Starting from scratch isn’t that big a deal. Putting in your hundred percent, grabbing the right opportunities and administering patience go a long way in the evolutionary development of an idea. Gopika Chowfla shares her

While we know that change is an integral part of life, David Ogilvy strived to make his company, “Ogilvy”, better and prepared for the future, by seeking certain changes.

In a want to make the UI and the internal functionality of the brand as easy as the services the brand provides to its users through its app, Uber teamed up with Wolff Olins to

If it was only about needs, everyone would be sitting in similar chairs and drinking coffee and wine in the similar glasses. Desires are just as important. And to make these two meet, a product

A typeface is not just the namesake of a brand. It instead reveals the brand’s story, indicating its nature and rendering it tangible for its users. Tumblr is one such illustration, illustrated by Dinamo.

Body form is a work of art in itself. Its design is like no other creation on Earth. Fascinated by this at a young age, Commercial Photographer Sanket Sanjay Khuntale decided to capture nude body

Mailchimp, a successful marketing company, announced a rebranding that stands out while staying true to the essence of the company.

The illustrator Ruchi Shah reflects on how illustration changes or retains form as it travels from one medium to another.

Animal Planet is loved world over for bringing people close to the wonders of the animal kingdom. Their universal message required a universal and fun logo that transcends all platforms.

Products might be non-living things, but according to industrial designer Subinay Malhotra, they do have feelings and emotions of people living in them. More on how you can turn that little crush for product design

Rebranding a well-established company, giving it new additional values and sustaining it of its exceptional worth in the eyes of its customers is not an easy task! Elephant has successfully achieved this in its encounter

A character is incomplete without its costumes, props and environment. Especially if it belongs to the world of fantasy. Therefore, to render a character in totality, one should be very clear of its complete image

Sometimes reworking on just a few elements of the already existing package of multiple things and leaving the rest as they are proves to be successful. DesignStudio used a similar theory to rebrand Evernote as

You can see so much more with one eye closed. Photographer Girish Jain believes art is present everywhere, and that one needs the right perception, an intention and of course a camera, to see it.