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Taking a cue from each other and the current pandemic (COVID-19) situation, brands are altering their logos to incorporate relevant positive messages and stay connected with their audience.

Staying in tune with the times and realities of the day, many-a-modification and changes have come to be witnessed in various social arenas. In a bid to adapt and stay relevant, brands too are trying to connect with consumers by acknowledging COVID-19 Warriors providing some sort of respite through the likes of a variety of aid such as oxygen cylinders, food, beds, medicines and even financial or social support of one kind or another.

Dettol, as an example, has replaced its iconic logo with pictures and life stories of covid soldiers.
As many as four million such Dettol packs bearing a short description of these people and their humble acts are being sold across five lakh stores across India.
“These packs will carry a message of hope across the country,” said Dilen Gandhi, regional marketing director, South Asia, health and nutrition, Reckitt. “We believe these stories, when shared, give a sense of much-needed optimism among those seeing them. Therefore, as a brand, we have for the first time in Dettol’s history, given up our logo to share their actions,” he went on to add.
Similar is the case with Ghadi detergent, owned by RSPL Ltd – Introducing a face mask on its pack logo, encouraging people to follow Covid appropriate behaviour shipping with the message, “Bachaav Mein Hi Samajhdaari Hain” (Sense lies in being precautions).
Although only digitally, even Slice juice has managed to do so, allowing one to scan their logo through its Instagram filter to reveal an inspiring Covid Warrior’s story.
If such moves by brands can be a subtle and repeated reminder for people, helping overcome the pandemic, it’s a welcome move to be gladly acknowledged.
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Mural artist Shahul Hameed unravels his secrets to remaining cheerful, positive and hopeful as we endure these stressful times while staying at home.

Stay Home
Tomorrow. Illustration depicting our hopes for a mask-free and better tomorrow

CG. What are some of the innovative ways through which you are tackling this lockdown?

Shahul. Staying at home and making art! These are challenging times, but I came up with new ideas for working at home. I’m trying my best to stay positive. I think this is a brilliant opportunity to spend time with our loved ones. This is also a perfect time to catch up with things you’ve missed. One of the best ways to spend time is to do what you like.

CG. Many people experience art blocks during these trying times. Have you been through something similar? If yes, could you share your strategies for overcoming them?

Shahul. Art block stems from lack of motivation and inspiration, but I create illustrations that reflect my perception of the current situation, emotions that provoked me by news, discussions and trends on social media. Therefore, I don’t experience art blocks. I’m using this time to interact with my followers on social media. Through such interactions, I can understand what people like and what they want to see.

Stay Home
Connect and reconnect. Illustration which is to serve as a reminder that this is the time to connect or reconnect with our loved ones

CG. You’ve recently painted murals on the walls of your home. Is it something which you’ve always wanted to do? Could you kindly share your experience on the same?

Shahul. Yes, I always wanted to share my passion with my family. By combining my art and my wife’s fondness for interior designing we created something unique. I realised that we can lighten our mood by lightening others’ spirits, so we did our best to remain positive and weaved little moments of happiness together. We want to spread this hope and positivity because we all need it right now.

Stay Home
Mural dedicated to the front line workers who are fighting this pandemic to keep us safe

CG. Most of us are witnessing a shift in our perspective of life and the world due to this pandemic. Have you witnessed something similar?

Shahul. This stay at home order has brought the most significant shift, especially in expats’ lives. As the stay at home orders have been issued, the expats are all confined to a densely packed multi-storey building. I did a lot of illustrations to educate people about this issue.

Stay Home
Digital art reminding us to stay at home and stay safe.

CG. What are your thoughts on spreading awareness of this pandemic through art, especially mural art in public spaces? Could you kindly talk about your recent illustrations about CoVID 19?

Shahul. Art is created to communicate and to inspire us to act and think. I believe it has the power to change society. My recent illustrations are all about ‘stay home, stay safe and enjoy comfort’. I think it is sufficient for us to sustain our health and happiness at this moment. Take measures to remain optimistic and mindful. Practice self-love, especially now. We must spread hope and positivity.

Stay Home
Expat. Mural dedicated to the expatriate Indians who are stranded abroad
National Disinfection Program. Illustration depicting UAE’s ‘National Disinfection Program’

CG. Mural art would require you to go out in public places to paint. How safe is it to do so? How has this affected your projects and your livelihood?

Shahul. All my projects are commissioned by art galleries and corporate, therefore they provide the safety measures. My projects and livelihood remained safe and intact.

Stay Home. A mural in the artist’s home highlighting the little moments of happiness
Stay Home
Costume design for who can’t stay in house anymore. Go Corona Go.

CG. Which is your favourite mural among the ones you have illustrated during this lockdown?

Shahul. My favourite mural created during the stay home order is ‘Expat’. When our world is threatened by a pandemic, the expatriates are worried about life, security and wages. Several of them are stranded here. These are people who came as visitors, as students, as business personals to name a few. There are several uninsured patients and pregnant women. I tried to bring out these problems through my illustration. Expatriates should be treated as human beings.

Dream

CG. Why have you chosen to become a mural artist?

Shahul. It began with a simple desire to see my drawings on a bigger scale. Over the years, I began enjoying it more and started appreciating the dialogue which public spaces create between my work and the people around it. It feels great to interact with people who stop to watch me and take photographs of my works. I enjoy their interpretations. And now, I simply love this work.

Don’t panic
Stay Home
A covid day in the street

CG. How does culture influence your art? What are some of the distinct features in your artwork that you would attribute to your culture?

Shahul. I believe culture impacts society and the individuals within it. I take inspirations from everyday scenes and contemporary life. My art is an aesthetic reflection of the modern age.

It’s not safe to leave the house please stay at home

CG. Your works are abstract and vibrant. What is the role played by the colours in your artwork?

Shahul. I love to play with colours. My colour palette renders a unique satiating effect on the onlookers and the concept of colour gradation is pleasingly inoculated to create ripples of shades, which root to limited colours but create visual imagery of multiple hues.

Illustration highlighting the importance of sanitising and staying at home

Published in Issue 50

We all started this year anticipating many things, but nobody thought of life coming to a complete halt. The Coronavirus pandemic has forced every human to re-evaluate their attitude towards nature and life. We also have been forced to lock down in our houses. Though we are no more in the lockdown, still many unfortunate ones continue to lose their lives and livelihoods. This isolation has given many of us the time we needed to finish our long pending tasks. Some have turned to art and craft for peace and solace. While most got relaxed and enjoyed their time with family, others used the focussed time to prepare themselves for the life post lockdown. On the other hand, creative freelancers found it helpful for them to focus and produce more as their work setup usually is within their homes. So, to understand how all the creatives have handled the lockdown, we reached many who have been creating and sharing inspirational artworks during this time. So order your copy if you are looking for inspirational COVID lockdown artworks and some advice on how to handle the current slowdown more creatively!

 

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P Mohan Aditya found himself as a 3rd-year student at the SRM College in Andhra Pradesh, pursuing a degree in Mechanical Engineering when the pandemic hit last year. Thereon discovering a global shortage in the supply of Personal Protection Equipment (PPE) while also realising the need for eco-friendly solutions considering the large amounts of waste generated from its extensive use, Aditya decided to troubleshoot both problems in one go. He took to designing the ‘Face Shield 2.0’ – a biodegradable version of the original face shield that is meant to protect one’s mucous membrane (i.e. eyes, nose and mouth) from getting infected with the Covid-19 virus.

While durable elastic was used to make the 3-ply-corrugated-cardboard headband adjustable for all head shapes and sizes, the transparent visor was crafted from a thin layer of 175-micron reusable plastic. Essentially, Aditya applied the CAD software to put the transparent sheet of the face shield into design while the headband was crafted using a CNC machine. Thus using the CAD model as a means of input to the CNC machine, the transparent sheet and the cardboard were cut accordingly to put together a lightweight 16kg/sq.cm protective face gear.

Having submitted his application for the copyright to his improved design of the face shield under the IPR (Intellectual Property Rights) last year at the Indian Patent Office in Kolkata, his claim was accepted and successfully granted recently in 2021.

Aditya’s innovation has not only won the praise of Adimulapu Suresh, the Minister of Education in Andhra Pradesh, but has also been distributed amongst medical and security personnel working on the frontline.

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Where everyone is in the lockdown and may feel depressed by the glooming news from the world outside, some of the Indian designers have taken the challenge of keeping themself motivated. Many have been creating on a regular basis and some of them are featured here. So, while you are keeping yourself and your family inside and safe, be inspired to create and share with others.


If you have created something during lockdown which is worth featuring here, then please DM us or email us at contribute@creativegaga.com. And while posting, the use of @creative_gaga, @creativegaga #Creativegaga be a good idea to reach a creative audience.


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An interesting approach to creating illustrations, Osheen Siva finds inspiration in her own thoughts, dreams and even nightmares. Unique and quirky colour combinations and a distinctive style can be seen in all her artworks.

Artworks - Osheen Siva
Ramen On. “How to Deal”, this illustration depicts the different ways of dealing with a sticky situations of the mundane life
Bothai. The inspiration behind this illustration is the excessive screen addiction during lockdown. The Tamil word 'Bothai' translates to drunk or in a trance.

Luckily, Osheen Siva shifted back to Goa from Delhi just before the lockdown and currently engaging herself in embracing the sunsets on beaches as well as creating illustrations. Her way of coping up in quarantine is to put on her earphones, listen to podcasts and sketch simultaneously. To reduce the amount of stress and anxiety, she prepares proper schedules, however, the minute they may be.

Artworks - Osheen Siva
Artwork donated to Design Fights Covid to help raise funds for Makers Asylum in creating medical equipment (M19 face shields)
Floating on. The phenomenon of sleep paralysis and lucid dreaming, that makes Osheen feel being caught up in two worlds and not able to react

Going back to the traditional method of sketching, she has been expanding her sketchbook practices and trying out mediums like acrylic and oil on canvas. Pushing her boundaries even further, Osheen has been taking up online animation and inking classes which she finds extremely engaging. Apart from using her time wisely to sketch and create unique artworks, she has been loving the practice of cooking all her meals and keeping up with her loved ones.

Artworks - Osheen Siva
Most Mornings. Describing her long work days and stressful nights as a full time Graphic Designer before transitioning into a freelance illustrator
Seeing Things, strange dreams that manifest themselves during the uncertain and erratic times.

As an artist, Osheen has an interesting take on the future for designers and people in the creative eld. She feels that the creative industry is going to be much more collaborative post the pandemic, with more opportunities for shifting the work culture remotely and perhaps delving deeper into the virtual space

Artworks - Osheen Siva
Grow Grow Grow. Designed for the Earth Day, the artwork represents the need to grow with our mother Earth
Artworks - Osheen Siva
Created for Converse’s Create at Home campaign, Osheen developed this illustration to depict the stay at home phenomenon

Published in Issue 50

We all started this year anticipating many things, but nobody thought of life coming to a complete halt. The Coronavirus pandemic has forced every human to re-evaluate their attitude towards nature and life. We also have been forced to lock down in our houses. Though we are no more in the lockdown, still many unfortunate ones continue to lose their lives and livelihoods. This isolation has given many of us the time we needed to finish our long pending tasks. Some have turned to art and craft for peace and solace. While most got relaxed and enjoyed their time with family, others used the focussed time to prepare themselves for the life post lockdown. On the other hand, creative freelancers found it helpful for them to focus and produce more as their work setup usually is within their homes. So, to understand how all the creatives have handled the lockdown, we reached many who have been creating and sharing inspirational artworks during this time. So order your copy if you are looking for inspirational COVID lockdown artworks and some advice on how to handle the current slowdown more creatively!

 

Order Your Copy!
CURRENT ISSUE

 

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We all got a sigh of relief when the government allowed business, market and workplaces to reopen. As we all know, it will not be as normal as earlier hence all the team member, customers and business owners need to follow a new level of hygiene and preventive measures to be safe from the Corona Virus (COVID-19). NH1 Design has taken the initiative to spread awareness of what-to-do in and around the workspaces.

To spread the awareness in these challenging times, NH1 Design has recently designed #WorkSafe Poster and Signages templates on things to do to be safe from Corona Virus infection. These posters and signages are free to download and are print-ready also can be easily customised.

Corona Free Workspaces - Hindi
Corona Free Workspaces
Corona Free Workspaces
Corona Free Workspaces
Corona Free Workspaces
Workspaces
Corona Free Workspaces
Workspaces
Safe WorkSpace Travel
Corona Free Workspaces

Business can embed their company logo in the space at the bottom-right corner and they are available in both Hindi and English language. They cover guidelines for both, the community and individuals so feel free to download of your choice and let your employees or customers feel safe and secure while working at your work space.

Business Safety

Posters related to business hours, premise health and general recommendations. Can be placed at the entry and other common areas.

Corona Free Workspaces

Individual Safety

Posters related to individual best practices for safety of self and others. Can be placed at entry, exit, work stations, washrooms, cafeteria etc.

Corona Free Workspaces

Come & Go Safely

Posters related to public and private transport best practices and guidelines to reach and leave work. Can be placed at entry and exits.

Corona Free Workspaces

Community Safety

Posters related to business areas best practices. Can be placed at entry, exit, stairs, elevators, meeting rooms, cafeteria, washrooms etc.

Corona Free Workspaces
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