Avocation to Vocation.
Not really sure of which field to specialize in her final year at design school, Richa had luck by her side to be guided by a professor in choosing photography as her major. It did not stop there. She very easily transformed her passion of photography into her flourishing profession.
She started freelancing while pursuing college. Having no godfather in the industry or having assisted no photographer, she learned everything by hit and trial, watching tutorials and self-practicing. Taking on various projects boosted her confidence and helped her establish her own style and techniques.
On the Job.
Richa uses photography for translating her vision into reality. She feels communicating the idea of a fashion designer to a commoner in a comprehensible style while retaining its essence is the job of a fashion photographer.
She defines fashion and lifestyle as her main subjects for photography and provides the entire shoot production from conceptualization of an idea to final print or digital realization. Her client list spans from ad agencies and fashion houses to individual artists and designers.
An Artist’s Ideology.
I want to give something back to the society, Richa used her skill-set to make documentaries and done photography on various social issues, many of which have been used as fund-raisers by different organizations. According to Richa, an artist is fully satisfied when he utilizes his creative best with full liberties. But sometimes, commissioned and client works come with a restriction on the imagination. She overcomes these restrictions in creativity while working on personal and social projects.
Photography being a very strong medium of communication comes with its own set of limitations.
The content portrayed to the masses should be crisp, clear and innovative, devoid of complexities and philosophical connotations. Producing work in a multi-cultural country like ours, one needs to respect the sentiments and emotions related to various beliefs and ideologies that are followed.
Motion-graphics today constitutes the peak of communication systems. But Richa is of the opinion that the still medium of photography is of much more explanatory worth than a motion-graphic.
Garnering professional experience while studying absorbed the survival pressure for Richa, which would have otherwise existed. Hence, she had the cushion to work upon all the technical and professional mistakes and keep growing in her field to become the success she is today.
Words of Advice
For the budding professionals of the field, she has some quick tips to keep in mind:
1. Be original with your ideas or even if you are drawing inspiration, do not replicate.
2. Develop your style and stick to it.
3. Don’t blindly follow rules. Be creative and as experimental as possible.
4. Be open to learning and keep researching about the latest happening in the industry and technology.
5. Never be satisfied or you will stagnate your growth.
6. Take calculative risks.
7. Give something back to the society.