In recent design news, as also in connection with lifestyle, Adidas has come together with designer Aaquib Wani and brand ambassador Rohit Sharma. The purpose being an exclusive pair of cricket shoes themed on preserving the environment and raising awareness towards sustainable living.
This pair of cricket boots, newly and exclusively donned by the veteran cricketer, emphasises on various aspects related to the environment particularly relevant in today’s time. Be it clearing the ocean off plastic or be it saving the Rhino from extinction as also the coral reefs, the causes were unapologetically illustrated on Rohit Sharma’s playing footwear. A move to increase awareness and consciousness towards the most urgent call of the day – the environment and sustainability.
Well known Indian cricketer, Rohit Sharma’s playing shoes in the Indian Premier League (IPL) were thereby used as a canvas to portray illustrations of these causes in a colourful and eye-catching way. The all-rounder was seeing sporting the shoes when he walked out to bat as also when he was out on the field, trying to set-up a match-winning field.
Sunil Gupta, Senior Director of Adidas, India said in regard to the campaign, “Through the stories of some of our key athletes, we intend to bring to life the ‘Impossible is Nothing’ attitude and inspire our consumers and communities to see and realise their possibilities. With rebellious optimism, we are driven by action to shape a better future together. We see ourselves playing the role of a catalyst with our partners, like Rohit, who have been building conversations around sustainability.”
Since India’s success in the recent Olympic games – the country’s most successful outing so far – the Adidas ‘Impossible is Nothing’ campaign has been recently launched through athletes such as Mirabai Chanu, Simranjeet Kaur, Manpreet Singh and Lovlina Borgohain.