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How Landor Using the Clients Brand for Business Transformation

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Whether it’s a cultural transformation, differentiated customer experience, or tech-enabled innovation, every business needs to evolve with today’s rapidly changing world. Landor is helping its clients using the brand to transform their business for the new world challenges.

Client: Millennium IT

Services: Visual/Brand Identity

The Brief

The task was to determine how Millennium IT, a local information technology stalwart could create a new, differentiated frame of reference for itself? The brand MIT has a strong legacy of being a visionary player in the local market and it now sought to infuse new energy into the brand, striking a chord of relevance across stakeholder groups. The context was that technology disruptions, new market entrants, the emergence of new categories, are placing new demands on clients today to be nimble and deliver a seamless end-user experience. Business needs are ever-changing and clients require higher-order of flexibility from their IT partners.

The Solution

A new brand positioning was created for the brand that was all about harnessing the team’s passion for delivery and agility to bring a fresh perspective in its approach to not only addressing but exceeding its client expectations. This positioning was brought to life with a unique and distinctive visual identity system that drew inspiration word ‘millennium’ and created a dynamic identity that celebrated the brand’s future-forward, agile orientation towards its clients, always solving for what is vital for them.

Published in Issue 49

The Design in 2020! Each year starts with many predictions, anticipations and a lot of hope for bad things to go out and good things to come in our life. The year 2020 has already started with eventful initial months and may hold more surprises in coming times. To understand what’s coming from the design perspective, we featured some of the best design projects from last year. Also discussed a few broad questions like how minimalism will affect our designs or what all an illustrator to keep in mind to be successful and much more.

 

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