Japan Senses, Perfect Balance of Traditional & Contemporary
Here is a campaign of Japan Senses that mesmerises the viewer by retaining its traditional style, yet embracing a contemporary outlook. Kahori Maki’s work is breathtaking and inspiring.
Japan Senses is a project that brings Japanese products under one roof to showcase their qualities to the world. And for this, the campaign needed to have the right mix of tradition and global appeal.
Kahori Maki collaborated with a host of talented individuals to create a story that not only demonstrated the Japanese culture in a new light to the world but the local Japanese as well.
The theme revolved around the traditional cherry blossom and the floral essence indigenous to Japan, with a contemporary spin that creates an immersive and surreal experience.
The larger than life-sized petals and floral form is breathtaking and mesmerising. The visual that comes together transports the viewer into an unreal alluring fantasy. The very modern take is simply an overlay on the traditional art, without robbing it off of its essence. The ‘Japan Senses’ is a beauty that leaves the viewer with goosebumps.