We have all picked up a product off the shelf just because it looks attractive. Sometimes it’s the story on the packaging and other times, it simply looked irresistible. Whether we buy it or not, we cannot deny that the right packaging is capable of catching our attention.
Product and packaging design is a complex and delicate field of design, which requires great attention to detail and storytelling. It is all the more important in this discipline of design to understand and keep up with the latest fashion, since trend gives us a sense of what catches people’s attention, what they want and what they desire. Read on to catch the drift of what’s in style for 2021 in product and packaging design.
01 Go Green!
The threat of climate change and global warming are very real and every day takes us one step closer to our extinction. We can now witness the impact of the years of negligence and carelessness in all the wildfires, floods, droughts and diseases which are spreading rampantly across globe. This has opened our eyes to our errs. We now consciously choose to be as sustainable and as eco-friendly as possible. This can be observed in the shift in product and packaging design. Brands and business now use biodegradable packaging with materials made from paper, corn, mushrooms and potatoes.
by Meroo Seth
A well thought and carefully composed illustration can establish a unique and singular brand identity. Illustrations and graphics have the power to communicate beyond words and rationale and connect with consumers on deeper level. They have the ability to give profound meaning and identity to your brand.
03 Tell me a story
Everyone loves a good story. And by narrating the story of your brand, you are not only persuading your consumer to buy a product, but also building a personal relationship with them. It is important to establish a personal connection with our costumers to create an ever-lasting brand. So go ahead and engage with your consumers by telling them an unforgettable tale through your packaging.
04 Let’s Interact
Interaction is a vital part of brand building. Without interaction, consumers cannot relate to your brand and product. To create an unforgettable brand experience, it vital to interact with your consumers from unpacking to product experience. Using smartphones to engage with the consumers through packaging is the hottest upcoming trend. Smart packaging let’s the consumer scan and interact with the product, thus creating engaging and entertaining packaging.
05 Out of the box, Literally
The advent of 3D printers offers unique ways to package a product. The designers can now exercise their imagination unrestrained, coming up with creative, out of the box (quite literally) design ideas. However, these are highly lucrative options and hence may not be the most popular choice.