Revealing Character Using Peculiar Exaggerations!

Revealing Character Using Peculiar Exaggerations!

We live in a world where everyone around is a character, playing a role for some reason. Art Director, Saurabh Chandekar, takes notice of every day people and reveals his interpretation of them using contorted and distorted illustration styles. Here he talks about this unique skill he's got.

Making it More than Just a Hobby.

The first step for any artist or designer is to realise that they ha ve the skill. And if it is a yes, then you must evaluate how much you enjoy it. And depending on what your answers are, sets the course of whether you'll be making it a profession or not. From drawing doodles in notebooks when we were kids, only some grow up to study design at university level. Once the platform is set, the world is all yours. Every designer must find a niche, whether it's abstract or the real world around you, from the emotions in your heart to the very real fruit seller on the street, it's all about how you want to represent the world through your designs.

Exaggerate because the World Does So.

The world is full of exaggerations, so why not use that in your designs? We live in a world where people sometimes pretend to be more than what they are. A unique take on the world can be achieved by using illustrations to disclose the reality of exaggerations. It's important to be mindful to not encroach into the caricature territory, as that form of design is all about appearance. Try and explore how every person is. Depicting that using contorted and distorted shapes is one way.

Step Out of Structure.

Design comes from the heart irrespective of the place or ambience. Try not to stick to a particular canvas or tool. Be it a marker, a rotring pen or just a simple pen, it's the idea and observation that creates.

Illustrations are No Longer for the Back Pages of Your Pads.

In the net-savvy world, where it's become to easy to obtain ready-made art, the scope of illustration has been the widest thus far. People, companies and brands understand the importance and value in investing in illustrations, and therefore hand crafted techniques are in demand.

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