All of us get excited when we are able to take a step or have a gaze into the past from the vantage point of the present. And, so, there are all sorts and kinds of museums that we find to be existing around the world – museums of war; museums of wildlife, the eminent lives of celebrated leaders; famous personalities, various pre-existing and current tribes, so on and so forth. However, as part of its packaging innovation division, Manjushree Technopack Ltd established a rather unique form of museum in the year 2003 – a museum that showcases the evolution in packaging that has undergone various alterations, revisions and transformations with the shifts in time.
A brainchild of Mr.Vimal Kedia, Managing Director at Manjushree Technopack Ltd, the museum is a result of his passion for packaging technology. The range of the collection that has been gathered and put on display over here attracts FMCG packaging experts and layman enthusiasts to study the gradual progression of packaging designs and the changing consumer needs. It thus serves as an essential assortment, one that provides a view into the transition of the selling of goods and ‘consumer behaviour’ through the decades, unto the global desire for more environmentally sustainable packaging that is required as of today.
Reminding visitors of the times during their childhood, curious collectables from the yesteryears have been put up to be the exhibit in a rather pristine condition. Gramophone records of Lata Mangeshkar, packed in two-colour printed paper board; tin cases of Cadbury Fry chocolate; huge, hot cases with space for hot coal; velvet-lined cutlery kits and lab tool cases; metal body cameras, cased in leather; wood-finish radios – it is all there to find amongst the 2000 items that give you a perspective on the sea of change that has taken place in the world of consumer goods packaging.
Beginning from wood casing in the 1900s, packaging moved to metal; then to glass, paper, cardboard, and to plastic containers today. And, so it continues to keep changing to be more and better ecological. Today, marketing managers of various top brands visit the museum to understand the legacy of their brands in the years gone by – for instance, the gold-plated spoon offered by Nescafe during its early days of promotion in the Middle East. Now, that kind of a freebie is not something we see anymore, is it!