This is a rebranding special issue focused on finding the answers to some of the basic questions like what is the right time for re-branding? or what all needs changing and how exactly? We interviewed some of the best branding studios like Landor Mumbai, Elephant, VGC, Inchwork, and many more. Also highlighted some of the best recent rebranding projects with understanding the concept behind them. If you are considering rebranding or want to learn more about the art of doing it then this issue is a must read.