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It’s interesting how all of us grow up with individual memories and experiences. It’s fascinating how transforming these memories to stories can create opportunities of telling unique tales that can emotionally connect to a universal audience. Animation filmmaker Balasubramanian explores his own memories and maps them to create engaging visuals and films.

Engaging
KING SAGE. Part of an unreleased project. As the ruler
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MYSTERIOUS SAGE. Part of an unreleased project. In his mystic world

Everybody is Somebody

All of us grow up in a certain environment, surrounded by visuals, which are unique in their own right. For an artist and storyteller, it’s imperative to go back to these memories to find figment of characters and stories. Everyone’s upbringing defines the visuals, mood, emotion, choice of colour, lighting etc. that one works with. One should be aware of it. After all, it’s always an emotional turmoil and an urge to communicate that makes one a creator. Be true to these feelings and you’ll end up creating engaging stories that will connect and speak to the audience.

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RELIGIOUS SAGE. Part of an unreleased project. Performing a tantric ritual

The Story is the Key

The process of narration can begin with a story, or a character, or justa few visuals. Any which way, it all boils down to one core story which is what you are working on. And this depends on a lot of factors. Who are you talking to? Which cultural mindset do they adhere to? What is the lifestyle and belief set they dwell in? And many more such questions that need to be answered before you take it forward. Next up, the story gives way to the elements of the craft – design, look-&-feel, camera angles, colours, lights etc. The key is to keep your story simple. If struck right, it will never fail to hit the audience and move them from within.

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Ideation for an Illustration
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WARRIOR SAGE. Part of an unreleased project. The fearless warrior

For Your Eyes Firstly

A film is primarily a visual medium. Therefore, it makes sense to pay extra attention to what you are sketching. The visuals should be appealing enough to keep the audience glued and be attentive to the narration. While the story dictates the visuals, it is usually the choice of colours that define the mood. And to top it, use a careful arrangement of lights to heighten the drama and movement of the frame.

THOUGHTFUL SAGE. Part of an unreleased project. Glimpse of his incredible brain

FIGHTING SAGE. Part of an unreleased project. The magnificent warrior

Normal is Boring

There is no fun in being normal. As filmmakers, our job is to blow up proportions of a character or a story that turns it into dramatic, engaging and moving. Exaggerating characters and elements is, therefore, one of the most prominent tools. Caricaturing is an age-old phenomenon. Therefore, the idea of exaggeration brings with it lots of challenges and opportunities at the same time.

POWERFUL SAGE. Part of an unreleased project. Displaying supernatural power
FURIOUS SAGE. Part of an unreleased project. The indestructible force

Hold on to Your Thought

There are umpteen visuals, sounds and incidents happening around you that hold seeds of stories. Keep your eyes, ears and mind open and grasp everything that you can. You never know what is going to strike you, when and where. And once you have got the thought, hold on to it. Spend time with that streak of an idea and develop it into something that becomes a part of yourself, in a true and honest manner. That’s how you become a storyteller that’s uniquely you. Hit upon an idea, form a story and then leave it to your instincts to do the rest.

RIDING SAGE. Part of an unreleased project. On an incredible journey

Published in Issue 13

Coming from a country of stories and storytellers, Indian animation professionals are sitting on a gold reserve. Yet, we are miles behind the Western world. We spoke to few leading names to find out the reason and understand the Indian animator’s sensibilities and practices The house unanimously opined that we need to develop more original ideas and also create exclusive stories for animation, rather than going the other way round…

 

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Characters and their stories are but reflections of imageries that surround us. No wonder then, a glance at any of them and we find a commonality. Freelance artist Devaki Neogi explains.

People’s Actions Leads to Events

Even in real life, what human beings do lead to stories that define their lives. This is exactly what happens with characters in artworks too. Either these events influence the characters and make them the victim. Or, the characters influence the events and become the protagonist. Either way, the character and the event have an intimate connection. They influence each other and drive the plot of the whole story.

Style is an Instinctive Reaction

To the brief, that is. An artist’s style emerges. After one understands the objective and visualises the plot, one decides the flavour, or an after taste of the story. That’s the lead that helps in deciding what treatment is necessary for the theme or the artwork.

Freelancing is a Low-Risk Affair

Apart from the freedom and space that freelancing offers, it also helps you decide what’s professionally best for you. As an illustrator you always collaborate and as a freelancer there is no one else making those decisions. Hence, the risk is far less. You only deliver for what you commit. This, in return, helps you specialise, experiment and build a network where the possibility of creating goodwill at your name becomes the greatest asset.

Published in Issue 15

In this issue, we invited leading Gaming professionals to share their inspirations along with their suggestions to improve the Gaming Art in India. Featuring some of the big names of Gaming Art like Vinay Vikram Singh, Sandeep Menon and Neeraj Menon along with Internationally renowned Russian studio, ‘Grafit Studio‘ and many more talented creatives. So, go ahead

 

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Yogesh Bhusare is Mumbai based artist and illustrator. After graduating from D.Y. Patil College of Applied Arts & Crafts, Pune, he joined an event agency, thus kick-starting his artistic career. He possesses a singularly unique & inspiring style, which involves much doodling and collage.

 

He works strenuously to perfect his craft and explores various medium and style regularly. Here are some of his experiments.

 

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Perspectives and Visions
Reality or Fiction?
Creative Gaga - Inspiring
Time is of essence
Accessorise!
Thoughtful? What's on your mind?
Suffocated and painted (in agony), lost and angry. That's what animals must be feeling due to humans.
Creative Gaga - Inspiring
Time is of essence

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The classic or traditional design need not typically be outdated, as it can bear the steps and guide one to the new, trusts illustrator, Luis Pinto. Finding impact and expressiveness in styles of the past, he finds them to be relevant in the context of the new.

10 of Spades – Playing Arts (Special Edition).
El Malpensante

CG. How much of a role do you feel the traditional design and art plays in the way you illustrate?

Luis. The traditional form of art plays a big part in my creative process. Usually, I love to sketch my ideas on paper and see if I can come up with a convincing graphic composition.

I really love sketchbooks. But traditional media keeps me focused and open to something unexpected. It’s an interesting ritual where the illustrator turns himself into an alchemist.

Great Ideas of Humanity

CG. You use striking, vibrant tones of colour. What is their significance to your work, and how do you think it contributes to your style?

Luis. I think it’s a mixture of my Mexican roots and the colourful country where I’m currently based (Guatemala). I usually get my inspiration from nature, traditional popular art, food, taking trips to different places around the world, and even my love for the culture and traditions of Latin America. From a personal view, colour is energy, identity, power and expressiveness. I think it contributes to my style because it is part of my graphic language and keeps me searching for new ways to use it.

Guzman y Gomez Mural Illustrations

CG. What do you feel are noteworthy differences in the earlier and modern-day styles of illustrating?

Luis. For me, the earlier styles of illustrating had to do with craft, strategy and wonder. It was a constant discovery using traditional techniques, striving to bring something new to the table as graphic proposals without the technology that we possess today. You can always learn a lot from them, as long as you can see their impact, complexity, expressiveness and craft.

Guzman y Gomez Mural Illustrations

Nowadays, our modern styles are mixtures or reinventions of existing graphic values based on an inherited art-design history, using both traditional and digital tools in the process. If we keep exploring, experimenting and questioning our ways of illustrating, we might form a better understanding of the illustration field in the future to come.

La República del Mono. República del Mono (The Republic of the Monkey)

CG. How do you choose your colour palette, considering that you seem to be meticulously using a range of colour schemes and tones across your illustrations?

Luis. I try to come up with a colour palette before using it on my illustrations. It’s all about experimenting. The colour palette is closely linked with the graphic concept of each piece.

Siempre Hay Magia En Los Detalles

Colorful Roots. Effervescent shades used in a limited space to convey a varied expression through a limited form

CG. What do you essentially try to convey in your works, and what do you intend for it to evoke in the audience?

Luis. I try to connect with people and share with them all the things that I love. For me, it’s very important to love your roots-culture; where you come from and to know that the world is a place full of magical and wonderful things to discover just around the corner. I think that our world is filled with magic, creatures & worlds that we don’t know yet. That’s why imagination is so important to me. Go out there, have something to say, and inspire others.

La República del Mono. República del Mono (The Republic of the Monkey), an exhibition depicting B’aatz’

CG. Your illustrations contain a lot of colours, shapes, patterns, etc. within the same space. How do you ensure that these elements sync and combine well so that none of them causes disruption?

Luis. The combination comes in a very intuitive way, mostly. I love experimenting to see how every element can be related to the whole piece. That’s the constant challenge & struggle with every project I take.

Inside a Bunny’s Brain. A fun exhibit of the quirky madness ongoing in the beloved, and universally adored, bunny

Published in Issue 35

The season of the festival has started and everyone is preparing to have a unique one this time with less cash and more fun. As most of the thing around us are shifting to digital, even calendar design and the promotion has shifted. But Yorick Pintos, a strategic consultant at studio Kohl suggests that best option would be to a mix of both, the traditional and digital media. Digital Illustrator Nithin Rao Kumblekar also shared his love for the printed calendars and emphasis on the effectiveness of it. If you are interested in print design and more, go ahead and order your copy!

 

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We go through many interesting illustration projects each day and find them inspiring enough to be shared further. Projects which have the potential to inspire and spark multiple ideas. So, here are few selected one for this week’s illustration inspiration, enjoy!

Illustration Inspiration 09
Illustration Inspiration 09
Illustration Inspiration 09

Illustrations by Vijayakumar Arumugam

Illustrations by Dnyanesh Sawant

Set of illustrations made for “Cosmópolis” of Aire Magazine by Aldo Crusher

Illustrations by Febin Raj

Illustration Inspiration 09
Illustration Inspiration 09

Packaging for Three Taverns by Muti

Illustrations by Akshay Raghavan

Illustration Inspiration 09
Illustration Inspiration 09

Digital Watercolour by Monika Barman

Illustration Inspiration 09
Illustration Inspiration 09

Illustrations during Lockdown by Jithin Puthenpurakkal

If you have any of your illustration project or someone else’s, which is equally inspiring for fellow creatives, then share it with us on contribute@creativegaga.com

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Future London Academy collaborated with global artists and designers to ‘Design the Future’, speculate what it will be like in 100 years #future100years

The academy aimed to imagine designers and artists ‘the future’ where animals and plants have the ability to translate their feelings to a human, you can hug your Siri, cars can fly through the air and space travel is as easy as catching a taxi.

Over 13 countries from India to Australia, the Netherlands to China, Nigeria to Singapore creatives took the part in this collaboration. Scroll down to see artworks from the 17 artists…

Ibrahim writes: “In 100 years we would create super pills that would have the nano-est technology to figure out underlying medical conditions and cure by adapting to each medical case and providing additional details by QR codes, which would further be deconstructed to produce a diagnosis for every individual to keep records and for pills to behave in certain ways depending on past results.”

 

Ibrahim is an Art Director and Illustrator from Kerala, India. He started his career as a graphic designer and has been working in the advertising industry for the last four years. He is currently a Creative Associate with SPRNG Bangalore.

Giordano Poloni is an award-winning freelance illustrator based in Milan. He earned a cinema bachelor’s degree and in his past he has worked for advertising production companies as an editor and motion graphic designer. 

Chiara writes: “How will the interaction between humans and Ai look like in the future? These days, when social distancing is still the norm, I found myself thinking about the relationship we have with our technology and how it will evolve in the future to match the increased need for a more human-like interaction. What if you could hug your Siri? :)”

Chiara is an Italian illustrator working, biking and growing tulips in Amsterdam. Her work reflects both her Italian nature and her Dutch influences. Being inspired by Depero and Escher, she loves bright colours and clean, geometric shapes and is fascinated by scientists and inventors. 

Kezia writes: “In the next 100 years, I think the housing system will be more space-efficient and energy-conscious. Houses will be equipped with anti-gravity components that create more space for homeowners, solar panels installed on the exterior, energy-efficient windows and vertical farming facilities on the rooftop.”

 

Kezia is an art director and illustrator based in Singapore, with works that visualise the mundanities in life through bold colours, irregular character and exaggerated gestures. She currently is a full-time freelancer on top of running ANTINORMAL, an independent illustration lab and creative shop.

Joy Li writes: “ I have always been excited by humanity’s future in space, looking beyond ourselves and into the vast depths of our universe. My illustration imagines a future where women are at the forefront of space exploration, research, engineering and design in the 22nd century.”

 

Joy Li is a graphic designer based in Sydney. Her work examines the intersection where design meets gender, race and cultural studies. She ­­­often uses type and to express the things she feels but cannot explain.

Future London Academy - Design The Future

Juan ER is an illustrator based in Nanjing, China. His work encompasses fluorescent colours with a surreal interpretation of everyday life. 

Fernando writes “For the concept, I imagine 100 years from now, I see the perfect harmony between technology, nature and science, without any kind of aggression between them. The balance in the evolution of everyone will give us openings for new searches and knowledge.”

 

Fernando Molina is an Italian illustrator. art director and graphic designer based in São Paulo, Brazil. Her work tackles societal changes through whimsy, exaggerated compositions exploding with colour. 

Oksana writes “In the future animals and plants will have the ability to translate their feelings and thoughts to a human.”

 

Oksana Grivina is a Russian freelance illustrator based in Aveiro, Portugal. She creates joyful character-based work for print and digital mediums, including her own Shutterstock collections.

David writes “In the year 2120 we will have harnessed the power of gravity. Not all cars flying through the air will be newly designed vehicles. Just like there are vintage cars on the street today, people will add upgraded gravity control onto classic cars in the future enabling them to fly through the air.”

 

David is a freelance creative director and founder of studio Locked And Loading. He has worked with culturally-relevant brands such as Gucci and Vice. 

Future London Academy - Design The Future

John writes: “I saw Back To The Future 2 in 1989 and was so blown away by the iconic Hoverboard chase scene. I remember leaving the theatre completely inspired for the day I would be floating standing sideways on my own Hoverboard.  Here’s to hoping we will get there in the next 100 years!  “Hey McFly, you bojo! Those boards don’t work on water!”- Griff Tannon”

 

John Antoski draws inspiration from where he lives and works in Encinitas, California. Trained as a fine artist and designer, John’s work takes shape in a variety of forms and media. As co-founder of Wedge & Lever, his design sense for minimalism and attention to detail has lent itself to a variety of client work.

Niyi writes “My piece shows what a monument would look like in 100 years, ecology and water intact, promising a future where we haven’t destroyed the planet and at the same time advanced in technology. The monument features a monolith in the middle with a replica of a future planet being housed inside it with the help of future technology that serves as a magnet that holds the replica within the monolith.”

 

Niyi Okeowo is a multidisciplinary art director and photographer based in Lagos, Nigeria. His focus lies in art direction, branding, and photography, with over 8 years of experience, he has worked with numerous established brands and startups to create experiences, identities, and visuals. 

Ritika writes “The future surely has a lot in store for mankind. I feel that within the next century, man would not just be able to land on Mars but also start a civilisation on it. With already existing super-advanced technology, there is no doubt that in the coming decades, human beings will be successful to develop supreme technology that will enable human beings to live on Mars.”

 

Kolkata-based illustrator and creative storyteller Rikita Barua uses her graphic style to thoughtfully represent different communities across the globe. Not to mention her collaboration with Etsy to make people aware of India’s creative culture.

Future London Academy - Design The Future

Nayab writes: “I always see the future as full of new and innovative tech. Being said i believe in future law and enforcement will be replaced by AI- algorithms and robots. Plus i think in future hovering things will be a legit accessible tech for masses. Again since AI technology is getting advance everyday, i think smart robotic pets will be a thing ;)”

 

Based in Pakistan, Nayab’s friendly and thoughtful approach to her work spans across animation, illustration and UI design.

Prateek writes: “In the year 2120, space travel would probably be as easy as catching a taxi. Hop onto a local rocket-bus, from one of the interplanetary stations, and take a trip to one of the many fantastic destinations on the multiple planets in and outside our solar system!”

 

Prateek is a graphic artist and designer based out of Bangalore, India. His work, primarily using a blend of 3D and 2D media, brings together forms and content taken from his multiple interests in the fields of typography, architecture, interior design, and the occult. He enjoys working with vibrant and neon tones, to evoke different moods and hints of nostalgia.

Blup writes: “Our artwork is based around branded human microchips that are implanted in the body, which by this time, may well be a norm.  As you’ve most likely read, these chips could play a huge part in our daily lives, implanted as babies and uses as ID, trackers, currency, health checks, keys…Ours is a BLUP chip as we imagine they’ll be the designer option!” 

 

Since 2009, the London-based creative agency has made brands culturally relevant through design, strategy and motion. They’ve helped Nike, Adidas, BBC and many more clients get noticed, and talked about by their next generation of customers. 

A future full of rainbows and drones from Spanish illustrator, Yime. He goes further by displaying how our everyday lives could be harmonised by evolving our relationship with nature. 

 

Yime is based in Madrid, he explores society and human behaviour and illustrates what he finds meaningful, interesting or absurd. He loves daily routines and rituals and finds joy in being alone outside, watching people.

Baugasm/ Vasjen Katro

Vasjen writes: “In this image, I want to show that there is something holding all of us together. Is one main purpose for the future where the abstract bean star in the image represents the icon to unite us all.”


Vasjen Katro is a Visual Designer from Albania. Famous for his Baugasm work, Vasjen is multidisciplinary creative experimenting in graphic design, 3d, photography, cinematography and music.

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Creating a real-life or a reel-life characters is like putting various puzzle pieces together. It’s easy to see someone and say ‘I recognise that person’, but drawing from scratch is a different thing all together. Illustrator and digital artist, Nikhil Shinde, talks more about this less explored form of communication and how it can be made into a powerful tool.

Irfan Khan
Characters - Nikhil Shinde
Sadhu
Characters - Nikhil Shinde
Big Eyes
Characters - Nikhil Shinde
Characters - Nikhil Shinde
Characters - Nikhil Shinde

Surprise the Audience by Giving Them Something Unexpected

The idea of making different types of characters and models with suitable environments is always expected from a digital artist. So why not create them with a twist? Get random by stepping out of the box. Get unexpected by deviating from the initial plan. When the final outcome is not what you thought initially, you’re pretty much on the right track.

characters
THE KARNA

Sisters
Characters - Nikhil Shinde
characters
KAPIL SHARMA
characters
LATE NIGHT CHAT

The Real Deal comes with Unreal Characters

Believe it or not, it’s pretty easy to make a real character. It’s simply about making a replica of an existing person and all it is focusing on getting the right details in place. But fantasy or self-imagined characters demand a lot of time to think about their anatomy, pose, composition etc. Even though there is a stark difference in the creation of both real and non-real characters, what never changes is the approach in making them. As a designer, it’s vital to contribute your style and personality to it as well. This is what personalises the artwork and makes it ‘yours’.

characters
KRISHN
Characters - Nikhil Shinde
Characters - Nikhil Shinde
characters
SHAKTIMAN
Ganesha
Witch
characters
SADHU BABA

Every Work of Yours Must be Your Very Favourite

Even though some designs and projects get recognised over others that a designer has created, the bottom line is that they’re all of equal value. The designer puts the same amount of energy, thought and skill in each artwork. It’s important to not lose that focus. Because, if that balance is disrupted, it might make way for a shaky future.

characters
GRANNY AND MONEY
Characters - Nikhil Shinde
characters
THE WITCH

Characters - Nikhil Shinde
Radha

Digital Paintings are not Meant for Walls

In India, digital painting is yet to be accepted as a mode of communication. And from what it looks like, it’s still a while away. The only reason is that India lacks encouragement in this field as well as basic knowledge. Once we’re able to overcome this, it’s only then that digital paintings will make for a much more natural form of communication.

House wife making Chai (Tea)
Characters - Nikhil Shinde
characters
Dr. MANMOHAN SINGH
characters
DIABLO CHARACTER
characters
BLACK EYE

Published in Issue 24

Gone are the days when Illustrations would take a back seat. Now, they are becoming more proactive and are evolving the way we communicate. This time, Creative Gaga focuses on how the advertising world is opening its doors to this exciting form of design. Featuring renowned Illustrators like Chris Beatrice, Nasheet Shadani, Vijay Kumar, Gabriel Mareno and much more, this issue promises to leave no page unturned!

 

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Aaron Pinto
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Aaron Pinto aka Kidsquidy, is a visual artist and also the drummer for the Deathgrind Band Gutslit. He has previously worked with MTV India as their senior designer. Aaron primarily works with the Indian subculture from designing album covers and band merchandise to art direction and creating music videos.


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We all started this year anticipating many things, but nobody thought of life coming to a complete halt. The Coronavirus pandemic has forced every human to re-evaluate their attitude towards nature and life. We also have been forced to lock down in our houses. Though we are no more in the lockdown, still many unfortunate ones continue to lose their lives and livelihoods. This isolation has given many of us the time we needed to finish our long pending tasks. Some have turned to art and craft for peace and solace. While most got relaxed and enjoyed their time with family, others used the focussed time to prepare themselves for the life post lockdown. On the other hand, creative freelancers found it helpful for them to focus and produce more as their work setup usually is within their homes. So, to understand how all the creatives have handled the lockdown, we reached many who have been creating and sharing inspirational artworks during this time. So order your copy if you are looking for inspirational COVID lockdown artworks and some advice on how to handle the current slowdown more creatively!

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We go through many interesting design projects each day and find them inspiring enough to be shared further. Projects which have the potential to inspire and spark multiple ideas. So, here are few selected one for this week’s illustration inspiration, enjoy!

Grower
Thiriyal
The Cave Shrine

Illustrations by Hazem Ameen

Mixc World Christmas Illustrations by Victo Ngai

Textile Pattern, Spring 2020 Сollection by Anastazi Li

Fantasy Light Illustrations by Ilya Shapko

Radha – Krishna TV series by Mukesh Singh

The Musical Kettle by Silvia Cancelmo

The Musical Kettle by Nana li

The Musical Kettle by Antonio Sánchez

ZACHARIE – GIANT BEAR by Olivier Bonhomme

Dwaraka, the sunken markets
Mercenary angels joe's bar interior

Illustrations by Subin Rajendran

Bad Geishas by Christophe Starace

BD Project by Stephanie LEON

Banana Hut
Midnight Gleam

Illustrations by Ayan Nag

If you have any of your illustration project or someone else’s, which is equally inspiring for fellow creatives, then share it with us on contribute@creativegaga.com

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The transformation in the art styles from hand-made to computerised and digitalised versions is taking the world and people in its wave of craze! This fast-growing art style (digital art) has its own beauty and charm to capture the viewer, mesmerising him in its aura.

What is Digital Art?

In the era of rapid changes, new solutions and technologies evolving every minute, each higher than the previous, every field and profession is running the rats’ race to grab the new as soon as it can. One such interesting field is the line of art which has been digitalised and is called “Digital Art”.

 

Digital art is nothing but the traditional art form of hand-painting being modified into digital ways and styles of painting. It is an expression of ones’ thoughts, ideas and visions through an explicit medium of digital multi-media.

With a shift in the ticking of the clock from analogue to digital and the advent of computers in the 1990s, artist Sachin Puthran has seen it all, from hand-made tactile paintings and expressions being a physical manifestation of the artist’s vision to the digital paintings now meeting the ever-changing and quick demands of the clients!

Art From Pencil to Stylus

Indian traditional art has been practiced since time immemorial, accredited with famous art pieces. In the present day, with extremely talented artists pervading in every corner of our country, there are various representations of this traditional art in the form of digital art, defined by the individuals’ interpretation of the same.

Ranganath Krishnamani, took on to create a series dedicated to Thelas, the moving supermarket on Indian streets. Using his unique style of digital drawings, he expresses different kinds of thelas, from the ones selling chaat to ganne ka ras and barf ke gole, bringing out the smile and happiness on the readers face, similar to their reaction on seeing an actual thela!

Indian thelas

Inspired by the imbalanced and irregular environments, Satish Gangaiah expresses his interpretation of this traditional world by placing his protagonist in this pandemonium. He uses an urban-influenced illustration style in his digital art and the colours add a realistic touch to the frame.

Wonderfully Chaotic

Digital v/s Traditional Art

Switching over to digital art does not mean that the importance of traditional art forms of painting and sketching is lost or being forgotten. In fact, the truth is that the traditional technique of hand painting and sketching is what forms the base for digital artworks. A good command over hand drawings gives an artist the necessary push to explore the hidden treasures of digitalising their illustrations.

Pavan Rajurkar, a freelance Mumbai based illustrator has captured some of the very typical traditional scenes of the Indian culture like a fish market in his digital paintings, yet conveying the essence that a traditional painting would.

When it comes to the world of contemporary art exhibitions, hand-art has taken a back-seat paving way for the digital art, which has a magical effect on its viewers. It is growing tremendously, in terms of the message it wants to convey and also in terms of the size of the art, ranging from a small screen of a smartphone to being projected on huge walls in museums and art expos and also experiencing it through the medium of virtual reality.

 

With the growing awareness of people and the pace at which digital art is sprouting, clients definitely want the latest and original. Working for a wide range of clients demanding diverse typologies, Rahul Arora, a digital artist is a living proof that versatility can definitely up one’s game in the field.

Versatile Designer

Brands like OLX are definitely breaking the traditional stereotypical thought process and moving forward with time by hiring digital artists like Nithin Rao Kumblekar to do a campaign for their advertisements rather than doing an actual shoot!

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The advantage of being digitally artistic is that it opens a lot of doors to try out new things and create versatile outputs, visualise your imagination in different styles and modify all of this instantaneously with just a few clicks.

The Scope of Digital Art in India

The introduction of the pen tab has made life much easier for these artists as it gives the same feel of drawing on paper, but electronically!

 

The variety of styles explored in digital art is tremendous. The styles of digitalising vary from two-dimensional still-drawings on pen-tabs, graphic illustrations, photo-montaging paintings with images and creating image collages to graphics animations for multi-functional uses and are further extended to three-dimensional digital canvases using software like Corel-draw, Cinema-4d and possibilities of virtual reality.

Artist Medha Srivastava defines her style as realistic with a tint of stylization and conceptualization. She picks up on things she sees in her vicinity like shapes, colors, patterns and textures for the visual representation of her digital masterpieces.

An Indian-origin Germany-based illustrator Archan Nair’s digital artwork is influenced by the mysteries of our everyday existence and has also extended out to the realm of virtual reality.

The scope of digital at in India is not just limited to using digital tools to create paintings to be hung on walls, but is reaching out to the everyday life objects used at home. Illustrationists are being hired right at the start of a project to create customised digital designs in tandem with the overall scheme of a project.

For instance, Chumbak as a brand in collaboration with various artists has digitalised India’s environment through colourful and playful illustrations adaptable to various products ranging from home décor items like coasters, mugs, bags, cushion covers and laptop sleeves to personal products like t-shirts, accessories and even footwear! The digital art here gave it a scope to reach out to everyone through its online and offline medium.

Digital Art India

Digital art in India isn’t just a platform for the upcoming generation of artists to reach new horizons with their talent but also gives an opportunity to the tradition established artists to try out new things with the latest digital tools. In a way, it is a medium to revolutionalise the art industry of the country by representing the minds’ visions through a merger of the traditional techniques of art with the digital media.

 

With the digitalisation of everything in the future, this art form will surely go a long way in encouraging talents of all age-groups to expose their creativity. Social platforms like Behance, Instagram and Facebook are motivational and promotional sources for artists to publish their digital work, get noticed and step into the present day market of art and its likes.

 

Digital art today has captured the world in its long and stretched arms of beauty and creativity. The present level will definitely be escalated to newer heights in the future making each and every being its captive.

 

So strap your seat-belts and be ready for an enjoyable roller-coaster ride in this new realm of creations and explorations.