As the digital world has made the world smaller, design has coalesced as well where different forms are uniting and new evolutions are seen. Illustration ‘Type’ is one such avenue of type design which can add more meaning to characters and words. Visual Communication Designer, Shaivalini Kumar throws some light on the key points to be kept in mind while venturing down this path.
Design is like a chemical reaction.
We’ve studied it in science how some reactions slowly yield products. That’s exactly how design works as well. It all starts with the hint of talent that predisposes one towards the creative side of the world, just like potential energy which when comes in contact with culture, people, books, dialect, surroundings and food explodes to yield a great product – a designer! Inspirations that cradle us from childhood combine and release themselves through creative energy which manifests in various forms. It’s all about finding magic in the mundane to create extraordinary designs.
It’s all about reading the letters!
Typography is a challenging area of design where one is limited with a form that is already defined; an ‘a’ has to look like an ‘a’ in order that people read it as ‘a’. This is where “illustrated type” has been a saviour for many designers who are inspired by the possibilities that typography has to offer. Combining illustration and graphic design, this mode of design allow designers to bridge their two areas of interest. In order to redefine a form that is already defined, it’s important to re-look at it often with a theme or a storytelling perspective. This is where a simplistic base structure is crafted and then modified by either constructing on top of them, modifying them, detailing them and giving them depth, all in a way so that each letter has its own story to tell.
It’s also a lot of hard work behind the scenes.
If you’re a digital artist, as most designers are in today’s world, it’s really important to be well informed with technological updates that can help enhance the design process. For those who are on the move a lot, working to make quick sketches using the Adobe Photoshop Sketch App on the iPad is a great way to utilise technology. One can then render the artwork on the laptop. Think of it as a scribble made digitally! While creating artwork, it’s also important to research extensively about the technicalities of design as well as what is trending. The last thing you want is to create something that could have turned out better. Read about artists as well, follow blogs, create a blog, share stories and most of all, collaborate and be an active member of a prolific design community in order to stay abreast with all the latest.
Judge a book by its cover!
It’s popularly said that never judge a book by its cover. However, interesting illustrations and design is changing this belief. When a designer designs a book cover, their aim is to not only showcase the content of the book, but to also create a personality for the cover which is emotive and inviting. This vision enables the audience to engage with it on various levels. Think of it like packaging design and how critical that is for brands. In order to help make covers relevant and appealing, graphically illustrated typography and elements can be used that are designed to have a personality that suits the subject. In other words, make the matter the hero.
Published in Issue 30
Since stone age when individuals were identified with certain marks, branding has always been an integral part of our life. It has evolved so much that now every success can be connected to branding behind it, but still brand creation has always been a mystery. We interviewed the branding experts, who are behind some of the very successful brands. Lopez Design, have shared the story behind the recently developed branding of ‘Bihar Museum‘ and also shared the basics of brand creation in the ‘Gyaan’ section. Young visual communication designer like Shaivalini Kumar shared her love for the letter design while experienced graphic designer Anup Shah dwelled upon his passion for calligraphy. In brief, this issue is packed with branding and typography design experts who can help you solve the mystery of the brand creation! Hope you will enjoy the articles!
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