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Beard Design revamps a three decade existence by rebranding Value Research in a distinct design that is interactive by embodying the company’s persona in its office.

Rebranding
Logo
Rebranding
Logo Colour Options
Rebranding
Business Cards

Brief

A brand is made up of everything tangible and intangible to generate a wholesome experience. Its visual identity is an indispensable aspect to communicate the overall message, values and the promise to its consumer.

Rebranding
Book Design
Rebranding
Advertisement Design

Founded in 1990, Value Research is one of the most respected financial data and advisory firms in India. The company approached Beard Design studio to revamp its brand (rebranding) and create a visual asset library that could be applied to the company’s two main laterals: B2B business and Consumer business.

Rebranding
Rebranding

Challenge

Beard Design studio worked closely with Value Research for over six months to create an effective brand strategy and identity design that could be applied to all the collaterals of the company starting with their five-story office in New Delhi.

Rebranding
Space Design
Rebranding
Space Design

Instead of taking a conventional route of pasting graphics on the wall, the design implementation comprised of using mundane elements from the finance domain such as calculators, currency notes and ties as décor objects. Paying attention to every detail, the furniture, signage or space designed acts as an exhibit of the company’s identity.

Space Design

Solution

By creating various visual interests within the office that highlights the brand’s personality, the design successfully embodies the company’s values through its distinct narrative and style.

Some of the main features include: the Bailout Wall in the cafeteria which is a collage of real objects such as the typewriter, radio, shoes, etc. synonymous with its paint, the logo walls which stand out in the elevator bays comprising of the company’s iconic symbol ‘V’ displayed in a grid using different materials and finishes, and even furniture that subtly incorporates the brand’s identity. These elements as a whole make a compelling statement, constructing the essence of the brand piece-by-piece, thereby being the voice of the business to its consumers.


Client: Value Research
Agency: Beard Design
Solution/Expertise: Rebranding and Space Design

CURRENT ISSUE
Creative Gaga - Issue 47

 

Design Stack owned by Anoop Patnaik and Priyanka Bhasin runs us through their approach, idea and process behind providing a concept-based branding solution to culinary experts, Bombay Brasserie.

Bombay Brasserie - The Indian Culinary Expert
Bombay Brasserie - The Indian Culinary Expert
Bombay Brasserie - The Indian Culinary Expert

Setting the Right Tone

Design Stack delivered a brand new visual concept infused with youth and energy for Bombay Brasserie, a restaurant that serves pan-Indian cuisine. While space is conceptually western, the food is distinctly pan-Indian, and the logo reflects the same. It initialises ‘Bombay Brasserie’, but with a twist, placing the Devanagri ‘Ba’ and its Roman counterpart side by side.

Bombay Brasserie - The Indian Culinary Expert
Bombay Brasserie - The Indian Culinary Expert
Bombay Brasserie - The Indian Culinary Expert

Creating a Connect

The personality of Bombay Brasserie is that of the intrepid traveller. The space graphics are thus multi-layered and diverse, taking you across India. Hints of geographical maps with coordinates trace the route from cuisine to cuisine. Regional recipes are personalised and rendered in water-colour, bringing them to life. The copy, in travelogue-style, celebrates each region’s culinary stereotypes, from the ‘Patiala Bar’ to the Red Hot Kerala Fish. The illustrations are a flavoured combination of ingredients, topography, and culture, while the typography is inspired by airport codes.

Bombay Brasserie - The Indian Culinary Expert
Bombay Brasserie - The Indian Culinary Expert
Bombay Brasserie - The Indian Culinary Expert

After all, it’s about the Representation

Every single piece of collateral, from what you see on the tables, to in-restaurant and promotional material, to takeaway packaging, extends the idea of travel and discovery of a confluence of culture and cuisine. That’s very much what the intention was, to create a designing initiative that was representative of the authentic diversity of the food.

Bombay Brasserie - The Indian Culinary Expert
Bombay Brasserie - The Indian Culinary Expert
Bombay Brasserie - The Indian Culinary Expert
Issue 39 - Indian Design Special

Published in Issue 39

As the festivity is all around, every brand or business is trying to impress the Indian audience. But what really works for us Indians? What is an Indian design? And how we can make designs for India? To understand it, we interviewed some Indian creatives who are successfully creating designs for the Indian audience. This issue of Creative Gaga is a light read for someone looking for inspirations or insights on Indian design and how the Indian audience can be enticed. So go ahead and order your copy or subscribe if you want to keep receiving a regular dose inspirations!

 

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CURRENT ISSUE
Creative Gaga - Issue 47