BBC Creative, the company’s in-house agency, recently launched its Japanese style Olympics 2020 campaign through a 1-minute trailer.

After a year of anticipation and postponement, the much-awaited Tokyo Olympics 2020 is not too far this month. Thereby, BBC Creative, in association with Nexus Studios and Factory Fifteen, has created a trailer in honour of the global sporting event through Japanese art and culture.

Referring to the project, BBC Creative Director Tim Jones said: “An Olympics hosted in Tokyo was a real gift – a city rich in pop culture, hosting the world’s most eclectic sporting event. It gave us the opportunity to push our campaign both conceptually and in its execution… I’ve watched the edit more times than I can count and I still spot something new or something I forgot we included.”