1

Prasun Mazumdar - Brand
Ad Here

Experience definitely counts. Prasun Mazumdar is here to share tips with the young, aspiring designers and to guide them in setting-up their own little studio and coverting it in a brand.

Prasun has a mixed take on the new-age designers of the current generation! Some would like to be independent designers and fit into the requirements as they come, some would want to use their remarkable skill to generate a style that is their very own and work as an independent design supplier, with social media helping them get the applause they want and also it would extend to real profits and then there are some who have long-term thinking and plans who wish to and will set up their own studios (brand).

Prasun is a supreme believer of the fact that everyone is different and has different life experiences. Hence the way of approaching a challenge and delivering it varies tremendously from person to person.



Having said this, he still feels that there are certain common aspects needed to be kept in mind to run an independent design studio.

01. Setting-up

The first challenge for setting up a studio is the space, as it has a major role to play in the initial years of a design studio. It considerably influences the evolution of thought process and allows designers to think with a free mind.

 

As for Prasun, personally, the new concepts of co-working space, is not a very ‘design studio’ thing as designers are a crazy breed, they need to talk but they also need to be in complete isolation at times.


02. The Driving Force

The urge and the push to work is the next most important thing. Post setting up the studio, the idea of just doing minimum work should not be the sole or pivotal idea. The project loads go up & down with market trends and requirements but to have the eagerness to do more is always good for a design studio as it keeps the spirit going.



03. Time Management

Managing time is quite a challenge during the days of establishment. Balancing between client and self-projects, allotting a good 20% to 30% of your total time to personal projects proves to be of great help.

04. Client Relationships

Building good and healthy relationship with your clients is always a plus as it helps in carrying the project further even after the defined work is finished. With the designer thinking in depth about the project and the client being ready to accept the suggestions, provided they are practical and propose a profitable angle to their business, it is a win-win situation for both parties, solely built on the established relationship between the two.



05. Eclectic Mix of Skills

For a stronger team and the studio’s organic growth, it is of much value to have a versatile group of designers, rather than having all good at one or similar skills.

Issue 44 - Creative Gaga

Published in Issue 44

Yourself as a Brand! Who doesn’t want to become famous, when everyone knows your name and especially for us designer, it is the basic dream every design student or young artist dream. But behind every successful studio, artist or designer there are stories of challenges, struggles and their unique solutions to these. With this issue, we interviewed many well-known names from the creative industry and found their different learnings and experiences behind making their own self as a brand. Though they all have a different take on this topic, still they all unanimously emphasise on focusing on their skills and quality delivery of the final outcome. So, if you are looking to establish yourself as a brand in the creative market or already in the process of it, this issue is a must-read.

 

Order Your Copy!
CURRENT ISSUE
Creative Gaga - Issue 48

 

Water will evaporate to become steam or freeze to become ice. Certain formulas and physical and chemical characteristics never change, even during the experiment of design. Change however is controlled by the elements in play, whether its colours and shapes or lines and patterns, the end-result is dependent on various external factors as well. A Brand, Strategy and Experience designer Sourajit Sengupta takes us through some of his design principles. Have you got your design goggles on?

Design
Branding for Travosh
Design
Packaging for Travosh
Design
UI for Travosh

Be the Solvent to Create a Solution.

Design is not just about creating an artwork. It’s a solution that varies from brand to brand and person to person. For a designer, it’s like dressing up according to a particular occasion. Is it going to be fun and funky or formal and sleek?

 

It’s not about what you feel like or what you want, but what the situation demands from you. The key is to understand the brand and dissolve yourself in it enough to be able to think from the clients perspective. Consider it like a science experiment, where the process and procedure must rigorously be followed in order to get the desired results.

Design
Sandoitchi Logo
Design
Sandoitchi Branding
Branding for Lokmat
Branding for Avendus

Don’t Force it.

Force might facilitate everything in the scientific world, but when it comes to design, forcing it has never worked. Firstly, one must be in the field for their love and passion for design and not because of external pressures. As long as you love what you do, the journey will appear effortless and smooth, making you a perfectionist sooner or later.

 

And that’s when it will translate in your work. Design has to be invisible and basic. It does not have to be forced. It’s not about simple colour palettes or minimalism, it’s about what is relative for that project. If it relates, it becomes memorable and recallable.

Branding for Empyrean School
Branding for Empyrean School
Forum Mall Book Design
Signage Design for Forum Mall

Give your Design Dreams Milestones.

Development is a series of chain reactions, where thinkers took what existed even beyond. For example, a light bulb couldn’t have been invented if electricity hadn’t been discovered. And the later wouldn’t have been so if a kite wasn’t flown. The concept is same for design. Start off every project with the caliber of making it a dream project.

 

Creating a difference in the design world is a huge consideration and can be best achieved by creating smaller milestones that may someday combine together to make a difference altogether. The key is to be open to all types of knowledge and methods. Put your hands on different styles and projects, especially the ones that are out of your comfort zone

Design
Space Design for Reliance HQ
Design
Space Design for Reliance HQ
Design
Space Design for Reliance HQ

Published in Issue 23

The issue explores a topic which is close to every designer, the Business of Design. We try to understand from the experienced ones that when is the right time to open own studio and what more you should get in your toolbox before taking the plunge! We had interactions with many talented studio founders like Rajesh Dahiya, Archan Nair, Ishan Khosla, Prasun Mazumdar and Anupam Tomer. Also featuring some of the best talents around the world such as Martin Grohs from Germany and Avi Sehmi from Canada along with Sourajit Sengupta from New Delhi. This issue not only provide answers to many questions but also initiate many new ones to explore further! We hope you will enjoy exploring the possibility of your studio with this issue.

 

Order Your Copy!
CURRENT ISSUE
Creative Gaga - Issue 48

 

Panini-Pandey-Creative-Gaga

A key factor to be successful is clarity on the path forward. Panini Pandey, a New York based visual artist seems to have all that and more. He explains his process, his thoughts on design principles, and the importance of a rationale while designing.

Panini-Pandey-Creative-Gaga

Panini’s journey of being a visual artist began at the end of his last academic year of school, when he decided to stick with design. Also his uncle, who was the first person from his family to enter the field of advertising, became the primary influence who got him interested in digital design.

 

Panini thoroughly enjoys problem solving and loves working on identity system designs besides UI/UX. He recently developed an interest in film-making and intends to pursue music video direction and artist branding, without completely giving up UI/UX.

Panini-Pandey-Creative-Gaga
Panini-Pandey-Creative-Gaga

While talking about the key aspects for designing for a brand, Panini believes the design rationale is extremely important.

 

In order to give a visual identity to an idea, its vital to understand the brand thoroughly and balance the business aspects with the emotional aspects, so that the design not only communicates to the targeted demographic, but also does justice to the tone and voice of the brand.

Panini-Pandey-Creative-Gaga

Before starting a project Panini likes to mind-map so he can come up with real ideas. He believes the first 10-15 ideas are on the surface and are possibly heavily influenced by something he has seen recently.

 

After he has sufficient key-words and material to start visual explorations. Although, at certain point, Panini likes to restrict himself with some rules to ensure he doesn’t get too confused. Design must be functional, not just beautiful. Panini likes his designs to have a proper breakdown with rationale for each visual element.

Panini-Pandey-Creative-Gaga
Panini-Pandey-Creative-Gaga

To perfectly blend an image with type, Panini explains that the type must compliment the image visually and retain the tone in which the message needs to be communicated. Playing with positive and negative spaces of the image for type layouts, and taking inspiration from the shapes and forms (if there is a possibility) to choose the correct typeface, is a great approach.

Panini-Pandey-Creative-Gaga

Colours need to be chosen carefully as well. Different colours trigger different emotions, so colour schemes have a direct impact on a narrative, the same way it works in movies – how cold and warm colours can completely change the way we look at movies. However, I like to keep accessibility in my mind too when I decide a colour schemes.

Panini-Pandey-Creative-Gaga

For Panini solving problems visually is the most exciting part about design. And as a visual artist, creative block is a challenge he needs to face on and off. He gets overwhelmed if he is too inspired, thus from the beginning he restricts himself to certain rules about what direction he wishes to explore further after the initial explorations.

Panini-Pandey-Creative-Gaga

Panini finds his everyday inspiration from Instagram and Muzli app on Google chrome. And believes reading case studies is the best way to stay on top of trends, as well as gain a better understanding of the rationale behind other’s design in order to push unique ideas forward. Some trends saturate quickly because people follow them blindly and create aesthetically pleasing but non functional design.

Issue 47 - Creative Gaga

Published in Issue 47

Portfolios ready and design graduate all set to grab their first dream job in the studio and agency they admire. And on the other side, the industry is always on the look for the fresh talent to acquire. The issue is full of advice on, what to expect from your first job, how to be prepared to get the best opportunities and much more. So if you are a recent graduate or looking to hire fresh talent, this is a must-have for you. So go ahead and order your copy now!

 

Order Your Copy!
CURRENT ISSUE
Creative Gaga - Issue 48

 

Animal creates visual identity for Delhivery by showcasing the process behind logistics through distinct iconography and typeface.

Delhivery Visual Identity - Creative Gaga

The Brief

Delhivery is a Delhi based logistics business making its mark in the industry by being a full- stack program covering even the remote areas across the country.

 

They commissioned Animal, an independent creative agency to develop an identity that would represent the company’s dynamic workforce going hand in hand with technology to become the country’s finest B2B and B2C shippers.

Delhivery Visual Identity - Creative Gaga

The Challenge

Essentially, a brand identity is the visual showcase imbibing the personality of the business in conjunction with being impressionable to its customers. Therefore, it is very crucial to understand the ethos of the brand and its promise to the customers before delving deep into the aspects of designing.

 

Moreover, another major challenge is the brand’s positioning: a definitive need to stand out in a sea of established and traditional corporate peers.

Delhivery Visual Identity - Creative Gaga

To a layman, logistics is a mechanical industry delivering packages from point A to B. Thus, Animal taps into the implementation aspect of this complex operation in Delhivery to showcase the efficiency of the brand and what it is built upon.

Delhivery Visual Identity - Creative Gaga
Delhivery Visual Identity - Creative Gaga

The Solution

According to Animal, the starting point in creating the identity began by developing the catchy strapline: Small World. This everyday phrase encapsulated Delhivery’s ultimate quest and became the base for the progression that ensued.

Delhivery Visual Identity - Creative Gaga

Priding in its human-led machine-driven process, Delhivery wanted this to be effectively showcased in the brand design. Deciphering the complex operation of logistics into a simplistic visual device created by using tangram – an ancient Chinese puzzle that comprises of seven pieces within a square, Animal created an animated iconography demonstrating some of the invisible aspects of the everyday business in Delhivery to its consumers.

 

Each of the seven pieces twist and turn changing shapes to form the narrative. This portrayal humanises the mechanical perception of the business and is imprinted in all of its products and merchandise with their signature black, white and red colours.

Delhivery Visual Identity - Creative Gaga
Delhivery Visual Identity - Creative Gaga
Delhivery Visual Identity - Creative Gaga

A custom-made, bold, Neo-Modernist font of ‘Delhivery’ that leaves out a square at either corner of the wordmark depicts the origin and destination of each package with the brand itself symbolising the connecting path. This effective visual underlies the cutting-edge technology that the logistics company is known for in its efficient delivery system.

Delhivery Visual Identity - Creative Gaga

More details on the project at weareanimal.co

CURRENT ISSUE
Creative Gaga - Issue 48

 

A Visual Identity is not just about aesthetics and appearance. It’s about communicating brand ethos with flair, and Design Stack does just that for upGrad.

Brief / Challenge

upGrad is an online higher education platform. It provides university education online for working professionals, especially those who are looking for a change mid-career. The e-learning platform vouches for its quality education through partnerships with renowned universities and brands. Hence, the brand positioning and identity needed to reflect a professional and premium tone that is in line with the brand offering.

Solution

Design Stack redesigned the visual identity to help translate the vision of upGrad to the branding. The requirement was to bring forth the idea of professionalism, career upliftment and a supportive and conducive environment through visual cues.

 

For this Design Stack uses curved lowercase letters teamed with an uppercase ‘G’ to convey professionalism and approachability. The up-pointing arrow in the watermark perfectly communicates how the brand empowers learners to correct their career courses. The arrow also gives a sense of positivity and optimism.

 

The striking red colour signifies the burning passion to make a positive change in life.

All the elements used in the visual identity come together to represent professionalism, warmth, positivity, passion and a promise.

Design Stack

A well-established branding and design studio based out of Mumbai specialises in creating relevant brand identity and communication through structured research, rigorous brainstorming and in-depth understanding of the brand consumers. Design Stack has worked with a wide range of industry verticals which include brands like TATA, Penguin Publishing, Cox & Kings, Asian Paints and more. The studio has also received numerous prestigious awards.

For more, visit designstack.com

CURRENT ISSUE
Creative Gaga - Issue 48

 

Fun. It’s what everyone wants. So why not give it to them? Incorporating this very insight in branding and packaging transforms a non-living object into a fun-filled experience, believes self-taught visual designer Sajid Wajid. More on how adding ‘fun’ can make for memorable and lasting designs.

Branding and Packaging
RAJASAURAUS (THE ROCK STAR). This humorous character design for adlabds imagica ride can make anyone smile.
Branding and Packaging
Knowmad Sounds, Gig Poster
EAT IN HOME KITCHENS ACROSS THE WORLD.

It’s all About Adding Value.

Things that look good are important for the environment; they define a particular space. Good packaging or branding can add a great deal of value to a product. It’s not just about improving the appearance but the overall product itself. Good packaging is easy to recall. That can be done by adding humour or a fun element to your design. Packaging and branding can also make a difference in the sale of the product. And that’s where the feel-good factor lies for packaging and branding designers!

Branding and Packaging
Branding and Packaging
Album Cover for Eternal December
Branding and Packaging
Lala Hardoul, The Prince of Orchha

The Trick is to be Practical and Impractical at the Same Time.

If you’re just going to play it safe, chances are you will become predictable and boring. Today, products should be fun rather than being somber. That’s what people expect. In today’s times, the audience is open to being surprised by being offered something different. Everyone wants to own something totally new. And the only way you can give them that smile on their face is by taking your designs beyond your comfort zone.

KURLA. Everyone remembers a good laugh don’t they?
Branding and Packaging
Popsplatter, Coverpage Illustration
BANDS FROM BANGALORE. The personality of the brand is very well absorbed in these illustrations for adlabs imagicas ride, I for india.
MUMBAI BHAI.
DELHI BELLY. Illustrations for adlabs imagicas ride wrath of God.

No One Wants a Car in a Car Company’s Logo.

Branding is a symbol that speaks for the company it’s made for. It’s a lot more than just a group of elements that relate to the brand. The concept of branding has evolved, where a logo is meaningful only after it’s used. Branding needs to have a story to it, an idea. It’s like problem-solving through design. Brand recall is imperative and many people miss out on that these days. It’s all about being different and standing out. How well you can tell the story and portray it in the most interesting manner makes all the difference. Absorb the brand’s personality and play a little game of Pictionary with yourself. Simply keep in mind, the person looking at the logo should be able to identify with it.

THE CASTLE OF FEAR.
Branding and Packaging
antiSOCIAL, Gig Calendar for May 2017
DELHI BELLY. Humor and fun is the best way to ensure branding will relate to the target audience as demonstrated here.
MERA DIL LE GAI OYE. For all those who own a Royal Enfield would know that their heart beat lies in this bike.
BRAND IDENTITY FOR TURNING HEADS PRODUCTION.

No Matter What, There is Always a Limit.

Unfortunately, when it comes to design, a line needs to be drawn at some point. You cannot ignore the client or work without understanding the target audience. Imagine a Venn diagram, where one circle is you, the other is the client and the third circle is that of the target audience. The region of overlap between all three, that little area is where you work. That’s how much room you have to show your skills and creativity. That’s the challenge, but that’s the fun too.

CHEF CUPI D. This mascot for Kitchen Treasures tells the story of falling in love with your food.
THE SPIRIT OF COMPETITION.
Branding and Packaging
Sofar Bombay, Gig Poster
LEO (SUNSIGN). These eye-catchy hand drawn zodiac characters definitely work for merchandising.
GET CARRIED AWAY. Ratability can’t get better than using symbols of what people use every day in their life - public transport in Mumbai.

Published in Issue 21

They say not to judge a book by its cover. But they also say that exceptions are always there. There’s no doubt, branding and packaging are the faces of any business and product. They decide the way people will receive the brand; whether they will accept it or reject it. To understand and gain more perspective on this much-unsolved mystery, we invited many branding and packaging experts who throw light on the topic.

 

Order Your Copy!
CURRENT ISSUE
Creative Gaga - Issue 48

 

Strategic Design & Communication Agency VGC have been Aditya Birla Group’s brand custodians since 1997. The latest campaign, conceptualized and executed by VGC, is the next step in the Aditya Birla Group’s brand journey.

Aditya Birla Group

Brief:

The vision of the Chairman, Mr. Kumar Mangalam Birla whose deep commitment towards creating a brand of immense worth based on solid foundations of impeccable values, has seen the Group journey across many a milestone to emerge as a multinational power-brand of statesman stature, in the matter of just two decades.

Aditya Birla Group

The Group’s radical shift from being architects of a global India to a powerhouse across the globe & various sectors has now led to the understanding of how ABG is a big part of peoples’ lives at every step.

 

This called for revamping the group’s identity to match with the contemporary world.

Aditya Birla Group

Solution:

VGC has partnered Aditya Birla Group over two decades to build an iconic brand and continues to do so.

 

Over the years, VGC has conceptualized and developed all of Aditya Birla Group’s brand campaigns. Starting with the ‘Taking India to the world’ campaign, which introduced the Group as an Indian Multinational with diversified interests across the world, VGC through continuous strategic and creative efforts has helped the group reaffirm their position as a powerhouse across the globe and across sectors.

Aditya Birla Group

VGC refreshed the company’s identity, defining it as a new mark for new milestones. Based on this, the new brand language was extended across various touch points and collaterals, the details of which can be read here

To add more power to the deep-rooted brand that the Aditya Birla Group already is, VGC as its strategic brand and communication partner took the campaigning spirits to a whole new level!

Aditya Birla Group

Following the logo change campaign in 2016, VGC conceptualized a brand communication campaign called ‘Big in your life’, to highlight the Group’s journey to a super-brand that enables and empowers people at every step in their life. The campaign in India was launched as a television commercial and was digitally broadcast across USA, Canada, the Middle East and Japan.

Aditya Birla Group

While the previous campaigns highlighted and established Aditya Birla Group’s ‘Big’ geographical presence, economic might, omnipresence of the Group’s products and the way they touch lives across the world, this latest campaign showcases the narrative of the company moving from ‘Being Big’ to creating and delivering ‘Big Value’ for its consumers and people at large.

Aditya Birla Group

It introduced a new icon for the group – the Aditya Birla Giant, who travels across the world enabling, empowering and enhancing the lives of millions.

 

The film, directed by the globally renowned Eli Sverdlov and post-produced by Gravity from Israel, carries forward the surreal epic signature of all Aditya Birla Group’s films.

Aditya Birla Group

Conclusion:

The television commercial is about the group and its journey towards crossing new milestones, culminating with the logo reveal. With the conceptualisation of this commercial, VGC has taken forward the ‘Big In Your Life’ position and adds a greater purpose to the group. Big is what big does.

Aditya Birla Group

The evolution of the brand with time to keep up with the versatile eye-catching recognition-screens of the present day while still being true to its roots is a symbol of its genuineness and client-commitment that it has followed since its inception.

__________________________________________________________________________________________


Client:
Aditya Birla Group
Design Studio: VGC
Film Director: Eli Sverdlov

__________________________________________________________________________________________

CURRENT ISSUE
Creative Gaga - Issue 48

 

What happens when a brand like Nirlep, that has been a pioneer in non-stick cookware since 1960, approaches you to revamp its identity after 27 years? Well, they win the first ever Designomics Award for Strategic Brand Identity Programme. They are also able to bring in 50% more revenues. Here’s how Elephant Design did it for them.

Brand Identity

Step 01

The brief was simple. Nirlep has been actively developing products for the modern lifestyle of young couples who look for convenience and style at affordable prices. The objective was to update the brand identity to reflect this new dynamism. Through a series of workshops and interactions with the leadership team at Nirlep, an idea web was articulated to outline what the brand stood for. The sessions helped in understanding and revealing the company’s strengths, product attributes, user requirements and their aspirations.

Brand Identity

Step 02

The design process began with numerous quick pencil sketches to bring ideas to life. These were then discussed internally and whetted based on contemporary appeal, differentiation against competition, building product attributes and highlighting company legacy.

Brand Identity
Brand Identity

Step 03

The shortlisted ideas were then taken forward to the next stage which involved creating digital sketches in black and white to gauge visual balance and relation with typeface. Some ideas developed further into newer interpretations while some were visually enhanced.

Brand Identity

Step 04

The concept that emerged as a winner was the one inspired by a pan-shaped form which also symbolized a leadership badge. Various explorations were tried out at this stage within the selected option. The colour red was retained to portray warmth and passion with which Nirlep products are conceived and created. The old American typewriter font was discarded for a custom designed set of letters, but the ‘all caps’ treatment was retained to reiterate the brand’s
leadership, confidence and trust.

Brand Identity
Brand Identity

Step 05

The new logo was compared to the old one. It is flexible and playful, just like their products. It signals the transformation of Nirlep from a userfriendly cookware brand to a comprehensive Kitchen solutions brand with global standards. The specially developed Logotype, Nulep, enhances the modern character of the identity. And the black badge, red wing, silver rim and logotype, come together to portray leadership, dynamism, sensitivity and stability of the company; everything the brief demanded.

Brand Identity

Step 06

Over the years, Nirlep has created several product brands that have become popular with diverse audience types. It was important that the new brand identity facilitated customization and flexibility for sub-brand extensions while retaining the presence of a strong mother brand.

 

The colorful renditions of the identity stand for innovation to delight young progressive consumers and connect with the sub-brand propositions – Aspa for partnering progress, Selec+ for lifestyle improvements and Acilis for eco-friendly materials and finishes.

Brand Identity

Step 07

Finally, logo variants were created for various printing and size limitations. These included simple gradient, flat colour, black & white and reverse versions.

Brand Identity

Step 08

An Arabic version of the identity was also created for their export business. The typeface was custom made to match its English version.

Brand Identity

Step 09

The new Nirlep identity was showcased through the brand book that detailed the brands journey to fit the lifestyle of young Indian couples.

Brand Identity

Step 10

The new brand identity was made widely visible by launching through various media both outdoor and in-shop.

Brand Identity
Brand Identity

Step 11

The old Nirlep logo was replaced by the new one on every product, completing the journey from paper to metal.

Published in Issue 19

A typography special, made up of not only Indian type designers or designers whose first love is type, but also few very talented international designers who open a totally new playground with sharing their insights and inspirations. This issue has exclusive interviews with Lucky Dubz Trifonas from Netherlands, Indian UI & type designer Sabareesh Ravi and Shiva Nallaperumal, who believes, type designers are the material providers to all the creative professionals. Also, includes a special making of Nirlep rebranding done by Elephant Design and an interaction with the ace product designer Aman Sadana.

 

Order Your Copy!
CURRENT ISSUE
Creative Gaga - Issue 48

 

After a long day at work, who doesn’t love the idea of a perfectly made bed and a laptop with your favorite movie on and of course some snacks to nibble on? Probably every other Indian. Applause Entertainment is all set to provide such content and to help it reach out to a larger audience, the team of Dynamite has worked hard to design a visual identity/ branding that people will relate to.

Brief/ Challenge:

Applause Entertainment is a new-age content studio and OTT (over-the-top) platform, founded by the Aditya Birla Group that aims to cater to the current generation of Indian audiences whose favourite guilty pleasure is binge-watching movies and TV series, with a bowl full of snacks. To fulfil this, they are all set to produce and bring forth a wide range of content ranging from comedies to high-octane action shows.

Solution:

The task of branding this new forum-‘Applause Entertainment’ was taken up by the team of Dynamite, who began their creative journey to develop a visual identity, brand positioning & motion language for it.

“It’s not entertainment if there is no Applause.” became the primary point of communication of the company that became a major focus around which Dynamite developed the overall feel of the company. The team has worked efficiently to establish a visual look, tone and brand voice that depicted Applause as an entertainment powerhouse and a modern day solution to the average Indian audience who craves for story driven and entertainment content.

To develop the logo of the brand, the team at Dynamite decided to be true to it’s parent organization – Aditya Birla Group. Taking inspiration from its logo that is known to people for many years, they developed the Applause symbol (A) and modified it for different on-air and off-air branding.

The ‘A’ logo acts as a visual device of light along with the being the symbol of the brand, which subsequently became a combination that Dynamite decided to play around with. While one of the modification is the 3D extrusion of the A symbol that is being used in the on-air transitions, the others include the unique identity of the logo for posters and other content, that stays true to the original Applause symbol.

Overall, Dynamite has hit a home run in developing its visual identity, taking inspiration from the past and revamping it to suit what Applause stands for and aims to be. While the content at Applause seems promising, the look and feel of the brand is something that should be given much credit and a round of applause.

CURRENT ISSUE
Creative Gaga - Issue 48

 

Design Stack

Design Stack is a Branding & Design firm that builds, strengthens and nurtures brands. The studio comprises of professionals with expertise in Brand Strategy, Graphic Design and Marketing Communications.


Featured In


As the festivity is all around, every brand or business is trying to impress the Indian audience. But what really works for us Indians? What is an Indian design? And how we can make designs for India? To understand it, we interviewed some Indian creatives who are successfully creating designs for the Indian audience. This issue of Creative Gaga is a light read for someone looking for inspirations or insights on Indian design and how the Indian audience can be enticed. So go ahead and order your copy or subscribe if you want to keep receiving a regular dose inspirations!

Related Posts



Find Them Here