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Fashion can be presented in various ways but understood by an individuals the way they wish to see it. Richa Maheshwari has explored the digital lens to create still imagery, conveying an artist’s thoughts to the public.

Photography

Avocation to Vocation.

Not really sure of which field to specialize in her final year at design school, Richa had luck by her side to be guided by a professor in choosing photography as her major. It did not stop there. She very easily transformed her passion of photography into her flourishing profession.

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She started freelancing while pursuing college. Having no godfather in the industry or having assisted no photographer, she learned everything by hit and trial, watching tutorials and self-practicing. Taking on various projects boosted her confidence and helped her establish her own style and techniques.

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On the Job.

Richa uses photography for translating her vision into reality. She feels communicating the idea of a fashion designer to a commoner in a comprehensible style while retaining its essence is the job of a fashion photographer.

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She defines fashion and lifestyle as her main subjects for photography and provides the entire shoot production from conceptualization of an idea to final print or digital realization. Her client list spans from ad agencies and fashion houses to individual artists and designers.

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An Artist’s Ideology.

I want to give something back to the society, Richa used her skill-set to make documentaries and done photography on various social issues, many of which have been used as fund-raisers by different organizations. According to Richa, an artist is fully satisfied when he utilizes his creative best with full liberties. But sometimes, commissioned and client works come with a restriction on the imagination. She overcomes these restrictions in creativity while working on personal and social projects.

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Stumbling Blocks.

Photography being a very strong medium of communication comes with its own set of limitations.
The content portrayed to the masses should be crisp, clear and innovative, devoid of complexities and philosophical connotations. Producing work in a multi-cultural country like ours, one needs to respect the sentiments and emotions related to various beliefs and ideologies that are followed.

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Motion-graphics today constitutes the peak of communication systems. But Richa is of the opinion that the still medium of photography is of much more explanatory worth than a motion-graphic.

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Garnering professional experience while studying absorbed the survival pressure for Richa, which would have otherwise existed. Hence, she had the cushion to work upon all the technical and professional mistakes and keep growing in her field to become the success she is today.

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Words of Advice 

For the budding professionals of the field, she has some quick tips to keep in mind:

 

1. Be original with your ideas or even if you are drawing inspiration, do not replicate.


2. Develop your style and stick to it.


3. Don’t blindly follow rules. Be creative and as experimental as possible.


4. Be open to learning and keep researching about the latest happening in the industry and technology.


5. Never be satisfied or you will stagnate your growth.


6. Take calculative risks.


7. Give something back to the society.

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Published in Issue 45

When celebrations are all around for the new year, everyone is curious about what this new year will bring. So, the rounds of looking back to the past year and trying to predict the new one starts. We started the same exploration through this issue by reaching various experts for their take on the trends for their respective fields. So, go ahead.

 

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Fashion photography blends commercial photography and fine arts. After you understand the communication objective, it is important to understand the role of different elements as well to fix the final frame. Fashion Photographer Omkar Chitnis shares few techniques and insights that help in getting a visually dynamic fashion frame.

Choosing the Subject

The process starts with the subject. It can be a model, a product, a service, anything. The other elements should be used to support it. Magnification of the shot comes next. For example, if you are shooting for a clothing brand, you need to take a full-length shot. If you are shooting for makeup, you have to take a close-up shot. The background is a very important aspect of any picture. It enables you to complete the image.

Fashion Photography

Planning the Frame

Unlike Landscape photography, in fashion, you design a shot and accordingly go about models, magnification, poses, lighting, etc. The kind of lights, the distance at which they are placed, the shutter speed, the aperture etc. everything makes for the final frame. Keep in mind two key factors, the amount of light and the expected temperature of the image. Also, in the post-production, temperature and tones of the picture should be adjusted accordingly to justify the picture.

Choosing the Tone

There’s a vast difference in lighting for colour and black&white images. While shooting in colour, tone and intensity of colours matter whereas in black&white, grayscale of the colours matter. Some tones may look interesting in colour but flat in black&white. So, as a photographer, understanding the grayscale of every colour is important. Thus, clothes, accessories, background and even the hair colour of the model matters in a black&white shoot. Capturing a frame in colour and then making it a black&white is a wrong technique

Setting the Context

Expression and attitude of the model is really important to make an impact. But since fashion photography is also about clothing, you need to ensure clothes are not getting blurred or losing the colours, details etc. Make up and model should compliment the clothes, the subject of the shoot. Keeping the lighting soft gives soft results, retaining the softness of the skin and expressions.

Creating the Mood

Sometimes, shooting in low shutter speed helps you create depth and mood, being helped by a little-blurred hair. Shooting men is different from shooting women. One should decide the look of the model – sexy, confident, soft or blunt. Lighting comes to play here. Generally, a bit of contrast works in men’s shoot to enhance the sharp features. It’s important to understand the anatomy, nature and character of the personality. When features are a bit blunt, bright lighting helps you enhance the features and hide the flaws. Similarly, high contrast lighting creates drama.

Shooting in the Open

Outdoor photography is a different task altogether. If you are using only sunlight, you will have to be very precise about the time, the angle of the light and the location. A study of the light source helps you a lot. Sometimes you can use sunlight as a key light and use flashlights or continuous lights to fill the excess shadows or vice verse. When you shoot in just sunlight, background matters a lot. Remember to not let it overpower the model at all. If need be, light up the natural background as well.

Adding the Elements

Many a times, the fabric on the model creates drama. Keeping the overall image dark makes it more interesting. And a blurred background creates a nice depth. Using backlight can create a nice dimension. Having a bit blurry foreground creates mood in the picture.

Presenting it Perfect

After selecting the final shot, colour correction is a very important step. Just a tinge of colour helps you create a different mood altogether. Cropping the picture is also an important part. While shooting you should know what to shoot, but you should also know what should be kept and done away with while editing.

Published in Issue 10

With this issue, we are exploring yet another discipline of design – Web and UI. With the changing times, Indian designers are increasingly opting for this new medium. But are we really prepared to take the global challenge? What’s missing and what do we strive on? We invited few leading practitioners of the industry to deliberate on this issue. So, go ahead

 

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