Typeface Affair - Achi - W
Typeface Affair - Achi - W

The Story of Carving & Nurturing Niche Fonts!

Fascinated by Typefaces, Shibu P.G. guides us into the world of letters and fonts, where so much can be said even between the words
Typeface Affair - Achi - A
Typeface Affair - Achi - A
Typeface Affair - Achi - B
Typeface Affair - Achi - B

The Oomph Factor.

Fonts have forged an almost unreal significance since the era of letter printing. There came the Serif, Sans Serif typefaces, which then evolved into Segoe, Frutiger, Univers, Helvetica and a multitude of other fonts that are presently innumerable. Inspiration from them to develop a new font was only found to be innate.

Typeface Affair - Achi - FontLab
Typeface Affair - Achi - FontLab
Typeface Affair - Achi - Sketch
Typeface Affair - Achi - Sketch

Finding New Font.

The font 'Achi' aims to outshine the regular fonts, radiating a unique style in the very first glance. The decision to choose only uppercase in the font stemmed from the desire to see it appear in bold and fascinating titles, phrases and of course brand names. With this in mind, the vision and purpose were
clearly set.

Typeface Affair - Achi - Sketches
Typeface Affair - Achi - Sketches
Typeface Affair - Achi - Q
Typeface Affair - Achi - Q
Typeface Affair - Achi - W
Typeface Affair - Achi - W

Carving a niche.

Creativity vocalises itself to each designer in its own specific manner, including through ink and paper – for example, letter-forming by hand being the first instinct. It is often the most simple of acts that finds itself being used as the common construction, shape or character, then applied to all letters in a font. In Achi's case, it was the parallel line-formation and its spacing between each and every letter. Once a letter was shaped, the command over the font enabled executing an almost similar style to all other letters. Articulating the hand-drawn designs into the computer, using basic shapes and grids in Adobe Illustrator canvas, is time-consuming but effective, followed by polishing and tweaking as a final touch using Fontlab.

Typeface Affair - Achi - Word Test
Typeface Affair - Achi - Word Test
Typeface Affair - Achi - Alphabets
Typeface Affair - Achi - Alphabets
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