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In a world where technology is emerging as the winner, Aditi Dash, a young visual artist, takes on a massive challenge to create organised designs where concepts and innovative ideas are the first thing that meet the eye. The cheerful colours, the organised layout, all variables merge together to only highlight the fact that software is simply a tool of the trade and is dictated by the designer.

Aditi Dash tells us more about how she tames technology to create memorable designs.

Taming Technology to Create Memorable Designs by Aditi Dash - Creative Gaga

Never Dwell in a Comfort Zone and Work within Boundaries

Design should be functional while having visual appeal. And that’s why it’s important that a designer’s design sensibilities seem organized. The messaging in an artwork needs to be easy to grasp and understand, otherwise one loses interest. Designers can most definitely incorporate elements that inspire them like organized, and that does not mean it becomes their style. A designer must be able to continually challenge abilities and traverse through the vast possibilities this field of expression has to offer.

Mutton Munch - Taming Technology to Create Memorable Designs - Creative Gaga

Read about Graphic Designing inDesigning with Clarity of Purpose


Mediums Change and so do Techniques

Print design is gradually losing traction and digital seems to be the new platform where designer chose to master their work. Although digital platforms miss out on the tangible appeal of print media, it is more versatile and can be explored as an experimental medium. Designing for a digital space has a whole universe of RGB colours at one’s disposal and requires being pixel perfect. Print on the other hand requires a good understanding of all the materials involved, like the kind of paper, inks, printing techniques etc.

Technology is Simply Tools of the Trade

Technology is not a choice in today’s world, and it’s something that design is incomplete without in most cases. And that is the challenge.

Magazine - Taming Technology to Create Memorable Designs - Creative Gaga

Anybody can learn how to use software and start designing but that’s not the point. It’s important to understand that we are the masters and not these tools. And hence a design sense and prowess is what one must work on before anything else. As a creative thinker, it’s important to make technology work as a catalyst for innovative ideas and concepts that should emerge as the hero of a design.

Mutton Munch -Taming Technology to Create Memorable Designs - Creative Gaga

Approach Challenges with Confidence

The goal of every design should be to serve a purpose and contribute to society. Once you plunge into the world of design, challenges will be thrown your way and the trick to overcome them is to face them with confidence, even if your mind is thinking twice. This attitude means half the battle won. There is no fear in design, because no one loses; there is nothing to lose. All there is to gain. Gain inspiration, knowledge and skill.

Jazila - Taming Technology to Create Memorable Designs - Creative Gaga
Nocturnal - Taming Technology to Create Memorable Designs - Creative Gaga

Published in Issue 29

As the growth of a tree can be determined by the strength of its roots, in the same way, we can try to presume the growth of design by the quality of fresh talent. So we dedicated this issue to all the Design Graduates of 2015. It includes all the young talent from last year graduates to recent graduates and students who will be graduating in the next few years. We also tried to understand the impact of digital medium on our design education. We have featured design graduates from varied fields of design from most of the top colleges and institutes.

 

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Leaf Design Studio shares their secrets, tips and tricks on the field of brand stories and designing, thus providing invaluable inputs while also sharing the woes, challenges and hurdles which aroused due to the global pandemic.

Brand

Q.
Could you kindly share the story of your studio’s origin and its growth to its current heights?

Leaf Design. We are a brand and digital design company that collaborates with entrepreneurs and businesses to create integrated experiences developed through radical insights and strategies. Since 2002, we have been using design to empower companies to successfully respond to change and we have worked across several industries including finance, travel, media among numerous others. Our core competencies lie in strategic thinking, branding and user-centred design to help organisations establish their brand presence and grow.

Brand

Q.
As a firm who has worked with various sectors and industries, what is the one crucial element of branding/designing, which we must remember regardless of sector/industry?

Leaf Design. Success isn’t an experiment born out of a lab. It’s created repeatedly in the living environment with constantly changing dynamics. This is why we listen deeply, design meaningfully and adapt rapidly, all at the same time. We blur the boundaries of the physical and the digital world and stay invested in the change to keep ourselves ahead of the curve.

Brand

Q.
What is the role played by colours in branding? Could you highlight its importance with regards to your colourful branding for Empyrean school?

Leaf Design. A brand’s aesthetics is an essential part of its storytelling since the design and colour combination of a brand’s logo, website, product and packaging, form a visual representation of its identity. Colour plays a significant role that gives insight into a brand’s personality. The colourful branding system integrates with the Empyrean way of learning. The visual branding system plays with simple shapes, varied forms, and vibrant colours in a child’s life – in a different size, combinations and dimensions, symbolising new perspectives. The style extends to add collaterals illustrating the Empyrean method of learning.

Brand

Q.
Providing a sense of trust, ease and security are crucial when it comes to financial firms. How can design provide these to the customers? How did you help manifest Waterfield’s vision for their clients in terms of design?

Leaf Design. Waterfield is a Multi-Family Office & Boutique Advisory Firm. Following up on the findings from our research, a new brand platform emerged were one of the key driving elements became the new mission: “Insights with integrity”. A mission that was built from the insight that Waterfield’s clients benefit from treating their customers respectfully and fairly.

Brand
Brand
Brand
Brand
Brand
Brand
Brand

Q.
How can you capture the dynamic energy and spirit of a company through branding? Could you shed some light on this subject with relevance to the financial firm Avendus?

Leaf Design. Avendus is a firm providing financial services with an emphasis on customised solutions in Investment Banking. To mirror the progressive and dynamic spirit of Avendus, our approach was to match the fearless and open attitude of the company with a forthright and powerful visual language. We depicted a metaphor for risk, action, and the act of rising to the
the occasion, reinforcing the brand essence “Next is the only level”.

Brand
Brand

Q.
How did you incorporate India’s multiculturalism and appeal to the Indian audience when you designed for Spotify India?

Leaf Design. Spotify is the world’s largest music streaming service which was set to expand to the Indian market. It was highly anticipated among the millennials, and hence it is pertinent to appeal to them. We partnered with them to build the frameworks for an intuitive digital editorial design and design a culturally relevant strategy.

 

We focused on behavioural similarities of music lovers across genres and geographies; and then localised the experience for the Indian audience. We layered the regional/cultural themes and colours with that of the varied playlist moods. This blend was more focussed on visual narratives that evoked emotions. We desired to showcase real situations, expressions and emotions. ‘Real people living in the moment’ became the benchmark to connect with Spotify’s real audience. We wanted to be regional but not stereotypical.

Brand
Brand
Brand
Brand

Q.
Translating care and assurance is an especially critical necessity in the healthcare sector. How did you achieve this when you designed the brand for Lifecare Health?

Leaf Design. Lifecare Health is a subscription-based pharmacy that provides effortless and cost-effective management of a patients’ healthcare needs. Our approach was to elevate the perception of Lifecare Health from just a pharmacy to be a partner in one’s wellness journey. We redefined the word ‘care’ from a noun to a verb. The highlighted letter ‘C’ in ‘care’ is a symbol of continuous action.

Brand
Brand

Q.
How has your studio been handling the pandemic?

Leaf Design. If we look back on the pandemic, one of the first decisions we took was to retain and support our team. To facilitate it further, we collectively planned to address the challenges, from the financial stability concerns to the creative stimulation boost. For the same reasons, we welcomed our new initiative of entrepreneurial collaboration –– the percentage share module on the new business development and conversion. While it works as an incentive program, it also gave each one of us the opportunity to learn the business side of design. Education is one of our common interests, and we took upon the opportunities to reconnect with academic institutes to teach and conduct few workshops.

Brand

Q.
Government of India announced a lockdown on 25 March 2020. What were some of the steps taken by your studio to facilitate work from home for your employees?

Leaf Design. Since we were already using the cloud, the transit to a remote working environment did not take long from our central data access to the software. All that was needed was our personal computer that we arranged to take home. What came into practice was the new set of web tools and collaborative processes that we adopted as quickly as possible.

Q.
Could you kindly share the concerns you’ve been hearing from the clients regarding on-going projects? What are the steps taken on your behalf to address these concerns?

Leaf Design. We were working on a couple of global assignments when the lockdown was announced. Since we were already corresponding with them through online meetings and video conferencing, there was not much change in our functioning or daily interactions. We were able to complete and launch the brand during this time successfully, and we are now their long-term partner for brand governance, assisting them in improving and evolving continually.

Q.
Did you witness any impact on new project inquiries and billings due to this pandemic?

Leaf Design. If we view through a pie chart, the biggest pie during this time has been taken writing new business proposals and now that the economy has resumed, more pitches than ever before. Unfortunately, not necessarily equally proportionate to business conversion or even billings.

Brand

Q.
If you could list a few positive outcomes of this pandemic, what would they be?

Leaf Design. We have a short answer here –– stay positive, no matter what!

Brand

Q.
Any parting words of wisdom to those in this industry?

Leaf Design. It is necessary to look beyond ourselves, understand and see how we could make a difference for others. We applied this principle to everything we did, including the new work opportunities. Possessing empathy is important; remember the famous quote from the film Dr Strange “It is not about you!”

Brand
Creative Gaga - Issue 51

Published in Issue 51

Business, studios, agencies, freelancer all have different perspectives to handle the pandemic and hurdle it brings. While some find pandemic an obstacle which will soon fade away and on the other hand, few saw opportunities in the same. Many creatives used the past few months to reflect on their styles and horn their art. Many utilized it for collaboration opportunities with national and international creatives. This issue is a must-read if you are looking for insights, inspirations and ways to bounce back in this unlocking phase.

 

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People are not too fond of throwing things away, and in the recycle-reuse world of today, people find ways to use small little things for their own unique purposes. Whether it’s a tin tea leaves box converted into a pen stand or gift basket used as home decor, designer Anoop Chalil believes it’s all about thinking one step ahead. Below, he outlines key points to help create innovative packaging that helps the product and its consumers.

Packaging for I am Pure
Packaging for I am Pure
Packaging for I am Pure

Experience comes with an Experience

It can be said that packaging design is more about the journey than the final creation from a designer’s point of view. It’s not just interacting with a product, but also with the people and culture behind it. These when combined enhance one as a packaging designer, giving you more insights and in depth knowledge of the skill.

Stationery for Club W
Stationery for Club W
Packaging for Club W

It’s not about doing different things, it’s about doing things differently

Every designer explores their own niche; their own style. And even though at first look, some designs by various designers might look similar, where it may look like identical tools or techniques have been used, a closer look reveals the small differences that make a difference. For instance, it’s easy for many to simply use the align tool in design software to arrange and organize objects. However, a difference can be made by using a grid system and zooming into each object to manually arrange them. Such detailed working style goes on to make a huge impact on the final outcome.

Stationery for Terrace
Packaging for Terrace

What you keep in mind should be kept in your design

The look and feel of the packaging are predominantly dominated by the product. However, simple and minimal designs stand out in a cluttered shelf. Before creating innovative solutions, it is important to keep in mind some simple points to make the journey smooth and obstacle-free. Staying simple and honest is key and so is researching consumers, markets and competition before getting onto designing. Also, packaging designs significantly depend on the type of material being used and hence a good understanding in such areas is crucial as well. Apart from that, product extension and legible typography are some more aspects that must be included in every design.

Packaging for Terrace

It’s not about who’s in the driver’s seat, but what car you’re driving

In the design world, everyone would agree that the clients have the ultimate say. But that does not stop any designer or design from coming through. It’s not easy of course and is a skill that comes with experience and confidence. As a packaging designer, it’s just not enough to simply create packaging that looks good; one needs to always have concrete reasons as to why that is so. Tell the client’s why using well-researched reasons and they will agree with your concept.

Packaging for Aura Cinema

For example, coming up with Tin packaging that could be used as keepsakes by consumers instead of using plastic bottles that the client initially demanded works a lot better to not only add to the designer’s portfolio but to work for the brand as well. Effectiveness is key and this way, designers can have the last word. But this by no means is disregarding opinions of clients. Designers must also be aware that companies spend two to three years researching a product before launching it in the market. Hence, it doesn’t hurt sometimes to try and understand where they’re coming from.

Published in Issue 26

Packaging is the first vital step towards enchanting the audience. Who doesn’t like a cute box or a trendy bottle? With this issue, Creative Gaga lets the cat out of the box to reveal the world of packaging design. Featuring various local and international designers like Petar Pavlov from Macedonia and Brandziac from Russia, Elephant Design and Impprintz from Pune, the issue promises to be a keepsake for many.

 

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At times, we get stuck playing the tug of war between a client and designer so much so that we often forget about the product or brand in focus. Branding and packaging design expert, Petar Pavlov from Macedonia makes the product the epicentre of his thoughts and designs to create ideal protection and cover for them-just like our skin.

CG. You seem to have grasped the true essence of packaging, infusing a brand’s personality and flavour. What has changed in packaging design over the years? How do you make your designs look modern and cutting-edge?

Petar Pavlov. This is a hard one because the goal is not guided by finding modern and cutting-edge solutions, but rather employ what best fits the brand and product. There have been numerous times when I have tried to apply a certain trend and midway have had to return to exploring new solutions because the initial thought didn’t complement the product.

CG. How has being a packaging designer in Macedonia influenced you as a designer? What local traits do your designs possess? What traits make your designs competitive for the international world?

Petar Pavlov. I have been working in Macedonia and Serbia too, but it’s important to note that location nowadays has nothing to do with the influence. The situation in Macedonia design-wise is not really up there. However, it’s good to see more and more designers pushing boundaries.

Packaging Design - Box
Packaging Design - Domaine Lepovo Cork Screw

CG. What is your design process? And how much does the initial idea resemble the end design that the client accept? Do you dictate your designs or is it dictated by the brand and/or client?

Petar Pavlov. I always start with research and the results of such are what dictate the final design. The journey from the first proposal to the end solution is a complicated one and varies from project to project.

 

At times, clients can make critical decisions that result in a final outcome nowhere resembling the initial concept at all. And at times, there are instances where clients agree with your notions and understanding. But ultimately, in this business, it’s the brand that controls everyone, be it the client or the designer.

Packaging Design - Tga Packshot
Packaging Design - Tga Collage

CG. If you could pick any one brand/product in the world to design some packaging for, what would it be? How do you use your designs to enhance the product experience for the consumer?

Petar Pavlov. I love chocolate, so I guess I would pick Lindt. And to answer the second part of your question, I usually try to find small details that would surprise the consumer and allows them to connect more intimately with the product.

Packaging for The Pure Food Co.
Packaging for The Pure Food Co.
Packaging for Nasa Kuca
Issue 26 - creativegaga

Published in Issue 26

Packaging is the first vital step towards enchanting the audience. Who doesn’t like a cute box or a trendy bottle? With this issue, Creative Gaga lets the cat out of the box to reveal the world of packaging design. Featuring various local and international designers like Petar Pavlov from Macedonia and Brandziac from Russia, Elephant Design and Impprintz from Pune, the issue promises to be a keepsake for many.

 

Order Your Copy!
LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 51

 

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We go through many interesting design projects each day and find them inspiring enough to be shared further. Projects which have the potential to inspire and spark multiple ideas. So, here are few selected branding & packaging projects for this week’s design inspiration, enjoy!

Branding & Packaging - Inspiration - 11
Branding & Packaging - Inspiration - 11
Branding & Packaging - Inspiration - 11

Nocturnals Branding by Karina Sakhnyuk

Branding & Packaging - Inspiration - 11
Branding & Packaging - Inspiration - 11
Branding & Packaging - Inspiration - 11

Forestscaping Identity by Pratyush Gupta

Packaging for Kombuchaz by Ana Moreno

Branding & Packaging - Inspiration - 11
Branding & Packaging - Inspiration - 11

Social Consult Branding by Mohammed Refai

Illustration & Packaging for COLOR CARE. ECO by Anastazi Li

Andres® Personal Branding by Andres Valderrama

Carino Restaurant Branding and Logotype by Shantanu Sharma

Branding & Packaging - Inspiration - 11
Branding & Packaging - Inspiration - 11
Branding & Packaging - Inspiration - 11

LYMO – Branding Proposal by Shibu PG

Branding & Packaging - Inspiration - 11
Branding & Packaging - Inspiration - 11
Branding & Packaging - Inspiration - 11

If you have any of your branding & packaging project or someone else’s, which is equally inspiring for fellow creatives, then share it with us on contribute@creativegaga.com

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Fun. It’s what everyone wants. So why not give it to them? Incorporating this very insight in branding and packaging transforms a non-living object into a fun-filled experience, believes self-taught visual designer Sajid Wajid. More on how adding ‘fun’ can make for memorable and lasting designs.

Poster for CONTROL ALT DELETE 10
Branding for Poise
NH7 Weekender 2018
NH7 Weekender 2018
For Adidas Originals to launch the Pharrell Williams Pink Beach Collection

It’s all About Adding Value.

Things that look good are important for the environment; they define a particular space. Good packaging or branding can add a great deal of value to a product. It’s not just about improving the appearance but the overall product itself. Good packaging is easy to recall. That can be done by adding humour or a fun element to your design. Packaging and branding can also make a difference in the sale of the product. And that’s where the feel-good factor lies for packaging and branding designers!

Branding for The Cuckoo Club
Branding and Packaging
Album Cover for Eternal December
Branding and Packaging
Lala Hardoul, The Prince of Orchha
EAT IN HOME KITCHENS ACROSS THE WORLD.
Branding and Packaging
Knowmad Sounds, Gig Poster

The Trick is to be Practical and Impractical at the Same Time.

If you’re just going to play it safe, chances are you will become predictable and boring. Today, products should be fun rather than being somber. That’s what people expect. In today’s times, the audience is open to being surprised by being offered something different. Everyone wants to own something totally new. And the only way you can give them that smile on their face is by taking your designs beyond your comfort zone.

KURLA. Everyone remembers a good laugh don’t they?
Branding and Packaging
Popsplatter, Coverpage Illustration
Branding and Packaging

Branding for The Granfaloon
MUMBAI BHAI.
DELHI BELLY. Illustrations for adlabs imagicas ride wrath of God.

No One Wants a Car in a Car Company’s Logo.

Branding is a symbol that speaks for the company it’s made for. It’s a lot more than just a group of elements that relate to the brand. The concept of branding has evolved, where a logo is meaningful only after it’s used. Branding needs to have a story to it, an idea. It’s like problem-solving through design. Brand recall is imperative and many people miss out on that these days. It’s all about being different and standing out. How well you can tell the story and portray it in the most interesting manner makes all the difference. Absorb the brand’s personality and play a little game of Pictionary with yourself. Simply keep in mind, the person looking at the logo should be able to identify with it.

THE CASTLE OF FEAR.
Branding and Packaging
antiSOCIAL, Gig Calendar for May 2017
DELHI BELLY. Humor and fun is the best way to ensure branding will relate to the target audience as demonstrated here.
MERA DIL LE GAI OYE. For all those who own a Royal Enfield would know that their heart beat lies in this bike.
Branding for Turning Heads Production

No Matter What, There is Always a Limit.

Unfortunately, when it comes to design, a line needs to be drawn at some point. You cannot ignore the client or work without understanding the target audience. Imagine a Venn diagram, where one circle is you, the other is the client and the third circle is that of the target audience. The region of overlap between all three, that little area is where you work. That’s how much room you have to show your skills and creativity. That’s the challenge, but that’s the fun too.

CHEF CUPI D. This mascot for Kitchen Treasures tells the story of falling in love with your food.
THE SPIRIT OF COMPETITION.
Branding and Packaging
Sofar Bombay, Gig Poster
LEO (SUNSIGN). These eye-catchy hand drawn zodiac characters definitely work for merchandising.
GET CARRIED AWAY. Ratability can’t get better than using symbols of what people use every day in their life - public transport in Mumbai.

Published in Issue 21

They say not to judge a book by its cover. But they also say that exceptions are always there. There’s no doubt, branding and packaging are the faces of any business and product. They decide the way people will receive the brand; whether they will accept it or reject it. To understand and gain more perspective on this much-unsolved mystery, we invited many branding and packaging experts who throw light on the topic.

 

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We go through many interesting design projects each day and find them inspiring enough to be shared further. Projects which have the potential to inspire and spark multiple ideas. So, here are few selected Branding projects for this week’s design inspiration, enjoy!

Amazon Funnies Brand Identity by Dynamite Design

Visual Identity & Packaging for Jood Roastery by Kinda Ghannoum

Branding for Love & Other Bugs by Studio Big Fat

Identity & packaging for Daydream by Hey

brand positioning for Hotel Lagoon Bay by Anant Ahuja

Branding for Le Condé Punch & Cocktail Bar by Marçal Prats

If you have any of your design project or someone else’s, which is equaliy inspiring for fellow creatives, then share it with us on contribute@creativegaga.com

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Creative Gaga - Issue 51

 

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A stronger brand means stronger marketing results, which means more leads, more sales, more long term customers, more revenue & ultimately more of a positive impact in your community, and industry as a whole.

The focus here goes beyond merely having temporary customers. More so, businesses want to have a lasting impression in the minds of their customers to the point that they can effortlessly recall and remember your business. This can be done with proper branding.

What is Branding?

Branding is the process of creatingmeaning for your company’s products & services.

 

Branding or your brand identity helps customers and potential customers (leads) more quickly know, like and trust your business – which leads to faster, and more frequent, purchasing decisions.

 

Emotions drive buying decisions and people do business with brands they trust. So, a primary objective of your branding strategy should be to build massive trust & meaningful connections.

 

Your brand is your promise to your customers.

  • Your brand tells your customers what they can expect from your products, services, employees, etc.
  • Your brand will differentiate your offering from that of your competitors even if there isn’t much difference – an iPhone is an iPhone wherever you buy it, but that doesn’t mean the buying experience is the same.
  • Your brand is derived from who you are, the people on your team, and how you want to be perceived.
  • Branding is all the ways you establish an image of your company in your customers’ eyes.

 

To understand more about branding and what makes a strong brand, please also read the Branding Guide from Devin Schumacher.

That said, if you haven’t emphasized the branding of your business, it’s a good time for you to do so. That way, your business will also get to enjoy the following advantages:

1. Sets You Apart From The Competition

One of the challenges faced by businesses today has to do with the growing presence of competitors. Even if there are many products and services to sell, this doesn’t mean that an idea will never be duplicated. There’s still a chance that your products are the same or remotely similar to that of another business.

Branding

Fortunately, with branding, you can improve the recognition of your business, setting you apart from your competition because people can easily recognize you. For instance, your logo is the face of your brand. Even if there are a hundred other products out there the same as yours, if your brand is visible, then customers know that these are your products and not another’s.

To start with, you can seek the help of professionals, such as the guys from Idea Dolls, to create your branding, packaging, and logo, among others.

2. Improves The Overall Perception About Your Brand

How the general public, or your consumers, perceive you are very important. For starters, you want that impression to be a good one. These impressions do last in their minds, and you wouldn’t want this lasting impression to be a negative one. With a brand, your customers’ perception of your business improves since there’s now that added element of trust and professionalism.

People are most likely to purchase from a business that seems legitimate, professional, and polished. If you’re not able to meet any of these standards, then you simply fail in favour of another business instead. Because you’ve taken the time to work on your brand, through your logo, image, vision, mission, and other facets of branding, you’re perceived as a professional business that’s in it in the long run.

3. Gets You Noticed

Think of the mobile and electronics giant, Apple. When you first see the Apple logo, you immediately know that it belongs to the Apple brand, selling top-of-the-line mobile phones, laptops, and iPads. Whenever the Apple logo is displayed, it’s immediately noticed. For some people, there’s that hype to walk in the store. With this, it’s now safe to conclude that Apple has indeed aced the branding game.

This is what you should also aim for as well. You’ll want the general public to notice you immediately. Simply by looking at your logo or your image, you’ll want people to know that a product belongs to your business.

It’s also for this reason that your logo should be eye-catching and robust as part of branding. You’ll want to readily make that excellent first impression on your audience.

Branding

4. Helps Your Advertising Campaigns

Branding and advertising campaigns also go hand-in-hand. Even more specifically, advertising runs as a specific component of your brand. It’s challenging for your business to have excellent advertising campaigns when you don’t have that brand identity, which is uniquely yours.

For instance, what logo are you going to place in print ads and flyers? What theme are you going to go for on your social media sites and website? What colour palettes will you use for your products? Remember that your campaigns and your brand have to go hand-in-hand for it to be coherent. Else, your advertising campaigns will also be of poor quality.

5. Brings More Business In

This advantage applies to those of you that are consistently looking for investors for your company. There’s no way that you can bring other businesses into trust your business when you haven’t even made a positive name for yourself in the niche that you belong to. The only way for you to achieve this is by having a brand identity that’s uniquely yours.

Because you’ve got a strong brand identity, you instantly become more attractive, not just to other customers, but even to other businesses as well. In effect, your marketability is also strengthened.

Conclusion

All these said, the bottom line on branding is that it enables you to have that memorable impression on your customers. It’s much easier for you to have loyal customers when there’s a brand associated with your products and services. Your buyers get to remember your name and your existence as a whole immediately.

Your business also becomes more effective in earning the profits that you desire. Therefore, if you haven’t already, now’s the time for you to discuss your branding strategies with your entire team.

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