and digital software.

 

Follow these brilliant Indian Digital Artists and hop onto a journey of unplanned surprises and master-piece outcomes!

1. Aashit Singh

Aashit Singh is a Mumbai-based visionary artist specialising in creating visual representations of the intangible and other-worldly imagery. He feels that realism in psychedelic art is important to be able to relate to these psychedelic visions. Read the detailed article on Constructing Psychedelic Experience! featuring Aashit’s deep insights.

 


Digital Art

2. Ankur Patar

Ankur Patar, a national and international award winner, has had over 13 years of experience in the advertising industry. Accredited with being chosen as one of the best digital artists of India in 2012, he has brands like Adidas, Nike, Adobe and the likes associating him for years.

 

His recent collaboration with Adobe to recreate lost masterpieces got him into the limelight once again. He was one of the only 4 digital artists chosen from throughout the world to recreate paintings using only Adobe stock imagery.  Ankur also shared how does Digital Art help to exceed your imagination!

 


3. Archan Nair

A firm believer of creating what the heart says, Archan shifted from being a fashion major and an entrepreneur to a self-taught digital and visual artist and illustrator specialising in mixed media and digital art. He is now a Germany-based independent Indian Digital Artist with cultural roots from India. Archan calls this artwork as Psymbionic – a digital Illustration of human and the subtler elements of being human.

 


4. Jithin Roda

Jithin Roda is a freelance concept artist and illustrator based in Kerala. His passion for art got him specializing in a wide spectrum of the illustration world like pre-visualisation, concept designing, cover designing and illustrating for posters and topics in general.

 


5. Medha Srivastava

Attracted towards art depicting metaphors and thought-provoking subjects, Medha, previously a gaming artist has been fascinated by conceptualisation, ideation and realism. Concepts and character building have always aligned with the intent of her artwork.

 

Starting out with simple digital illustrations, she eventually moved on to the world of concept art. Social issues contribute to a major part of her inspirations. To be true to her style of art, which she defines as realistic with a tint of stylisation and conceptualisation, she picks up on things she sees in her vicinity like shapes, colours, patterns and textures for the visual representation of her digital masterpieces. She insists on thoughtfully mixing Realism with Conceptualisation.

 


6. Mukesh Singh

Mahabharata, the epic of epics, can be told and retold time and again, still feeling fresh and young to the receptor. Dissatisfied with the earlier visual representations of the Mahabharata, Mukesh Singh took on a journey to explore the characters of this epic through his own style of digital art and with the aim of wanting the audience of today to not just identify and accept the character’s inner selves but their outer ones too, which are external manifestations of their inner selves.

 


characters

7. Nikhil Shinde

Nikhil Shinde, an Indian digital illustrator feels that creating a character is similar to assembling the pieces of a puzzle together. He puts in his heart, mind and soul to create out-of-the-box characters and gives them a twist in a way which takes the audience by surprise!

 


advertising

8. Nithin Rao Kumblekar

Starting out in his career as an art director in an advertising agency in 2005 and having gained some experience in the field, Nithin decided to freelance as an illustrator from the year 2010, with a focus on commercial illustrations. Since then there has been no looking back and he has brands like IBM, Lenovo, Brittania, Idea cellular and alike as part of his clientele.

 

He has also collaborated with global advertising agencies like Saldo Disegni Italy, Kassett Norway, JWT Delhi and Bangalore, Leo Burnett Mumbai, Saatchi & Saatchi Bangalore, etc creating pieces of digital art to be used by them for their promotions and in other areas.

 


9. Pavan Rajurkar

Pavan Rajurkar, a young Mumbai-based freelance illustrator believes that traditional and digital art compliment and complete each other. In spite of being in the digital era, he feels that the mind is directly connected to the hand and a hand-drawn doodle is the strongest way to brainstorm, leading to an idea.

 

Pavan has worked for numerous reputed advertisement agencies and was also featured in Lürzer’s Archive’s 200 Best Illustrators worldwide in 2016.

 


Emotions

10. Pratima Unde

Accepting the challenge to create a unique beauty, Pratima Unde leaves no stone unturned to explore her subject of illustration. Specialising in expressing human emotions, she highlights these in her digital portraits through a particular technique called Giggling.

 

Focusing on subjects which are shy, she spends days with them sitting face to face, expressing the unexpressed, only to discover something new every day. This portrait is of a Joyous Rajasthani, as she likes to call it.

 


Versatile Designer

11. Rahul Arora

Rahul Arora is a Mumbai based freelance digital illustrator. Believing in the fact that versatility plays a massive role in the life of an artist, his spectrum of working typologies in the field of design is pretty wide, varying from illustrating for advertising to character designing, story-boarding, environment designing and comic books illustrations.

 

Keeping his clients in the centre of any project, Rahul feels that the designer is responsible for conveying the idea of the client through the creation of styles matching the needs of the clients; thus the style of the designer is a reflection of the clients’ sensibility and vision!

 


12. Raj Khatri

Raj Khatri is a Mumbai-based movie buff, visual designer and a digital artist who believes and lives by the fact that experimentation is the key to self-discovery. This thought has helped him create some brilliant movie posters and other artwork, only using the medium of digital art.

 

Having had more than a decade of an experience in various sectors of the field of design like websites, social media, flash animations, TV series, films and many more, he now heads the creative team at an entertainment design studio known as Marching Arts.

 


Indian thelas

13. Ranganath Krishnamani

Ranganathan Krishnamani is a free-thinker, an obsessive doodler and has a soft corner for architecture. An illustrator driven by passion, he feels that self-developed style is what contributes to the uniqueness of an artist.

 

With a keen eye for observation and a distinct point of view, Ranganathan captures and expresses the unique stories of simple everyday life through his own developed style of minute detailing in his digital illustrations.

 


14. Seerow Unni

Believing that the core idea of an artwork is to convey the message to its readers, Seerow Unni, a digital illustrator says that every artwork should be considered as a scene of a movie, as it helps in adding the missing elements, thus adding life and giving depth to the scene. Fun and witty humour are the key elements to grab peoples’ attention.

 

To be a part of the community, it is important to keep oneself updated with the latest trends and happenings of the digital design market. He feels that this year the trend is shifting to from complexity and elaborations to minimalism. He says the key is to enjoy the process and improvise at every level.

 


Characters Shreya Shetty

15. Shreya Shetty

Balancing fantasy and realism, Shreya Shetty creates characters dictating a sense of otherworldliness, yet being anatomically and functionally viable. Following certain thumb rules like relating the character to its environment and keeping the background subtle, she has mastered the art of creating original, believable fantasy characters on a digital screen.

 

She believes that the right expressions and poise can create a memorable moment that will stick with the audience even after the story is over.

 


16. Sri Priyatham

Earning his very first commission by turning his bedroom into a studio during his student days motivated and inspired Sri Priyatham to transform his love and passion for illustration into his profession. To have a free-flowing lifestyle and working on his own terms and conditions, he chose to work as a freelance illustrator creating digital art pieces.

 

The social platform of Facebook helped him communicate and promote his artwork and get commissioned. The reach of other social platforms like Instagram, Reddit and Imgur worked wonders for him to get in touch with a global clientele from the continents of America, Europe and Australia.

 


17. Sukanto Debnath

With an experience of living in changing surroundings and different cultures, Sukanto Debnath, a Hungary-based Indian digital artist explores human behaviour and body language through his extensively detailed yet sketchy illustrations.

 

He believes that travelling and exposure to various folk arts and cultures opens up an artist’s mind to think beyond the usual, thus resulting in mature design. The global artist has created this digital painting called ‘People in Groups’ where he expresses the facial features of Hungarian locals and their body language.

 


Illustrations

18. Uday Mohite

Uday Mohite is a digital-caricature specialist and paints characters believing them to be a piece of art! He does a deep research to understand the features that define and describe the subject of his digital illustration and then exaggerates certain components like colours or characteristic features to start a conversation with the viewer.

 


19. Vishnu

With an impeccable passion for drawing and sketching, Vishnu tries to achieve perfection in all of his artworks. With only an experience of a short span of 5 years in the world of art, he has mastered the skills and techniques of digital art in his own way, developing his own personal style.

 

To be the perfectionist he wishes to be, Vishnu puts his mind, body and soul into his work to achieve an intricate level of detailing, which is visible in all his sketches.

 


Vivek_Feature - Amitabh Bachchan

20. Vivek Mandrekar

Currently working as the chief creative designer for movie posters under the banner of Yash Raj Films, Vivek Mandrekar has come a long way from being just a self-taught artist to mastering the art of creating posters for the film industry.

 

Face expressions tell stories and Vivek has captured these different stories of many great legends of the Indian film industry through his digital paintings. One such famous artwork is that of the Bollywood star, Mr Amitabh Bachchan, created using Adobe Photoshop and Wacom pen-tablet.

Dynamite Design shows us how they produce impactful TV branding in a time when digital entertainment production and consumption is at an all time high.

CG. What, according to you, are the most fundamental and essential aspects of  TV branding?

Dynamite: 3 things. Format, Genre and Audience. To smoothly navigate our layouts, it becomes essential to consider which format, either SD or HD, we are broadcasting in. Similarly, when dealing with a diverse set of genres such as movies, general entertainment, sports and so on, we take into account each genre’s uniquely different requirements. Finally, we make sure we understand who the audience is, based on demographics and tastes, as these further help us determine our approach to our design process.

CG. How is designing for the TV different from designing for other mediums?

Dynamite: We are out here creating new brands because someone, somewhere has identified a gap, and as a design house our mission is to occupy that space with as much responsibility in as beautiful and relevant a manner as possible. The design process is pretty much the same as when you design for any medium. The difference here is that the solution is not a static frame or a product, but a dynamic system that literally breathes life and character into the channel.

CG. What helps decide the tone of the visuals?

Dynamite: It is the audience, genre and format. When we design for an HD channel, we know we are dealing with a more evolved audience. Also, HD allows us to use a larger gamut of colours and gradients that the SD format can’t support. So, from imagery to typography, colours, gradients, and the palette, everything opens up completely when we are designing an HD channel.

CG. What is the main motive to achieve when creating TV branding, and how do you make sure it’s engaging?

Dynamite: The main motive is to present content in the best way possible. So, we keep in mind how the viewers’ eye needs to move and register information in a seamless and effortless manner. The biggest motive really is for the viewer to enjoy the experience, even during the breaks. So our job is really to create packaging that is sticky, and to keep the viewers engaged throughout their TV viewing hours.

CG. What is the overall approach and process you follow in your works for television?

Dynamite: We ask a lot of questions! This helps our clients articulate their ‘marketing’ brief in an informal and honest manner. Once we feel we’re on the same page, we take it back to the team for our brainstorm sessions. We are a pretty old school in our approach. In such a saturated market, any new player coming in has to have a unique proposition for the viewer. As a standard, content is always king.

If the broadcaster has to survive or be noticed; it is imperative that the carriage of that content/programming is well thought through. If it’s not presented interestingly enough, no one’s going to give it a chance. So, we really have to get a core understanding of the brand in place before we start our process.

For each of the Broadcast properties, it is identifying the core values that differentiate them in the mind of the consumer Branding then is simply a matter of creating communication that connects the broadcast brand instantly and intuitively to the targeted consumer.

CG. What is your advice to others practising?

Dynamite: Follow a clearly defined process. Be committed to what you have to offer. Don’t cut corners, as this is a profession that requires educating our clients about the value of branding. This is our constant struggle and quest. We have a talent pool of amazing designers in this country, yet, most of our clients prefer working abroad with international agencies. We need to be able to build trust, accountability and align as partners if we need to break that stereotype.

Issue 40-Motion Graphics Special

Published in Issue 40

We all have favourite TV shows and we passionately discuss the stories and characters of it. But sometimes, we tend to ignore the channel and its branding. Now with many different channels to choose from, we are experiencing many new branding overhauls to grab the audience’s attention. This issue features interviews with some of the well-known studios and teams of Motion Graphics from India and overseas, including FutureDeluxe Studio from London, Dynamite Design, Adaar and RocketScience Lab from India. It also includes digital artist, Renju MV, highlighting his exceptional control over the medium. If you are interested in moving design or animated content then this issue is a must-read for you!

 

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Creating Illustrations on a real-life situation with a personal point of view can turn out as the most difficult learning for an artist. But illustrationist Uday Mohite has mastered this art over the years and now is on his finger-tips.

Illustrations
Ramdev baba proposing to legalise weed as it is natural healer
Illustrations
A portrait dedicated to his Uday's favourite actress, Deepika Padukone, on Women’s Day.
Illustrations
Ranveer Singh

As a kid, Uday was fascinated by the cartoons and caricatures published in books, newspapers and journals accompanying a story but was never really interested in reading the story. This worked as a motivation factor for him to work in a field where it was possible to develop and explain a story just through drawings and cartoons, without the use of any words and so he chose to specialize in the line of illustration.

Illustrations
Proposing the laddus of achhe din will help them secure votes to win the 2019 elections
Illustrations
Irfan khan. A water colour portrait dedicated to Irfan Khan on his birthday.
Illustrations
Gungi Gudiya to Goddess Durga. Indira Gandhi was a shy kid not wanting to talk, but when elected as Prime Minister, a huge crowd gathered to hear her.

As much as the cartoons and journals inspired him to become an illustrator in his childhood days, some world famous illustrationists and cartoonists have worked out as his motivational sources and have had an equal amount of influence on him while Uday still is developing and becoming better and better in his field.

Illustrations
A portrait dedicated to Nawazuddin Siddiqui on his birthday.
Illustrations
Rashtrapti is busy. One of Rahul Dacuna’s story is about how the president is busy, having the only work of inaugurating different functions!
Illustrations
Writer Rahul Dacuna’s story expressing the fact that he wasn’t invited to Virat and Anushka’s wedding inspite of him having a passport!

Self-Learning, a Trick!

Somethings aren’t taught in school but are self-learnt by following other peoples’ work. Following this methodology got him calls from various newspapers at an early stage in his career and also motivated him to start freelancing alongside.

Illustrations
Bahubali-2
Illustrations
This piece of art was in awe of the work of Anushka Shetty after seeing the trailer of Bahubali 2: The Conclusion.

Trying to understand how humor is defined in illustrations and how it can be developed to get it across to people in simple ways, Uday has always held his seniors from the field in high regard. Some of his inspirationists include Jack Davis, Pascal Campion, Mario de Miranda, Tom Richmond, Wally Wood and Paul Coker, who are all international fame illustrations. Also, cartoonists like David Low, Bal Thackeray and R.K Laxman, just to name a few, have really helped him learn the tricks of the art and master it.

Illustrations
Lobo lobo in the city. A character from writer Rahul Dacuna’s story who is always angry, doesn't like anything bad that happens and is against the system.
Illustrations
Arun Jaitley preparing for the 2019 elections and proposing that Union Budget 2018 will have achhe din
Illustrations
Bromance. While on his world tour, Prime minister Narendra Modi would greet the dignitaries with a hug.

The Twist!

When it comes to deciding upon the content of the illustration, Uday prefers to choose subjects based on real life. If his subject is an individual person or an actual situation that needs to be portrayed, he talks to the subject himself in order to understand the situation in depth. He gathers all the information including small details which he thinks is necessary to illustrate the subject close to perfection.

Illustrations
Balasaheb Thackeray’s Birthday. A hand done illustration dedicated to Balasaheb Thackeray.
Illustrations
Jassus Jagga and us. A scene from writer Rahul Dacuna’s story including Virat Kohli, Jassus jagaa, Ravi Shastri and Pahlaj Nihalani.
Illustrations
Lobo Lobo appeared at my doorstep this morning carrying eggs in a brown paper bag. "Thanks Thelonious, for this lovely gift of eggs on Easter."

Illustrations are something where the reader understands the situation from the viewpoint of the artist. And so it is important to aptly choose the theme and style for the illustration.

Illustrations
Today’s generation. Today girls take selfies in innumerable different and weird ways.
Illustrations
Alauddin Khilji

The theme and style for the illustration are developed based on the kind of message that is to be conveyed. With a special liking for caricaturing, Uday creates caricatures for a funny situation as caricatures have a tint of humor in them. He prefers to make funny situations stylish and colorful compared to giving a rough, black and white look to a criminal story.

Illustrations
No words. There are a lot of words in India which aren’t available in a dictionary!
Illustrations
Writer Rahul Dacuna received a call from Tipu Sultan, Gabbar Singh and Akbar asking him for an answer who are the people staying illegally on the land.

The Top Of The World!

For Uday, in order to remain in the market, he feels that knowing the works of people from the field is important. Not only knowing their work but also understanding their style of doing it helps an artist to learn. It is also necessary to know what is that the customers are looking for. Merging the market demands and the artists’ personal style together can help the artist remain afloat.

Illustrations
Dedicated to Mr. Atal Vajpayee on his birthday, an attempt to capture his andaaz of reading out poems.
Illustrations
Laali

Showcasing new packaging design trends making their mark this fresh year. Check out all that’s new and all that’s found its way from the past into the present. There’s so much to discover!

Design, design everywhere! There is so much design in this world, today, considering the wide range of applications that it has. No doubt, it has become so much more relevant now than in the past. If you take a good look at it, you realise how design has changed across various mediums in time and taken new shape and perspective.

 

With that in mind, here we highlight some of the new trends that have found their way into the existing design scenario and those that have carried on through generations to come forth even in current times. Take a good look; you never know what it might strike!

01
Flat Design

Flat is in. Something that has been in vogue for a long time now, it continues to remain the ideal way of display, presentation and functionality as well. The classic flat can be seen in various shapes and patterns up to this day. Be it squares or rectangles, the flat is here to stay.

Brandiziac - Packaging
packaging design
startup

02
Minimal Design

Minimal is the new thing to do. Gone are the days of congested, over-informative and heavily loaded design with overwhelming patterns, colours and shapes. Instead, design has grown to become not only smart but so also ‘essential’. That just makes it easier to focus attention on what really matters, doesn’t it? Clear, simple minimal.

Packaging

Designed by
– Łobzowska Studio and Marysia Markowska

Inspiring Packaging

03
The Colors

Bold Colors

“Colour, colour, which colour do you want?” Remember the game? Well, when it comes to current design, the answer is pretty clear and simple – Bold colours. They strike the eye well and stand out in a space filled with so many different shades without much effort. Bold is the new gold, indeed. It does the job and in a striking fashion, that’s hard to miss.

successful packaging
Packaging

Designed by Marco Serena

Packaging

Pastel Colors

Pastel colours are quite contrary to the widespread trend of bold tones and shades. That is one of the reasons they go so well with subtle messages that need to find their way through the clutter of loud designing. It is one way to be heard and seen without creating an unnecessary fuss in a space that is filled with noisy and flashy features.

Packaging

Designed by Creatsy Official

Packaging

Designed by ChocoToy cute


04
Bold Typography

Bold is big and bold is beautiful. It speaks loud and clear, without room for doubt, thus putting across the message in a way that leaves no scope for any kind of distortion or dilution. It has, for this very reason, become so much of a trend to find big and bold typo in bold shades and backgrounds. Look around, it’s everywhere.

packaging design
packaging design
Packaging
Bombay Brasserie - The Indian Culinary Expert

05
Patterns & Shapes

Geometric

Geometry is present in everything. Right from a needle to the very solar system, everything is geometric in nature – something worth considering when it comes to design too. After all, geometry is perfection and can never feel wrong if all is in sync. So also with the design elements, the right geometry never fails.

Packaging

Designed by oraviva! designers

Packaging

Designed by IWANT design

Custom Shapes and Elements

Made to fulfill the need of the hour based on the relevant context of communication, custom shapes and elements such as hand-drawn illustrations give an unmimicable touch to branding. They need not necessarily be symmetric or “perfect” in size and proportion but more a trademark style. What better than an un-mimicable touch, isn’t it!
Inspiring Packaging
Packaging

Designed by Lucas Wakamatsu

Vintage

The term “Vintage” speaks for itself and needs no real explanation. It is synonymous of a strong level of integrity and effect that has lasted the test of time without compromising on its originality. “Vintage” will never be old; it is here to stay for a long time to come if not forever.

Inspiring Packaging
Packaging

Designed by
– Auge Design and Giovanni Stillittano

Packaging

Doodles/ Illustrative

Doodle-doodle on the wall, haven’t we all?  Well, this is a trend that had lasted generations and seems to never get old—’cause doodles are always fun, spontaneous and hence unique, never exactly the same as another. That is why they’ve found their way well in the design culture too and are highly impactful especially with the youth.

Packaging

Designed by Backbone Branding

NH1 - Vada Pav

06
Unusual Materials & Shapes

The unusual never fails to be noticed and make an impression. So also it is when it comes to design – everything from weird shapes to all kinds of materials, the sky is the limit. With the kind of tools available today, it is not difficult to execute that which is not so common. No shape is odd and no material is wrong.

Packaging

Designed by Backbone Branding


07
Holographic Effects

The holographic effect used to be ‘the’ thing to do at one point in time due to its shiny, glittery nature. It is here to stay, though, as it finds it s way into the current design scene. The lure of the vintage never fails to shine even in new times. Holographs would catch our eye on any given day, including today apparently.

Packaging

Designed by Anagrama Studio


08
Gradients in Packaging

Now, here’s something new and definitely worthwhile. One shade just doesn’t seem enough sometimes, so there’s a whole range of it. Just a tone lighter or a shade darker can create and put together a whole series of gradient design. Isn’t that amazing, the entire rainbow is available to put on display!

Inspiring Packaging
Packaging

Designed by Marco Serena

Packaging

Designed by Backbone Branding

To meet the ever-changing demands of the Indian urban homes to be in-sync with the contemporary trends and lifestyles, Godrej is launching its new design brand Script outlined by Codesign.

The Challenge

The script is a new brand by Godrej & Boyce, offering contemporary furniture & decor accessories across mass-premium, urban markets in India.

 

Urban home living today throws up a new set of challenges via changing social behaviour, space availability, family structures, aspirations and global exposure to design and lifestyle. This necessitated a re-imagination of furniture—from lifestyles that adapt to established forms of furniture, to furniture that responds and adapts to activities & behaviour. Urban India as we know it, is changing—with people trying to find more meaning and relevance in everything they do, from food to fashion, work & mobility, it’s the time of new living.

The Script Project
The Script Project

The Solution

Contemporary India’s active pursuit of an openness to change formed the premise of design thinking for Script products & services. Codesign was commissioned in the early days of product development, to work in close collaboration with the internal project team, to identify & articulate the core brand idea and create a visual identity system through audios and visuals for the new brand.

The Script Project
The Script Project

Framing the Brand Narrative

‘Design for New Living’ is the soul of the Script brand, capturing the urban zeitgeist and acting as the north star for brand content—embedding a clear point-of-view within all communication.. ‘Design’ denotes the design-led approach of the brand, cueing both the purpose-built capability and higher aesthetic quotient and craftsmanship of the brand. ‘New Living’ denotes new practices or ways of living, that answer to challenges and aspirations of contemporary living.

The Script Project
The Script Project

Creating a Visual Vocabulary

The visual vocabulary for Script establishes an instantly recognizable and distinct aesthetic for the brand using fresh playful design elements in a cohesive and graphical play, evoking the core sense of newness & change.

 

The brand logo is a simple, sophisticated mark, that exudes warmth while standing out with its geometric construction. Derived from the logo, four Graphic Elements (the bar, bend, ring & half ring) open up a whole ecosystem of activity and play for the design language—cueing the smart agility & adaptability of the products.

The Script Project
The Script Project

The primary palette of Script, black & white provides a simple, yet bold canvas, to allow a variable colour play that is theme/product focussed and allows diverse storytelling about products and experience ecosystems.

 

Generously paced layouts and flexible grids allow for a simple but striking display of content. Photography guidelines set the framework for a distinct staging of product & settings that allow clear emphasis on functionality & form, and through consistency also build stronger brand recall.

Identity in Motion

On-screen, the visual vocabulary of the Script comes alive through audio-visual expressions with a characteristic motion—the Shift. Rhythmic & bold, the Shift moves with consistent pace and ease, to unveil new content and settings. The Shift moves on a simple grid across screens, allowing for greater consistency, while varying in orientation and scale.

The Script Project

The Logo signature uses only the characteristic Shift behaviour to decisively mark the beginning or end of branded content. While other elements in on-screen communication also use the Shift behaviour to move, its use in the logo signature reiterates brand presence through its starkness and simplicity.

The Script Project

The Graphic Elements inherit the Shift as the characteristic transition device and are designed for use both as single units and gridded patterns. A secondary expression of the Graphic Elements was designed to mark occasional communication, like a new season, range etc and uses 3-dimensional avatars of the elements with relevant surface treatments, suspended with gentle motion in space.

The Script Project

The Sound of New Living

The sonic identity of the brand celebrates the decisive motion of the Shift motion behaviour. Global, contemporary and agile—the master soundscape has multiple layers grounded in a base staccato string that complement the pace of motion. The instrumental character of the soundscape is balanced with an electronic undertone and harp-like sounds to infuse lightness and fluidity. The combination of diverse sounds within the composition evokes the diversity and adaptability of the brand products and appeals to a contemporary, global sensibility. The sound logo is a distilled essence of the soundscape and emphasises the bold pace of the logo signature animation as a stand-alone marker of a brand.

The Script Project
The Script Project

And The Result

Script marks the entry of the Godrej group into a new segment that is sharply differentiated from their established budget furniture brand Interio. It addresses emerging needs of contemporary lifestyle & home spaces and delivers solutions backed by Godrej’s intrinsic culture of design & manufacturing innovation. The freshness of the solution strategically enables a brand name as established as Godrej to reconnect with newer urban audiences and stand apart from its existing offering in the budget segment.

The Script Project

Client: Godrej & Boyce
Branding & Identity Design: Codesign
Moton & Sonic Design Partner: Addikt
Image Credits: All brand images & footage, courtesy Script.

The Script Project

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