1

All of us watch online videos every day on our computers, smartphones and even on smart TVs. There is a surge in the rate at which video viewing is gaining momentum. Today, over 300 hours of video are uploaded to YouTube every minute and above 5 billion videos are watched on YouTube every single day. And that’s just for YouTube!

Here, Jaseem Thayal Shareef, the CEO of WowMakers Digital Media Studio explains the benefits of having an explainer video on your website.

As per Cisco trends analysis, the video is projected to take up 79% of all internet traffic by 2018 and companies should leverage the benefits of this online video boom as it is not going to slow down anytime soon.

In tune with this trend, using animated explainer videos has become an effective online marketing strategy. More and more companies (both big brands and small companies) are innovatively using videos to their advantage. Explainer videos became popular in the last few years mainly because of its affordability and effectiveness in enhancing your business. Though explainer videos bring a whole range of benefits but here are the top 10 benefits of using it.

01 Clearly Conveys Objective

Using text to convey the product objective is a little tricky as it can be interpreted in many different ways. Explainer videos minimize the guess works and clearly explain the usefulness and basic function of a product or service.

02 Generates Interest in Consumers

More and more businesses are using visuals options such as images and videos to generate interest in their product as it is found to be very effective.

03 Intensifies Conversion Rates

According to Video Rascal study, over 80% of consumers prefer to buy a product if it is accompanied by videos.

04 Improves Ranking on Google

Websites with endless pages of block text and images are normally ranked lower in Google search. According to the Spork Marketing study, websites with videos rank much higher in Google’s global searches.

05 Increases Web Traffic

Going “viral” is a term that is closely connected to YouTube. Though there are no predefined ways to make a video “viral”, but many products have gained greater visibility through viral videos.

06 Helps Recall Information

More than voice or text, people remember what they see in a visual format. The average person remembers only around 10% of what they hear or read, but they remember 50% of what they see as per the Wharton Research Center study.

07 Brings Engagement

A multipage PowerPoint slide or a brochure with detailed text and pie charts are not effective enough to engage the audience. On the other hand, a well-produced explainer video with an interesting script and impressive visuals engages the audience in a better way.

08 Grabs Attention

When traditional web content and all those cool ideas are shown in an impressive video format, not only gives your website a cleaner look but also improves the chance to engage a potential customer.

09 Establishes Brand Identity

The prime reason that makes a customer come back to you repeatedly is the brand identity. It is important that the customer connects to your brand identity to gain trust and to make that happen; using explainer video is the best option.

10 Easily Sharable

An explainer video has a wider reach and it is not limited to just your website. People show interest in sharing the links of the videos they like.

Companies all over the world are creating videos about everything right from cause awareness to reviews, which clearly underline the gaining popularity of videos in marketing strategy. The promising future of video is waiting for you.

Published in Issue 34

This is a rebranding special issue focused on finding the answers to some of the basic questions like what is the right time for re-branding? or what all needs changing and how exactly? We interviewed some of the best branding studios like Landor Mumbai, Elephant, VGC, Inchwork, and many more. If you are considering rebranding or want to learn more about the art of doing it then this issue is a must read. So, go ahead

 

Order Your Copy!

CURRENT ISSUE
Creative Gaga - Issue 48

 

High thought about the future is inseparable from the mind of a man. It’s the dreams that define his character. And hence, holds an important place in shaping up his expectations. Rupinder Singh attempts to interpret this relationship between a man and his expectations in a surrealist manner through his poster, Live your Dream.

Step 1

Started sketching in Illustrator. It’s best for drawing geometric shapes. Took reference from a few crystal images to understand basic shape, texture and angles of a crystal.

Step 2

Created random collage of cloud images in Photoshop. Imported the Illustrator file (crystal outline file) into this Photoshop document. Cut a cloud image into fragments with a layer mask and the Magic Wand tool (W). Used the line work/outline layer to make the selection and hide the part of the image that needs to go.

Step 3

Repeated the previous steps to get an overall image similar to this. After all the areas were filled, merged all those layers to lower the file size. Left it for a while and created a new file in Photoshop for background design.

Step 4

Created the background using few high-resolution stock images such as, green field, an old man and few clouds that gave a dramatic look to the sky.

Step 5

Arranged all those stock images in different layers and made them black and white. Deleted the extra sky on the field image using a very soft brush and replaced it with the more dramatic and textured sky.

Step 6

Imported that giant crystal and adjusted its highlights and shadows using Image>Adjustments>Curves. The design was almost done. Added some details like lights, shadows and textures.

Step 7

Made two copies of the crystal and placed them on two different sides. Added some Gaussian blur to make them look out of focus. This would create depth in the design. Also created shadows wherever required.

Step 8

Added reflection and shine using white coloured normal round brush with 0% hardness and 100% opacity.

Step 9

Created light strokes of around 50% opacity and placed them wherever required. This added details and depth to the design.

Step 10

Created one curves adjustment layer and adjusted highlights and shadows.

Step 11

Created a new layer just below the light and shine layers and added the above texture to it. Scaled it to fit the canvas and changed its layer property to ‘Soft Light’. Got that vibrant coloured texture.

Step 12

Created a new layer and filled it with blue colour. Changed its layer property to ‘Exclusion’. This gave a cold temperature to the image.

Step 13

Added text on the top. Final image

Published in Issue 09

This issue focuses on strengths and weakness of Indian creative business with cover from Archan Nair. Also, include some of the fearless creatives who had made their mark in the industry without compromising on the quality of the output and many more interesting reads.

 

Order Your Copy!
CURRENT ISSUE
Creative Gaga - Issue 48

 

Sachin Puthran was there when it all happened. It was 1995; the time of hand-drawn illustrations, airbrushed finished images and cut-paste typesetting. Digital was slowly coming in, bringing with it a generation gap. There was an air of fear in the older Art Directors as the younger generation, fascinated by Mac user interface, was already learning software. Below, he takes us on the journey of an Artist, from then to now.

Art From Pencil to Stylus
The Yakshangana Performer

The Analog Age

The earlier generation was blessed with the passion and experience of using the tactile medium. It gave the true satisfaction of working on various surfaces using different media and styles. Everybody knows art back then was a luxury, a rich passion. “It was larger than life,” says Sachin “where expressions were a physical manifestation of the artist’s vision. People travelled to view art in public spaces. Getting to see and meet the artist was truly an experience of joy and inspiration. Nothing came easy.”

Art From Pencil to Stylus
The Coconut Tree

Art for Art’s Sake

According to Sachin, traditional artists still swear by the smell, the touch and the feel of the traditional medium. That’s because they seemed to have understood the sensitivity and developed a purist approach to Art. They were the ones who stuck to the medium and rejected the so-called ‘digital medium’ that was going to take them by surprise in a few years. But the fear had set in.

Art From Pencil to Stylus
Waiting

 The Advent of Computers

The arrival of first generation computers in the early 90s opened a Pandora’s box for visual artists to explore the slow but responsive medium. Reminiscing about those days. Softwares were slowly heading towards capturing the artist’s imagination. Suddenly the advantages and disadvantages of painting digitally were getting clearer. The needs and demands of clients started changing fast. For the first time, the clock was ticking digitally. Everything that was wanted tomorrow was being delivered today.

Art From Pencil to Stylus
Ramanuj

The Magic of Cinema

This was the time when technology was ahead of its users. Hollywood started using high-end Visual Effects or VFX and changed the art of storytelling. “There was only a thin line of difference between science fiction and realism. Software and hardware could now do magic. The Internet made downloading a popular new phenomenon. Suddenly there was a paradigm shift.” During that period, the world was changing and not everybody was able to keep up with it.

Art From Pencil to Stylus
Work in progress Mumbai

The New Millennium Generation

A creative visualising power was not enough to survive in this era. Art Directors were required to know paint and design software as well. That’s how visual grammar changed over the years, as designers incorporated photo manipulation techniques and digital retouching to create surreal imagery. “Every software upgrade brought in more features and capabilities,” says Sachin, “so much so that one day, artists were lost and filters were in.”

Art From Pencil to Stylus
JijamataUdyan Mumbai

More Clutter

The designer was engulfed by the software in the next few years, as they relied more on software and less on their skills. “Ideas were driven by styles that were possible quickly on digital. Tactile sensitivity was lost and the rat race had truly begun.” Sachin tells us. “Social media added to the confusion, as it allowed designs to be circulated and critiqued by everybody.”

Art From Pencil to Stylus
Indian Wedding

Art gets Interactive

Slowly, design in digital was opening out and was exploring new ways of touching people. The design didn’t just involve the designer, but his audience as well. New media and installation art were new storytelling techniques. Tagging and annotating gave new dimensions to Art. “Suddenly so much more could be done.” He adds.

Art From Pencil to Stylus
Waiting

The Birth of the New Artist

“Equipped now with the latest gadgets, the artist was truly getting the best.” says Sachin. iPads and ‘apps’ for almost anything you wanted to do; from calligraphy to typography, were a finger click away. Everything was on the ‘cloud’ and the artist was now ‘virtual’.

Art From Pencil to Stylus
Daily Hard Work

So, Where Next?

Now is the time to think beyond. If you can imagine it, you can create it. There are endless possibilities and that should keep us all busy for a long time. But the trick today is to be open to the world and yet always do your own thing.

Published in Issue 20

Pencil or stylus? Paper or touch screen? This is just a start to the long list of questions that are swimming in every designer’s mind today. They say change is the only constant but has digitalisation really taken over the traditional methods? Would there be a time when the pencil will be forgotten forever like writers have forgotten a fountain pen?


We discuss the issue with famous Indian designers and try to understand what they think. This issue also has some very talented and unique designer like Sachin Puthran, Raghava KK, Ramanjeet Kaur and Pavan Rajurkar got featured along with much more. Mr. Xerty and Amrei Hofstatter came with unique interpretation in our MadeIn section.

 

Order Your Copy!
CURRENT ISSUE
Creative Gaga - Issue 48

 

Ad Here

David Padilla enjoys creating the imaginary world, which comes from the reality. He is heavily influenced by photography and science fiction. He likes the fantasy world as it can help you turn your imaginary thoughts into a reality. He also talks about what inspires him to create this surreal world.

Alteration. It shows the decomposition happen inside someone’s head when facing a reality.

CG: How would you define your design language?

David. I mostly use photo manipulation techniques to build my scenes by combining different images and creating a composition that represents the idea. I also use 3D programs to add depth and that extra dimensión to my work.

fantasy
Halloween. A tribute to the day of Halloween.

fantasy
Brainstorm. An explosion of ideas happens inside us when we try to create something new.

CG: Any artist who has influenced your work over the years?

David. I am inspired by artists from all disciplines of art but photography is my prime source of inspiration as the play of light and composition are the key elements that helps me in creating the scenes. In the realm of digital art, few artists who have influenced me are David Fuhrer, Valp Maciej Hajrich, Niklas Lundberg, Stu Ballinger and Mart Biemans.

Death. Skeleton figure is decorated with shapes of colours and textures.

CG: What inspires you to create the fantasy world in your artworks?

David. In my opinion the inspiration comes from what we usually do, our routines and our lifestyle but what I really like about the fantasy world is tha it’s a way to express what we can think of even though it might not be real. I am influenced by movies and books; science fiction being my favourite genre.

Extraction Point. Inspired from the video game “The Division”. It represents chaos in a lonely city.

fantasy
Drone. An experimental artwork, character with vibrating textures and colours.

CG: What is your design motto that you live by?

David. My design motto is “Less is more”. Besides being an illustrator I’m also a graphic designer at Woka, a Spanish design agency, and I always take this motto into account. I believe that beauty lies in representing the idea in the most minimalistic way possible as trying to add extra elements only adds to clutter.

Distortion. An interpretation of deformation as a core element.

CG: How do you avoid creative burnout or what do you do in case you feel creatively exhausted?

David. Experiencing something new makes a difference here but what helps me the most is travelling. I love to break the routine and travel as it is a way to disconnect and experience new cultures and landscapes. This fuels my creative thinking and inspires me.

CURRENT ISSUE
Creative Gaga - Issue 48