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Buck is a creative conglomerate working towards amplifying brand voices through design and strategy. With this collaboration with Spotify’s in-house team, a series of stills and animated images have been created to showcase and celebrate the musical genres they present. These creations not only work well across country and western music but extend to all the offerings by Spotify.

 

There is immense research that has gone in to curate the graphics on par with the diverse range of artists and styles. For instance, the 70s album covers have been given a modern twist with the render techniques that are used. The poster’s core concept has also been broken down into a secondary layer, which gives a deconstructed, simple version of the same.

 

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Adidas joins hand with designer Aaquib Wani and brand ambassador Rohit Sharma for an exclusive pair of cricket shoes.

Adidas – Save The Rhino

In recent design news, as ​also in connection with lifestyle, Adidas has come together with designer Aaquib Wani and brand ambassador Rohit Sharma. The purpose being an exclusive pair of cricket shoes themed on preserving the environment and raising awareness towards sustainable living.

Adidas – Save The Corals

This pair of cricket boots, newly and exclusively donned by the veteran cricketer, emphasises on various aspects related to the environment particularly relevant in today’s time. Be it clearing the ocean off plastic or be it saving the Rhino from extinction as also the coral reefs, the causes were unapologetically illustrated on Rohit Sharma’s playing footwear. A move to increase awareness and consciousness towards the most urgent call of the day – the environment and sustainability.

Adidas- Plastic Free Ocean

Well known Indian cricketer, Rohit Sharma’s playing shoes in the Indian Premier League (IPL) were thereby used as a canvas to portray illustrations of these causes in a colourful and eye-catching way. The all-rounder was seeing sporting the shoes when he walked out to bat as also when he was out on the field, trying to set-up a match-winning field.

Sunil Gupta, Senior Director of Adidas, India said in regard to the campaign, “Through the stories of some of our key athletes, we intend to bring to life the ‘Impossible is Nothing’ attitude and inspire our consumers and communities to see and realise their possibilities. With rebellious optimism, we are driven by action to shape a better future together. We see ourselves playing the role of a catalyst with our partners, like Rohit, who have been building conversations around sustainability.”

Since India’s success in the recent Olympic games – the country’s most successful outing so far – the Adidas ‘Impossible is Nothing’ campaign has been recently launched through athletes such as Mirabai Chanu, Simranjeet Kaur, Manpreet Singh and Lovlina Borgohain.

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Siddhesh Surve, created this advertising campaign for Strepsils as his final year project, which is an effective and impactful campaign.

Advertising Campaign

The Brief/ Challenge

As his final year project, Siddhesh was required to create an advertising campaign. He decided to create communication for Strepsils.

Advertising Campaign
Advertising Campaign

Strepsils is a line of lozenges used to relieve discomfort caused by mouth and throat ulcers. The ad campaign needed to create awareness and talk about the effectiveness of the product in an impactful manner.

Advertising Campaign

The Solution

Strong visuals are a terrific way to make an impact. Siddhesh made the strong visuals the centre piece of the campaign with the headline “Unfurl the Real You”, multiple characters have been created to depict people from different walks of life. The exaggerated caricatures and their over the top expressions capture the viewers’ attention. The detailing of the style and expression cannot be missed allowing viewers to truly connect with the discomfort of a sore throat.

Advertising Campaign


Siddhesh has used his colour palette very thoughtfully where tones like orange and yellow are used for the background and character, while the discomfort is depicted in the cool tone of blue. This presents a contrast directing one’s attention to the cause of the trouble, the throat.

The campaign created is a nice balance of visual and text, both conveying the message well.

Published in Issue 48

A Freelancer’s Life in India! Every day, with a dream of ‘Being Your Boss,’ many creative professionals jump into the pool of freelancing. But many are not well prepared for the life of the freelancer, which brings many challenges along with benefits. So to explore further, we interviewed many freelance illustrators and designers to get answers to the question you should ask before taking the final call of becoming your boss!

 


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Strategic Design & Communication Agency VGC have been Aditya Birla Group’s brand custodians since 1997. The latest campaign, conceptualized and executed by VGC, is the next step in the Aditya Birla Group’s brand journey.

Aditya Birla Group

Brief:

The vision of the Chairman, Mr. Kumar Mangalam Birla whose deep commitment towards creating a brand of immense worth based on solid foundations of impeccable values, has seen the Group journey across many a milestone to emerge as a multinational power-brand of statesman stature, in the matter of just two decades.

Aditya Birla Group

The Group’s radical shift from being architects of a global India to a powerhouse across the globe & various sectors has now led to the understanding of how ABG is a big part of peoples’ lives at every step.

 

This called for revamping the group’s identity to match with the contemporary world.

Aditya Birla Group

Solution:

VGC has partnered Aditya Birla Group over two decades to build an iconic brand and continues to do so.

 

Over the years, VGC has conceptualized and developed all of Aditya Birla Group’s brand campaigns. Starting with the ‘Taking India to the world’ campaign, which introduced the Group as an Indian Multinational with diversified interests across the world, VGC through continuous strategic and creative efforts has helped the group reaffirm their position as a powerhouse across the globe and across sectors.

Aditya Birla Group

VGC refreshed the company’s identity, defining it as a new mark for new milestones. Based on this, the new brand language was extended across various touch points and collaterals, the details of which can be read here

To add more power to the deep-rooted brand that the Aditya Birla Group already is, VGC as its strategic brand and communication partner took the campaigning spirits to a whole new level!

Aditya Birla Group

Following the logo change campaign in 2016, VGC conceptualized a brand communication campaign called ‘Big in your life’, to highlight the Group’s journey to a super-brand that enables and empowers people at every step in their life. The campaign in India was launched as a television commercial and was digitally broadcast across USA, Canada, the Middle East and Japan.

Aditya Birla Group

While the previous campaigns highlighted and established Aditya Birla Group’s ‘Big’ geographical presence, economic might, omnipresence of the Group’s products and the way they touch lives across the world, this latest campaign showcases the narrative of the company moving from ‘Being Big’ to creating and delivering ‘Big Value’ for its consumers and people at large.

Aditya Birla Group

It introduced a new icon for the group – the Aditya Birla Giant, who travels across the world enabling, empowering and enhancing the lives of millions.

 

The film, directed by the globally renowned Eli Sverdlov and post-produced by Gravity from Israel, carries forward the surreal epic signature of all Aditya Birla Group’s films.

Aditya Birla Group

Conclusion:

The television commercial is about the group and its journey towards crossing new milestones, culminating with the logo reveal. With the conceptualisation of this commercial, VGC has taken forward the ‘Big In Your Life’ position and adds a greater purpose to the group. Big is what big does.

Aditya Birla Group

The evolution of the brand with time to keep up with the versatile eye-catching recognition-screens of the present day while still being true to its roots is a symbol of its genuineness and client-commitment that it has followed since its inception.

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Client:
Aditya Birla Group
Design Studio: VGC
Film Director: Eli Sverdlov

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Every year many exceptional design briefs are being answered with brilliant solutions by many talented designers. Some manage to reach the limelight through awards and other recognitions, but not all. And that is where the ‘DCS-01’ comes into the picture with detailed case studies highlighting the challenges, research, and the unique solutions to each obstacle faced in reaching these final design solutions. An inspiration and a collection of quality design projects created in India recently.

 

So, if you are creative freelancer, agency, studio, corporate or a design student, who needs inspiration and want to know the process of making great designs, then this is a must-have book for your collection. Order it today to reserve a copy of this limited stock book.

We’re all looking for something unreal, something that could hold our attention and give us something new. Locopopo DesignStudio, founded by Lokesh Karekar, helped create an illustrative series for GDPL design studio for Godrej Properties – Kolkata. The aim of the campaign was to focus on the greenscape the property had to offer, with the scope for multiple activities at different gardens. The beautiful colour combinations of blue-yellow, red-blue and more help grab the viewers’ attention. The illustrations are wonderfully layered into the backdrop and the foreground, giving the feeling of depth and never-ending gardens. The overflowing green from all ends certainly conjures an enticing visual.

 

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Designing by developing personalities is one of the best ways to create relatable, relevant and successful campaigns, and Saatchi & Saatchi Integrated Solutions shows us how with the Nobile’s ‘Hang Loose’ campaign for the wakeboards.

Brief / Challenge:

Nobile, a Polish manufacturer is worldwide critically acclaimed for its adventure sports products like skis, wakeboards, snowboards and kiteboards. In 2017, Nobile wanted to engage young wakeboarders with their products. For this, they needed a new upbeat and relatable campaign that would catch one’s attention.

Solution:

Saatchi & Saatchi created the ‘hang loose’ concept to encourage wakeboarders to look inwards and identify with their uniqueness. For this, the agency put together five distinct personalities as themes and created five wakeboard designs around them. Each of the personalities, and thus designs, are youthful, contemporary and fun.

 

‘Shaka’ captures the elements of our childhood imagination. ‘Brah’ talks of brotherhood and adventure. ‘Aloha’ encompasses spritely feminine characteristics. ‘Akaw’ illustrates the yearning for adventure and discovery. ‘Bee3’ displays the fierce need for freedom and individuality.

Credit:

Agency

Saatchi & Saatchi IS, Poland

Client

Nobile Sports, Poland

Creative Director

Michał Pawłowski

Design Director

Rafał Nagiecki

Art Directors

Anna Caban
Bartosz Morawski
Kamil Bugno
Rafał Nagiecki

Retouching

Aleksander Bieroński
Bartosz Morawski
Kamil Bugno

3D Artist

Bartosz Morawski

Senior Copywriter

Marta Frączek

Account Director

Jakub Krawczyk

Account Supervisor

Anna Borysewicz

CEO

Malgorzata Rosiak-Brawanska

Marketing and Communication Officer

Maciej Jaźwiecki

Brand Manager

Dominika Jagodzinska

If anything, a campaign should make a viewer look again. And that’s how we felt with the Lawman PG3 campaign by AutumnWinter Communications & Design, a Mumbai based agency. Each of the imageries draws you into its surreal world. The eccentric composition encourages curious to know the story behind it. Each poster focuses on a specific feature of the wire stitch, smoke wash and organic stitch. And each poster is designed around each of these features.

 

Karan Singh Rawat, the founder and CCO of AW, after graduating from J.J. School of Applied Art, gained years of experience working with renowned agencies like McCann Erickson, JWT, Umbrella Design and more.

 

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Here is a campaign of Japan Senses that mesmerises the viewer by retaining its traditional style, yet embracing a contemporary outlook. Kahori Maki’s work is breathtaking and inspiring.

Japan Senses
Japan Senses

Brief/ Challenges

Japan Senses is a project that brings Japanese products under one roof to showcase their qualities to the world. And for this, the campaign needed to have the right mix of tradition and global appeal.

The Solution

Kahori Maki collaborated with a host of talented individuals to create a story that not only demonstrated the Japanese culture in a new light to the world but the local Japanese as well.

 

The theme revolved around the traditional cherry blossom and the floral essence indigenous to Japan, with a contemporary spin that creates an immersive and surreal experience.

The larger than life-sized petals and floral form is breathtaking and mesmerising. The visual that comes together transports the viewer into an unreal alluring fantasy. The very modern take is simply an overlay on the traditional art, without robbing it off of its essence. The ‘Japan Senses’ is a beauty that leaves the viewer with goosebumps.