Branding: Everyone notices a unique look and style. It’s the same for a logo or branding. “They are the face of a brand.” says Ketaki K, founder of Cub Design Studio. “And the industry is all about uniqueness, memorability and connect.” Here, she takes us through some simple remedies that can brighten your skills.
Change is the only Constant.
Every brand has diverse challenges and needs customised solutions. This means that the thought process has to be different for each brand. Designs have to be unique for each brand and are never repeated as they are a result of brainstorming, discussions and experimentation. However, what remains consistent with every project is a trendy fresh look for each design.
How far you can imagine starts from how closely you observe.
A brand’s design is its identity. It’s very important that the design does justice to the brand- that’s exactly what its meant for! The briefing is most important, as getting a good understanding of the client’s requirements and the brand’s personality is key. As that is what will catapult your imagination when you get to work.
Less Goes a Long Way.
A logo is the face of the brand. And in order for it to stand the test of time and become the brand itself, it needs to be simple and devoid of any complications. It must be easy to handle so that over time, it can be placed on any medium, from paper to billboard or from fabric to mugs. Consider the logo of Nike; a simple ‘tick mark’ that has worked so well for the brand.
It’s all about what people remember.
The growth of a brand to a considerable extent depends on brand recall. Unique designs ensure people and consumers remember and recollect the brand and its design. Panditiji and Head Safe brandings are funky, playful and strongly distinctive. The client expects a ‘unique’ brand, the brand demands a ‘recall’ value and the target audience looks for a ‘connect’ while a designer needs to ensure all the above are met seamlessly. Nothing brings more joy than creating a lasting value.
Design is everything.
Though branding can have different perspectives, any good branding should be simple and yet bring out the connect in an interesting manner. Understanding the product/service and then solving the problem is crucial. Always remember, design is a solution for a brand and not just a mere decorative thing. If you do this every day, you’ll never go wrong
Published in Issue 21
Branding With Packaging! They say not to judge a book by its cover. But they also say that exceptions are always there. There’s no doubt, branding and packaging are the faces of any business and product. They decide the way people will receive the brand; whether they will accept it or reject it. To understand and gain more perspective on this much-unsolved mystery, we invited many branding and packaging experts who throw light on the topic.
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