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Sahil Trivedi developed an artistic eye for creating visual worlds for millions of gamers around the world from a very young age. After completing his Master’s in Animation Film Design at IDC IIT Mumbai, he is the illustrator behind the stunning visuals of games like Plants vs Zombies, Bejeweled Blitz, and more to come.

Draw a World of Fantasy with Sahil Trivedi
Draw a World of Fantasy with Sahil Trivedi

Sahil grew up on a diet of cartoons and video games, developing an artistic eye for creating visual worlds for millions of gamers around the world. While some people are trying to make their dreams come true, he became a concept artist to make his dreams so real that millions of people can live in them.

Draw a World of Fantasy with Sahil Trivedi

After getting a call back in 2018, he began working with the Art Director at Electronic Arts Hyderabad (EAH). The Art Director had previously been following his work for five years and created a position based on his portfolio and skills. Since then, he has been working at EA to create the perfect game and relentlessly pushing ahead as he gains more and more creative control over his projects.

If you wonder how creative the dreams he has created are, they are as quirky as the characters in Plants vs. Zombies 2. Sahil was one of only two art team members for that popular video game. “I’ve had the greatest pleasure to work on such a title with contributions of almost more than 25+ characters, environments, and tons of RnD to thrive on,’ he says”. But there is one more project which is his favourite, Bejeweled Blitz. He enjoyed being able to create environments and rare gems for the game, and his creation has today helped to make the game extremely popular.

Draw a World of Fantasy with Sahil Trivedi

To understand his journey, we hit rewind. While his creative calling started from a young age, his journey towards becoming a professional concept artist began after joining as a Fine Arts student in Ahmedabad. Despite his successes, he firmly believes that everyone is capable of great things but only our upbringing and other factors pull us down from touching the sky. ‘For me, fine arts was a place for creative freedom where nobody judges you for who you are. It makes you embrace who you are as an individual,’ he says. In the sea of creative paths, it helped him decide where he could make his dreams come true. Soon after, he joined Masters in Animation Film Design at IDC IIT Mumbai. ‘I got to learn the basics of animation film design to the finished level of filmmaking,’ he says. Since then, there has been no looking back.

Draw a World of Fantasy with Sahil Trivedi
Draw a World of Fantasy with Sahil Trivedi

A professional degree from a college can help you connect to people across many fields, leading to more opportunities for collaboration, learning, and growth. Colleges do put you through a trial by fire to help you figure out who you are and who you want to be. He thinks that they are less about instruction than about giving you vague directions to help you explore.

Draw a World of Fantasy with Sahil Trivedi

Since being a part of a premier gaming organisation, we curiously ask him what motivates him to keep pushing the boundaries of his canvas. `I have had the opportunity to work on the Looney Toons dash runner game, Ice Age match-3 game and the most challenging RnD project from King Studios,’ he says. He is also involved in a feature film project as well which is yet to be announced. He keeps his projects diverse so he can continue to aim high and not be boxed in. He is currently hoping to work as an Art Director for a mobile/iPad game.

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So how do you think aspiring concept artists can get paid for being their best selves? He answers by saying it is possible by ‘being a little selfish about work’. He observes that a lot of fresh graduates/students are seeking an online presence. But instead of chasing higher numbers, it is much more important to create a portfolio with an amazing presence of self-value. While chasing numbers on social media can give you a rush of dopamine, when it comes to creativity, it is all about the artist.

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You can experience the work of Sahil Trivedi on his website and Instagram page.


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CURRENT ISSUE
Creative Gaga - Issue 54

 

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Illustrator, Priyanka Karyekar, run us through the concept-based approach she takes to her work, and how that guides her process of designing her illustrations – right from observing to developing a strong concept, on until treatment and finally communicating effectively.

To all the Mothers out there who always eat at the end
Concept
Lucky Friend
Illustrated Mood
Concept
Weekend Swag

No Substitute For A Concept.

One must rather believe in having a strong concept. Treatment can be varied – for example, the colours that are used across artworks can very well be inspired by the subjects and personalities of the concepts. One might want to focus more on the big idea rather than the treatments and beautifying the elements. If you have a strong idea in your hand, you will eventually find a way to make it look good. The need is to be more simple yet effective. Likewise, quirkiness need not and may not always a part of the illustrations.

Concept
What I Ate For Dinner
Concept
Fri-yay
Concept
Black Chicken
Aam Life

There are certain subjects that may be serious, but you want to make it more fun to get the whole serious tone out – it entirely depends on what exactly you want to communicate. In the same way, do not really look to maintain symmetry and proportion in compositions, if that suits one’s temperament, style and approach. For example, in some of the illustrations, there is no symmetry that is trying to be achieved – it’s just the way of drawing;, not force-fitting any rules while one is drawing.

Concept
Work Life
Future Feminism

Concept
Happy 9 Years
Concept
Chai Therapy

Treatment Varies From Subject To Subject.

It can be very simple and minimalistic, or it can have those tiny details that add value to your subject. Adding minor details are actually the observations that you are trying to put into your design, which is also a great way to make your design truly relevant. People, their stories, and events happening around are what mostly inspire any form of artwork, directly or indirectly. All one has to do is observe; that’s all it takes – a keen sense of observation. The stories that you are trying to communicate through visuals, one must recognise, the need of strong colour systems as well – colours that decide the mood of the illustration.

Concept
Batatyachi Chal
Concept
Batatyachi Chal
Concept

To Truly Evolve Our Craft Is The Way Forward.

If artists and designers of all forms focus on the 3H’s (Head, Heart and Hands), their work will positively impact and take forward the process and future results of the field – that would be true evolution. The ‘Head’ stands for the ideation. The ‘Heart’ is for being empathetic towards the people you are working for. Then, lastly, all you need is skilful ‘Hands’ to execute that big idea that is visually appetising. That is the core of achieving what is desired. If these three things can be ensured in the years to come, then the creative communication can not only take a big step forward but can make a giant leap instead, especially with the kind of technology that is available to us today.

Welcome 2019
Concept
Me
Concept
Cute Monsters

Published in Issue 41

Every year brings many opportunities and hopes along with celebrations. For this issue, we reached many visual artists and designers to know their expectations from the year 2018. This issue’s cover designer, Shreya Gulati is exceptionally impressed by the advancement of technology in design, especially how VR & AR has impacted new ways of creating. Honing and sharpening one’s skills is always a quest for every creative. So, whether you have many or none expectations for the year, this issue is a must-read. Go ahead and order your copy here or subscribe to not miss any future issues!

 

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CURRENT ISSUE
Creative Gaga - Issue 54

 

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Designing by developing personalities is one of the best ways to create relatable, relevant and successful campaigns, and Saatchi & Saatchi Integrated Solutions shows us how with the Nobile’s ‘Hang Loose’ campaign for the wakeboards.

Brief / Challenge:

Nobile, a Polish manufacturer is worldwide critically acclaimed for its adventure sports products like skis, wakeboards, snowboards and kiteboards. In 2017, Nobile wanted to engage young wakeboarders with their products. For this, they needed a new upbeat and relatable campaign that would catch one’s attention.

Solution:

Saatchi & Saatchi created the ‘hang loose’ concept to encourage wakeboarders to look inwards and identify with their uniqueness. For this, the agency put together five distinct personalities as themes and created five wakeboard designs around them. Each of the personalities, and thus designs, are youthful, contemporary and fun.

 

‘Shaka’ captures the elements of our childhood imagination. ‘Brah’ talks of brotherhood and adventure. ‘Aloha’ encompasses spritely feminine characteristics. ‘Akaw’ illustrates the yearning for adventure and discovery. ‘Bee3’ displays the fierce need for freedom and individuality.

Credit:

Agency

Saatchi & Saatchi IS, Poland

Client

Nobile Sports, Poland

Creative Director

Michał Pawłowski

Design Director

Rafał Nagiecki

Art Directors

Anna Caban
Bartosz Morawski
Kamil Bugno
Rafał Nagiecki

Retouching

Aleksander Bieroński
Bartosz Morawski
Kamil Bugno

3D Artist

Bartosz Morawski

Senior Copywriter

Marta Frączek

Account Director

Jakub Krawczyk

Account Supervisor

Anna Borysewicz

CEO

Malgorzata Rosiak-Brawanska

Marketing and Communication Officer

Maciej Jaźwiecki

Brand Manager

Dominika Jagodzinska

CURRENT ISSUE
Creative Gaga - Issue 54