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Andreas Friberg Lundgren is the Co-Founder and Art Director of Lundgren+Lindqvist, is a design and development studio based in Gothenburg, Sweden. Using an intuitive approach, they work seamlessly between digital and physical mediums and across a range of disciplines, from identity design to web development. They have worked for leading global brands like Apple and Sony Music.
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Branding With Packaging! They say not to judge a book by its cover. But they also say that exceptions are always there. There’s no doubt, branding and packaging are the faces of any business and product. They decide the way people will receive the brand; whether they will accept it or reject it. To understand and gain more perspective on this much-unsolved mystery, we invited many branding and packaging experts who throw light on the topic.
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