Minimal branding can help in creating better brands

Graphic designer and illustrator, Aditi Dilip has been in the field for many years now and she still relies on her intuition for client servicing, ideation and overseeing execution of projects. She explains, how combining that with techniques has given her the freedom to see how far an idea can be pushed.

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Crown Cypress. Print collaterals for a luxurious residential unit project in Bangalore with the focus on their brand principle of elegance and quality. The logo design uses soft colours of landscapes simultaneously breaking down the floor plate of the residences.

Giving the world one minimal design at a time, graphic designer and illustrator, Aditi Dilip is driven by structure and intuition. Imagining creatures from a parallel universe, she has managed to establish her style under the same theme while also running her own practice that delivers both print and web based projects with diverse clients.

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The Royal Tiger. An annual report cover design for National Centre for Biological Sciences depicts the tiger by using its genetic code.

The Correct Design.

Basic design principles are followed by every designer, some subtle and others not so much! Aditi loosely follows these while staying true to her gut feeling. Her design core is balanced, proportionate and all things that make a correct design. However, the many layers to her work reveal her primary thoughts on the project. Specifically in her self-initiated projects, where she allows herself the freedom to explore, and keeping the final output minimal with soft colours and patterns

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All Things Fowl. A self-initiated project celebrating birds. An imaginary world where birds are made completely angular. Repetitive patterns try to hide the rare sighting of an Asian Paradise Flycatcher but without much luck!

Mesmerising The Audience.

For an audience to keep coming back for more, a designer has to promise a certain show. Aditi has a central idea around which all her designs revolve. This nucleus keeps her audience rapt and craving for more. Her drawings of creatures of indeterminate origin coupled with clarity and sense of belonging give every composition a potency that creates a powerful impression. Attaching feelings like curiosity, intrigue or a sense of nostalgia to these are why the audience returns every time

Abstract Nature. A series of postcards illustrating various aspects of Nature with simple forms and clean lines.
Imaginary Landscapes. A self-initiated series of illustration that features imaginary creatures and the worlds they possibly inhabit.

Which way to go?

For Aditi who follows ‘Less is more’, her work displays the messages effortlessly through just minimal lines and compositions. Like the cover design for National Centre for Biological Sciences uses the genetic code smartly for the silhouette of the tiger, honest design that will please the client; easy to understand yet conveying the whole message is bound to attract viewers. A clean canvas is fulfilling her trademark. Actually, most of her designs run along the same flow giving the viewer clarity and a client to return for more.

Published in Issue 34

This is a rebranding special issue focused on finding the answers to some of the basic questions like what is the right time for re-branding? or what all needs changing and how exactly? We interviewed some of the best branding studios like Landor Mumbai, Elephant, VGC, Inchwork, and many more. If you are considering rebranding or want to learn more about the art of doing it then this issue is a must read. So, go ahead!

 

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