ad here

At times, we get stuck playing the tug of war between a client and designer so much so that we often forget about the product or brand in focus. Branding and packaging design expert, Petar Pavlov from Macedonia makes the product the epicentre of his thoughts and designs to create ideal protection and cover for them-just like our skin.

CG. You seem to have grasped the true essence of packaging, infusing a brand’s personality and flavour. What has changed in packaging design over the years? How do you make your designs look modern and cutting-edge?

Petar Pavlov. This is a hard one because the goal is not guided by finding modern and cutting-edge solutions, but rather employ what best fits the brand and product. There have been numerous times when I have tried to apply a certain trend and midway have had to return to exploring new solutions because the initial thought didn’t complement the product.

CG. How has being a packaging designer in Macedonia influenced you as a designer? What local traits do your designs possess? What traits make your designs competitive for the international world?

Petar Pavlov. I have been working in Macedonia and Serbia too, but it’s important to note that location nowadays has nothing to do with the influence. The situation in Macedonia design-wise is not really up there. However, it’s good to see more and more designers pushing boundaries.

Packaging Design - Box
Packaging Design - Domaine Lepovo Cork Screw

CG. What is your design process? And how much does the initial idea resemble the end design that the client accept? Do you dictate your designs or is it dictated by the brand and/or client?

Petar Pavlov. I always start with research and the results of such are what dictate the final design. The journey from the first proposal to the end solution is a complicated one and varies from project to project.


At times, clients can make critical decisions that result in a final outcome nowhere resembling the initial concept at all. And at times, there are instances where clients agree with your notions and understanding. But ultimately, in this business, it’s the brand that controls everyone, be it the client or the designer.

Packaging Design - Tga Packshot
Packaging Design - Tga Collage

CG. If you could pick any one brand/product in the world to design some packaging for, what would it be? How do you use your designs to enhance the product experience for the consumer?

Petar Pavlov. I love chocolate, so I guess I would pick Lindt. And to answer the second part of your question, I usually try to find small details that would surprise the consumer and allows them to connect more intimately with the product.

Packaging for The Pure Food Co.
Packaging for The Pure Food Co.
Packaging for Nasa Kuca
Issue 26 - creativegaga

Published in Issue 26

Packaging is the first vital step towards enchanting the audience. Who doesn’t like a cute box or a trendy bottle? With this issue, Creative Gaga lets the cat out of the box to reveal the world of packaging design. Featuring various local and international designers like Petar Pavlov from Macedonia and Brandziac from Russia, Elephant Design and Impprintz from Pune, the issue promises to be a keepsake for many.


Order Your Copy!
Creative Gaga - Issue 49


ad here

We go through many interesting design projects each day and find them inspiring enough to be shared further. Projects which have the potential to inspire and spark multiple ideas. So, here are few selected branding & packaging projects for this week’s design inspiration, enjoy!

Branding & Packaging - Inspiration - 11
Branding & Packaging - Inspiration - 11
Branding & Packaging - Inspiration - 11

Nocturnals Branding by Karina Sakhnyuk

Branding & Packaging - Inspiration - 11
Branding & Packaging - Inspiration - 11
Branding & Packaging - Inspiration - 11

Forestscaping Identity by Pratyush Gupta

Packaging for Kombuchaz by Ana Moreno

Branding & Packaging - Inspiration - 11
Branding & Packaging - Inspiration - 11

Social Consult Branding by Mohammed Refai

Illustration & Packaging for COLOR CARE. ECO by Anastazi Li

Andres® Personal Branding by Andres Valderrama

Carino Restaurant Branding and Logotype by Shantanu Sharma

Branding & Packaging - Inspiration - 11
Branding & Packaging - Inspiration - 11
Branding & Packaging - Inspiration - 11

LYMO – Branding Proposal by Shibu PG

Branding & Packaging - Inspiration - 11
Branding & Packaging - Inspiration - 11
Branding & Packaging - Inspiration - 11

If you have any of your branding & packaging project or someone else’s, which is equally inspiring for fellow creatives, then share it with us on contribute@creativegaga.com

Creative Gaga - Issue 49


ad here

Fun. It’s what everyone wants. So why not give it to them? Incorporating this very insight in branding and packaging transforms a non-living object into a fun-filled experience, believes self-taught visual designer Sajid Wajid. More on how adding ‘fun’ can make for memorable and lasting designs.

Branding for Poise
NH7 Weekender 2018
NH7 Weekender 2018
For Adidas Originals to launch the Pharrell Williams Pink Beach Collection

It’s all About Adding Value.

Things that look good are important for the environment; they define a particular space. Good packaging or branding can add a great deal of value to a product. It’s not just about improving the appearance but the overall product itself. Good packaging is easy to recall. That can be done by adding humour or a fun element to your design. Packaging and branding can also make a difference in the sale of the product. And that’s where the feel-good factor lies for packaging and branding designers!

Branding for The Cuckoo Club
Branding and Packaging
Album Cover for Eternal December
Branding and Packaging
Lala Hardoul, The Prince of Orchha
Branding and Packaging
Knowmad Sounds, Gig Poster

The Trick is to be Practical and Impractical at the Same Time.

If you’re just going to play it safe, chances are you will become predictable and boring. Today, products should be fun rather than being somber. That’s what people expect. In today’s times, the audience is open to being surprised by being offered something different. Everyone wants to own something totally new. And the only way you can give them that smile on their face is by taking your designs beyond your comfort zone.

KURLA. Everyone remembers a good laugh don’t they?
Branding and Packaging
Popsplatter, Coverpage Illustration
Branding and Packaging

Branding for The Granfaloon
DELHI BELLY. Illustrations for adlabs imagicas ride wrath of God.

No One Wants a Car in a Car Company’s Logo.

Branding is a symbol that speaks for the company it’s made for. It’s a lot more than just a group of elements that relate to the brand. The concept of branding has evolved, where a logo is meaningful only after it’s used. Branding needs to have a story to it, an idea. It’s like problem-solving through design. Brand recall is imperative and many people miss out on that these days. It’s all about being different and standing out. How well you can tell the story and portray it in the most interesting manner makes all the difference. Absorb the brand’s personality and play a little game of Pictionary with yourself. Simply keep in mind, the person looking at the logo should be able to identify with it.

Branding and Packaging
antiSOCIAL, Gig Calendar for May 2017
DELHI BELLY. Humor and fun is the best way to ensure branding will relate to the target audience as demonstrated here.
MERA DIL LE GAI OYE. For all those who own a Royal Enfield would know that their heart beat lies in this bike.
Branding for Turning Heads Production

No Matter What, There is Always a Limit.

Unfortunately, when it comes to design, a line needs to be drawn at some point. You cannot ignore the client or work without understanding the target audience. Imagine a Venn diagram, where one circle is you, the other is the client and the third circle is that of the target audience. The region of overlap between all three, that little area is where you work. That’s how much room you have to show your skills and creativity. That’s the challenge, but that’s the fun too.

CHEF CUPI D. This mascot for Kitchen Treasures tells the story of falling in love with your food.
Branding and Packaging
Sofar Bombay, Gig Poster
LEO (SUNSIGN). These eye-catchy hand drawn zodiac characters definitely work for merchandising.
GET CARRIED AWAY. Ratability can’t get better than using symbols of what people use every day in their life - public transport in Mumbai.

Published in Issue 21

They say not to judge a book by its cover. But they also say that exceptions are always there. There’s no doubt, branding and packaging are the faces of any business and product. They decide the way people will receive the brand; whether they will accept it or reject it. To understand and gain more perspective on this much-unsolved mystery, we invited many branding and packaging experts who throw light on the topic.


Order Your Copy!
Creative Gaga - Issue 49


ad here

We go through many interesting design projects each day and find them inspiring enough to be shared further. Projects which have the potential to inspire and spark multiple ideas. So, here are few selected Branding projects for this week’s design inspiration, enjoy!

Amazon Funnies Brand Identity by Dynamite Design

Visual Identity & Packaging for Jood Roastery by Kinda Ghannoum

Branding for Love & Other Bugs by Studio Big Fat

Identity & packaging for Daydream by Hey

brand positioning for Hotel Lagoon Bay by Anant Ahuja

Branding for Le Condé Punch & Cocktail Bar by Marçal Prats

If you have any of your design project or someone else’s, which is equaliy inspiring for fellow creatives, then share it with us on contribute@creativegaga.com

Creative Gaga - Issue 49


ad here

A stronger brand means stronger marketing results, which means more leads, more sales, more long term customers, more revenue & ultimately more of a positive impact in your community, and industry as a whole.

The focus here goes beyond merely having temporary customers. More so, businesses want to have a lasting impression in the minds of their customers to the point that they can effortlessly recall and remember your business. This can be done with proper branding.

What is Branding?

Branding is the process of creating meaning for your company’s products & services.


Branding or your brand identity helps customers and potential customers (leads) more quickly know, like and trust your business – which leads to faster, and more frequent, purchasing decisions.


Emotions drive buying decisions and people do business with brands they trust. So, a primary objective of your branding strategy should be to build massive trust & meaningful connections.


Your brand is your promise to your customers.

  • Your brand tells your customers what they can expect from your products, services, employees, etc.
  • Your brand will differentiate your offering from that of your competitors even if there isn’t much difference – an iPhone is an iPhone wherever you buy it, but that doesn’t mean the buying experience is the same.
  • Your brand is derived from who you are, the people on your team, and how you want to be perceived.
  • Branding is all the ways you establish an image of your company in your customers’ eyes.


To understand more about branding and what makes a strong brand, please also read the Branding Guide from Devin Schumacher.

That said, if you haven’t emphasized the branding of your business, it’s a good time for you to do so. That way, your business will also get to enjoy the following advantages:

1. Sets You Apart From The Competition

One of the challenges faced by businesses today has to do with the growing presence of competitors. Even if there are many products and services to sell, this doesn’t mean that an idea will never be duplicated. There’s still a chance that your products are the same or remotely similar to that of another business.


Fortunately, with branding, you can improve the recognition of your business, setting you apart from your competition because people can easily recognize you. For instance, your logo is the face of your brand. Even if there are a hundred other products out there the same as yours, if your brand is visible, then customers know that these are your products and not another’s.

To start with, you can seek the help of professionals, such as the guys from Idea Dolls, to create your branding, packaging, and logo, among others.

2. Improves The Overall Perception About Your Brand

How the general public, or your consumers, perceive you are very important. For starters, you want that impression to be a good one. These impressions do last in their minds, and you wouldn’t want this lasting impression to be a negative one. With a brand, your customers’ perception of your business improves since there’s now that added element of trust and professionalism.

People are most likely to purchase from a business that seems legitimate, professional, and polished. If you’re not able to meet any of these standards, then you simply fail in favour of another business instead. Because you’ve taken the time to work on your brand, through your logo, image, vision, mission, and other facets of branding, you’re perceived as a professional business that’s in it in the long run.

3. Gets You Noticed

Think of the mobile and electronics giant, Apple. When you first see the Apple logo, you immediately know that it belongs to the Apple brand, selling top-of-the-line mobile phones, laptops, and iPads. Whenever the Apple logo is displayed, it’s immediately noticed. For some people, there’s that hype to walk in the store. With this, it’s now safe to conclude that Apple has indeed aced the branding game.

This is what you should also aim for as well. You’ll want the general public to notice you immediately. Simply by looking at your logo or your image, you’ll want people to know that a product belongs to your business.

It’s also for this reason that your logo should be eye-catching and robust as part of branding. You’ll want to readily make that excellent first impression on your audience.


4. Helps Your Advertising Campaigns

Branding and advertising campaigns also go hand-in-hand. Even more specifically, advertising runs as a specific component of your brand. It’s challenging for your business to have excellent advertising campaigns when you don’t have that brand identity, which is uniquely yours.

For instance, what logo are you going to place in print ads and flyers? What theme are you going to go for on your social media sites and website? What colour palettes will you use for your products? Remember that your campaigns and your brand have to go hand-in-hand for it to be coherent. Else, your advertising campaigns will also be of poor quality.

5. Brings More Business In

This advantage applies to those of you that are consistently looking for investors for your company. There’s no way that you can bring other businesses into trust your business when you haven’t even made a positive name for yourself in the niche that you belong to. The only way for you to achieve this is by having a brand identity that’s uniquely yours.

Because you’ve got a strong brand identity, you instantly become more attractive, not just to other customers, but even to other businesses as well. In effect, your marketability is also strengthened.


All these said, the bottom line on branding is that it enables you to have that memorable impression on your customers. It’s much easier for you to have loyal customers when there’s a brand associated with your products and services. Your buyers get to remember your name and your existence as a whole immediately.

Your business also becomes more effective in earning the profits that you desire. Therefore, if you haven’t already, now’s the time for you to discuss your branding strategies with your entire team.

Creative Gaga - Issue 49



ad here

Usually, the idea of working on the creative front for a Government project is not welcomed by many studios. But Lopez Design has accepted the challenges that come along with these big scale projects and have been successful in carrying out the same.

Branding For National Impact

India a globe in itself with a population of almost 1.4 billion, it is important to create experiences that belong to us. Design is about people and the Government is the largest client in context to the impact it creates – it is an opportunity to design for millions. Taking on a Government project replaces the notion that design is for an elitist audience with the idea of design being for the masses.

A Rigorous Process

Government projects involve tedious processes – right from extensive documentation to verification of credentials and adherence to formal guidelines. Nevertheless, this struggle needs to be done to get recognition from the Government – that good design is important and can make a difference.


Studio Lopez Designs’ first major project was identity and branding, communication collaterals, website design, social media and signage for Bihar Museum, with biggest challenges being dealing with the bureaucracy at the administrative level and getting payments and approvals sanctioned. Patience and persistence are the secrets to move forward in such kinds of projects.


A Measured Gamble that Pays Off

A client picks Lopez Design recognising the potential and brand value. Equally, we take the initiative to bid for Government projects as the prospect of designing for a larger audience outweighs the tedium of administrative processes and other risks. Because of our rigorous and thorough design process, we usually get it right the first time, rarely facing opposition, in spite of going through the many levels of authority.


Under the umbrella of UNICEF, we were commissioned to do the branding of the Health and Wellness Centers of the Ayushman Bharat program.


Indian Designers Can be Catalysts

We have garnered achievements largely by pushing boundaries and rising against the stereotypical application of design. Making the design, region and nation-specific and addressing the character, language and behaviour, imparting an authentic feel to the design.


In Ayushman Bharat, the branding program was about painting the walls of 1.5 lakh local primary health care centres. Creating a national brand and yet a local brand was an achievement by which each HWC has its own unique character. By allowing people the creative power in execution, they became catalysts in the design process.

Simplicity and Creativity in Implementation

Sometimes following standard design practice and providing all specifications falls flat. In the Ayushman Bharat project, created a system with an element of creativity: a simple brand manual with 3 to 4 steps to bring a level of consistency and giving ownership to people at the ground level. This worked wonders and yielded beautiful results. People took responsibility and delivered within the time period. Leaving implementation to the people was a bold and necessary step, but was successful.


These projects outshine many corporate projects because of their scale and reach. It was a moment to take pride in our design process as it is making a difference to the nation.

Published in Issue 44

Behind every successful studio, artist or designer there are stories of challenges, struggles and their unique solutions to these. With this issue, we interviewed many well-known names from the creative industry and found their different learnings and experiences behind making their own self as a brand. Though they all have a different take on this topic, still they all unanimously emphasise on focusing on their skills and quality delivery of the final outcome. So, if you are looking to establish yourself as a brand in the creative market or already in the process of it, this issue is a must read. Full of insights and inspirations from the best of the talents, this issue is waiting to reach your desks. 


Order Your Copy!

Creative Gaga - Issue 49


ad here

Whether it’s a cultural transformation, differentiated customer experience, or tech-enabled innovation, every business needs to evolve with today’s rapidly changing world. Landor is helping its clients using the brand to transform their business for the new world challenges.

Client: Millennium IT

Services: Visual/Brand Identity

The Brief

The task was to determine how Millennium IT, a local information technology stalwart could create a new, differentiated frame of reference for itself? The brand MIT has a strong legacy of being a visionary player in the local market and it now sought to infuse new energy into the brand, striking a chord of relevance across stakeholder groups. The context was that technology disruptions, new market entrants, the emergence of new categories, are placing new demands on clients today to be nimble and deliver a seamless end-user experience. Business needs are ever-changing and clients require higher-order of flexibility from their IT partners.

The Solution

A new brand positioning was created for the brand that was all about harnessing the team’s passion for delivery and agility to bring a fresh perspective in its approach to not only addressing but exceeding its client expectations. This positioning was brought to life with a unique and distinctive visual identity system that drew inspiration word ‘millennium’ and created a dynamic identity that celebrated the brand’s future-forward, agile orientation towards its clients, always solving for what is vital for them.

Published in Issue 49

The Design in 2020! Each year starts with many predictions, anticipations and a lot of hope for bad things to go out and good things to come in our life. The year 2020 has already started with eventful initial months and may hold more surprises in coming times. To understand what’s coming from the design perspective, we featured some of the best design projects from last year. Also discussed a few broad questions like how minimalism will affect our designs or what all an illustrator to keep in mind to be successful and much more.


Order Your Copy!
Creative Gaga - Issue 49


ad here

Colours form an integral part of the world we live in. And more often than not, our feelings, emotions and even taste can be validated with colours! According to an article written by Charles Spence in BioMed Central 2015, five colour-taste studies were conducted and their results indicate some startling results.

For example, the colours black, purple and violet are widely associated with bitterness. White and blue is associated with the salty sea. Yellow and green represent a sour taste, because of its obvious recall to limes and lemons. Sweet is linked to pink or red.

Truth be told, colours can have a major influence on people’s purchase decisions. Most brands are associated with one or more colours; organizations have embraced the colour psychology as a major driver in their branding strategy. Why? Because people are drawn to certain colours for certain reasons and they carry associations with objects and tend to feel them.

Colour - Lollypop Design

As designers, we need to pay detailed attention to the colours we choose while designing a brand. Colour creates contrast, hierarchy, balance & rhythm. Choosing the right colour palette is important as it not only creates interest but also creates an emotional or subconscious connect with the people. Here are a few tips by Shrivathsan Raguraman, Sr. UI Designer of Lollypop Design, have a look.

Understanding Colours is Understanding Product

Colour - Lollypop Design

Research indicates that 85% of the decision made by individuals towards choosing a product was based on colours only. Colours carry an emotional value; each colour emotes different feelings and perception; these aren’t general emotions that are associated with it but the whole nature itself is built around it and perceived in a psychological aspect. For example:

Red – energy, power, and passion
Green – ambition, growth, freshness, and safety
Blue – tranquillity, confidence, and intelligence
Yellow – happiness, intellect, and energy
Black – power, elegance, and mystery
White – cleanliness, purity, and perfection

Questions and Considerations Before Choosing a Colour Palette

Before we get to explaining how to pick colours and go on to explaining the colour wheel, let’s be clear about a few fundamental questions that we should ask ourselves even before jumping on to the branding elements of the product. The questions would give you a sense of direction and make life simpler:

1) Are we designing for a brand new product or an established brand?

Brand New Product: Fresh branding might require you to understand the reasoning and the emotional connect of the brand. It will give you much-needed freedom to chose and play with your colours, unlike the defined products. We generally prefer to choose either monochromatic or complementary as they create more emotional value and a sense of purpose.

Defined product: One should understand the product and the guidelines it comes with. There might be many limitations or directions that we need to follow. So get acquainted with it. For example, Google or Microsoft has strict guidelines. In such cases, we suggest you choose the Analogous/ Triadic palette as they allow to stick to the prominent brand colour while allowing to play with the other colours from the wheel as an accent. It is like choosing a group of friendly neighbours to build a harmonious product.

2) Do we understand the product?

Colour - Lollypop Design

What is the intent of the product? What does it want to communicate? What problem does it want to solve? Who will use this product?  These questions will lead us to shortlist the primary and secondary colours of the product.

3) Do we understand the users well?

Colour - Lollypop Design

Who are the users we are targeting? What are there behavioural graphs? What their mental models like? How tech-savvy are they? What region do they belong to? What is their culture? Everything comes into play when you are deciding on the brand colours. Ask as many relevant questions as possible.

4) Are we accommodating the W3C principle?

Colour - Lollypop Design

Choosing a palette also involves accessibility as one of the major challenges for a product designer. As a designer, you must ensure that the product is accessible by all sets of colour vision deficiency personas. Adding to that, textual contrast check is really important which needs to be done before adding any coloured text over any background colour. This allows us in covering the CVD people by providing them with an accessible product.

How do we choose the colours?

Finally, let’s decode the different sets of colours and principles that will always make life easier as designers. Always look up to the nature of the product when it comes to choosing colours but before you go overboard looking for inspiration you have to understand the basics of the colour wheel. Follow Colour theory 101; there are many diverse ways of picking colour sets that work together. Try to pick the combination best suited for you ranging from those that are easy to use till difficult to use. We’ll explain this further below:

• Complementary – Easy To Use

As the name suggests, these colours are placed adjacent to each other in the colour wheel.  They complement each other perfectly. This colour scheme works best for brands that are trying to communicate reliability and a sense of balance. It’s like the colour blue says ‘you are beautiful’ to the colour orange, which complements its attributes, and vice versa.

RunAdam or Paytm Money are good examples of brands with complementary colours.

• Monochromatic – Easy To Use

These colours share the hues and tones of a base colour. When you use shades of the same colour, the ideal notion behind this is that it creates harmony and natural sync. Monochromatic colour sets are easy to remember since the user can associate these shades with one another and still can remember what brand or product it is.

Farmrise would be a great example of a monochromatic colour brand.

• Analogous – Exercise Caution

The word analogous means ‘comparable’. Under this, analogous colours refer to any set of colours on the colour wheel that are immediately adjacent, i.e, three colours left or right from the one of your choosing. As a set, these four colours will be considered as analogous colours. Analogous colours are preferred when there is a need to create a sense of harmony and contentment for brand design.

Paypal, Mastercard are good examples of brands with analogous colours.

• Triadic – You can try

This method is akin to choosing colours that are evenly spaced in an equilateral triangle. These colours are selected from the wheel in such a way that they provide high contrast and rich vibrancy in design. How do we do this? By picking colours, (to the left or right) that are equally spaced from one another on the colour wheel. For example, if you pick a specific colour on the wheel, you can go ahead and pick a colour that is three colours away on either side. These contrasting colours make for an effective, yet tough to create a palette.

Mozilla and  Burger King are good examples of the brands with triadic colours.

• Tetradic – Are you brave enough?

This is a four-colour structure evenly spaced on the colour wheel. This scheme is best suitable if you want to create an accent with colours, ie, you choose one dominant colour and three accents supporting it. This colour scheme is similar to triadic, which creates a vibrant and strong palette but is tough to handle.

Google & Microsoft is a good example of a Tetradic colour scheme.

Suggested Tools

Our suggestions towards tools that can be used to choose your palette:


Coolors.co – It’s super easy to use and it can show you multiple analogous variations of a single hue.

Adobe Color – Make your own colour palette from colour-wheel to hexcode and easily use it with most adobe apps & software.

Canva Colour wheel – It helps to generate your combinations and help build your palette.

Hope this helps you in building a beautiful palette for your product, Happy branding!

Creative Gaga - Issue 49


ad here

We go through many interesting design projects each day and find them inspiring enough to be shared further. Projects which have the potential to inspire and spark multiple ideas. So, here are few selected one for this week’s design inspiration, enjoy!

Sasken Annual report illustrations by Danny Jose

Packaging & Branding of Mochila by Swt & Co

Contours by Katt Phatt™

Kenjo Fonts by Anthony James

“A Nose For Fun” – Sticker Pack for Facebook by Chaaya Prabhat & Sandhya Prabhat

Packaging & Branding for GoodHair – Hair Care Range by Meroo Seth

Pleinair Illlustrations by Jithin Puthenpurakkal

Branding for Vortex events® by Mohamed Samir

Designit Rebrand Visuals by Shaivalini Kumar


If you have any of your design project or someone else’s, which is equaliy inspiring for fellow creatives, then share it with us on Contribute@CreativeGaga.com

Creative Gaga - Issue 49


ad here

People don’t buy products or logos, they buy stories, they buy experiences. Believing this, NH1 Design, an integrated branding consultancy has always kept its focus on making a brand more loveable. Here are some of the recently created stories and experiences have been presented.



Services: Naming, Branding and Editorial Design

The Loft is one majestic building that towers over the vibrant financial district of Hyderabad. Designed to form an iconic residential high-rise in the heart of the city. The views and sunlight orientations are spectacular, no matter which side you’re on, or which apartment you book for that matter.


The Loft’s Jenga-like structure is also an ingenious architectural device that creates a multi-volume experience throughout. Shooting vertical fins and inner glass capsule elevators gives one a breath-taking view of the city, as one travels upward.

NH1 Design was commissioned to develop a brochure and identity that would enable prospective buyers to experience a taste of life in one of their luxurious residential projects.

The Logotype cleverly hints the unique stacking’ structure of the facade, by stacking L&O together.


The Brochure was designed to be perceived as a photo album, a visual representation of memories the future residents will live. The vertical orientation of the brochure also symbolises the high-rise structure of Myscape Loft.