Prasun has a mixed take on the new-age designers of the current generation! Some would like to be independent designers and fit into the requirements as they come, some would want to use their remarkable skill to generate a style that is their very own and work as an independent design supplier, with social media helping them get the applause they want and also it would extend to real profits and then there are some who have long-term thinking and plans who wish to and will set up their own studios (brand).
Prasun is a supreme believer of the fact that everyone is different and has different life experiences. Hence the way of approaching a challenge and delivering it varies tremendously from person to person.
Having said this, he still feels that there are certain common aspects needed to be kept in mind to run an independent design studio.
The first challenge for setting up a studio is the space, as it has a major role to play in the initial years of a design studio. It considerably influences the evolution of thought process and allows designers to think with a free mind.
As for Prasun, personally, the new concepts of co-working space, is not a very ‘design studio’ thing as designers are a crazy breed, they need to talk but they also need to be in complete isolation at times.
02. The Driving Force
The urge and the push to work is the next most important thing. Post setting up the studio, the idea of just doing minimum work should not be the sole or pivotal idea. The project loads go up & down with market trends and requirements but to have the eagerness to do more is always good for a design studio as it keeps the spirit going.
03. Time Management
Managing time is quite a challenge during the days of establishment. Balancing between client and self-projects, allotting a good 20% to 30% of your total time to personal projects proves to be of great help.
04. Client Relationships
Building good and healthy relationship with your clients is always a plus as it helps in carrying the project further even after the defined work is finished. With the designer thinking in depth about the project and the client being ready to accept the suggestions, provided they are practical and propose a profitable angle to their business, it is a win-win situation for both parties, solely built on the established relationship between the two.
05. Eclectic Mix of Skills
For a stronger team and the studio’s organic growth, it is of much value to have a versatile group of designers, rather than having all good at one or similar skills.
Published in Issue 44
Yourself as a Brand! Who doesn’t want to become famous, when everyone knows your name and especially for us designer, it is the basic dream every design student or young artist dream. But behind every successful studio, artist or designer there are stories of challenges, struggles and their unique solutions to these. With this issue, we interviewed many well-known names from the creative industry and found their different learnings and experiences behind making their own self as a brand. Though they all have a different take on this topic, still they all unanimously emphasise on focusing on their skills and quality delivery of the final outcome. So, if you are looking to establish yourself as a brand in the creative market or already in the process of it, this issue is a must-read.
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